4 Proven Lead Generation Strategies

4 min read

4 Proven Lead Generation Strategies to Try in 2023

Without leads, you wouldn’t have customers and ultimately, your business would fail because you wouldn’t be able to make any sales. In other words, lead generation is a necessary process for all businesses. Finding new strategies and activities that can take your lead generation to the next level is an ongoing process, which should be revisited and adapted every year. If you want to generate sales leads in 2023, keep reading.

Social media is the place to be

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Social media can be a fantastic channel for lead generation despite many businesses thinking it can only be used for branding. Considering the power of social media, you should see it as one of the core elements of your digital marketing strategy. On social media, you can turn followers into leads in a matter of minutes if you know how to create engaging content.

For instance, potential leads are on LinkedIn because they participate in this network for work purposes. Therefore, they are highly receptive to social selling and your sales team should know how to use that. In addition, you can use social platforms to promote your best content. Get the word out by promoting webinars or whitepapers, sharing an infographic, or distributing a helpful template. You can also check LinkedIn Lead Generation.

Try field marketing

With field marketing, you can acquire top-quality leads by merging customer relationship management and brand building. Even though the vast majority of marketing activities are done online, field marketing in the virtual world is definitely worth considering. It allows you to create brand awareness, understand customers better, target them more effectively, and ultimately boost sales. With product demonstrations, in-person events, and guerilla marketing, you can achieve considerable results if you approach them in the right way. If you want to take a chance with field marketing, here are some tips you should try:

  • Focus on personalization by making your virtual events more interactive, letting attendees invite their friends, as well as making the events relevant and timely.
  • Make sure to measure your results and tailor your efforts accordingly.
  • Don’t make your events too long or too complicated because as much as 55% of attendees think that events shouldn’t last longer than 30 minutes.
  • Finally, sampling should be easy and virtual. For instance, you can promote online coupon codes or offer free trials on social media.

Organize a giveaway or a contest

Many people like to compete, so why not use their competitive side to run contests and giveaways? Attracting new users is more than possible if you choose the right incentive. Giveaways and contests have been effective marketing tools for a long time. With the help of social media, you can do this practically for free, especially if you encourage word-of-mouth marketing.

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4 Proven Lead Generation Strategies Photo by Austin Distel on Unsplash

On your social channels or website, you can share the contest details and encourage your audience to interact by posing a question or invite them to leave a comment. Moreover, it’s possible to get referrals if you offer additional entries to your followers who share content with other people. Don’t refrain from contests and giveaways just because you think that you’re giving something away for free. In reality, they are a low price to pay compared to the engagement they attract for your business.

Organize webinars

Live webinars can help you generate top-quality leads and engage your audience because they enable you to create a next-level connection with them. Through webinars, you’re sharing knowledge in a more personal way, showing your human side, and showing you understand their pain points. And at the end of a webinar, you can and should offer the solution to their problems.

However, what if we told you there’s a way to make webinars even more effective? To do this, you should look for industry influencers and run a co-hosted webinar with them. This will bring benefits to both sides since it allows for cross-promotion and as a result, generates more leads. Just make sure you partner up with someone who’s truly relevant to your industry. This way, there will be an alignment between your and their audiences, which translates to a greater number of qualified leads.

Bonus tip: Use pop-ups

4 Proven Lead Generation Strategies Photo by Austin Distel on Unsplash

This may be such an obvious tip, but are you really using pop-ups to their full potential? Pop-up messages have a great success rate because they focus people’s attention and remove distractions. You can use pop-ups when visitors:

  • Land on your website
  • Scroll down to any given section of the page
  • Want to leave your website

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Some businesses avoid using pop-ups because they think they’re intrusive and distracting. And even though this can be true if you overuse them, they can actually be rather useful and effective.

Final thoughts

As you can see, there are numerous creative ways to approach lead generation. Don’t think for a moment that you can skip this because it is crucial to success and sales in any industry. So set clear goals, always measure results and make sure to adapt your strategy accordingly.

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