Guide to Design Cosmetic Packaging

6 min read

A Guide to Design Cosmetic Packaging That Drives Sales


Have you noticed how much social media, like Facebook, Instagram, Linkedin, and TikTok, has influenced the cosmetics industry? It’s crazy! Everywhere you look, so many brands are trying to catch your eye. But with all this competition, brands must find ways to connect with us. That’s why they focus on adding personal touches and keeping things genuine and unique. Plus, nowadays, it’s all about promoting sustainable and mindful living and teaming up with influential people who share the same values as the brand. By staying faithful and inclusive, these brands create authentic bonds with us and stand strong in such a crowded market.


The beauty industry has changed over time. Before, it was all about the usual makeup stuff. But now, everyone is included, and there are so many products to choose from. It’s not just about looking pretty anymore; it’s about taking care of ourselves too. Whether it’s makeup or personal care, there’s something for everyone. And it’s not just about the outside; the beauty industry values feeling confident and beautiful on the inside, too. It’s really changed the way we see ourselves and how we present ourselves to the world.

Cosmetic Packaging Design

So, there are a lot of beauty and cosmetic products that are popular right now. Want to check them out really quick?


We have soaps, body washes, shampoos, conditioners, hair lotions, moisturizers, powders, lotions, face masks, lip balms, nail polishes, body sprays, perfumes, toothpaste, mouthwash, and creams for baby care also fall under the cosmetic category.


Now, you might be asking yourself, why am I telling you all of this?


There are two reasons. Either you have a cosmetic brand and want to stand out amongst the rest, or you’re thinking about entering the cosmetic industry and want to make a big impression.


Here’s the thing – while the actual product is what ultimately sells, the packaging is what initially catches a customer’s eye.


Yes, packaging matters.


Consumers want to feel connected to the brands they choose. They want products that are reliable, accessible, and offer both delight and value. They also want brands that stay true to their mission and are trustworthy.


That’s where the right packaging comes in. It can make all the difference in grabbing a customer’s attention and convincing them to try your product.


Think about it – before someone tries your product, the first thing they notice is its packaging. If the packaging is appealing, they’ll grab it off the shelf and give it a try. But if it’s not eye-catching, they’ll likely look for something else.


This brings us to the question: How do you create excellent cosmetic packaging? Let’s take a closer look.


Steps to Create Cosmetic Packaging Design


If you want to create your own cosmetic packaging design, here are some steps you can follow.

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Step 1: Gather inspiration from other existing packaging designs.


When it comes to designing cosmetic packaging, the first thing we need to do is get inspired by other designs out there. This means diving into some research and checking out what successful cosmetic brands are doing. We can do this by going to trade shows, going through physical and online product displays, and just overall studying different approaches and techniques. It’s also important to keep in mind who we’re targeting and how we want our brand to come across, as different people might be drawn to different design styles. Going through this process allows us to stay current on trends and come up with fresh ideas for awesome packaging designs.


Step 2: Sketch out your ideas and make a rough mockup of your design.


To turn your ideas into pictures, you’ll want to try out a few different versions of your packaging design using some simple materials. Don’t stress about making everything perfect right now – the important thing is to get some rough ideas down and actually see how your concepts might look in real life. And remember to consider practical things like how the packaging will open and close and making sure your product fits inside. This will also help you explain your ideas to manufacturers.


Pro Tip: Creating mockups of the packaging can give you valuable insight into what it’s like for a consumer to interact with your product.


Step 3: Choose a color scheme and font that best represents your brand.


It is a joyful step when choosing colors and fonts for your cosmetic packaging design, taking into account your brand’s image and values. Plus, remember to consider the feelings you want to portray. It’s totally going to help make your packaging design stand out and stick with customers.


Step 4: Create a final design using design software.


So once we come up with the idea and create a rough draft, we use professional design software like Adobe Photoshop or Illustrator to make the final design. We put all the cool stuff – pictures, words, and logos – together in a way that looks impressive and fits our brand. Then we print it on the material we picked, making sure the colors are just right and the quality is top-notch with the help of a custom packaging company like RushCustomBoxes. We also get to make sure it meets all the size and labeling rules. This way, we have an awesome and useful cosmetic box that represents our brand and grabs people’s attention on the store shelves!


There are a few more things we need to do to make our cosmetic packaging really stand out. Let me fill you in.


Step 5: Consider the type of packaging material you will use.


When choosing packaging materials, it’s important to think about what type of material will work best for your product. You also want to make sure it has all the necessary functions and looks appealing while still being cost-effective. It’s all about finding a balance between making it look good and staying within your budget.

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Step 6: Gather feedback from potential customers.


So, basically, the team in charge of designing the cosmetic packaging wants to know what people like and don’t like about it. They’ll ask a bunch of possible customers for their thoughts and use that info to improve the design. This way, the packaging will connect with the people it’s supposed to and really show off what the product is all about. By figuring out any potential problems early on, they can avoid wasting time and money later. All in all, this should create a super attractive package that really speaks to the target audience and helps the product sell like hotcakes.


Just follow these extra steps, and you’ll have a one-of-a-kind design that really works. Have fun with it!


So, now that you’ve got your mood board and style guides all set, it’s time to really bring your ideas to life by working with a professional designer. They can help perfect your design before it goes out into the world. When it comes to your cosmetic packaging, the most important thing is to catch the eye of the consumer with the front of the packaging. That could mean an attractive logo, a clear and catchy message, or highlighting specific details of the product. Then, on the back of the label, make sure to answer any questions someone might have and really show off what makes your product special. Of course, your packaging should be easily recognizable and stand out from the competition while still staying true to your brand’s vision.


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