Push notification is nothing but a interaction channel built into all types of mobile device sold nowadays. This push notification not only allows applications to reach out to the users with short messages but also users can respond with it.
Three things to need to know we start discussion about push notifications to improve your apps marketing.
- Push notification is one of the most popular, the first as well as the essential channel of interaction used by applications.
- Nearly all major application users utilize the push notifications for the sake of re-engagement and transactions.
- Push notification is a technology, which is evolving by leaps and bounds from a simple message delivery to a rich as well as interactive channel.
Push notification often called email subscription notification which asks you to opt-in for the products or services, or news by agreeing the terms and conditions. Sometimes it is used as a medium to convince the users to open the application. Though the medium of interaction can be utilized for any purpose that most of the developers choose that can be a notification to update the earlier version that the things are pending to be approved by the users.
- Is Push Notification an Efficient Medium?
Push notification is beyond doubt a powerful form of mobile marketing. A great number of e-commerce enterprises these days heavily depend on push notification. Studies have showed already that push notification is one of the most powerful as well as effective medium to engage customers by way of applications.
Here, in this blog we have described some more reasons to support the efficiency and effectiveness of push notification.
- Users Are Directed To The Particular Pages
Push notifications normally carry the important links of the particular pages, and thus users can quickly be directed to the particular pages. If it is news release on mobile phone application or something else, because push notification is good for many purposes.
- Push Notification Helps Personalize the applications
By choosing the particular sound, icon, images or other things for the notifications, the messages are customized that help the large number of users distinctly from the crowd. This not only helps increase the user engagement but also the app cunts for the purpose of revenue and for the same of application publisher.
- Push Notification is good to increase Users Retention
With the help of push notification your users can get all updates you provide instantly. It is not only great for longer time but also for short time. Whenever your users think they are not going to take any notification from your end; they can immediately deactivate it. Push notification is one of the great things to increase the users’ retention. Though the retention policy is quick and simple and can add more to their application using sessions.
- Push Notification Improves Lead and Generate Sales
Your users will be benefited with push notification. They will be benefited getting updated offers from their application nearly half of the people sign up. Almost half of the users who will sign your apps up can be your leads and helps generate sales.
In conclusion, it can be said that push notification is far better than that of traditional email campaign, which is generally used a common way of interaction. Push notification have many different benefits that have been described here. One of the most important advantages of having push notification feature is interaction via other channels. Yes, this is better than email notification.
Push Notification Maximize the Success Rate
Here, we will tell you to consider the following things that will help you maximize the success of push notification. Let us have a look in brief.
Get involved in local push. Only local push notification at the right time and at the right zones can make a difference. Thus, you need to set the time for the purpose of campaign with the assistance of local push. One thing you should know that all push notification not relevant and it is better to avoid the notifications from the reach of the large number of clients, otherwise, they can lose their relevancy.
With push notification, you can upgrade your sales. You can apply the following things to do it.
- Offering the limited discount offers
- Distributing the engaging content
- Giving reminder messages to your customers
You should know the metrics on when to post. You may think that the more post you will give the more subscribes will be, but this is not true, rather you should know the metrics first. It is essential for you to publish to engage the large number of audience with posts on special occasions, exempli gratia Black Friday, Cyber Monday to name a few.
These days, push notification has evolved one of the most powerful marketing strategies, because it is providing some of the most potential things with high conversion rates possible. Push notification also helps grow customers’ interest in the mobile applications and at the same time increase the value of the apps, which increases value of business.
Author Bio :
Sunny Chawla is a Marketing Manager at AIS Technolabs, which provides best Digital Marketing Services, helping global businesses to grow in the online market. He would love to share thoughts on Application Development and Digital marketing.
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Website URL : http://aistechnolabs.com/