Bulk Keyword Rank Tracking Tools67 min read

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Top 10 Ultimate Bulk Keyword Rank Tracking Tools

What is a Keyword Rank?

A keyword rank (or keyword position) is where a search result appears on the search engine results page (SERP). Paid listings and other search features like an answer box appear at the top of the page (if applicable to the search query) followed by the organic listings.

We all know the Google results page – and we all know that no one clicks on a result from page two. That’s why you want to optimize your content to gain visibility within the search engine. You’re putting in the work, and you deserve to have the online visibility (which of course helps increase CTR).

But as an SEO, you know there is an enormous amount of data to deal with. There are so many keywords to track, and so many keyword ranking positions that it can be hard to make sense of it all and find value and derive the insights.

With the SERP constantly changing and you constantly creating new content, it begs the question: how do you keep track of keyword rankings?

Enter your keyword rank tracking tool.

What is a Keyword Rank Tracking Tool?

A keyword rank tracker is a tool that allows you to track your website’s rankings for target keywords in Google’s top 100 organic results.

The data shows you how your optimization efforts improve your keyword ranking progress in the organic search results over time. A rank tracker can also provide insights on your website results for target keywords in paid search.

Sure, you can manually track keyword rank position with search queries on Google, then record the results, input the data into Excel, and finally do the analysis.

All of which is not scalable and wastes precious time – or you can invest in a rank tracker so you can actually execute strategy instead of trying to form it in the first place. Tracking keyword rankings doesn’t have to be a complicated process.

Using the right rank tracker is crucial to boost your insights and strategy. Your keyword rank tracker needs to offer quality information that you can trust. And not only that, the data should be updated frequently – most rank trackers offer weekly, every three days, or daily updates to present you with the most current insights possible.

Scalability is also an important factor to look out for. You need to have a tracking tool that is capable of properly tracking potentially thousands of keywords – those that are relevant to your specific industry.

All of these factors (quality, freshness, scalability, and relevancy) should be considered before you choose a keyword rank tracking tool. After all, you’re using the data to make important strategic decisions for your company.

Track Keyword Rankings in Bulk Tools & Guide:

If you’ve just started exploring web browsers like Google, Bing, Yahoo for keyword research and keyword rank tracking. Then you are at the best place; today, we are going to share the best Rank Tracking tools that give you the ability to track your keywords in Bulk.

Initially, it’s easy for you if you have a small group of keywords. You can track them manually by searching over Google and putting your domain name in CTRL+F in any browser.

“This shows you the keyword’s search volume, suggestions similar to keywords.”

Also, it shows you keyword ideas and keyword rankings for 10-15 keywords and rankings simultaneously.

However,

What if you required Bulk Keyword tracking like 2000 to 10000+ keywords to make your marketing strategies for bigger platforms having thousands of keywords. You can’t rely on manual keyword searches and keywords rank tracking

best rank tracking tools

Keywords Rank Tracking research can be tricky and fun at the same time. You only need to know the purpose of extracting the information.

Because Google doesn’t like “Keyword rank tracking tools.” Being its a primary source of Google’s revenue and sponsored ads through keywords bidding’s auctions.

Therefore Google spends much money to keep search engines alive.

Google has also built an application programming interface (APIs) to enable developers to get keyword ranking data without Google’s permission.

Google’s API provides rank tracking data for the developer’s need for free.

However, the drawback is Google restricts API requests per day.

In this article, our primary focus on web-based (SaaS) applications, but also there are different ways you can track the Keyword ranks easily. You can select according to your needs.

 

Types of Rank Tracking Tools 2021

  • Web browser extension
  • Desktop application
  • Web-based (SaaS) application

 

In the Beginning, you can go with the web browser plugin and Desktop applications. Both the rank tracking tools have some advantages and disadvantages as follows:

Web Browser extensions: Firefox Rank Checker Extension is robust and one of its kind. The plugin is handy because it can disguise the scraping tool as a web browser. Plugin add-ons extended the abilities of web browsers.

It runs promptly; thus if you require to find the ranking quickly, you can use this plugin and get the ranking numbers right away. It is useful when you require a small number of keyword searches. Typically 100 or less.

 

But, there is some disadvantage also, If you are running a large number of keyword searches, chances of getting blocked by Google is very high.

As it shows only 100 or fewer results, it is not useful when you require extensive data of keywords.

Desktop application: This is the program you install on your computer.

It doesn’t require a web browser. It emulates human behavior and continuously changes the IP address. It can reach a large number of keywords as compared to the web browser plugin tool without getting blocked by Google.

Desktop Applications examples

  1. Advanced Web Ranking
  2. Web CEO
  3. SEO Smart Suite
  4. Internet Business Promoter

However, there are also some disadvantages also-Emulation of human behavior and Continues change of IP address reduces the speed of operations and increases the cost because it emulates human behavior. Therefore both web browser and desktop application are not recommended for bulk keywords research and rank tracking for Digital Marketing Agency.

Now let’s talk about Web-based (SaaS) applications which our article is more focused on.

Advantage of a web-based application (SaaS):

  • Web-based software services (SaaS) solution works on subscription-based.
  • It eliminates the difficulty of managing multiple IP addresses.
  • It can track ranking results from the local area, city, country. Also international.
  • It handles IP address rotation. So requires less maintenance, and provides a more stable solution.

Now let’s talk about some “best rank tracking tools

Spy SERP

keyword rank tracking tools

It’s a pretty reliable & straightforward tool. It enables you to check how your website is ranking on different search engines, including Google, Yahoo, and Yandex.

It provides full access to the SERP. You’ll be able to see all domains with anchors and snippets in TOP100 results. It shows you the ranking of more than 20000+ keywords.

Main features of SpySERP

    • Religion and language: it can provide a comprehensive indication of the country, city, and location, language preference.
    • Schedule: you can Start of projects by the scheduler, email notifications
    • GROUPING KEYWORDS: it Breaks keywords into different categories, with separate statistics for each group.
    • Report Export: it helps you with Upload data to PDF, XLSX, CSV
    • ANALYTICS: it provides Average Position Tracking and Competition in SERP
    • Monitoring Competitor and
    • Frequency Inspection
    • Add-ons are free to use.

It provides you 7 days free trial and subscription from basic $19/months to $199/months.

It also facilitates with per search charge basis ranging from $0.40 per 1000 checks to $0.33 per 1000 checks.

Authority lab:

Authority lab is one of my favorite tools, as it helps to easy keywords ranking check up to 1000 keywords at a time. It uses authority labs partners API to aggregate ranking data fast and scalable.

Features of Authority Lab:

  • It tracks Rank keywords from Google, Bing yahoo daily.
  • It has the capability of tracking keyword searches from the country level to a specific area ( using ZIP codes). It allows you to compare with your competitor’s results.

SEMrush

semrush keyword tracking

SEMrush is a multipurpose tool; it can provide you with insights into competitors’ strategies in organic Research, Advertising Research, and display advertising tools.

With the use of advanced tool features.

You’ll get the competitor’s insights as follows:

  • Keyword difficulty: you can track which keywords are less competitive and easy to rank
  • It allows Domain vs. Domain comparison, and charts to compare domain with key visibility indicator.
  • It enables to download reports in PDF, Allowing checking CPC of Different niches.
  • Site Audit: helps in checking site health, Detect all AMP implementation issues, and Recommend actions to fix the problem.
  • Brand monitoring Like ORM and, is helpful in Social media Strategies and Social media post Schedules
  • On-page SEO checker: it Examines the google ranking factors influencing your site’s performance. Moreover, recommend actions based on data.
  • Analyze the backings: which are good and what backlinks potentially harm your website, based on Search console integration data.
  • You’ll get the data related to Organic Traffic Insights, Content Analyser, PPC Keyword Tool. also, find out ad creatives using AD builder
  • Keyword Magic Tool: it gives you over 2 million keyword ideas

SEMrush allows 7 days Free trial of the pro account.

Moreover, subscription starts from Pro $99/month, guru $199/months and business $399/months

Although SEMrush is Paid Tool, you can access its Data for Free, know-how >>>>> click here

SERP STAT

Serpstat is a complete tool for people who are just starting into the SEO industry and are not having big budgets to afford pricey tools like Ahrefs, SEMrush, and others.

It is one of those tools that you quickly realize you can’t do without after you use it.

It has an extensive range of features that are well implemented when compared to its rivals (Semrush, ahrefs, etc.)

Serpstat gives recommendations about relevant keywords to your own. So You can focus on your strategy rather than researching for keywords.

Serpstat provides features as follows:

  • Keyword research: Analyze keyword trends, it can help in getting keywords for SEO and PPC campaigns.
  • Search analytics: Know your direct competitors, Research the visibility of your and your rival’s domain- Serpstat’s proprietary algorithms process data on rivals and showcase them on the Competitors Graph presentation.
  • -It shows that every Keyword of competitors are ranking in the top 100 Google search results pages (SERPs),
  • -it provides regular email updates on the domain’s rankings
  • Advertising analysis: Identify your competitor’s advertising budget and strategies in AdWords.
  • Content marketing ideation: You can find out the questions that your target audience has in mind and build related content that attracts added customers to your website
  • Competitor research: it Automatically identifies the top competitors,

Further, it can perform Group analysis of up to 200 domains.

It’s additionally helpful in identifying competitor’s pages with the highest visibility score

  • Market intelligence: It can segment search results based on country, city, and region and helpful in leaders of the specific niche.
  • On-page audit: It performs all the on-page optimization tasks and suggests recommended steps.
  • Rank tracking: It performs Research of SERP with advanced analytics,
  • -It examines SERPs and stores data about top-100 domains for every Keyword.
  • -It shows Global-City Based Tracking segment results in country, city, and region

Furthermore shows results on the specific language selected and Desktop and mobile user.

Serpstat comes with 7 days of free trial and subscription Ranging from $69/months 4000 queries per day to $499/months 12000 queries per day.

Spyfu

spyfu competitor analysis tool

Spyfu makes it simple and easy to identify the needed SEO steps accurately. The case-by-case basis for each client.

It’s a great tool to uncover vital information about prospective clients and competitors.

SpyFu also helps in figure out who else is bidding on your primary keywords and what words you should focus on SEO efforts.

It enables an SEO professional to precisely communicate a well-defined path forward for both the clients and staff in each project.

Spyfu Comes with the following Tools:

  • Keyword rank tracking
  • Its best tool is PPC competitor research.
  • SEO competitor results
  • Keyword result tools
  • Domain Leads and top website Results.
  • It can also help with Ads campaign, Content management, and marketing strategy.

Spyfu provides free Trial and subscription starts from $33/month unlimited search to $299/months unlimited searches plus API and multiple login facility.

Woo rank

As woo rank promotes itself as an instant SEO checker and SEO Audit Tool. If you are not a Web Developer or SEO professional but wanted a control panel and further assistance. This service has fulfilled my demands at a reasonable cost.

Woorank simple interface grabs instant attention. You need to Enter the URL. Woorank strikes a balance between offering rich SEO data, and it’s a super simple user-friendly interface.

If you’re not a big SEO agency and looking for an affordable solution, none other than WooRank should come to your first choice. Their customer support is fantastic!

Woorank tools are the following:

  • Site crawl
  • keyword tracker and the weekly email digests are brilliant features.
  • SEO monitoring
  • Sales Tools
  • The WooRank blog is also an excellent resource for users and non-users looking to learn more about SEO.

WooRank comes with a 14 days Free Trial. Also, subscription starts from $60/months, unlimited reviews, 50 pages of site crawling, and 50 keywords tracking

To $250/months with Team access and API.

Small SEO Tools

It is a 100% fee to use SEO Tool. It provides a wide range of SEO Tools from keywords research tool, Backlinks tool, Website Management tool, Website Tracking Tool, Proxy Tools, Domains tools, Meta Tags tools, Password Management tool, online PDF tool, Development tools, Binary converter, and Unit converter tools.

If you are a small business or individual who has just started and have money constraint, then you can try its free SEO tools as follows:

  • Keyword position
  • Keyword density
  • Related keywords search
  • Keywords difficulty checker
  • Keyword competition analyzer
  • Website SEO score checker
  • Link tracking
  • Domain authority checker etc.

There are tons of other tools available in the market. Right now, If you are not Satisfied With the list you can also try the following Tools:

  • Ahrefs
  • SEO optimizer
  • Alexa Rank Checker
  • Rankz
  • Wincher

If you think I missed out on Tools that Are cool and up to the Standard of Digital marketing needs. Comment down below.

 

A Closer Look at the Top 3 Rank Tracker Tools (By Vote Count)

Here’s a closer look at the three tools sitting at the top of our leaderboard. What are the stand-out features of SEMrush, Ahrefs, and AccuRanker.

SEMrush

Bulk Keyword Rank Tracking Tools

SEMrush is an all-in-one SEO toolset for marketing professionals. Its main selling point has always been its competitor analysis. So it’s no surprise that you can monitor competitors in the Position Tracking tool.

Although some experts would like to see the UI improved, SEMrush was still the top choice with 23 votes. In addition to rank tracking, it was also voted the #1 SEO tool.

Here are the top 3 keyword tracking features mentioned by the experts:

  • Visibility across keyword/intent buckets
  • Accuracy of ranking data
  • Competitor rankings and visibility

Pricing: Starts at $99/month (get a free 30 day trial here)

Ahrefs

Bulk Keyword Rank Tracking Tools
Ahrefs is also an all-in-one SEO toolset. Better known for its backlink analysis (15 trillion links in their database), the tool has evolved a lot over the last two years to provide strong keyword analysis and rank tracking functionality.

Some experts stated the rankings data in Ahrefs is not as accurate as SEMrush. But with 19 votes, it was a close second in our poll.

Here are the top 3 keyword tracking features mentioned by the experts:

  • Intuitive UI makes it easy to understand rankings data
  • SERP overview report data integrated into the Rank Tracker
  • Filtering options – tags, device, location, position, competitors etc.

Pricing: Starts at $99/month (get a 7-day trial for $7 here)

AccuRanker

Bulk Keyword Rank Tracking Tools
Unlike SEMrush and Ahrefs, AccuRanker is a standalone keyword rank tracking software, dedicated to delivering the most up-to-date and accurate rankings data.

It has all the features provided by the other tools in this post, but its key differentiator is providing on-demand keyword rankings data. AccuRanker is the third choice in our poll with 7 votes.

Here are the top 3 keyword tracking features mentioned by the experts:

  • Instant ‘on-demand’ keyword ranking updates
  • Track rankings across different search engines
  • Map rankings to traffic and conversions (unique feature)
  • Integration with Google Data Studio

Pricing: Starts at $99/month (get a free 14-day trial here or read my full review)

 

Features to Look for in a Rank Tracker (According to the Experts)

This section calls out 10 features (in no particular order) the experts found most valuable in a keyword tracking tool.

Get Accurate Rankings Data

Bulk Keyword Rank Tracking Tools

(Image: Refreshing rank data inside AccuRanker)

Accuracy, along with frequency, is critical to keyword tracking. There’s little point monitoring old data, so our experts want rank tracking software updated with the latest rankings on a regular basis.

In most cases that means daily updates. But with standalone tools like AccuRanker and AWR Cloud, you also have the ‘on-demand’ refresh feature, which means you always have access to the freshest rankings for your business and/or clients.

Granular Tracking (By Location and Device)

Tracking rankings on different devices inside SEMrush(Image: Filtering rankings by device and location in SEMrush)

Experts also look for software that offers the right level of tracking. While high-level dashboards are useful, they also need tools that provide granular details.

For instance, is it possible to differentiate between mobile and desktop data or track rankings at different geographic levels?

Keywords perform differently across devices as they serve different audiences. Having a tool like SEMrush, which lets you track and compare keyword positions for desktop and mobile, is essential.

They also want the ability to choose to track keyword rankings at country, state, or city level, maybe even as far as postcode and address, so they can serve local and international clients.

Track Ranking Across Different Search Engines (Google, Bing, YouTube etc.)

Bulk Keyword Rank Tracking Tools

(Image: tracking keyword rankings across all the major search engines)

Experts want to track and compare keyword rankings across different search engines.

Most keyword rank trackers will only allow you to track keyword rankings on Google. But if you have clients in countries like China and Russia, you’ll want to compare keyword performance across all the major search engines.

AccuRanker (aff) lets you choose from Google, Bing, Baidu (Chinese), Yandex (Russian), and YouTube search engines when tracking keywords.

 

View Historical Rankings Data

View historical rankings data in AccuRanker

(Image: viewing historical ranking performance against competitors)

Most keyword rank trackers only provide a “point-in-time” rankings update.

But with AccuRanker (aff), you can check the full keyword ranking history to see how performance has been trending over time.

Plus, you can track your competitors’ ranking results for each specific term, view the change over time, and compare your results.

 

Track Ranking Distributions (Against Competitors)


(
Bulk Keyword Rank Tracking ToolsImage: Comparing rank distributions against competitors in SEMrush)

Rankings are continually fluctuating, so it’s crucial to be able to track performance over time.

Software that distributes keywords into groups or buckets by position – e.g. 1-3, 4-10, 11–50, etc. – allows you to track historical progress and compare keyword rankings against competitors.

 

Tag Keywords and Monitor Visibility Across Intent Buckets

Tracking keyword tags inside Ahrefs
(Image: Tracking visibility, av. position and traffic across keyword tags)

When you’re tracking thousands of keywords, you need a way to segment your data. The experts prefer tools that allow you to tag/label keywords individually (or in bulk).

For instance, tagging helps you monitor keyword performance through different parts of the sales funnel. Using the results, you can adjust your content to fill content gaps and/or better match search intent.

AccuRanker lets you add notes and dates along with your keyword tags, which is useful for cross-referncing position changes with content and algorithm updates.

And Ahrefs includes a feature where you can view aggregated data for a specific tag. So, for example, you could tag your brand keywords and monitor ranking/visibility trends across that segment.
Similarly, if you wanted to track performance across top, middle or bottom funnel terms, the tagging feature would enable this.

. Map Keywords to SERP Features

AccuRanker Aggregated SERP Feature report
(Image: Filtering keyword rankings by SERP features)

Experts pay particular attention to keywords that have SERP features, including featured snippets, image packs, knowledge graphs, and direct answers.

Ranking in featured snippets is one of the fastest ways to increase your organic traffic. So, tracking how many terms you have generating snippets can help identify short term opportunities.

A sudden rise or fall in traffic could be down to gaining or losing a SERP feature on your keywords, so it pays to monitor them closely. And according to our experts, the ability to inform clients that they’ve won more featured snippets is a big win.

AccuRanker’s Aggregated SERP Analysis tool allows you to track the movement of 50+ different SERP features across all of your keywords in one view, so you know precisely where all the opportunities are, and how to capitalize on them.

AccuRanker’s dashboard also shows you how many SERP features you’ve gained over time and provides a filtered breakdown of the different types.

 

Schedule Ranking Alerts

Ahrefs alerts
(Image: Setting up keyword, backlink and mention alerts in Ahrefs)

Experts valued software that allows scheduling of ranking alerts.

For example, you can configure Ahrefs to send weekly or monthly alerts via email highlighting changes in rankings, lost and gained SERP features, and performance trends across keyword tags. You can also click through directly from the email into the application dashboard to investigate further.

Some tools will also create custom alerts that are triggered by an event; for example, when a tracked keyword enters the Top 10 or drops out of the Top 20.

 

Integrate with Third Party Reporting Tools

AccuRanker integration
(Image: Integration options inside AccuRanker)

Tracking keyword rankings is one thing, but reporting on progress is another. Stakeholders including clients usually want easy-to-read weekly or monthly reports. And to achieve that, the consensus with our experts is that it’s better to integrate with third-party reporting tools like Google Data Studio or Agency Analytics.

Google Data Studio lets you convert your data into branded, informative, and interactive reports by connecting and pulling the keyword ranking data from tools like SEMrush and AccuRanker.

Agency Analytics offers real-time dashboards and custom reports with charts and graphs, which gives clients an up-to-date visual summary of their keyword rankings.

Check if your software can integrate with third-party tools, or if there is a connector for a tool like Supermetrics.

 

 Map Ranking Data to Traffic and Conversions

Mapping ranking data to traffic and conversions in AccuRanker

(Image: Mapping ranking data to traffic and conversions in the AccuRanker Landing Page report)

AccuRanker’s Landing Pages report combines your keyword ranking data (keywords, positions, search volume, Share of Voice, etc.) with Google Analytics data (organic visitors, bounce rate, goals, revenue, load time, etc.) in one report. It’s a unique feature that other rank trackers don’t provide.

So, as well as tracking keyword rankings, you can see exactly what impact those position changes are having on traffic and conversions.

The combined data sets show the correlation between rankings and revenue, which is a great asset when reporting performance to your clients.

 

Top Experts Reveal Best SEO Rank Trackers for 2021 (and How to Use Them)

Ok:

That’s a quick recap of the top keyword ranking tools (and features to look for). Now it’s time to dive in and find out how the experts are using the different tools to monitor keyword rankings and track organic search visibility across the entire funnel.

 

Ian Howells

AccuRanker has recently become my go-to tool for tracking keyword rankings. They’ve got a lot of the same features I was already used to getting elsewhere – daily tracking, city level data, and mobile/desktop results. However, the thing that really got me using them heavily in the last month or two is their Google Data Studio connector.

Google Data Studio KW rankings dashboard
I’ve moved my client reporting, as well as the dashboards for my personal projects into Google Data Studio. Rankings were the one piece that was still really muddy. Relying solely on Google Search Console data was less than ideal, because it’s not a good solution for defining a set of terms and tracking progress against those over time.

Combining the tag feature, as well as the Share of Voice metric from AccuRanker’s been a big help in making these reports immediately digestible. Share of Voice by tag gives a quick glimpse into the overall health of a particular keyword set. I’ve found this especially helpful for clients, as it reduces the feeling of being overwhelmed by rows of hundreds of terms, but doesn’t have the noise of an “Average Rank” metric.

Read Related Post  Top Digital Marketing Software That Every Marketer Needs

Average Rank is, more or less, garbage. You can rank well for a bunch of terms that get no search volume and artificially boost an average rank metric. You can also drop from #1 to #3 for a huge term and barely move the Average Rank for a bucket of terms, never mind the whole site.

Share of Voice within AccuRanker is more or less a click estimate (though I don’t know that they claim that anywhere.) If you export and divide SOV by Search Volume, you can see the assumption curve they use. I like this a lot because it gives more weight to small movements within the top positions for high volume terms, and significantly less weight to stuff that’s moving around on page two and beyond. It only really moves when something important happens.

So, aside from the normal stats like terms by page, etc I can now roll in Share of Voice reporting and break it out by tag, all automatically updating in Google Data Studio reports.

 

 

Chris Grundy

CGrundy | Founder

My favorite keyword tracking tool is SEMrush. The feature that first attracted me to it was the ability to segment rankings by country.

I typically deal with clients from around the world, so this is a must-have. Another feature I love is the historical data for keyword rankings. It’s really powerful to be able to identify trends early and prioritize struggling keywords. The final thing I love about SEMrush is the ease with which I can view country-specific SERPS for keyword rankings. I can easily scope out the competition and craft better content.

 

 

A.J. Ghergich

Ghergich & Co. | Founder

For tracking multiple client rankings, I use SEMrush. I love being able to track between mobile, desktop, internationally as well as via state or city. SEMrush has a great visibility map of you vs your competition.

The results are refreshed daily, and they make it easy to export client reports and drill down on things like featured snippets or videos. I don’t think you can go wrong with any of the top choices like Moz or Ahrefs, but If I had to pick one it would be SEMrush every time.

 

 

Aleyda Solis

Orainti | Founder
My favorite rank tracker is SEOmonitor because it allows me to track my client pages positions vs competitors daily for both mobile and desktop search results, including the existence of search features and inclusion in them, providing the impact in traffic and conversion with the integration with Google Analytics; as well as suggesting potential reasons of rankings decrease.

 

 

Kevin Indig

I like rank trackers such as SEMrush or Ahrefs for a couple of reasons.

First, I think it’s important to track a custom keyword set and a general one to assess and track your site and competitors.

Second, it’s very important to build your own keyword index, meaning a set of keywords that reflect your industry – not just the keywords you’re ranking for. Ranking factors seem to be more and more adjusted to industries. So, if you’re not tracking those keywords and check how rankings for them change over time you lose a feeling for what’s important.

Third, you need to track SERP features like featured snippets, knowledge graph integrations, or direct answers. That will help you figure out why organic clicks spiked or dropped – something search console can’t tell you!

 

 

Christina Blake

Seer Interactive | SEO Account Manager

At Seer, we’ve built our own keyword tracking tool with Authority Labs as one of our data partners. By building our own application we’ve been able to add in features that we couldn’t find in a single 3rd party reporting tool like flexible frequency, the ability to add new datapoints as the SERP landscape evolves, and fully custom visualizations.

Storing all of our ranking data in our data warehouse also opens up capabilities to connect to data from other channels, transform data to find insights at the ngram or modifier level, and view trends by industry to find opportunities and mitigate risks at scale.

We also always find value in SEMrush or Ahrefs data – they’re great for directional rankings, historic rankings, and ideas for keyword expansion since it returns all keywords ranking to a site/URL, rather than just the keywords you’re tracking.

 

 

James Norquay

Prosperity Media | Consulting Director

At the moment we use a mix of methods for tacking rankings. These include using SEMrush, Ahrefs, SERPbook and Google Search Console (average rank). In the past we also used AWR cloud.

Ahrefs has definitely impressed in terms of updates in the past year, but we do still need to cross check with Google Search Console on some commercial head terms for clients.

Ahrefs ranking alerts are useful, SERP features such as featured snippets rankings are also very useful.

 

 

John Doherty

John Doherty

Credo | Founder/ CEO

I use SEMrush for rank tracking because their data is pretty fresh, I don’t actually have to manually add keywords to a campaign to track them (they track your rankings automatically), and I can see where my competitors are ranking as well. It’s all included with the monthly subscription.

 

Robbie Maltby

Search Alchemy | Lead Consultant

Ahrefs Rank Tracker – Ahrefs Rank Tracker is ideal for finding opportunities to compete in SERPs. It alerts me every week to keywords that have either gained or lost SERP features, and with a few clicks I can filter the report by my target features, check their search volume, then export the report to send to my clients to help prioritize projects.

For example, I use it to keep tabs on when my clients competitors are using Google Ads to compete in SERPs. This allows me to recommend pivoting to paid ads when necessary.

 

 

Sam McRoberts

My favorite by far has been Agency Analytics. It has a clean, easy to use UI, and the ability to create customized, white-labeled reports that run as scheduled and are delivered to clients automatically, saving me a ton of time.

It also lets you set-up rank tracking to check rankings from a specific location (or many locations, both country and city-level), which is extra helpful for local SEO or clients with an international presence.

Last but not least, it integrates with what feels like everything under the sun (GA, GSC, GMB, CallRail, AdWords, Facebook, etc.), allowing me to pull in more granular data from different sources that can paint a more complete picture of what’s going on.

I’ve been using them off and on for clients for the last 7 years and couldn’t imagine using anything else.

 

 

Chris Dreyer

I have two favorite tools for tracking keyword rankings and reporting data: Agency Analytics and Ahrefs.

Ahrefs is extremely useful as a granular analysis tool for keyword metrics. They are very strong when it comes to generating multi-faceted data for keyword research.

Of course, you always want to know keyword volumes, difficulty, and similar phrases to rank for, but Ahrefs takes it much further with paid vs. organic click metrics, SERP features (which show you how Google is displaying content for any particular phrase), and their Questions feature (which is an invaluable tool for managing a long-term content strategy).

Their visual approach to representing the data (in graphs and charts) is also very intuitive. However, one of Ahrefs’s drawbacks is that the reporting interface just isn’t the best for client-facing tasks.

Agency Analytics, on the other hand, is an excellent tool for client-facing reporting. They have a mobile dashboard, custom reports, the ability to showcase local SEO data, and great data visualizations (i.e., charts and graphs). Their interface is much cleaner, which is helpful for clients who might get overwhelmed by an abundance of granular information.

Automated reporting features are a huge time-saver as well. For reports that can be standardized from month to month, it’s much faster to automate them than to have a team member manually organize information for client reporting.

 

 

Alexandra Tachalova

Digital Olympus | Digital Marketing Consultant

I want to clarify a few things before I give you an explanation for why I prefer to use AccuRanker. Normally, I try to stay away from tracking keywords since this metric doesn’t really say much about how well you’re doing SEO. From my experience, it makes much more sense to look directly at Google Analytics regarding the growth of organic traffic and whether or not that is hitting the predefined goals.

However, there are a few specific situations when I need a position tracker tool:

1. I want to evaluate the current level of competition in a particular niche/industry in different countries by the most important. AccuRanker is the best choice for this sort of analysis since it gives you results within a few minutes. After this, I can check each and every SERP manually. Here’s a great post by Aleyda Solis that shares more cases about how and why you need to evaluate the competition before starting to expand your SEO efforts to other markets.

2. I need to check which set of keyword pages are ranking in the top 20 results in Google and whether there’s any chance I can improve the situation with internal links. With the help of filters in AccuRanker, you can build a report where you can see the list of search queries showing how a page you’ve analyzed appears in Google.

 

 

João Aguiar

Mobidea | Head of Online Marketing

Personally, I’m not paying extra bucks for a specific keyword tracking tool. With that said, I’m using the Ahrefs Rank Tracker. If you’re an Ahrefs user there’s no reason for you to spend more money in an additional tool just for SERP tracking.

Ahrefs has a very clean and easy-to-use dashboard, and the same applies for their keyword tracking tool which comes inside your regular Ahrefs account.

The Ahrefs Rank Tracker allows you to easily create different dashboards based on your different projects/websites.

Here are the main features at your disposal:

– Select a specific time period
– Filter by location
– Filter by search volume
– The SERP features (Featured Snippets, Schema, Ads, etc.)
– Filter keywords by difficulty level
– and more.

Another useful feature is the keyword position alerts, so you can receive an email notification with the keywords position changes on a Weekly, or Monthly basis.

I’ve been using it for a few years now and it gives me a clear overview about everything I need to know about my SERP presence.

It’s good to mention that Ahrefs’ team is constantly improving their tools with new cool features and updates.

Last but not least, If you’re not an Ahrefs user and you’re looking for a keyword tracking tool, here are 3 great options that deserve a mention: SERPWatcher, SEMrush, Google Rank Checker (Free) and SERPROBOT (Free).

 

 

Jon Morrow

I use SEMrush, because I can see at a glance how our rankings are changing for dozens of keywords. The graph of overall rankings over time is also useful in reporting progress (or lack thereof) to other stakeholders.

That being said, I’m not a fan of obsessively checking rankings. As the CEO, I really only need to see them about once a week or even less. I’m much more interested in tracking the execution of our strategy to rank a given post.

For example, internal links created, outreach emails sent, shares by key influencers, and so on. Those are the leading indicators of ranking, and I can reallocate resources based on progress. In other words, the data helps make better decisions about how we spend our time and money.

 

 

Natalie

Athanasiadis | Digital Marketing Consultant

SEMrush is a great tool for tracking your keywords. I enjoy using the dashboard and that the platform has a diverse range of other metrics and information you can access. I have used rank trackers in the past that only track keywords which means you need to access multiple platforms to dig into your campaigns and you can track competitor rankings alongside your own.

I have also found SEMrush to be very accurate compared to other platforms. I like to cross reference the data with the averages found in Search Console as well.

 

 

Steven van Vessum

ContentKing | SEO Consultant

Ahrefs.

Why?

Because after initially setting it up with the right tags, it gives me all the insights I need to keep track of ContentKing’s SEO performance and that of competitors, and more.

When you’re tracking thousands of keywords, it’s essential to use tagging otherwise you can’t see the forest for the trees. They’ve got a handy feature where you can use tags as a dimension to look at your rankings. You’ll see aggregated data for all keywords with a certain tag, so you can easily see the big picture.

Ahrefs automatically puts rankings in buckets, so you can quickly filter on keywords ranking in top 3 for instance. You can also quickly switch between desktop rankings and mobile rankings and you see what features are present in the SERP at a glance.

Under ‘Metrics’ they’ll show the split between SEO and PPC clicks, as well as what percentage clicks on a result rather than leaving without clicking. Very useful information when you’re gauging keywords’ potential.

 

 

Aaron Agius

Louder Online | Managing Director

I’m partial to AccuRanker. It’s a great value for the cost and very fast. The instant refresh feature means I always have access to the most current information for our clients.

I also appreciate the ability to check both local and global rankings, as well as the number of tools and technologies it integrates with out of the box.

 

 

Edward Dennis

Dennis

Core dna | Digital Marketing Manager

Ahrefs.

Data-wise, they’re up there with rank tracking tools like SEMrush and Moz. But it’s the way they present their data, aka their UI/UX that makes them, hands-down, the best keyword tracking and SEO tool in general.

Also, their “how to use” tutorial for EACH feature is golden. It makes your job so much easier.

 

 

Michael Salvo

Whitecap Digital | Chief SEO Strategist

Accuranker – We tried many other rank trackers over the years and have been using Accuranker now for about 18 months. The most important features for us are

1. Accuracy
2. Speed
3. Rich Snippet reporting.

First, we’ve found the tool more accurate than others.

Second, we can get the rankings of large keyword sets relatively quickly (same day) with accurate search volume estimates from Google. Other tools we used in the past might run the rankings once per week or in the case of some backlink tools, less often than that. Day to day, that’s not going to get the job done.

And third, the clients we’ve worked with long-term are ranking highly so seeing which rich snippets we’re winning is a great feature for our regular client calls.

The Accuranker team also works to improve functionality and has updated the look of their reports, but frankly we haven’t seen a need to use these, though it’s a good sign the tool is being further developed.

 

 

Kristen Vaughn

KoMarketing Associates | Associate Online Marketing Director

While I use a variety of tools to track keyword rankings, SEMrush is my all-time favorite. There are a few unique features that come to mind, including the ability to monitor keyword visibility trends over time, easily understand SERP features, and access granular data.

Keyword visibility trends: From my experience, one of the most common hang-ups when it comes to reporting on keyword performance is that rankings are constantly fluctuating.

Google is always changing and updating search results, causing keyword rankings to vary day-to-day. What’s important is being able to track keyword visibility trends over time, and SEMrush does a stellar job with this.

With the tool, you can show bigger picture improvements like: “At the beginning of the quarter, the site ranked in position [X]. Now, (3 months later) the site ranks in position [Y].”

Comprehensive SERP analysis: For each keyword, you can easily dig into what SERP features are appearing to help guide your content development efforts.

For example, there may be a Featured Snippet or Answer Box appearing for the term, which presents an immediate opportunity to create a question-based article. Or, there may be reviews appearing, which requires an entirely different strategy.

Granular keyword data: Last but not least, I’ve found SEMrush to have more granular and accurate keyword data than other third party tools. The key metrics that I need include position, ranking URL, estimated CPC and search volume.

 

 

Brian Jackson

Kinsta | Chief Marketing Officer

I’ve tried dozens of different keyword tracker tools over the years as I’m always on the hunt for better tools, and none of them compare to Accuranker. In my opinion, it’s by far one of the best on the market.

A few features I use on a daily basis include:

1. Keyword updates on demand (instantly) as I’m auditing content are crucial. A lot of times I’ve updated a particular article with more content, re-crawled it, and I need to see updates quicker than a few days later. Google is very fast in terms of recalculating positions.

2. Ability to tag keyword(s) with notes along with specific dates so I can keep track of changes. Make a bunch of tweaks to a post? Perhaps you change the title, headers, etc., and want to see if it impacts the ranking. Jotting them all down in a note can make sure you attribute the change correctly. Correlate your notes with the up or down movement in SERPs.

3. Accurate monthly search volume. This is very important! Search volume changes over time and being able to see this ensures you’re optimizing for search volume. The opposite can also happen, sometimes more long-tail keywords might drop off the board altogether, in which case, it might be better to optimize them for something else.

 

 

Richard Missey

Groupon | SEO Program Manager

Preface: I should lead with the fact that I HATE keyword tracking. It’s a useful directional tool in the hands of a reasonable SEO pro, but it never stays there. In the hands of those with too much power and not enough training/experience, keyword rank tracking can be disastrous for a business.

All keyword rank trackers suffer a fatal flaw: manually maintained keyword lists. The organic search universe is not static. As long as we keep talking about these lists, we’re stuck in the past.

With that out of the way…

Tool: STAT

Why: Flexibility. I’ve never encountered a tool as flexible as STAT. The tagging functions – manual and auto – allow for an incredible amount of insights and trend identification. The reporting is flexible, the API is incredible, and provides more information than any other service. Who else lets you snag the whole SERP HTML through an API call?

(to the person that provides the answer: Touche, my friend)

You can get basic keyword tracking damned near anywhere – Moz, SEMrush, Ahrefs, etc. – but if you want deep insights, go to STAT.

 

 

Craig Campbell

Craig Campbell | Founder

My favorite rank tracking tool is SEMrush.

I know there are many other tools out there, but in terms of keyword data I think SEMrush have been the leader for many years and are constantly striving to improve their tool.

For agencies, the fact you can get API integration for Google Data Studio to do custom reporting is excellent. But the real reason I like it is down to the accuracy of the data, that is massively important to me, but you can also brand the reports using SEMrush too, which is simple and easy to do.

 

 

William Harris

Elumynt | Founder & CEO

Ahrefs is definitely my favorite. I’ve used a lot of tools, and there are lots of reasons to use some of the new ones in conjunction with Ahrefs – but if I was going to pick just one – that’s the one.

My number one reason for this, is because it’s the most accurate of all of the different ones that I’ve tested. It goes without saying, that accuracy is critical to keyword tracking.

The second reason why it’s still number one for me is because the UI is the most thorough and easy to use in my opinion. I don’t have time to dig through a clunky UI – and Ahrefs has enough users that they’ve figured out a way to streamline things for people that know SEO.

 

 

Ady Berry

CTI Digital | SEO Consultant

My go-to keyword ranking tool is now SEOmonitor. It’s great for individual keyword monitoring, but it also allows me to track keyword groups in a campaign format – highlighting group rankings and keyword group visibility and scoring the difficulty of ranking for a specific keyword (based on competitor research).

It integrates with both search console and analytics to provide key data such as search volume, clicks, revenue etc. and has a built in forecasting tool which allows you to forecast traffic and revenue performance of keyword groups (based a projected ranking position).

On top of this there’s a handy alerts tool / app which will inform you when rankings / site visibility increase or decrease.

 

 

Benjamin Beck

Online Stampede | Growth Marketing Consultant

I like using SERPWoo because they do not just track your websites rankings for a keyword. They track every single domain ranking in the search results over time and keep it in a database for you.

This feature allows me to quickly see competitors who start to surge upwards in rankings. Then I can try to reverse engineer what they are doing for my own sites to improve rankings.

 

 

Eli Schwartz

elischwartz.co | Director of SEO

I am loving using Rank Ranger for doing quick temperature checks of where I am ranking.

Generally I am not a huge fan of rank checking as a KPI as it doesn’t necessarily correlate to business metrics, but sometimes I just need to see general visibility for important business terms.

Rank Ranger can get my rankings within minutes and it ties to into Google Search Console so I can even see traffic.

 

 

Felipe Bazon

Felipe Bazon

SEMrush Position Tracking continues to be my go to keyword rankings tool.

The international database is improved constantly and for an international SEO agency like Hedgehog with clients in countries like Brazil, Portugal and Spain, as well as the UK, it is really important to have a trustworthy geo-targeted rank tracking.

Also the API integration we created with Google Data Studio helped us save tons of time with monthly reports.

 

 

Jeremy Galante

Jeremy Galante

ClickUp | SEO Manager

My favorite rank tracker is Accuranker. Their speed, accuracy, and tracking features compete with the best tools in the industry. The Google Data Studio connector is what puts them over the top!

Unlike tools such as SEMrush that require you to be on the highest-paid plan, the GDS connector comes with any paid Accuranker subscription. We also use the tag feature to organize by topic cluster, new article, and optimization effort!

A mistake people make when reviewing keywords is comparing rank from one day to another. Rankings fluctuate constantly! We need to see the trend over time. With most tools, the only way to visualize rank over time for a particular phrase is to click on the individual keyword. This is really time-consuming when you’re tracking thousands!

With Accuranker and the Google Data Studio connector, we’re able to assess large groups of keywords at one time! How do we do this?

1. The Accuranker GDS connector. This comes with any Accuranker paid subscription.
2. Use a pivot table in GDS. This lets you see keywords, rank, and date over time.
3. Apply conditional formatting. This helps you digest ranking fluctuations even faster!
4. A calculated field in GDS for average rank. This will add the ranking data for each day in your range and calculate the average position. You can then view trends weekly, monthly, etc.

The result?

AccuRanker report example

This is super helpful when you need to analyze a huge list of keywords and is one of the many reasons Accuranker is #1 for us.

 

 

Adam Rowles

We use ahrefs for tracking keyword rankings. The tool provides our SEO team with the most accurate & comprehensive data. In most cases, we’re looking at opportunities e.g. keywords close to the click-zone.

Note: We use Agency Analytics for showing clients their rankings.

Their ‘Tracked Tracker’ overview dashboard enables us to quickly take a snapshot on their visibility (rankings) against competitors.

Obviously, keyword positions are very important, but it’s more important to utilize the ‘Traffic’ data instead of ‘position’ because rankings don’t always equal more traffic (depending on the keyword search volume of each keyword).

We use the ‘Site Explorer’ tool to track keywords for specific pages. This becomes quite useful when we’re optimizing a page, we can review which long-tail keywords and variations we must consider.

 

 

Anthony Kane

One of my favorite tools for tracking rankings would be SEMrush.

Even with actual rankings fluctuating SEMrush has, historically, had a pretty accurate representation. It is great to be able to see where a site ranked for a term 6 months ago. I also really enjoy the ability to pinpoint queries that bring back featured snippets.

 

 

Julia Ramos

Julia Ramos

Mayo Clinic | Senior SEO Analyst

Nozzle.

I like their dedication to all-inclusive tracking of SERP features and elements contained within (i.e. title and description text, image alt text, URLs, etc.).

The data can be parsed in terms of any specific SERP feature and feature element I can identify, at any frequency of SERP crawls — the flexibility of how this data can be applied is unmatched by any other rank tracking tool I’ve come across.

They integrate with Big Query and partner with me to create data visualizations in whichever visualization tool I’d like to use, creating custom metrics upon request.

They respond promptly and show appreciation for the input I give for future template use. Easy to work with and a trusted partner as we grow together to create better SERP analysis techniques and presentation of data insights.

 

 

Devin Schumacher

Serp Co | Founder

I have used a lot of rank tracking tools over the years. Probably 10. There are many good ones, but a few GREAT ones.

To be honest, Ahrefs is pretty much the only SEO I need to get the job done – and their rank tracker is awesome – but it’s too expensive. Way too expensive. Especially when you have a network of affiliate sites, or you run an agency with tons of clients, or you have a massive authority site that you want to track a ton of keywords – it’s not worth it.

So, we developed a tool called SERP App (serp.app) that provides an incredible array of keyword tracking abilities that I haven’t seen in other tools.

I personally do client SEO, authority site building & micro affiliate sites so we built tool to provide all the functionality and competitor comparison metrics we need. I believe it will be accessible to the public soon.

Read Related Post  How To Do Instagram Marketing

 

 

Konstantine Gegeshidze

Chamaileon.io | SEO Manager

I use Google Search Console (GSC) combined with Search Analytics for Sheets and Google Analytics.

With Search Analytics for Sheets, I pull out the data from GSC and map in the spreadsheets alongside the other relevant data that I need for making certain decisions. E.g. Google Analytics data – Goal Completions from “Acquisition>>>Search Console>>>Landing Pages”.

From there I can see the clear correlation between the impressions, positions, clicks and goal completion. That gives me ideas how to better optimize the page and on what to focus first.

I also like using filters in GSC such as data from a specific country, device, etc. Comparing dates as well so I can see how updates impacted or changes in the title made sense in terms of CTA.

There is a lot of ways you can use the provided data.

 

 

Tyler Tafelsky

Yisoo Training | Senior SEO Specialist

I have found SEMrush to be one of the most comprehensive, accurate, and actionable keyword ranking tools.

Not only can you view real-time ranking data of a given website, but you can also include competitor domains. The tool also shows which URL of a domain is ranking for a given search term, as well as more granular insights like if a piece of content is ranking in Google’s featured snippet, image search results, etc.

Because SEMrush is far more than just a keyword ranking tool, the platform also comes equipped with a lot of valuable tools to help pinpoint site health issues and precisely how to fix them.

 

 

Katie Kirchner

Seer Interactive | SEO Account Manager
I prefer STAT for keyword tracking because of their ability to calculate Share of Voice (SoV), a metric that allows you to see which competitors are owning the most market share for keywords important to your business. This is calculated based on click-through-rate (CTR) and search volume. However, STAT actually allows you to upload your own click-through-rates so you can estimate what gains/losses you could see should you increase/decrease your marketshare for a particular keyword/set of keywords.

 

 

Joe Howard

WP Buffs | Founder
AWR Cloud. It’s the tool I’ve used for years and it allows me to easily track hundreds of keywords easily over time. Plus, I can group keywords and see how individual blog posts are performing overall for a collection of keywords. Love it!

 

 

Greg Mischio

Winbound LLC | Owner

SEMrush – We use the keyword tracking tool in SEMrush. It’s easy to input and plays nice with the rest of their other tools.

We also like the capability with SEMrush to see which page the keyword is ranking for. Plus I like their support. We do use Search Console as well.

 

 

Venchito Tampon

SharpRocket | Co-Founder

My favorite tool for checking keyword rankings is Ahrefs Keyword Explorer.

1. “Parent topic” feature – shows you the pillar topic you can create as a pillar content on your website (topic cluster model).
2. “Questions” filter – easily see “what”, “how”, “why” and other question-type keyphrases you can target for your content. This is best to integrate to your content creation campaign, as you can produce pages just targeting question-type keywords.
3. Filter keywords by “SERP features – allows you to see which keywords have many features in their SERP or identify keywords which have a very specific feature.

 

 

Adam Chronister

Enleaf | SEO Strategist
We still use SEMrush more than any other tool for monitoring, tracking, and reporting of keyword placement. The ability to segment rankings by page placement and date are particularly valuable. We also regularly utilize the filter feature to exclude branded terms from our ranking reviews. The traffic and trend chart is also great because it helps us see where things are headed.

 

 

Tom Pick

Webbiquity LLC | Founder

For straight-up rank tracking, my favorite tool is Authority Labs. Three reasons:

First, value for the money. Few alternatives can compare for this level of capability and price. Second, it makes it easy for me to monitor both improvement (or not) in rankings over time as well as comparison to competitor websites.

Finally, as a digital marketing consultant who monitors multiple client sites, I appreciate the ease of setup for multiple sites and competitor groups, comparison, and data export.

If you need additional capabilities (e.g., website audits, paid search analysis) then SEMrush is a more expensive, but feature-rich alternative.

 

 

Dicky Phillips

Media Results | Senior SEO Strategist

Search Console – Now that Search Console can provide me with upwards of 16 months worth of data/information, it has without a doubt become my favorite tool for nearly everything, not just keyword research.

I prefer SC, as it allows to me see exactly what organic search queries are being made, and from that I can make adjustments to content, meta descriptions and title tags to encourage better CTR. Or for paid search, I can help provide them a list of low-medium competition phrases they may not have been targeting before, and could help improve conversion rate.

The interface is fresh, friendly and fast to navigate. And best of all most dashboards like SEMrush allow you to sync up with Search Console.

 

 

Jacob Wulff

AWR Cloud.

The tool provides ranking updates daily, weekly and on demand which is important due to the fast changing pace of client expectations and last minute reporting requests. The tool provides data on mobile, desktop and even local geo-targeted results from Google, Yahoo, and Bing.

My team loves the white label report reports which makes it easy to provide concise and easy to read reporting for our clients. The dashboard is also accessible from any device which is incredibly convenient for on the fly data.

The tool allows you to segment data based on top 5, top 10, and top 20 rankings, which presents powerful opportunities to adjust content, paid, and on-page strategy based on these results.

 

 

Sam Hollingsworth

Elevation Ten Thousand | Director of Search

SEMrush is currently on top of its game. The tool has come a long way over the last decade, and it can do a bunch of high-value SEO tasks and offers a bunch of high-value SEO data and resources.

It’s simple enough to be able to learn your way around for all marketers, from analyst-level to intermediate SEOs right to the top. The platform itself offers some of the best features on the market, and its organic keyword tracking is one example of that.

For each keyword, it doesn’t just offer the rank, change in rank, estimated site traffic, visibility numbers, URL, and search volume; it also offers details for each triggered SERP feature (local pack, Knowledge Panel, featured snippet, reviews, images, video, site links, People Also Asked, PPC ads at the top or bottom of the SERP, etc.).

The most commonly criticized aspect of SEMrush is usually cost, but if used correctly for the right size company and clients, it can make great sense for your business — for organic keyword tracking, but also for a lot more.

 

 

Tyler Thursby

Zion & Zion | Senior Search Analyst

There’s a lot of great tools available for tracking keywords, so it’s kind of splitting hairs — whatever works for you and keeps you organized is ultimately your best option. I’ve used Agency Analytics for years because it does exactly what I need for my reporting. What I particularly like about it is the interface is very clean, there’s not a ton of extraneous features just for the sake of billing you more.

One feature I really like is the ability to create a dashboard; you can provide your client with access and provide real time reporting with it. If you’re looking for an easy way to build campaigns and report on keyword movement, Agency Analytics is a solid option.

 

 

Gabriella Sannino

Level343, LLC | Managing Partner

For keywords, it’s a two-fold kind of thing. You know there’s never just one tool that does it all, and all of them have strengths and weaknesses.

We use MOZ because placements are accurate. -And, with the keyword tool, we can put in the site or a page and find terms they’re ranking for that we didn’t even know about – gives opportunities to find those golden terms. I like the dashboards as well.

However, we also use SEMrush. Placements aren’t as accurate, but it has a really strong keyword dashboard. The same information is provided by MOZ (CPC, keyword difficulty, ranking, etc), but laid out in a much easier way. Less hoops to jump through.

One feature that I really like in SEMrush that isn’t in MOZ is the keyword graph. It gives you a line/bar graph showing your site’s overall number of key terms in the top 100, and notates whether there was a confirmed Google Update or just a lot of activity. We’ve found that very helpful in understanding how our overall rankings are doing.

 

 

Sean Si

SEO Hacker | Digital Marketing Consultant

Our favorite keyword rank tracking tool is AccuRanker.

We’ve been using AccuRanker for years and it has helped us create accurate reports for our extensive list of clients. The reason why AccuRanker is a great tool for tracking keyword rankings is because their UI allows us to access different data sets with minimal clicks. From share of voice to estimated clicks per keyword, AccuRanker has everything we need.

Another feature AccuRanker has that not many rank tracking tools have is their Google Grump rating wherein they notify users if Google rankings are fluctuating at an abnormal rate that can signify an algorithm update or just normal movement for our rankings.

 

 

Corey Northcutt

Northcutt | CEO

Conductor Searchlight is my favorite interface. The way it layers opportunities and extracts handfuls of low-hanging opportunities is impressive. But since it’s tough to justify six figures a year and not get a lot else in return, it’s between SEMrush, Moz, and SEO PowerSuite.

SEMrush for reliable daily tracking, Moz for tracking new SERP features, and SEO PowerSuite for when you need the data faster and in much more robust reports than all of the above.

 

 

JR Oakes

JR Oakes

Locomotive Agency | Technical SEO

We were looking for a tool that went well beyond 10 results. We like Nozzle because it is data friendly. They store their data in BiqQuery which makes it easy to integrate their data in Data Studio reports.

They also capture some 560 parameters of every ranking result page making it possible to get to a level of granularity with reporting we have never had before. We can report in images, PAA, jobs, flights, knowledge cards, etc and really tailor what we track to an exact niche in ways not possible with any other existing tool.

 

 

Stacy Caprio

her.ceo | Founder

Ahrefs is my favorite keyword ranking tracking tool.

My favorite part about Ahrefs’ keyword tracking is that it includes the vital information you need, and makes it very easy to one click filter from biggest to smallest using any data column. In addition to showing you the volume for each keyword, which is key, it shows you the traffic that keyword gets and what page gets the traffic.

Lastly, and the feature I find most helpful, is it shows you the ranking of each keyword, including recent up or down movements, so you know if improving it would make a huge difference or not.

 

 

Jesus Meca

Real Focus Marketing | Founder/ CEO

Pro Rank Tracker.

It has all the features. What I like the most is:

1. Simple dashboard (no complicated nonsense).
2. Able to see all clients in one screen by expanding keywords (don’t have to change screens per client).
3. Focuses on rank tracking ONLY. Again simplicity.

 

 

Nate McCallister

Ahrefs is by far my favorite.

Although the price is “high” relative to some other all-in-one tool sets, I have used this tool to find articles that make me much more than the monthly payment. This tool is fantastic if you have an existing blog, as well with content that could be optimized.

 

 

Joe WILLIAMS

Tribe SEO | CEO & SEO Trainer

My favourite ranking tool is SERPWatcher. It‘s accurate and has the regular things like keyword tagging and filtering. What sets it apart is its elegant design and split screen. On the left side, you get the granular keyword ranking data, and over on the right, it’s the higher-level stuff which makes for a great user experience.

At a glance, it’s easy to zoom in out, so you can see how your SEO is progressing over time. This includes the ‘movers and shakers’ keywords, how they impact your predicted search volume, and it also predicts the market share you are currently are receiving as a handy percentage.

As part of the Mangools SEO ecosystem, it seamlessly integrates with (1) KWFinder which provides more accurate search volumes than Google Keyword Planner and is easier to use (2) SERPChecker which is a great tool for competitor research and real time global ranking checks, and lastly (3) LinkMiner which pulls in some useful backlink data from Majestic.

 

 

Julia McCoy

One of my favorite tools for tracking keyword rankings is SEMrush. I find the data most accurate in this tool, as well as the placements I can track for my content.

For example: under Organic Research in the Organic Search Positions, I can see at a glance hundreds of content pieces ranking for exactly what keyword, and click the arrow to expand and open the exact blog URL in a new window. If I stay in Organic Search Positions and click the keyword to expand the data, I can also see what SERP features our content piece is showing up in – sometimes it’s a Featured Snippet (and might be a higher priority to update, if it contains irrelevant or old info), News, or Google Images.

Super useful to have on hand all from one dashboard, which is why I love SEMrush so much. I go here frequently to look for content to update and maintain, so we continue to position our brand and content well in the SERPs.

 

 

Josh Spilker

ClickUp | Content Manager

Ahrefs.

I like using their Rank Tracker function to see how certain keywords are performing on desktop vs mobile, and tracking the SERP ranking over time. Their top keywords feature is also helpful to see which words you may be gaining on that you didn’t anticipate. Combined with its research functions, Ahrefs is the best tool for SEO.

 

 

Chris Makara

Chris Makara | Founder

Ahrefs is my favorite tool for tracking keyword rankings. Their Rank Tracker is pretty solid. Among the things I like about it are the filtering capabilities, tagging options, and SERP features information.

The filtering options are excellent. I can easily filter by date range, ranking positions, search volume or even custom tags.

Speaking of custom tags, the tagging feature is really useful in that you can tag/label your tracked keywords to identify brand, top of funnel, bottom of funnel keywords. This is helpful in really understanding what parts of the sales funnel are doing well.

And the third feature that I find really useful is the SERP features option. This allows me to easily see if a particular keyword is ranking for things like a featured snippet, image pack, or even a knowledge card.

These three features along with everything else Ahrefs has makes it my favorite keyword tracking tool.

 

 

Mary Beczak

Wpromote | SEO Manager

BrightEdge, the reason I love using this tool is because the depth of insight into keyword rankings goes beyond just what position we are in. We can easily compare against competitors, see historical data, get specifics on which page we are ranking for each keyword and even forecast what kind of traffic we could expect should we rank in a higher position for specific keywords.

Another feature is being able to see recommendations for improvement to help increase our chances for ranking a keyword on a specific page.

 

 

Miles Anthony Smith

Imaginasium | Director of Digital Marketing

For smaller scale websites, I typically use the rank tracking tools within other SEO software I already use. I’ve been happy with the dashboard provided in Ahrefs and SEMrush to track specific keyword phrases that are the most important. You do have to upgrade your subscription to a higher level if you want to get past historical rankings instead of just tracking the rankings going forward once you input the specific keyword phrases.

For larger scale sites, I recommend using SEOprofiler since it is a standalone tool, and as such, has more functionality like a nice visual view, integration with Google Analytics, and suggestions for your site based on tracking your competitor’s rankings.

 

 

Shane Barker

SEMrush is an effective tool for tracking keyword rankings, and it’s my personal favorite. It goes in-depth and tells you your national, regional, and local search rankings for any keyword. The data is updated on a daily basis. You can also track the rankings of up to 10 competitors and make direct comparisons against your ranking.

The tool also has a Competitors Discovery feature that shows you the local competitors that are ranking in Google’s top 100 search results for your target keywords. The Position Tracking dashboard also shows various metrics like estimated traffic, average position, and domain visibility, for every keyword that you’re tracking.

 

 

Andrew Dennis

Page One Power | Content Marketing Specialist

At Page One Power, we love using AWR Cloud for granular tracking of a single keyword or small set of terms. The Visibility Score provides a quick check to see trends and understand how your site is performing in regards to specific keywords and themes.

For a more holistic and high-level view of keywords and a website’s overall performance, we rely on a combination of Google Search Console and SEMrush. Search Console is an excellent source of keyword data for your own site, straight from Google. And SEMrush is best-used for competitive research and tracking keyword rankings for your top competitors.

 

 

Ryan Mendenhall

Big Leap – a top Utah SEO agency | Digital Marketing Manager

I’ve used lots of tools to track rankings during my time in SEO, but my favorite is Ahrefs. With it I can not only see the ranking, but I can see key stats associated with those rankings that give me context about the value of those rankings.

For example, I can see search volume, keyword difficulty, position change, referring domains, and other metrics like CPC, traffic estimates based on click data, how I fare against competitors and the parent topic of my keywords. I can also filter my results by SERP features I rank or don’t rank for and much more. I am a big fan of simply looking up my site in Site Explorer to see everything I rank for and how they’ve performed over time. Ahrefs gets my vote! Here’s more on why.

 

 

Ilan Shabad

One Egg Digital | Senior SEO & PPC Consultant

Microsite Masters has been my go-to ranking tool for several years. I don’t consider their UI great but if you are looking for a professional and cost-effective ranking tool you should consider it. They also offer a free 10 keyword tracking account, so you can test it out yourself.

My favorite features:

– Fast daily ranking updates (the basic account offer 1,500).
– Ranking graph for individual keyword over time (see how ranking fluctuates).
– Unlimited domain tracking.
– Tracking specific URLs.

 

 

Nichole Elizabeth DeMeré

I use more than one really good keyword tracker so I can cross-check data. And each one does something a little different and sometimes offers insights the others don’t.

I use Ahrefs, SEMrush, and Moz as my keyword trackers. I also dig into Google Analytics and Webmaster tools to determine what keywords are already driving traffic and leading to conversions.

I use Ahrefs to find new opportunities. I like it provides data on keyword difficulty, search volume, and traffic potential.

SEMrush has the largest keyword database on the market with their Keyword Magic tool (9.4 billion keywords to play with). That sounds overwhelming, but you can easily segment by topic and analyze a list of collected keywords to choose the best ones. It’s great for gathering ideas for content strategies.

And, finally, I use Moz to track keyword rankings and compare them to Ahrefs. Moz also offers quick on-page analyses that are great for people who are just getting into SEO who want a little guidance.

 

 

Steve Barringer

InventHelp | Digital Brand Manager

SEMrush has many great features although I feel some of them need some work. I find their keyword tracking to be one of best and fits all of my needs while, being cost effective. The UI makes it very simple to track historical data on desktop and mobile with relevant Google updates marked.

The frequency of the updates is also very important where you can see top position changes for your website daily. The most important factor that also goes along with frequency is accuracy of data.

I feel that SEMrush gives a decent estimate where you can make informed decisions based on the keyword tracking data. Whether it’s tracking your own site, a competitor site, or looking to see if a site ranks for any related keywords that may be a good fit for a guest post opportunity.

 

 

Sam Davies

Sleeknote | Head of Content

My favorite keyword research tool is Ahrefs. This is for a few reasons:

1. Organic keywords report. This allows me to see which organic keywords our competitors are ranking for and create “skyscraper” content, often from a unique angle (thus, bridging out content gap).
2. New keywords report. With it, I get an email once a week with new keywords our competitors are ranking for. Plus, blog post topic ideas I wouldn’t have thought of otherwise.

 

 

Nirvana Guha

I personally love SmallSEOTools Keyword Rank Checker. Here’s why:

1. The UI is clean and straightforward.
2. The tool allows you to check SERP rankings for both mobile and desktop platforms.
3. The tool allows you to check for 10 keywords at a time.
4. There is no conventional dashboard. Just a list of tools that you can switch back and forth from.
5. It is completely free. If you are just starting out and you don’t have a ton of money, SmallSEOTools is a safe and reliable bet for you.

The only downside is that the process is entirely manual and the limit on 10 keywords can be a bit frustrating if you have a lot of pages. If you have a fat, juicy, budget, then by all means – go for paid tools.

But if you are just starting out, especially in a non-US region, I’d recommend SmallSEOTools without a second thought.

 

 

Eugene Farber

This will be a two-part answer depending on what exactly you’re trying to track.

For general/national-level keyword tracking, most tools in your arsenal will work. I actively use both SEMrush and Ahrefs, simply because they both have the functionality and I have accounts with both. They do the job and it’s convenient to use the functionality of a tool you already have access to for other purposes.

For local rankings, on the other hand, I’m a big fan of PlacesScout. It allows you set location-level tracking to see how you show up in searches that take place in a specific location. This is obviously what you want to see when you’re tracking local rankings (and it’s extremely useful when tracking for companies with multiple locations).

 

 

Georgi Todorov

Georgi Todorov

DigitalNovas | Founder

I use SEMrush Position Tracking. You can set up different position tracking campaigns for the same keywords based on different locations. Use this function not only for Local SEO but also to show your managers/clients why they may see different results when they search for a keyword phrase in Google.

You can also easily compare position tracking by date and compare different periods.

There is a daily graph called Visibility trend that you can use to report to your clients.

 

 

Evgeniy Garkaviy

Hope Spring Ecards | Social Media Business Strategist

SEMrush. It is one of my favorite tools. All you need to do is to enter website URL and it will show you which keywords you are currently ranking for. You can structure the report based on the amount of traffic you get, keyowrd difficulty, average monthly searches etc.

Data from Google is updated daily so it provides very detail and accurate report.

Rhona Aylward

Rhona Aylward

Psoda | Deputy Everything Officer

Ahrefs.

It’s not the best looking UI in the world but I find the functionality is exactly what I need.

1. I really like their backlink report as it’s better than the others I’ve tried in the past. It’s really comprehensive and helps me target people that have removed our links. On saying that, sometimes it shows up links that haven’t been removed but I can work with that.
2. Their competing domains and pages report is amazing. I love being able to see what our competitors are up to. I really like that I can click through the results and get excellent granular data.
3. The 3rd feature I love is that they split organic and paid results so that I can see exactly what our competitors are chasing and how much they are spending per month.

 

Honorable mentions (1 vote): SERPWoo, Pro Rank Tracker, SERPWatcher, Conductor, BrightEdge, SEO Powersuite, Microsite Masters, PlacesScout and SmallSEOTools.

Which tools are you currently using? Any new ones that deserve a mention? Any new ones you’re going to try?

 

Rankings offer invaluable insights for SEOs. After all, you want to monitor the progress of your work and adjust your strategy accordingly.

But with the large number of rank trackers available, picking the one that works best for your organization can be challenging. After all, your ranking data is at the core of everything you do in SEO.

That’s why selecting the right rank tracking tool is so important. You need accurate, on-time, reliable ranking data with the utmost quality.

You never want to question the data you have, so we compiled a list of the best keyword ranking tools in the marketplace.

Why did we decide to put together this list? Because, we think an informed buyer is the best kind of customer.

There are different ways you can approach buying a keyword ranking tool: there are companies that offer solely keyword or position tracking, there are those that have multipurpose SEO tools with keyword rank tracking being one of them, and there are enterprise SEO platforms that offer, well, everything for the entire SEO life-cycle.

You should know the key factors to evaluate in keyword ranking tools – we’re here to help you find out what will be the best investment to meet your company’s and team’s goals.

But first, let’s start at the beginning …

 

 

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