How To Do Instagram Marketing – Best Guide
Instagram has more than 1.16 billion advertising audiences. This is the reason why Instagram provides dramatic reach for brands. Statistics say that 90% of all Instagram users fully follow at least one brand.
When it comes to researching new services or products, over 36% of the B2B decision-makers prefer Instagram. Instagram has become a great way of marketing your brand or business. The social media marketing world has been involved in the past few years.
Tips To Do Instagram Marketing
There is no doubt about how useful Instagram is for business purposes. But you need to make sure that you are utilizing the whole potential of Instagram marketing. Here I will guide you with some tips on how to do Instagram marketing.
Use A Business Account
The first and foremost thing that you need to consider while opting for Instagram marketing ` is creating a business account. In case you are using a personal account, switch to a business account as soon as possible.
With a business account, you will be able to access the below-mentioned features of Instagram.
- Instagram Shopping.
- Instagram Insights.
- Instagram Ads.
- Contact information along with a call-to-action button.
- Primary and secondary both messaging inboxes.
For content creators and influencers, the creator account also offers its own set of benefits. But for Instagram marketing, you should use a business account.
Optimize Your Profile
Optimizing your profile is really important for your business. Your Instagram bio is the one that will make the first impression. And you need to make it attractive enough within 150 characters. You need to make sure that your brand personality should reflect on it, and also the reason why people should follow your business account.
Yes, it is true that the space is too small for accumulating so much data. But the good news is that Instagram also offers some more to offer these pieces of data. And the following places are those.
- Your name within 30 characters and is also included in the search.
- Your username or your handle also within 30 characters and included in the search.
- Your website, which will be a clickable link, and you will be able to change it whenever you want.
- A business features category, where you can tell what your business is all about. And for this, you do not need to use the bio characters.
- Contact information, where you will tell people how they can reach you.
- The call-to-action button offers the Instagrammers the way to interact with you directly.
Choose the Right Profile Photo
Your Instagram profile picture should be your business logo. It not only offers credibility but also allows your visitors to know about your business. At 110 by 110 pixels, your Instagram profile photo displays and also is cropped to a circle that has a 110 diameter.
But actually, it is stored in 320 by 320 pixels. So, you need to make sure that you are using a file that is large enough that after making the changes by Instagram, the profile pictures display properly.
In case your logo is a square one, you need to make sure that you are zooming it out so that the entire thing can fit within the circle.
Create Visually Compelling Content
We cannot forget the fact that Instagram is a visual medium. So, you need to make sure that your posts look great. You do not need to use professional photographic equipment, but you have to focus on creating well-composed, sharp, and well-lit visual content. In case you are using any pictures other than photos, such as animations or infographics, make sure that they are crisp enough, clear, easy to read, and eye-catching.
If you are not so sure about what to post, here are some options for you.
- Photos of your office, manufacturing process, or storefront.
- Use quotes or text-based images.
- You also can post short videos of 60 seconds or go for longer IGTV videos.
- Use the latest Instagram reels.
- Teach customers how to achieve the goals.
Always keep in mind that Instagram marketing is all about making visually compelling content so that your viewers add them to their stories and share them. This way you will be able to attract more audiences.
In case you are thinking of increasing your discoverability, and visibility, hashtags are great. In a single Instagram post, you can use up to 30 hashtags.
But you may not want to do that realistically. Per the post, it is recommended to use up to 5 to 9 hashtags. Pay a little attention to irrelevant and repetitive hashtags. It can result in the loss of users.
For getting the best benefits, make sure you are covering the following things.
- The hashtags that are relevant to your niche.
- Use relevant hashtags.
- Do not use like or follow swapping, such as #followme or #like4like.
Engagement is another thing that you cannot ignore. But in order to get engagements, you also need to engage. It is really great that you are posting quality content, but if you ignore comments on your posts and the opportunities to interact with other profiles, you will be lonely on the network.
So, respond to the comments on your posts. Also, follow other profiles of your niche, comment, and like their posts. You need to make yourself visible in a non-promotional way. In case someone tags you in a post, check the post and like it or comment on it. You also can look for opportunities to share that post. So, the motto is to engage more and more.
So, when you are thinking about Instagram marketing, make sure that you are following the tips mentioned above. You also can go live or take the advantages of different stickers, Instagram stories for growing your business and making your content more attractive and engaging.
Sofia kelly is a passionate blogger. She loves to share her thoughts, ideas and experiences with the world through blogging. Ani Johnson is associated with Top Preference, Big Jar News, Real Wealth Business & Online News Buzz.