Social media is now a fixture on every other smartphone around thanks to its relentless spread. But it’s challenging to keep up with how many social media networks are adding new features. Now, Facebook isn’t the only way to stay current. To meet consumers’ ever-changing needs, 200 distinct social media platforms have been developed. Even while companies should keep up with the latest trends, social media may be difficult to use effectively, and many may feel at their wits’ end.
Understanding the various social media platforms and what your brand can gain from them is the best method to navigate the intricacies of social media and develop your company’s identity. Choosing the correct ones may significantly alter a brand’s growth graph, so get started by following these simple steps!
When most people think of social media, they think of places like Twitter, Facebook, Pinterest, Instagram, Reddit, YouTube, and any number of social sites that allow users to interact with each other. This is social networking.
Social media can refer to social networking sites that help people connect and interact online. Still, social media also refers to social bookmarking sites like StumbleUpon or Diigo, which allow users to share interesting articles, images, and videos with others across the web.
There are many sub-categories of social media, so marketers need to understand the different services available. Let’s look at some popular social networks and how they can be used for marketing purposes. When you learn more about your users, you can create better social media strategies that connect directly with them.
Define Your Business Goals
Understanding and outlining company objectives helps develop a road map that clients and businesses can use to make smart social media decisions. Furthermore, it is much more crucial in settings like social media, where decades may pass before traditional winning techniques become obsolete. Recognizing your company’s objectives enables you to select the ideal social media channel and provide user-friendly content to generate the most interaction.
Know Your Customer Base
Social media platforms have recently shifted from being relevant for all age groups to servicing a certain demographic. People of all ages pick platforms based on their interests thanks to the predetermined interface and services given. Businesses are responsible for comprehending the characteristics of their target market, such as age, interests, and social media platforms. Utilizing the appropriate social media channels increases the likelihood that a firm will see an increase in interaction.
Choose the Right Platform
By regularly using social media platforms, more than 4.5 billion individuals allow companies to communicate with them. The best choice you can make for your company is the platform you use to contact clients. Review social media analytics, decide where, when, and how to reach your audience, then launch your social media growth campaign.
Now that you clearly understand your company’s aims and objectives, it’s time to learn about some of the most well-liked social media platforms and how their platforms might impact your company.
Match your objectives, target audience, and content with the most appropriate platform.
Then, once you’ve decided on the objectives you want to achieve through social media, identified the social media platforms where your target audience is already congregating, and determined the type of content that works best for you, you can go through and compare the various social media platforms to determine which one will best meet your requirements. Here’s a breakdown of the platforms, what they’re good for, and what a typical user looks like to assist you in making your decision:
For starters, Facebook is by far the most popular social media network, with over 2 billion monthly active members, the majority of whom are young adults between the ages of 25 and 54. Facebook is excellent for lead generation, and its advertising platform can be greatly customized to target very specific populations, which is very useful for B2B companies. Aside from that, Facebook is an excellent medium for developing relationships with clients, demonstrating the human aspect of your company, and converting leads into dedicated followers and customers.
Many various forms of material are good for Facebook, but the most important is content that demonstrates a different side of your brand. However, it’s crucial to realize that while Facebook (and Twitter) are both wonderful for reaching enormous numbers of people, there is also a tremendous degree of rivalry on these platforms as well.
If your business is all about immediacy, and if you want to reach out to followers with breaking news, announcements, crucial messages, and other in-the-moment information, Twitter is the medium to use. Tweeters tend to be under the age of 50, and the type of content that performs the most effective on this platform is easily digestible textual information, such as how-to articles, listicles, and quotations. Images outperform videos on Twitter, but text-based information continues to be the most popular type of content.
LinkedIn is often the platform of choice for B2B enterprises, and it is especially effective if your goal is to generate leads. This is also an excellent venue for the editorial content, and it may assist you in establishing your firm as a trusted leader in your sector, establishing authority for your brand, and engaging leads through interactions with customers. LinkedIn’s demographics are also distinct from those of other social media sites in that there are more members between the ages of 30 and 49 than there are users under the age of 30.
LinkedIn is the most professional social network available. It has a large professional network of employees and company owners, making it far more formal than other social media sites. Because of this, its users react to B2B material more favourably than B2C content.
That basically indicates that firms that target businesses as clients will succeed more than businesses that target consumers directly. LinkedIn is full with decision-makers and influencers, and if you can reach them with your brand and message, you might be able to close another deal.
Using Pinterest to increase sales is a terrific idea because more than 90 per cent of consumers plan purchases while using the platform. Pinterest has far more female users than male users, and it is a graphic-heavy platform that is well suited for businesses in the areas of décor, food, art, fashion, weddings, travel, and other industries that may capitalize on topics that yield attractive and breathtaking photos.
A location to share (or “pin”) various visual stuff for viewing by others is Pinterest. This implies that nearly any business may discover at least some of their specialty on this social network, from a scarf to an infographic. One of the finest social media channels for promoting freshly produced visual material is Pinterest, especially if you consistently update your boards.
Use some graphic design wizardry to dress up some stats or other fascinating, evergreen information that will keep getting pins and expand the exposure of your company over time. Statistics show that roughly 85% of Pinterest’s user base is made up of female users, which is very useful if your business produces goods or provides services tailored primarily for women.
If not, you may still use Pinterest to your advantage. There are undoubtedly some of its several hundred million monthly customers who would be interested in what you have to offer.
However, only if TikTok is handled properly, the relatively new blockbuster platform where users produce and share short films, has the potential to be a lucrative solution for businesses. Because TikTok is mostly popular among the infamously discriminating Generation Z, it can be tough to hit the correct tone in order to be successful as a business.
Fortunately, there are some resources available to help. Create a TikTok account only if you have a thorough understanding of your company’s brand and how that translates to TikTok specifically before you begin. Before you start your own business, research how other companies are dealing with the issue.
With a majority of its users under 25, Instagram is one of the newest social media platforms available. It is therefore the ideal social network for businesses or brands that cater to young, trendy clientele. Instagram is particularly good for images and brief videos with little to no text, and it also interacts with your Facebook and Twitter accounts so you can share the same images elsewhere.
Urban locations often have a larger Instagram following, therefore businesses that specialise in fashion or digital technology will typically perform better than those that specialise in agricultural or house construction. But even if you’re not a youthful, fashionable business, you can still succeed; you simply need to use a bit more imagination while taking images.
You may overcome this obstacle and make the most of this business-oriented social media platform with the aid of a social media agency.
Since so many people use it (YouTube is the second-largest search engine in the world behind Google), it serves as a sort of catch-all for material. On YouTube, humour and music both do well, but that doesn’t mean you can’t use this social media site for your company.
Product reviews, how-to videos, and other related material are extremely successful on YouTube, especially when they educate a segment of your target market. Additionally, after you upload a video, it will begin to appear in search results on Google and YouTube, and you may promote it on your other social media profiles. You just cannot compete with YouTube when your clients want to learn.
Begin by identifying your objectives.
There are numerous advantages to using social media, but it’s critical to have certain goals in mind before you begin your journey. In the first place, your objectives will influence not only the social media platform you choose but also the content you make and the audience you target, among other things. You might wish to concentrate on some of the most popular advantages of using social media, which are as follows:
Increasing the number of channels via which customers may voice their complaints, questions, and issues will help you improve your customer service services. The process of identifying new leads and prospects who are similar to your most profitable clients.
The process of identifying and reaching out to new audiences and demographics who may be interested in your products or services. Increasing brand awareness and introducing your company to new customers are two important goals.
Understanding the requirements, desires, and habits of your target audience and clients. Increasing the number of visitors that come to your website and so increasing sales
You may wish to use social media for business for a variety of reasons. Here are some of the top 5 benefits:
1) Increase Brand Awareness:
Using social media to promote your business helps you stand out and maintains your name in people’s minds throughout the day. After a certain amount of exposure, more people will be interested in checking out your brand’s material.
2) Connect With Customers:
It’s a rookie error to believe that all your company needs to do is “seal the transaction.” Instead, social media allows you to communicate with your customers more easily. This lowers your turnover rate and increases the likelihood of future repeat clients.
3) Improve Your SEO:
You may increase the number of likes, views, shares, and interaction with your content by promoting it on social media. Then you’ll have more visitors to your site, which will increase pageviews. All of these things are good for search engines like Google, and they help you enhance your SEO.
4) Build Your Mailing List:
If people find your website through your social media content, you’ll have a better chance of converting them into leads. You may use this traffic to increase your email list and make more money from your email campaigns over time.
5) Increase Revenue:
Each of the benefits outlined above leads to the same result: driving clients through your sales funnel and increasing profit for your company.
“With all of those advantages, why aren’t more people successfully using social media for business?” you might wonder. Why do so many brands appear to be making mistakes?”
The issue most firms face isn’t whether or not to use social media; in today’s world, that’s almost a given. The fundamental question is which platform is the greatest, and how can that platform support growth in particular. So, today, we’ll focus on the top 8 best social networking sites for business, discuss their benefits and drawbacks, and provide our final opinion on whether or not they’re appropriate for your company.
Then we’ll go through how to use each platform to help your business develop using OptinMonster. We’re looking at the following platforms:
My Business on Google Business profile on Google
Google changed Google My Business’ name to Google Business Profile in 2022. Google Business Profile offers reviews as social evidence of your excellence in addition to informing your clients that you supply the products they require. Localized material may be published using Google Business Profile as well. But it is also crucial to claim and verify your listing before considering content.
You may complete verification, update your profile, or fix any problems right from search with an updated experience on Search and Maps. You can now customise what customers see when they search for your business, including responding to reviews. Take into account that an updated profile is 50% more likely to result in a purchase, 7X more likely to generate clicks, and 70% more likely to generate location visits. Google Business Profile is unquestionably one of the top social networking sites for businesses, with more than 5 billion active users.
Social network sites combine features of both social media and social networking sites. While social network sites may not offer bookmarking or sharing capabilities, they allow users to create profiles that can be easily shared with others across social media, social networking, and other social sites like blogs and forums.
Some of the most popular social network sites include Facebook, Twitter, Pinterest, and Instagram.
Social bookmarking sites are great for marketers because these platforms allow you, social media professionals, to share exciting content with your community. This is one way to get more eyes on exciting content throughout the web while building relationships with others interested in similar topics. Some of the most popular social bookmarking sites include Digg, Delicious, StumbleUpon, and Reddit.
3) Micro-Blogging Sites
One social media site that’s often overlooked is the micro-blogging service, like Twitter and Tumblr. Micro-blogging sites work in a similar way to social networks and social bookmarking platforms. They allow users to find interesting content and share it with their social audiences.
Micro-blogs also allow you to connect with other social media professionals who may be interested in your business or industry.
4) Video Sharing Sites
Video sharing sites such as YouTube, Vimeo, and Vidyard offer marketers an opportunity to reach an even broader audience than some of the social networking and social bookmarking services. You can upload short clips with titles and descriptions on video sharing sites so users can easily search for your video and find it with social media and social networking sites.
You can also use social sharing tools like AddThis to add social share buttons to your videos, increasing the number of social users who can learn more about your brand and services.
Finally, social forums and question and answer sites offer you another way to engage with social audiences in a conversation setting. Users will ask questions or comment on specific topics, which allow you to address their needs directly through product offers, content shares, or even direct business offers. Some of the most popular social forums include LinkedIn Answers, Quora, and Yahoo! Answers.
So there are five types of social media for marketers to connect with audiences across social media, social bookmarking, and social networking sites. Be sure to keep social bookmarking and social networking in your social media strategy because users often use these types of social sites to share interesting content with their social networks.
And remember: once you learn more about your social audiences, you can begin creating better social media strategies that connect directly with them and generate leads.
6) Blogs for the community
Not everyone on the internet wants to operate a blog from a self-hosted website, but sometimes an image or post isn’t sophisticated enough for the message you’ve got to deliver. That’s a significant amount of effort.
People can express their opinions and connect with followers on shared blogging sites like Medium and Tumblr. These community blog platforms provide an audience while also allowing for plenty of personalization and expression.
7) Websites that host videos
YouTube changed the way we watch, make, and think about video forever. It turned the medium into something more approachable. Recent advancements in technology and connection have aided video’s progress.
YouTube and Vimeo are video hosting sites that assist creators in putting together content and sharing it on a platform that is suited for streaming. Because of its accessibility, video has become a very essential medium.
8) Photo-sharing websites
Images, infographics, and pictures, for example, capture our hearts, eyes, and imaginations. Instagram, Imgur, and Snapchat are all social media sites that increase the potential of image sharing. Users create, curate, and share one-of-a-kind photos that elicit conversation and stand on their own. For your business, a picture is worth a thousand words.
This depends on the company’s social media aims. Facebook offers the largest viewership and the most customization options. Twitter is the ideal place to get customer input and engage immediately. Small and niche businesses can market directly on Pinterest. A company’s website where customers can make purchases is likely the finest social media for increasing traffic to YouTube.
The finest social media is tailored to your business’s needs. Keeping this in mind, combining numerous social media sites usually yields the greatest results.
The negatives of social networking vary depending on the platform, but some are universal. The first is the cost. Managing a social media account requires time and money, especially if you outsource it. While the initial exposure is usually lucrative, long-term social media investments yield lower returns.
A key disadvantage is the risk of unfavorable publicity. Even a minor misspelling can communicate the wrong message, and even if you rectify it, the negative publicity will continue. A social media account will always confront political or other difficult themes, and someone will undoubtedly despise your business’s discourse.
One of the most difficult risks to control is social media influence. As a result, you may misunderstand what the bulk of your customers really want or think. Too much reliance on social media might hurt a company.
Social media marketing has no magic number. While you should spend some money on it, the return on your investment will rely on the campaign’s efficiency. Social media accounts for 15 to 25% of digital marketing budgets, according to WebStrategies. That’s a good start, but you may and should change your spending based on your return on investment figures.
Saige Driver helped report and write this article. A previous version of this article included source interviews.
Social media is available in a wide variety of flavours. Almost all of these sorts can be used to benefit your business in some way or another. Clear goals, inventive thinking, and, most importantly, personal touch are all essential for successful achievement.
It is simple for companies to position themselves for success by adhering to their own guidelines thanks to the emergence of social media platforms that are applicable to various media types. To quickly carve out a niche for your company in the marketplace, all you need are well defined business objectives and a solid understanding of social media. Keep an eye on your objectives and market statistics to stay current!
In large part, Biteable was designed so that users could make high-quality video content fast, effortlessly, and affordably for many of the social networking platforms listed above.