Designing an SEO Friendly Website That Ranks Well: 3 Simple Tips
When running a business in today’s day and age, having a top listing on Google is important. It helps you reach more customers, seem more legitimate and ultimately, make more sales and grow your profit and revenue. Unfortunately, getting a high rank isn’t always easy and can take some work. One of the best ways to rank higher is to have a solid SEO strategy in place.
This will help the search engine ranking algorithm be more fond of your site vs. those who don’t pay any attention to search engine optimization. But how can you design your site in a way that helps it rank well? Without further ado, let’s go over a few great tips for designing an SEO-friendly website.
Create Valuable Content With the Right Keywords
Arguably the most important part of an SEO-friendly website is the content you create. These blogs or articles you write are generally what will rank highly and draw people in to click on your website. They should generally provide value, as people will click on things that either entertain them, educate them, or provide value in another way. In addition to blogs, it could be videos. Photos, infographics, guides or anything else that you think your readers and/or target market will find interesting. But in addition to creating value, your content should also feature the right keywords. Including keywords that your target are searching for is a great idea, as your content will rank higher for those search terms and get in front of the right eyes. Of course, avoid stuffing keywords for purely ranking purposes. They need to fit naturally or else you may actually be penalized for aimlessly including keywords and links in places where they don’t fit.
Ensure Your Site Offers a Great Experience
The user experience is another important factor that goes into your ranking in search engines. The better experience people have on your site, the more likely that Google and other search engines will recommend the site. Your site should load quickly, look great, and experience little-to-no lag. The design should also be clean and clear, and navigating the site without confusion should also be possible. Also, it is important not to forget about mobile devices. A majority of people are now browsing the internet from a phone or tablet, and your site needs to look good and remain functional on every device.
Analyze Your Competitors
Another tip that is often underrated is that you should take time to analyze competitor websites if you want yours to rank higher. If your competitor has the top spot for a certain keyword or phrase, it is a good indication that they are doing something right. Be sure to check out their blogs, their home page, how they utilize keywords, how they organize their pricing page, and various other things. Of course, you never want to copy what someone else is doing, but taking inspiration from them and seeing what works well and what doesn’t is completely fine. We hope these tips are able to help you design and create an SEO-friendly site that ranks well. It can take some time and effort, but the results can be worth it.