Importance of Push Notifications to Boost the Apps Marketing

Push notification is nothing but a interaction channel built into all types of mobile device sold nowadays. This push notification not only allows applications to reach out to the users with short messages but also users can respond with it.

Three things to need to know we start discussion about push notifications to improve your apps marketing.

  1. Push notification is one of the most popular, the first as well as the essential channel of interaction used by applications.
  2. Nearly all major application users utilize the push notifications for the sake of re-engagement and transactions.
  3. Push notification is a technology, which is evolving by leaps and bounds from a simple message delivery to a rich as well as interactive channel.
Push notification often called email subscription notification which asks you to opt-in for the products or services, or news by agreeing the terms and conditions. Sometimes it is used as a medium to convince the users to open the application. Though the medium of interaction can be utilized for any purpose that most of the developers choose that can be a notification to update the earlier version that the things are pending to be approved by the users.

 

  • Is Push Notification an Efficient Medium?

Push notification is beyond doubt a powerful form of mobile marketing. A great number of e-commerce enterprises these days heavily depend on push notification. Studies have showed already that push notification is one of the most powerful as well as effective medium to engage customers by way of applications.

Here, in this blog we have described some more reasons to support the efficiency and effectiveness of push notification.

  • Users Are Directed To The Particular Pages

Push notifications normally carry the important links of the particular pages, and thus users can quickly be directed to the particular pages. If it is news release on mobile phone application or something else, because push notification is good for many purposes.

  • Push Notification Helps Personalize the applications

By choosing the particular sound, icon, images or other things for the notifications, the messages are customized that help the large number of users distinctly from the crowd. This not only helps increase the user engagement but also the app cunts for the purpose of revenue and for the same of application publisher.

  • Push Notification is good to increase Users Retention

With the help of push notification your users can get all updates you provide instantly. It is not only great for longer time but also for short time. Whenever your users think they are not going to take any notification from your end; they can immediately deactivate it. Push notification is one of the great things to increase the users’ retention. Though the retention policy is quick and simple and can add more to their application using sessions.

  • Push Notification Improves Lead and Generate Sales

Your users will be benefited with push notification. They will be benefited getting updated offers from their application nearly half of the people sign up. Almost half of the users who will sign your apps up can be your leads and helps generate sales.

In conclusion, it can be said that push notification is far better than that of traditional email campaign, which is generally used a common way of interaction. Push notification have many different benefits that have been described here. One of the most important advantages of having push notification feature is interaction via other channels. Yes, this is better than email notification.

Push Notification Maximize the Success Rate

Here, we will tell you to consider the following things that will help you maximize the success of push notification. Let us have a look in brief.

Get involved in local push. Only local push notification at the right time and at the right zones can make a difference. Thus, you need to set the time for the purpose of campaign with the assistance of local push. One thing you should know that all push notification not relevant and it is better to avoid the notifications from the reach of the large number of clients, otherwise, they can lose their relevancy.

With push notification, you can upgrade your sales. You can apply the following things to do it.

  • Offering the limited discount offers
  • Distributing the engaging content
  • Giving reminder messages to your customers

You should know the metrics on when to post. You may think that the more post you will give the more subscribes will be, but this is not true, rather you should know the metrics first. It is essential for you to publish to engage the large number of audience with posts on special occasions, exempli gratia Black Friday, Cyber Monday to name a few.

These days, push notification has evolved one of the most powerful marketing strategies, because it is providing some of the most potential things with high conversion rates possible. Push notification also helps grow customers’ interest in the mobile applications and at the same time increase the value of the apps, which increases value of business.

 

Author Bio :
Sunny Chawla is a Marketing Manager at AIS Technolabs, which provides best Digital Marketing Services, helping global businesses to grow in the online market. He would love to share thoughts on Application Development and Digital marketing.

Twitter – https://twitter.com/sunny_ais

Facebook – https://www.facebook.com/chawlasunny

Linked In – https://www.linkedin.com/in/sunny-chawla-lion-0657454a/

Website URL : http://aistechnolabs.com/

Ten Advice That You Must Listen Before Embarking On Website Development

It’s says said that there’s no substitute for experience – however there are alternate ways to it. We addressed seasoned developers; individuals who drudge over circles and slave over characteristics all the livelong day. This accumulation of tips comes straight from the code-confront.

We’d heard a couple of these stellar secrets before, yet many were fresh out of the box new even to us. We’re certain that you’ll discover more than maybe a couple to include your toolbelt.

Here we bring you 10 Ten Advice That You Must Listen Before Embarking On Website Development. There are open source benefits that developers stay silent about, mobile programming hacks and responsive improvement tips.

  1. Clear lists

Clearing skimming elements is a piece of the granulate for most web developers. We can in any case get captured out however. For instance, how would you clear drifted list elements without setting a tallness? “The response to this little problem is entirely basic,” says Rhys Little of Plug and Play, “Simply include the accompanying two CSS properties to any rundown holder with drifted list elements.”

In the event that you check the rundown compartment now with any DOM inspector you’ll see that the stature characteristic has naturally been ascertained – and that fixes the issue.

  1. Sandbox

On the off chance that you need to create procedures, CSS effects or new sorts of change, for instance, do it as a sandbox project. “Keeping experimentation uncluttered by outside impacts makes the code considerably simpler to investigate if something isn’t acting of course,” says Creative Director Shane S. Mielke.

  1. Web inspectors

Developers vary on which web inspector is ideal, yet they all concur that we battled before our most loved browsers had them. New Context’s Paul Wilson calls attention to that you can review CSS changes live in Chrome or Safari. Right click on an element, and pick ‘Inspect Element’, says Wilson, “All the connected CSS will be appeared in the right inspection sheet. You can alter or include new elements here, to see the effects of your progressions.”

The web inspector isn’t open as a matter of course in Safari on the Mac. Empower it by going to Preferences >Advanced>Show Develop menu in menu bar.

  1. Firebug and past

Chrome and Safari have a web inspector worked in, yet Mike Ballan, Digital Designer at Jellyfish remains by the first Firefox Developers Toolbar. “It’s the ideal thing to recognize those little CSS issues when testing your site in various screen sizes,” says Mike.

“Firebug has recently added the capacity to show different screen sizes in a single program tab as well – which implies you will never need to change your program’s width to test your site again.”

  1. One thing at any given moment

Ben Howdle, engineer of Didlr at wapple.net, says he feel compelled to pressure the significance of the Single Responsibility Principle as much as possible. “Each protest in your code ought to have one capacity. Indeed, even with CSS. Try not to put all styles onto a .catch class. Split it into .catch structure and .catch face thus on…”

Why? Since in the event that you don’t do that and something breaks, you’ll have a hell of time following back through your code, discovering which question is the issue – and whether the bug is acquired from higher in the DOM.

  1. Would you be able to code it?

Ben likewise imagines that falling back on systems and libraries isn’t generally the best answer. “In case you’re coding a little project and dependably, for instance, incorporate jQuery, think ‘Would i be able to do this with Vanilla JS?'” You may find that, to be sure, you can do it in JavaScript, better and quicker.

  1. Get Git

In case you’re taking a shot at huge projects, you require a robust forming framework. Numerous devs swear by GitHub, however there’s a drawback if your project is private. Your code is facilitated on GitHub’s servers and freely accessible. The people at Plug and Play prescribe GitLab.

“GitLab is fundamentally the same as GitHub however is totally open source and allowed to set up alone servers,” says Rhys Little. “The best set-up for GitLab is to utilize NGINX with Unicorn to enhance performance and speed – yet Apache with Passenger will fill in also.

“The greatest preferred standpoint of this game plan is that all your code is went down each time you confer, with an extremely helpful diff watcher so you can perceive what has been changed on every dedication.”

  1. Remarked code

Group specialists specifically, recollect that other individuals need to comprehend your code – utilize your resources and work through your documents. “Try not to be Lazy,” says Shane S. Mielke. “Continuously remark your code, name your layers and sort out your PSDs and FLAs. The more composed your documents are the simpler it is for you or others to hop in and comprehend where things are at and how they function.”

  1. Secure your site

Before you run live with a website, make sure to run it through ASafaWeb.com (articulated A-Safer-Web). “This webpage, composed by Microsoft MVP Troy Hunt, filters ASP.NET websites for a scope of basic security issues,” says .NET dev Macs Dickinson. “Should you bomb any of the tests, it will encourage you how to determine the issue.”

  1. Automate

“Try not to sit idle conveying or physically running unit tests. Automate it,” says Macs, “Time went through getting to grasps with NAnt or MSBuild is time well spent as it will diminish the quantity of bands you have to bounce through when that due date is approaching.”

All You Need To Know About SEO Strategy for Your Business

Having an online presence in the present digital world is critical for any business. This is on the grounds that the internet is as of now considered as one of the solid wellsprings of income for businesses, people and associations over the world. Website optimization is really a part of business that is very mainstream since brands are working harder to get positioned higher via web crawler. It is in this way essential to understand what precisely is included to help the positioning of your business in web index postings.

The accompanying focuses will enable you to show signs of improvement understanding about SEO and how it can enable you to promote your business to brand.

  1. Web optimization isn’t a cost, however an investment

There is a typical misconception that SEO is a cost that needs a tremendous lump of cash to begin. This is however not the situation. If you stick via web crawler manages and make the best decision, you will be understood that SEO isn’t that expensive. All things considered, the profits on putting resources into SEO are encouraging to the point that you have to consider SEO a cost.

To put it plainly, SEO implies conveying the best quality content to your intended interest group utilizing the correct keywords that are sought much of the time among a few other digital advertising techniques.

Web optimization helps in making brand mindfulness through enhanced brand presence and visibility as your site shows signs of improvement via web search tools. For this situation, more movement is experienced when your site shows up on the main three spots of the primary page, which can be changed over into steadfast clients over the long haul. Along these lines, you will have the capacity to make more deals. The long term comes back from putting resources into SEO is substantially more prominent than the onetime cost caused in getting your business site web search tool upgraded.

  1. The keywords you pick have a tremendous effect: organize long-tail keywords

Keeping in mind the end goal to make progress in your SEO attempts, selection of keywords is a standout amongst the most vital contemplations to make. Aside from utilizing single words as keywords, it is presently prudent to utilize three to four keyword phrases that are particular to whatever you are discussing.

Utilizing these long-tail keywords will ensure quicker and more access by the intended interest group to your brand in light of the correct esteem you give to them. many brands are presently excited about personalizing their internet searcher experience utilizing these sorts of keywords. A decent illustration is the place one brand utilizes a keyword expression like “New York Doctor” and another utilizations “New York Orthopedic Surgeon”; in the phrases, the second expression has a tendency to be more particular and hence can ensure age of greater quality leads not at all like the first which puts the specialist in coordinate rivalry with different specialists in the region.

  1. On location optimization: with the goal that the site gets acknowledgment from the two watchers and Google

Onsite optimization isn’t exactly known by many individuals. Be that as it may it is very basic as it guarantees a particular sites accomplishes acknowledgment by the two watchers and web search tools.

Keeping in mind the end goal to accomplish this, right keywords, site pages’ tags and key phrases should be considered. These are vital for web indexes like Google to decide how to rank different sites. As indicated by the 2015 Business Buyer’s Guide to SEO, a lion’s share of business drives originate from internet sources; referral movement, coordinate publicizing or online inquiries. On account of online inquiries, web indexes need to know the topic of your site for it to be perceived utilizing the different site pages finding the points secured and keywords utilized.

  1. Social media is a basic piece of any SEO battle

Numerous business brands today are exploiting different social media platforms to promote their content. Such platforms as Facebook, Twitter and LinkedIn are ordinarily use to make a profile for brands.

It is critical to think about utilizing such platforms to support online presence and advancing the content on your site. Along these lines, you won’t just have the capacity to help access to your brand items and administrations from your intended interest group, yet in addition will support web search tool rankings. Utilization of a social media channel that is pertinent or suitable in your industry or specialty will help your business an extraordinary arrangement.

  1. Crisp content is imperative: Content is the King

Long are gone days when quality of web content never made a difference. Today, it is for all intents and purposes difficult to move your site to the highest point of web crawler comes about without considering the quality of content distributed and the keywords utilized. Internet searcher calculations are presently more quick witted than earlier and you need to stick by the demands to improve positioning. The quality of content is today considered as a definitive and most significant driving component for top internet searcher posting.

You have to offer compelling content that even different sites will need to interface with which likewise supports encourage the performance of your site.

  1. Off-site optimization: getting outer connections from other quality locales is key

This is essentially the inverse of on location SEO whereby you take a shot at boosting web index positioning by utilization of outer techniques. The more your site is considered as being “most authoritative” or “most vital” the better it gets positioned.

The key to accomplishing this is by improving the quality of content shared and keywords utilized. Along these lines, different sites in a similar industry or specialty will tend to connection to your site in this manner qualifying your site as an authoritative site. The more the connections you get to your site, the higher it will get positioned by Google.

  1. PPC has no impact on SEO

Numerous businesses are today disposed on to pay-per-click promoting in light of the fact that it is considered as one of the significant parts of online showcasing efforts. Be that as it may, this procedure has no immediate impact on SEO postings! This is just on the grounds that SEO is concerned more by natural list items instead of the paid ads.

PPC is however justified regardless of the thought particularly amid the dispatch of a site to pull in more guests to a site yet not impacting web indexes for better positioning.

  1. Know about not enjoying dark cap SEO

Because of a solid rivalry in any industry, a few businesses swing to different illicit methods endeavoring to show signs of improvement web index rankings. Despite the fact that such methods worked already to a few, it is not true anymore since web crawler calculations have turned out to be more quick witted after some time. Utilizing the procedures today adds up to breaking of Google’s standards of accomplishing top natural positioning.

You have to keep off from such procedures as;

  • Using imperceptible writings
  • Keyword stuffing
  • Creating counterfeit pages with the intend to get more back connections
  • Page swapping and
  • Using entryway pages

In spite of the way that a few sites utilized these unlawful procedures a few years back, today, Google can without much of a stretch get your site restricted from natural positioning and this will be hindering to your digital advertising effort. A few people may gloat of accomplishing higher positioning utilizing similar methods however reality remains that the detriments of dark cap SEO are excessively cruel you don’t wish, making it impossible to be related with.

Conclusion:

Any choice you make with respect to SEO is urgent in deciding the success or disappointment of your business. Utilizing the correct systems will empower you to accomplish top rankings and appreciate the different points of interest that accompany it. Present day SEO is described by top quality content, quality back connections and personalized long tail keyword phrases that are not spammed. Along these lines, web search tools are probably going to locate your content effortlessly and positioning it higher than your rivals.

Ten Advice That You Must Listen Before Embarking On Website Development

Ten Advice That You Must Listen Before Embarking On Website Development

 

 

It’s says said that there’s no substitute for experience – however there are alternate ways to it. We addressed seasoned developers; individuals who drudge over circles and slave over characteristics all the livelong day. This accumulation of tips comes straight from the code-confront.

 

We’d heard a couple of these stellar secrets before, yet many were fresh out of the box new even to us. We’re certain that you’ll discover more than maybe a couple to include your toolbelt.

 

Here we bring you 10 Ten Advice That You Must Listen Before Embarking On Website Development. There are open source benefits that developers stay silent about, mobile programming hacks and responsive improvement tips.

 

  1. Clear lists

 

Clearing skimming elements is a piece of the granulate for most web developers. We can in any case get captured out however. For instance, how would you clear drifted list elements without setting a tallness? “The response to this little problem is entirely basic,” says Rhys Little of Plug and Play, “Simply include the accompanying two CSS properties to any rundown holder with drifted list elements.”

 

In the event that you check the rundown compartment now with any DOM inspector you’ll see that the stature characteristic has naturally been ascertained – and that fixes the issue.

 

  1. Sandbox

 

On the off chance that you need to create procedures, CSS effects or new sorts of change, for instance, do it as a sandbox project. “Keeping experimentation uncluttered by outside impacts makes the code considerably simpler to investigate if something isn’t acting of course,” says Creative Director Shane S. Mielke.

 

  1. Web inspectors

 

Developers vary on which web inspector is ideal, yet they all concur that we battled before our most loved browsers had them. New Context’s Paul Wilson calls attention to that you can review CSS changes live in Chrome or Safari. Right click on an element, and pick ‘Inspect Element’, says Wilson, “All the connected CSS will be appeared in the right inspection sheet. You can alter or include new elements here, to see the effects of your progressions.”

 

The web inspector isn’t open as a matter of course in Safari on the Mac. Empower it by going to Preferences >Advanced>Show Develop menu in menu bar.

 

  1. Firebug and past

 

Chrome and Safari have a web inspector worked in, yet Mike Ballan, Digital Designer at Jellyfish remains by the first Firefox Developers Toolbar. “It’s the ideal thing to recognize those little CSS issues when testing your site in various screen sizes,” says Mike.

 

“Firebug has recently added the capacity to show different screen sizes in a single program tab as well – which implies you will never need to change your program’s width to test your site again.”

 

  1. One thing at any given moment

 

Ben Howdle, engineer of Didlr at wapple.net, says he feel compelled to pressure the significance of the Single Responsibility Principle as much as possible. “Each protest in your code ought to have one capacity. Indeed, even with CSS. Try not to put all styles onto a .catch class. Split it into .catch structure and .catch face thus on…”

 

Why? Since in the event that you don’t do that and something breaks, you’ll have a hell of time following back through your code, discovering which question is the issue – and whether the bug is acquired from higher in the DOM.

 

  1. Would you be able to code it?

 

Ben likewise imagines that falling back on systems and libraries isn’t generally the best answer. “In case you’re coding a little project and dependably, for instance, incorporate jQuery, think ‘Would i be able to do this with Vanilla JS?'” You may find that, to be sure, you can do it in JavaScript, better and quicker.

 

  1. Get Git

 

In case you’re taking a shot at huge projects, you require a robust forming framework. Numerous devs swear by GitHub, however there’s a drawback if your project is private. Your code is facilitated on GitHub’s servers and freely accessible. The people at Plug and Play prescribe GitLab.

 

“GitLab is fundamentally the same as GitHub however is totally open source and allowed to set up alone servers,” says Rhys Little. “The best set-up for GitLab is to utilize NGINX with Unicorn to enhance performance and speed – yet Apache with Passenger will fill in also.

 

“The greatest preferred standpoint of this game plan is that all your code is went down each time you confer, with an extremely helpful diff watcher so you can perceive what has been changed on every dedication.”

 

  1. Remarked code

 

Group specialists specifically, recollect that other individuals need to comprehend your code – utilize your resources and work through your documents. “Try not to be Lazy,” says Shane S. Mielke. “Continuously remark your code, name your layers and sort out your PSDs and FLAs. The more composed your documents are the simpler it is for you or others to hop in and comprehend where things are at and how they function.”

 

  1. Secure your site

 

Before you run live with a website, make sure to run it through ASafaWeb.com (articulated A-Safer-Web). “This webpage, composed by Microsoft MVP Troy Hunt, filters ASP.NET websites for a scope of basic security issues,” says .NET dev Macs Dickinson. “Should you bomb any of the tests, it will encourage you how to determine the issue.”

 

  1. Automate

 

“Try not to sit idle conveying or physically running unit tests. Automate it,” says Macs, “Time went through getting to grasps with NAnt or MSBuild is time well spent as it will diminish the quantity of bands you have to bounce through when that due date is approaching.”

 

Author Bio:

 

Sunny Chawla is a SEO Consultant at Alliance International IT – a Web design and Development Company. Helping global businesses with unique and engaging tools for their business. He would love to share thoughts on Digital Marketing Services, Web Development Services and mobile app development.