Say No to SEO: Using tools and strategies that really work for Search Engine Marketing
This book relates easy to understand strategies to help with Search Engine Marketing for people confused by the many options being bombarded on them daily through email mass marketing and other forms of mis-information and fake news. This is a framework to work within, and understand before doing the work yourself, or hiring someone to do the work that you outline for them-at a price that makes sense to you! Once you understand what needs to be done you will better be able to set a fair price and not be forced into paying for something that cannot be measured. Search Engine Marketing should not be daunting, it is a process of doing something repeatedly that helps your wider audience.
Find out why I "Say no to SEO" in this 1st edition.