8 Tips to Find the Right Computer for Social Media Management
We recently did a hardware overhaul at our software company. We had to let go of some machines that had served us faithfully in the past. We created some beautiful work together. And when it was time to say goodbye, we did it affectionately and responsibly. Some of the stuff went for recycling and donation and we got cash for laptops that were mildly damaged.
But when it came time to list down the features we wanted in our new laptops, everyone wanted something different. And so we did something we hadn’t done 10 years back. We didn’t just go and buy the strongest machines for coding and graphics people and let everyone else have generally good computers. We asked all the different departments what they wanted their computers to do for them. And we are sharing here what our digital marketers told us – what features they valued most in their work computers.
Turns out, digital media marketing or social media marketing is more nuanced and complex than what the surface may lead you to believe. It requires knowledge about graphic design, video production and editing, and data and analytics, too.
So, the right computer that claims to support social media management’s rapidly evolving landscape must have the following 8 features.
Do not skip on even one if you are serious about your career as a digital marketer.
Durability & Strength
Digital marketing is a highly mobile job. Unlike a software engineer, you are not sitting on your desk for the whole day. You are meeting clients, attending brainstorming sessions, and even travelling. As you can probably identify, there is a lot of room for wear and tear here.
Therefore, you need a laptop that can handle some rough handling. It should not break at the slightest fall, nor get damaged at other impacts that are part of an intensely creative environment. Therefore, get yourself a strong and durable machine that supports your passion-filled digital marketing job.
Dependable Battery Life
This is not the job for those who often run out of power. The right laptop for a digital marketer should support a battery life of at least 7-9 hours. The latest Microsoft Surface Go has a battery life that keeps on going for 9 hours straight. And that is the kind of machine you want.
Suppose you are meeting clients and there is no power switch near you. Do you want to be burdened with a laptop that threatens to die soon unless you plug the power in? Or forever struggle to find a seat that has a power switch near you because your laptop keeps dying?
Having a laptop with a long battery life takes a lot of stress out of your work. Instead of worrying about whether it’ll have enough power to last the whole meeting, you can actually focus on your presentation or strategy that impresses clients.
Lightweight & Compact
Tied to the first point above, get a laptop that is easy to carry. As we said, it’s a job that requires a lot of mobility, especially if you are a freelancer. And having a durable machine must not mean that it weighs a ton.
Anything below the 3lbs mark is easy to carry. You can even do 3.5lbs if the laptop fulfils all of your other requirements to a T. But do not buy a laptop that weighs 4 or 5 pounds. You want a laptop that can be your creative partner. Why invest in something that you’ll look at resentfully every time you have to pick it up and carry for long journeys?
As a social media marketer or manager, your laptop is a showcase of your work. Since it is a highly visual job, clients expect to see the mockups, the presentations, and the raw work in the finest and most elaborate details.
That is why a 1080p display is the base requirement to go for. A full HD IPS display lets your client see the work you are doing for them in the most impressive way possible. They are able to appreciate the focus you have added to the work and the attention to detail you have provided to every caption, every edit, and every schedule.
Memory & RAM
While cloud storage has become the norm, we still need material on our computers that we can access and work on while offline. That is why a good storage capacity – 32 GB or more – should be your criteria for choosing. This supports not only a lot of configurations but is great when you are working on 3D or video editing.
Dell XPS 13 and LG Gram series laptops have great ROM and RAM capabilities that will help your machines run faster and hold vast amounts of data.
You require a lightning-fast PC/laptop when you are a digital marketer. You want it to boot up fast, opens files promptly, and not die down under the weight of heavy files. Quick and efficient, though really bad clichés are the qualities that you must look for when buying a new computer.
Intel Core i7 is a powerful CPU, strongly equipped to handle the most complex digital marketing task you can throw at it. However, it can use a lot more battery. Therefore, if your work with software programs is only minimal, a Core i5 laptop will also work best. It’ll let you work on multiple social media platforms simultaneously without draining too much of your battery or creating lagging issues.
Dell XPS 13 9360 is a good laptop with a superfast CPU and core power.
Not many people think about it but one of our marketers mentioned it and it made sense. Connectivity is something to pay attention to when choosing a laptop for your SMM job. Multiple USB ports, an HDMI port, an SD card slot, and the ability to connect to the Ethernet are important considerations to think of.
Since you may need to hook up the laptop with a projector or another desktop display, having the connectivity sorted out will improve your productivity and organization.
Don’t underestimate the importance of a good-looking laptop. Digital marketing is a swanky profession and you need an equally dashing laptop to complement your outlook. Before you can impress clients with your brilliant work, you have to get their attention with nice visuals. A groomed personality with a polished and stylish laptop will help you get your foot in the door in many places.
Now that you know what you are looking for, your computer shopping is bound to get more focused and direct. Before you place an order, make sure the computer you are buying checks all the boxes we have specified in this list. Remember, if you want to get far in this profession, having a reliable and full partner-in-crime laptop is what will get you there.