If you ask website owners and Internet marketers how they are able to get more website traffic, they’ll probably say that it isn’t always easy. Indeed, if you don’t know what you must do to work on increasing the traffic to your site, you’d probably have a hard time too. But the thing is, it can be done and it isn’t very difficult to do once you get the hang of it.
When you set up a website that offers products or services, as much as possible, you want to target buyers and not just browsers. How can you make sure you’re reaching buyers and not just mere browsers?
Follow these techniques to increase your website traffic and start generating more sales/conversions for your business.
Build an email list:
One great way to get targeted traffic is to start doing email marketing. How you compose your email is entirely up to you. But as much as possible, you would want to encourage the person you’re sending it to likewise forward it to the people in his contact list as a favor to you.
Most website owners can attest to the power of email marketing when it comes to encouraging more website traffic.
You may also join forums that are related to your website’s niche. These forums allow users to customize their profiles so you have plenty of chances to promote your website by adding a personalized (hyperlinked) signature so that every time you post an entry, a link to your site appears below your post and people can click on it to get to your website.
Online forums actually encourage their members to promote anything they want to promote, albeit making sure that they follow the guidelines. You can even place a link going to your website as your “forum signature”.
Search engine optimization (SEO):
Search engine optimization is another way to drive targeted website traffic to your site. You can submit your site to different search engines so they can include you in their list.
Filling your site with relevant content using keywords related to your site, properly creating hyperlinks and such, and regularly updating your website will surely make your website rank high in search engines.
When that happens, your website will appear among the most popular results in search engines when people start searching for websites using appropriate keywords. Tools such as Semrush can help you to increase your online visibility. Get a Semrush free trial and use the tool for free.
Link building is also effective in generating traffic to your site. In fact, it’s one of the most popular means of gaining traffic. Article writing is also one way to get people to notice you.
Submitting articles to article directories using related keywords is one way of subtly letting people go to your website. Keep in mind that article submission sites are free to join. So you can promote your website through your articles without putting a dent in your budget.
Interview an Expert:
While you want to position yourself as the expert in your niche, you can leverage the expert status of others in your niche or outside of it to drive traffic to your website. The way you do it is to find a few people to interview and reach out to them to see if they are interested in being interviewed.
Most people do not mind getting interviewed if the interview is less than an hour. The expert being interviewed sees an interview as an opportunity for increased exposure and will do the interview for free. All they will want is the opportunity to tell your listeners about one or all of their products at the end of the call (and some do it throughout the call, unfortunately).
How does this tactic drive traffic to your website? It is simple really. You set up a lead capture form on your website and you tell the person you are interviewing to send everyone to this web page to sign up for the free call. In the process, you just got the expert’s best and most responsive customers to join your email list.
It is also likely that someone will pick up the news of your upcoming interview and the message will go viral, leading to a flurry of traffic to your website.
Never forget to create quality content:
Consistency and quality of content on your website play an important role in building and maintaining website traffic. Though other techniques also play an important role, good content on their website will force readers to come back.
It is important that content is added consistently on a website so that search engines keep a check and you automatically get more traffic. If the site is checked more often, a website automatically gets better page rankings.
This could be among the oldest methods in the book but nonetheless works like gangbusters.
There will be a lot of work involved. You will have to put the work in, to start with at least a few hours a week. However, it works brilliantly for generating targeted web traffic to your website for free.
If you were to create 2 articles every day for one month, you will have 60 articles driving traffic to your business completely free 24 hours a day. Do this for a year and you have 700 articles sending targeted free web traffic to your website 24/7, 365 days a year!
When writing your articles make sure to use attention-grabbing headlines so your article is sure to get clicked on. Failing to get this done can result in your article not getting read and you will never generate any traffic.
Therefore be careful to avoid making the error of bypassing this critical step!
This method is still growing every day and video is starting to have a higher perceived value than content.
About as critical as article marketing when trying to generate free targeted website traffic online video marketing is an additional key way to use and may generate even faster-targeted traffic than articles can. I am letting you know, it’s not a thing to leave out.
It helps to engage your prospect, which is something every person involved in free targeted website traffic needs.
As a final point, if you want to generate free targeted website traffic you need to be certain and press releases are without a doubt a great way to generate traffic and exposure.
This can encourage the media and the search engines to see your opportunity, which is a critical component to getting free targeted website traffic.
A press release is a great way to do this and really not used today by many people, but if you do it right and you can get a huge surge in traffic and I presume we are able to agree that this wouldn’t be a good thing!
Utilising Google Adwords:
With this immediate high volume of traffic, even if only a small portion or percentage turns out to be buying customers, it’s still generating income. This method of bringing targeted website traffic is worth every cent.
The surge in popularity of Google’s AdWords is very evident as you can see so many sites sporting this form of advertising.
There are many informative guides available that will show you and walk you through the most effective and profitable ways to use Google AdWords without putting a big strain on your finances.
Simply going to the Google AdWords website you will find instructions on the many ways you can utilize this method to your advantage.
You hear about it everywhere, but are you doing it? By starting up a blog and posting on it once a day you can start to increase targeted website traffic almost instantly!
The only hard part about blogging is getting started, but after you give your blog some time it will start to snowball into a mass amount of traffic and a great way to increase your site’s Page Rank.
If you want to have an awesome blog and article strategy, try interlinking the two. You will get huge increases and Google love, this allows you to go for big keywords.
Learning how to increase targeted website traffic is not as hard as you would think, all it takes is a lot of work and dedication, so go out there and start to get website traffic!
If you really want to start to see an increase in targeted traffic though, I would suggest a few things. One, keep learning new ideas, there are many ways out there to gain massive traffic, and I just showed you 3.
There are all sorts of strategies for website traffic generation, SEO, Blogs, Building backlinks, social marketing. All of these strategies have the potential to send you thousands of customers a day every single day!
The best thing to do is try to hit as many resources as you can. Happy Marketing 🙂
I am Shubham Chopra, founder of Marketing Savior and an exuberant content creator with a great zest for providing insightful reviews about digital products that will help startups & SMEs penetrate into the online world easily.
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