1. […] Paradoxically, we don’t want users landing on our 404 error pages, but we want to monitor that traffic when they do. We want to know how well our error page succeeds in recovering the user’s session and guides them toward content. We also want to know which URLs are broken so we can fix something that changed with our website or redirect the 404 URL to something relevant. Luckily, if we followed best practices, it’s easy to see how our lost users are doing in Google Analytics. […]

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