Meta: To choose a social media platform for your brand deeply analyze your audience, clarify your output goals, perform a competitor study, and keep experimenting. Social media has become something more than just a place where people interact with each other. It has become an actual marketing hub these days. No doubt why 77% of businesses are leveraging it for their brand’s growth. Now that you have clicked on this blog, we assume you also want to use social media for your brand’s growth but are unsure of which platform to choose. Don’t worry, we got your back. We are going to present to you some factors that can help you evaluate what social media platform will be the best for your brand. Before we discuss these factors, let’s discuss why social media can be important for your brand.
The world has become digitalized and the presence of your visibilty on social media matters – more than you might think. The basic reason why people use social media for their brands is marketing. Since almost 60% of the world’s population uses social media, choosing the right platform can dramatically boost your brand awareness. Besides having a massive reach, marketing your brand on social media is relatively cheaper than marketing on mainstream media. There is absolutely no money required to market your brand on social media (except for the budget used in content creation.) All you’ve got to do is create compelling content and start posting it on social media and see your brand’s value and awareness go skyrocket. Now, let’s discuss how you can evaluate what social media platform you should choose for your brand.
Here are some factors that can help you analyze this:
1. Deeply Analyze Your Audience:
Yes, more than half of the world’s population uses social media platform. But the important question is which social platform your targeted audience uses. You have to deeply analyze your audience’s demographics and other interests. For example, if your audience ages between 12-30 years, choosing Instagram for your brands can be more beneficial. That’s the reason why you have to deeply analyze your target audience to know their interests and presence on social media.
2. Clarify Your Output Goals:
After analyzing your audience, the next thing you can do is clarify your output goals. Knowing what type of output results you want from your brand’s social media campaigns will let you know which platform would be the best to gain these outputs. Some of the common goals brands expect to achieve from social media include: · Increased brand awareness · Increased website traffic · Increased product sales · Boost lead generation · Attract a new audience
3. Perform a Competitor Study:
Knowing which social platforms your competitor brands are using can also help you choose the right one for you – especially if you are just starting your social media campaign. Don’t try to reinvent the wheel. Learn from your competition to save your time and resources. You can study similar brands. Analyze what social media platforms are giving them the most reach and engagement. This will help you identify the right platform without much hustle.
4. Keep Experimenting:
Yes, developing and following a planned strategy is helpful for choosing the right social platform for your brand. But nothing is going to give you more insights than actually experimenting with different platforms. You won’t get deep insights unless you try out different social media platforms. Although it will take some time, the effort will be worthwhile in the end. Additionally, social media platforms are free to use and need less money to place advertisements on than traditional media. So, keep on practicing until you find the right one.
It is totally up to you what social media platform you want to use. However, here are some of the most widely used social platforms for brand marketing:
Facebook: The All-Rounder
The All-Rounder When discussing social media platforms, it’s hard not to mention Facebook. With over 2.8 billion active users, Facebook offers a massive potential audience for your coaching business. You can create a business page, share your expertise through posts, videos, and live streams, and engage with your audience through comments and direct messages. Facebook’s Groups feature allows you to build an engaged community around your coaching program or brand. Additionally, Facebook provides advanced targeting options for paid ads, making it ideal for reaching specific demographics.
LinkedIn: Professional Networking at Its Best If your coaching business primarily targets professionals and corporate clients, LinkedIn is a platform you should consider. Known as the go-to platform for professional networking, LinkedIn enables you to showcase your expertise, connect with like-minded individuals, and build your online reputation. It offers features such as publishing articles, joining industry-specific groups, and utilizing LinkedIn Pulse to share valuable content.
Instagram: Visual Storytelling The saying goes, “A picture is worth a thousand words,” and that’s where Instagram excels. As a visual platform, Instagram is perfect for coaches whose content relies heavily on visuals, such as fitness coaches, travel coaches, or food enthusiasts. Its visual appeal and engagement features like stories, Reels, and hashtags make it a popular choice for both inspiration and education. However, it’s important to remember that consistency, creativity, and high-quality visuals are key to success on Instagram.
YouTube: Video Content World If you’re comfortable in front of the camera and enjoy creating video content, YouTube is the platform for you. As the second-largest search engine after Google, YouTube offers immense potential for building a dedicated audience through tutorials, webinars, or motivational videos. Many coaches have their own podcast platforms on YouTube to generate interest among their audiences for their online coaching businesses. Creating a podcast can help build credibility for your brand and what it offers. With YouTube’s long-form content and monetization options, it is perfect for coaches looking to establish themselves as industry leaders.
Twitter: Quick and Engaging Updates For coaches who appreciate brief, real-time updates, Twitter is the platform to consider. With its character limit and fast-paced nature, Twitter allows you to share bite-sized pieces of wisdom, quotes, value, and updates with your audience. It’s a great platform for engaging in conversations, participating in relevant hashtags, and staying updated with industry news and trends. However, maintaining an active presence on Twitter requires consistent effort.
Threads: The New Twitter for IG Users? Threads, the new social media sensation closely linked with Instagram and operated by Meta Platforms, isn’t just another app; it’s a golden opportunity for business coaches to shine in the digital sphere. With over 100 million users and a focus on kindness and positivity, it’s fertile ground for cultivating your brand presence and engagement. Imagine sharing captivating updates, exclusive glimpses behind the scenes, or heartwarming user-generated content to connect with your audience like never before. What sets Threads apart is that it’s not replacing Twitter but is potentially becoming an even bigger platform for public conversations. With privacy features, direct engagement tools, and the promise of future branded content options, Threads offers a fresh, friendly, and promising space for businesses to thrive and captivate their audience.
TikTok: For Short-Form and Engaging Content TikTok isn’t just for dance-offs and lip-syncs; it’s also a goldmine for your online coaching business. You can share bite-sized coaching wisdom through videos, infuse your personality, and engage with trends. This platform is excellent if you enjoy creating short-form videos to educate, inspire, and be authentically yourself, which resonates with TikTok’s audience. By using the right hashtags, your content can reach its intended audience, and remember, consistency is key. Collaborate with others for greater visibility, engage with your audience, and explore TikTok ads for an extra boost.
The world of social media offers a variety of platforms to choose from, each with its unique strengths. Depending on your coaching business’s focus and target audience, you can find the right fit among these diverse options.
Social media, these days, have become a lot more than a place to virtually interact with each other. It has become a big marketing and business hub that many brands, small and big, are using for different purposes. Using social media for your brand can be beneficial in many ways. You can increase your brand awareness, enhance your lead generation, and make more sales. However, selecting the right platform is not always easy. You have to go through different factors to finalize the right platform for your brand. In the information above, we have provided a detailed note on some of these factors that will be helpful for you in choosing the right platform for your brand.