Search Engine Optimization or SEO plays a vital role while you are considering digital marketing for your business or brand. It has proven to be one of the most effective ways of promoting your product or services. You also can increase your brand awareness among the people who use the internet. And we all know that this number is too huge to neglect. If you have any doubt about the importance of digital marketing, you can check Shopify review for the importance of digital marketing in the present day.
But in order to know how important SEO is for Digital marketing, we must find the answer to the two most popular questions. Those are
What is Digital Marketing?
What is SEO?
What Is Digital Marketing?
We all know how important digital marketing is for any kind of brand and business. But few of us have the proper knowledge about the arena of Digital Marketing. And with it, a question comes to our mind, that is “What Is Digital Marketing?”
Digital marketing is the new way of advertising or promoting products or services with the help of digital technologies through digital platforms. It basically utilizes the power of the internet along with online-based digital technologies—for example, mobile phones, desktop computers, other digital media, and platforms.
What Is SEO?
SEO is the abbreviated form of “Search Engine Optimization.” This is the particular process of improving the quantity and quality of website traffic that is generated from a search engine to a web page or website. SEO is responsible for generating organic or unpaid traffic rather than paid or direct traffic.
SEO is considered one of the most effective Digital Marketing strategies. It follows the working way of search engines and their algorithms, which dictates the overall behavior of search engines, the actual search terms or keywords, and what people are searching for. You will find famous entrepreneurs are investing a huge portion of their marketing capital in SEO strategies.
The Importance Of SEO In Digital Marketing?
As I have mentioned earlier that Search Engine Optimization or SEO is really important for Digital marketing. And now, I will discuss the importance of SEO in Digital Marketing.
1. Ranking And Visibility
One of the many important functions that SEO caters to is increasing visibility. It means you need to make it easier for different prospects in order to find you when they are searching for something that you offer. Visibility is directly connected with ranking. The higher your rank will be on SERP or Search Engine Result Page. There are more chances for your prospects to notice you and click through your website.
Your effective SEO effort will determine the rank that you will get. You also need to keep in mind that most prospects usually do not go further than the first search engine result page. And the amount of these prospects is 25% of the total web visitors.
2. Web Traffic
When you think about the goals of SEO, you will find increasing web traffic is one of them. And increasing the web traffic is a result of increased ranking and visibility. It has been seen that around 335 of the clicks go to the first ranking page, and 75% are occupied by the first five listings.
So, it is clear that if you are planning to attract more web traffic, you must consider the best SEO practices. You need to work on those SEO strategies that have the potential to bring your web page or website to the first five listings on the search page or Google.
The whole concept of authority is quite new to this digital marketing area, but it has already started becoming increasingly important. The main reason behind its importance to search engines is web users also consider it as an important one. The authority is determined by how trustworthy, relevant, high quality your web page or website is.
The information that your website or web page is delivering plays a crucial role here. The more authority your website will have, the higher ranking it will have. And this will eventually drive more prospects to trust your brand or business.
4. Developing An Enhanced Visitor Experience
There is another reason why SEO is so important. The time that you invest in creating quality content and optimizing your site will go in vain if you do not work to improve the usability of your website. And SEO is really important here for providing a positive and seamless customer experience.
For instance, when you are looking forward to making your website more responsive, you need to make sure that your website is usable enough for your mobile visitors along with those people who are visiting from a laptop or desktop. In a similar way, you will be able to reduce the bounce rate by increasing the loading speed.
5. Trust And Reputation
While building the market, it is really important to build trust and reputation among your potential customers. A huge number of customers not at all consider buying products or services from a company or brand, which do not have a good reputation or are not trustworthy.
In this digital age, we mostly consider search engines like Google to search for services and products. If your brand or company does not appear on the first page of Google search, it will not be considered a reliable solution. So, it is really important to list your business on the first page of relevant search results, and for that, you cannot ignore SEO.
From the earlier discussion now, it is pretty much clear that the importance of SEO in Digital Marketing is beyond satisfactory. If you are investing your time and money for the digital marketing of your business, make sure that you are4 focusing on Search Engine Optimization or SEO.
Author Bio –
Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences at Social Media Magazine & Search Engine Magazine. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.