When we write to share or educate our readers about something, our blog becomes more than the content we publish to it. It becomes a reference and a firm source of data which later on can define your capability as an expert. This clearly sums up and explains our desire to write better content. But the challenge is, there are a lot of widgets to choose from. Making it a bit tough to decide which is which to use for your site.
This dilemma can leave you with a littered, over-cluttered blog with unnecessary buzzers. These can look messy, unreliable and unprofessional. Using a lot of widget can do you no good as well as they compete for visitors attention. This affects the performance and essence of the content itself which later on wastes your effort.
How can we truly enhance and improve our blog? Know more about the best widgets online and heed benefits later. Here is a quick run down of the best blog widgets you can use to improve your blog. Definitely a must-haves-list to help your readers understand you better! Sweet!
- Use an Email Subscribe Form
Generate a longer list of readers by converting casual visitors into dedicated subscribers. These people can and will definitely share your content whenever they are pleased. This just means that they can expose your brand to a new and wide range of audiences which is what you need to establish brand awareness.
However, to turn one casual reader into a subscriber, it will take heaps of impressive content to earn them. So first things first, have a great content. Then keep new subscribers coming by being consistent. Impressive, reliable and professional content will sure to keep yourself and your readers active on both ends.
- Get Yourself a Good Looking Author Profile
When a reader loves your content, it is just normal to ask to see your face and little bit of information about you. It is actually just a logical feedback when one seeks credibility for a shared knowledge such as an informational blog. Give them what they want and add a short profile of yours below your content. This is beneficial especially if your site is accepting multiple contributors.
Not just it’s simple, it is also a very good way of giving credits to whom it is due. It also gives your blog site an opportunity to connect and demonstrate yours and your contributors capability to write.
- Maximize the use of an RSS FEED
RSS Feeds are timely as it automatically updates itself everytime a new information is posted. This simply means that your subscribers receive information that is up to date. RSS Feed is also spam free as it is embedded on the site unlike with an email subscription that requests basic informations such as an email address.
However, tracking with an RSS feed is a bit tough. It is all about achieving the widest syndication possible, unlike with email subscriptions that is using other metrics to know more about your audience.
- Add Social Media Buttons
Leaving social media buttons on every page or anywhere near your content somehow teaches your readers to do a bit of “leg work” for you. This provides you an additional opportunity to get exposure on social media platforms whenever your readers are sharing and liking your blog. Take note that these buttons also shares your content to people outside your network. A clear hint that you will be getting bigger.
- Comment Section
This is the most interesting widget amongst all that is mentioned above. Why? No matter how simple this box of comments appears to be, it works and gives you benefits more than the others. When kept active, a comment section can keep your post very much alive as this is where your readers can collaborate and share their thoughts about your content.
A content or a post should encourage a short exchange of thoughts between the author and the readers. While it is true that there is a downside on leaving this part available, your readers output and feedback are still the best elements you can get to improve your business.
Popular comment widgets include DISQUS and LIVEFYRE.
We can guarantee that these are all great widgets but don’t go trigger-happy installing all of them at once. If you are still curious or if you have other widgets in mind, share your selection with us and we’d be happy to update our guidelines for an improved content. CONTACT US!
Catherine is president & executive director of 20four7va, a global eCommerce virtual assistance service provider. She is into strategic planning, product development, brand management, and digital marketing.