These Widgets Can Help Your Readers Understand You Better

When we write to share or educate our readers about something, our blog becomes more than the content we publish to it. It becomes a reference and a firm source of data which later on can define your capability as an expert. This clearly sums up and explains our desire to write better content. But the challenge is, there are a lot of widgets to choose from. Making it a bit tough to decide which is which to use for your site.


This dilemma can leave you with a littered, over-cluttered blog with unnecessary buzzers. These can look messy, unreliable and unprofessional. Using a lot of widget can do you no good as well as they compete for visitors attention. This affects the performance and essence of the content itself which later on wastes your effort.


How can we truly enhance and improve our blog? Know more about the best widgets online and heed benefits later. Here is a quick run down of the best blog widgets you can use to improve your blog. Definitely a must-haves-list to help your readers understand you better! Sweet!


  1. Use an Email Subscribe Form


Generate a longer list of readers by converting casual visitors into dedicated subscribers. These people can and will definitely share your content whenever they are pleased. This just means that they can expose your brand to a new and wide range of audiences which is what you need to establish brand awareness.


However, to turn one casual reader into a subscriber, it will take heaps of impressive content to earn them. So first things first, have a great content. Then keep new subscribers coming by being consistent. Impressive, reliable and professional content will sure to keep yourself and your readers active on both ends.


  1. Get Yourself a Good Looking Author Profile


When a reader loves your content, it is just normal to ask to see your face and little bit of information about you. It is actually just a logical feedback when one seeks credibility for a shared knowledge such as an informational blog. Give them what they want and add a short profile of yours below your content. This is beneficial especially if your site is accepting multiple contributors.


Not just it’s simple, it is also a very good way of giving credits to whom it is due. It also gives your blog site an opportunity to connect and demonstrate yours and your contributors capability to write.


  1. Maximize the use of an RSS FEED


RSS Feeds are timely as it automatically updates itself everytime a new information is posted. This simply means that your subscribers receive information that is up to date. RSS Feed is also spam free as it is embedded on the site unlike with an email subscription that requests basic informations such as an email address.


However, tracking with an RSS feed is a bit tough. It is all about achieving the widest syndication possible, unlike with email subscriptions that is using other metrics to know more about your audience.


  1. Add Social Media Buttons


Leaving social media buttons on every page or anywhere near your content somehow teaches your readers to do a bit of “leg work” for you. This provides you an additional opportunity to get exposure on social media platforms whenever your readers are sharing and liking your blog. Take note that these buttons also shares your content to people outside your network. A clear hint that you will be getting bigger.


  1. Comment Section


This is the most interesting widget amongst all that is mentioned above. Why? No matter how  simple this box of comments appears to be, it works and gives you benefits more than the others. When kept active, a comment section can keep your post very much alive as this is where your readers can collaborate and share their thoughts about your content.


A content or a post should encourage a short exchange of thoughts between the author and the readers. While it is true that there is a downside on leaving this part available, your readers output and feedback are still the best elements you can get to improve your business.


Popular comment widgets include DISQUS and LIVEFYRE.


We can guarantee that these are all great widgets but don’t go trigger-happy installing all of them at once. If you are still curious or if you have other widgets in mind, share your selection with us and we’d be happy to update our guidelines for an improved content. CONTACT US!




Catherine is president & executive director of 20four7va, a global eCommerce virtual assistance service provider. She is into strategic planning, product development, brand management, and digital marketing.

Top 5 Blogging Practices for the Busy Business Owner

Business owners are busy people – we all know that. Unfortunately, no matter how much business owners are valued  for their expertise and leadership, crafting purposeful post on a regular basis can be a monumental undertaking for a busy business owner.  An obvious fact why blogging can be too challenging for them. It is a bit hard to stay active online as ongoing commitments are happening beyond and outside the world wide web.


Let us help you set a new path toward producing a strategically targeted, high – converting blog posts to increase your market and audiences. This can also help you improve your customer satisfaction which we know can ring a bells and whistles relevant to your business.


  1. Get Personal


Before anything else, be clear on  your intentions and objectives. What message do you want to imply to your readers? Is your topic timely? Will reading your content benefit them career – wise?


Answering these kind of questions can already help you garner information. By knowing more about them such as their demographic details, you can already develop leads and prospect. Not all business owners blog for the same reason. Some blog for SEO, other to gain more exposure and establish their own credibility.


  1. Know What You Want and Need to Blog About


Thinking of what to blog about could definitely waste your time. Here are some ways to make it easier as per ENMAST.COM


  • Ask your customers/readers what they want. Conduct a short survey on your blog or ask a question on Twitter or on your Facebook page.
  • Keep an idea list. Write ideas down as soon as you get your “aha” moments or get inspired by something you read, heard, or experienced. Use tools like  Evernote or Workflowy to keep track of them, and Pocket or Instapaper to bookmark articles you want to reference.
  • Revisit your other content, even those offline.


  1. Decide Who Will Blog


You can decide whether to have someone to write for you or do it yourself. However, we still recommend you to write for your blog. As the business owner and as someone who is on the actual feed, you must consider yourself as an expert making you responsible for anything that will be coming out of your site.


If you really have the luxury of time, as your employees or business partners to help you out. Look for someone you trust and and assign them topics to write about. As you can see here, it would feel like you are managing a project so you don’t have to feel bad if you are not able to do the content. This also means that you have to be more organize as managing a team also requires time and attention.


  1. Schedule a Scrum Meeting with Your Team


Again, managing a team also requires time. This include an allotted time to meet with your team who will be working on your content. The meeting does not necessarily needs to consume or take long hours, it just needs to be able to discuss pointers and the members’ questions if they have any.


A scrum meeting is a quick collaboration which is a good start. Just make sure that as their leader or head, you get your pointers all ready for discussion. Remember, you are all there to discuss about some points you have in mind. Not to talk about what needs to be discussed, in that case it will be just a complete waste of time.


  1. Go Where the People Are


This simply means getting your potential market to read your posts. Here are some key reminders from ENMAST.COM:


  • Don’t forget to share and to ask people to share. Make it easy for your readers and place sharing buttons prominently on your blog.
  • Respond to comments and Twitter or Facebook conversations.
  • Ping search engines. Some blogging platforms do this automatically. But if you’re not sure yours does, you can use a free service like Ping-o-Matic to update different search engines that you updated your blog.


Maintaining a business blog could be pretty tough especially if you do not have enough time to write. We hope that we are able to give you useful tips to make your blogging easier.


Catherine is president & executive director of 20four7va, a global eCommerce virtual assistance service provider. She is into strategic planning, product development, brand management, and digital marketing.