How To Use Memes

6 min read

How To Use Memes For Social Media Marketing

If you’re not using memes in your social media’s marketings, you’re missing out. Memes are hugely popular and a great way to get attention and engage with your audience. It should be in your marketing toolbox to grow your business. In this post, we’ll discuss how you can use memes in your social media’s marketing, and give you some ideas on how to get started. Because it can be a great way to connect with potential customers or highlight your brand voice and values.

Examples of great memes and successful campaigns that went viral

  • ASOS

This incredibly popular meme has been used by the company as inspiration in their marketing strategy and it seems like they were successful because almost 80k people liked this post! Social media meme campaign Asos image from Instagram

  • Purity Coffee

Purity Coffee’s Will Smith meme was a hit with its followers. The screenshot of the actor pulling this expression drinking coffee makes for one hilarious picture! Social media meme campaign Purity Coffee Image from Instagram

  • Netflix

Netflix’s social media team is excellent at creating their own memes. They take the concept behind popular internet trends and create them with Netflix-inspired images, such as this one. Social media meme campaign Netflix Image from Twitter

  • Barkbox

This meme resonated with a lot of people, and it quickly went viral. All they had to do is copy-paste an existing image, change the text around a little bit (maybe add some tags or hashtags) and it went viral!

How To Use Memes For Social Media Marketing - Social media meme campaign Barkbox image from instagram

There are memes about any topic, and there are many popular ones that focus on animals, parenting memes, client services, and graphic design memes. While some memes are purely for entertainment value, others can be used to start important conversations or draw attention to important issues. Whatever their purpose, memes are a fun and easy way to connect with others online and one thing they all have in common, they’re meant to be shared. In 2022 there were already so many great memes created, so read on and learn how to add memes to your social media marketing strategy!

How to use memes effectively for your social media marketing – tips and tricks

There are a few different ways you can use memes for social media marketing. One way is to create your own memes. This can be a great way to engage with your target audience, and get attention for your brand. If you’re not sure where to start, there are plenty of online meme generators that can help you get started

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1. Make sure you understand memes and your target audience

The first step if you want to use memes for social media marketing is to make sure you who your target audience is and where they hang out online. Not all memes will appeal to all audiences, so it’s important to know who you’re trying to reach. Once you’ve identified your audience, you can start looking for memes that will resonate with them. When done, create the right hashtags to reach your audience.

2. Link memes to your brand

Memes are an amazing way to build brand recognition and create content that your followers will love. However, if you use memes without linking them back in some way they can be confusing for those following along with what exactly it is about your company or industry. So make sure it’s easily reconizable.

3. Lot’s of humor

One of the most important things to remember when using memes for social media marketing is to have a sense of humor. This doesn’t mean you need to be funny all the time, but you should be able to take a joke. If you can’t laugh at yourself, you’re probably not going to be successful with this strategy.

4. Know when to stop

When it comes to social media marketing, there’s such thing as too much of a good thing. If you’re using memes, make sure you’re not overdoing it. A few well-placed memes can be great, but if you’re bombarding your followers with them, you’re likely to turn them off. Besides that, take care you don’t offend your audience, it can be a fine line.

How do I come up with a great idea for a meme on social media?

The best way to come up with ideas for a meme is to start by thinking about what your audience would find funny. What are they talking about? What’s trending? You can also look at other marketing memes that have been successful, and see if you can put your own spin on them. Once you’ve come up with an idea, it’s time to create your meme.

Create memes and go viral

Now that you’ve come up with an idea for a meme, it’s time to create it. If you’re not sure how to do this, there are plenty of online tools that can help. For example, Imgflip is a popular online meme generator. All you need to do is choose an image, add your text, and voila! You’ve created a meme. Once you’ve created your meme, it’s time to share it with the world. The best way to do this is to post it on social media. Facebook, Twitter, and Instagram are all great platforms for sharing memes.

What are the benefits of meme marketing?

There are several benefits to using memes in your social media marketing;

Increased Reach

One of the primary benefits of social media meme marketing is that it can help you to reach a larger audience than traditional marketing methods. With over 2 billion active users on social media, there is a vast potential audience for your memes.

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Greater Engagement

Another benefit is that it can help you to achieve greater engagement with your audience. Memes are highly shareable, meaning that they have the potential to reach a large number of people quickly. Additionally, people are more likely to engage with a meme than with other types of content, such as an advertisement.

Lower Cost

Social media meme marketing is also a relatively low-cost marketing strategy. Compared to other marketing strategies, such as paid advertising, it is very affordable. Additionally, you can get started with little to no upfront investment, making it a great option for small businesses or startups.

Increased Brand Awareness

It can also help you to increase brand awareness for your business or product. When people see your memes, they will start to become familiar with your brand and what you have to offer. This can eventually lead to increased sales and customers for your business.

Boosted Morale

Finally, social media meme marketing can also be a great way to boost morale within your team or organization. Memes can be used as a fun and light-hearted way to communicate company values or mission statements. They can also be used to recognize employees for their hard work and achievements


Now that you understand a little more about how to use memes for social media marketing, give it a try! Just keep in mind the principles we discussed – make sure your meme is relevant to your brand, target audience, and current events. And don’t forget to have fun with it! After all, that’s what memes are all about.

Writers bio Inge Waterschoot is the CEO of She is a creative powerhouse, always brainstorming new ideas to keep her businesses moving forward. She loves snowboarding, yoga, and any beach sport – anything that allows her to be active and enjoy the outdoors. She likes to think of herself as a bit of a thrill seeker, always looking for the next great adventure.

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