How To Make SEO Strategies To Increase Website Traffic?
How to make SEO strategies is a simple question. However, the answer will be long and without a word of certainty. Including if you ask even the SEO Expert. In essence, throughout the history of the internet; SEO techniques are about predicting how search engine algorithms work.
Nobody really knows except they are the makers of the algorithm itself. But unfortunately, it is a company secret that cannot be exposed to the public.
Meanwhile, if you are a layman, SEO strategy ideas might make you want to hide under the table. Then tweet about weekend vacation plans.
But, the vision of this paper makes it a little simple. Make it easy to understand. We will discuss, how to build and implement a comprehensive, effective, and doable SEO strategy.
This article, answers two general questions related to SEO. And that is;
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Why Do I Need an SEO Strategy?
If you ask yourself this question, at this time, I want to thank you. This is a good step to start reaching out to the amazing online market.
Having a good SEO strategy, it is an important part of digital marketing. I previously did keyword research, found that people search through keywords; “What is the strategy for making SEO?” And I then wrote an article that discussed that need.
A good strategy is a sustainable step. And the most effective way to get traffic with certain targeted keywords is called Holistic SEO. Or many people call it the White Hat SEO.
How to make SEO strategies?
This is material that we will discuss in a simple way. I will explain, starting from the basic stages and what needs to be done for advanced strategies. So keep reading.
Step 1 – See Third Party On The Website
The first step in a successful SEO strategy is to look at the state of your website honestly.
This is the most important step. Through this, you have the potential to see deeply. And realize that, nothing has changed. Because your website gives users a bad experience.
Maybe people enter your website through referrals, but when they arrive, their tastes are turned off by a lack of quality.
Here are some questions to ask yourself. Before starting the SEO process:
- Is traffic really a problem?
- Will more traffic increase conversions?
- What do people think about your website?
- If someone asks for an outstanding website recommendation, can it be obtained from your website?
Being honest in this first step is the most important for SEO success. If you have questions about your website when, whether it is suitable for optimization, we are happy to be a third party, to give an honest assessment.
Contact us now, for honest professional opinions.
Step 2 – Identify Your Optimization Goals
Having a goal for an SEO strategy is the basis for tracking, whether or not the investment is worth it (and if done well).
Before you start into implementation mode, you should make a list of the factors you want to achieve through the optimization process throughout your SEO operations.
Some of them might include:
- Organic traffic (overall, regional, demographic, etc.)
- Conversions (sales, email, registration, subscriptions, etc.)
- Social media activities
- Bounce rate
- Clickthrough rate
Having data for these factors is very useful, during the process of creating SEO. This will help measure success.
If you don’t know where to start, our SEO Expert team can help you. At this stage, you get free services.
Step 3 – Keyword Research … And the Competition?
Keywords are very important! It’s about how your page can be indexed to the world’s most influential search engine database, Google.
This step is about knowing the keywords you want to get the best position in the search engine.
Competition Level Investigation: One of the most effective ways to find out which keywords get the most traffic, is to analyze competitors.
You might be able to get some great ideas and new phrases that you never thought of.
Keyword Brainstorming: Spending quality time with several business partners or friends and generating various keyword phrases, this is your golden moment. You do not need to rush into the battlefield if you do not really know what to do.
Take for example your business is; sell T-shirts with special screen printing. While optimizing pages for keyword phrases like ” online clothing store ” might seem like a good idea. But, that was a mistake. Because the amount of competition in the market is very high.
Using resources such as Google Keyword Planner or SEMrush will give you an idea, about the amount of competition for certain keywords. As well as how many users are searching for these keywords.
You might see, that instead of something like ” online clothing stores,” phrases like ” rubber screen printing clothing stores ” might have a better chance of ranking high. You will be faster to reach the best position, the easier way.
Determination of potential keywords will be a benchmark in your SEO strategy. This even affects the amount of investment that you will spend; in your SEO website business strategy.
Some tools to help determine keywords, like the one above, you can get for free. Even though there may still be limitations. Much different from paid services.
Step 4 – Audit Your Website
This step, although difficult to complete on its own, is the most important for the next SEO optimization process.
This is a complete, thorough, honest diagnosis of how your website looks, through SEO glasses.
Although I can’t give you a secret SEO recipe, there are some general ideas about what should be assessed from your business website. This is actually, is part of the SEO On-Page processor also called SEO On-Site.
Some of them are;
- Internal Link Building
- Local SEO
- Social media
Through these categories, you will begin to see a comprehensive list of problems on your website (and solve them).
Just like other aspects of productive SEO strategies, it’s important, to be honest with yourself about your website and business.
The important question is, “Am I willing to make the necessary changes to a successful SEO strategy ?” Or “Do I have time to do all this by myself?”
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Step 5 – Apply Quick Fixes
Some red checkmarks that appear during the initial website audit, will give you a list of tasks that must be completed. Most of the time. Then the technical factors; coding errors, alt tags missing, etc.
There will be many items that must be completed. Your SEO process relies heavily on this step. This is the foundation that will be the basis of the next process!
Step 6 – Lifetime Content
After doing any research on SEO, you will find that “content” often appears and may seem important.
Content (along with link construction made) is the source of life, how search engines operate, so it is very important to write unique and valuable content. What your users are constantly using.
Remember that content writing is an integral part of SEO strategy, you must be prepared to write often.
Brian Dean from Backlinko posted a great article, about writing content for SEO. Which I’m sure will really help you! And lots of great tips on how to make the SEO strategies needed.
Step 7, 8, 9 … – Scheduling And Dedication
Optimizing websites to get ranked in search engines, is not a fast task. Which can be accelerated overnight.
It takes determination to find various solutions. Most of the time. And requires consistent and thorough efforts.
Schedule Content Distribution:
Having a good SEO strategy is about scheduling. It’s important to have a steady influx of content on your web pages.
Consistency and existence are key here. Making a good schedule for writing well-researched content is one of the wisest things a webmaster can do.
Link Building Scheduling:
We don’t talk about it much, but there are many online resources that can help build strategic links.
The strategy of building links from external factors, or commonly called Backlink Building, is actually part of the SEO Of Page technique.
Side by side with content, building links is the basis, for how to drive your website ranking in search engines.
The Conclusions About How To Make SEO Strategies
You can see, this is just a summary of the SEO process. Actually, your SEO strategy will be tailored for you, your business needs, your target market, and your resources.
The point that I want to emphasize here is that you must have a plan. SEO doesn’t happen overnight and it doesn’t happen by accident.
Your dedication to strategy will determine the level of success that you will achieve through SEO.
The link that I included in this post, is a page with content that discusses in-depth about some items from the SEO process itself.