Importance of Wireframe in web design19 min read

Importance of Wireframe in web design

Wireframing is an important step in any screen design process. It primarily allows you to define the information hierarchy of your design, making it easier for you to plan the layout according to how you want your user to process the information. If you’ve yet to use wireframing, it’s time to get your feet wet.

Before we get started though if you’re happy with the principles of wireframing you might want to grab some wireframing UI kits from Envato Elements to do the heavy lifting. You can download unlimited kits (no matter what your favourite design tool is) and other items for a single low monthly subscription.

Importance of Wireframe in web design
Choose from 100s of wireframing UI kits on Envato Elements

With that said, let’s get into this tutorial!

Here’s a complete video version of this beginner’s guide. Don’t forget to subscribe to our Envato Tuts+ YouTube channel for tutorials, free courses, and more!


Importance of Wireframe in web design

Think of a website wireframe like an architectural blueprint; you need to see it in two-dimensional black and white diagrams before you understand how to build the actual house. Similarly, for screen design, you can’t start building components in Figma or Sketch, or writing blocks of code, without knowing where the information is going to go.

At a deeper level, a wireframe is also very useful in determining how the user interacts with the interface. For example, wireframes can contain various states of button or menu behaviours.

Importance of Wireframe in web design

Wireframing is important because it allows the designer to plan the layout and interaction of an interface without being distracted by colours, typeface choices or even copy. I like to explain to my clients that if a user cannot figure out where to go on a black and white wireframe, it doesn’t matter what colours you eventually use. A button has to be obvious even if it’s not shiny or brightly coloured.

Like the foundation of a building, it has to be fundamentally strong before you decide whether to give it an expensive coat of paint.

Before getting into further details, since a picture can paint a thousand words, take a look at I ♥ wireframes. You’ll be able to get a quick overview and visual understanding of how other designers are handling their wireframing process.

Importance of Wireframe in web design

Perhaps also grab this nifty browser bookmarklet, Wirify which enables you to see a “wireframe-d” version of any live site.

Importance of Wireframe in web design

If you continually observe what other designers or sites are doing for their wireframes, you will slowly get a picture in your mind of how a wireframe helps to organize information for the screen.

Design is an organic process and thus different designers approach wireframing and its translation to visuals or code in different ways. You have to find the process that brings out your own strengths and you are most comfortable with. Below is a diagram showing several typical processes:

Importance of Wireframe in web design

37signals is well known for advocating the use of sketches and going straight to code, though it seems some of their designers do involve visual mockups in their process too.

For me, I have gone through enough design-to-code cycles to have a somewhat streamlined process. This is a step some people may not think about, but I also consider any HTML/CSS framework that I would use in the project.

For example, I used to build a ton of sites in Blueprint, thus I would set both my wireframes and Blueprint to the same 12-column grid. This speeds up prototyping and development time considerably, as instead of having to write every element’s width into my css stylesheet, they are now pre-defined from one to twelve columns wide. I now use cssgrid instead for its responsive design support, but it is still set to a 12-column grid which you can download as a photoshop template.

Importance of Wireframe in web design

As I’ve said, it’s up to you to decide which process you are comfortable with, sometimes you may have tried it out several times before realizing which is the most effective process. Some people may be really good at sketching and they may prefer not to use a wireframing tool at all. Other designers may want to have as many steps as possible to minimize deviations or allow them to think through every single iteration as the design starts to take form and shape.

You’ll eventually develop your own preferred process but for the tutorial’s sake I’ll use my typical process as an example:

Importance of Wireframe in web design

The reason why I use usually Illustrator as my wireframing tool is mainly for three reasons:

  1. Styles – you can save type and object styles and re-use them throughout, just like CSS.
  2. It’s easy to modify, move or scale multiple objects.
  3. It affords an easy transition to other software later.

However, I do use other tools and it depends on the project scenario. I will briefly outline some popular tools, their strengths and their weaknesses in the next section.

Here are some popular tools in no particular order:

Balsamiq became popular as wireframes produced with Balsamiq resemble sketches, making it immediately obvious that the wireframe is not a finished product but a work in progress. Balsamiq also has a huge library of reusable components which you can drag and drop very easy to design your wireframes.

Importance of Wireframe in web design

You can also use it on almost any platform, with desktop versions available for Mac, Windows and Linux, plus there is a web version if you prefer to work in the cloud. Third party apps like iMockups for the iOS also support Balsamiq export formats.

An old Mac favorite, Omnigraffle also has a widely supported user-contributed library of reusable components; Graffletopia.

Importance of Wireframe in web design

Since it was developed specifically as a diagramming application, Omnigraffle also has complex features like automatic layout, custom object styles support, smart guides and graph tools. Some of these features are also available in the Adobe CS suite, but if you do not have the CS suite, Omnigraffle is good value (~$100) for producing detailed wireframes.

  • UX
    A Beginner’s Guide to Wireframing in Omnigraffle
    Justin Smith

Almost like the grandfather of wireframing tools, Axure was one of the first professional-class wireframing/prototyping tools. Until recently, it was only available on Windows. I personally don’t have much experience with it, but it’s known to be a widely-used tool among industry professionals.

Mockplus is an all-in-one product design platform for the modern age. It offers tools for prototyping (RP), collaboration (iDoc), and design systems (DS). Get started for free, then use whichever plans suits your needs (individual, team, or enterprise).

Figma has stormed the design tool landscape in recent years. Built with web and UI designers in mind, it’s very well suited to wireframing–and being browser-based means it’s ideal for collaborating.

Importance of Wireframe in web design
From How to wireframe by Toni Gemayel

Figma is very intuitive to use where wireframing is concerned, but if you need a hand it even has a wireframe template to kick things off.

We have a lot of Figma tutorials and courses on Tuts+ so feel free to dive in and begin learning:

  • Figma
    A Quick Guide to Figma’s Image Fill Settings
    Adi Purdila
  • Figma
    4 Ways to Resize Elements in Figma
    Adi Purdila
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    6 Figma Plugins to Give You Design Superpowers (And How to Use Them)
    Joanna Ngai
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    Which of Figma’s Pricing Tiers is Right for You?
    Kezz Bracey
  • Figma
    The Best Free Figma Resources: Templates, Icons, UI Kits, and More
    Tomas Laurinavicius

GoMockingBird is an online wireframing tool,and like Figma it’s ripe for collaboration–just design, drag and drop components, and share the link with your colleagues or clients to team up on the same wireframe.

InVision is a super-reliable design collaboration tool, having been an industry favourite for years. InVision Freehand is a separate product built by the same team and offers a digital interpretation of a whiteboard you can collaborate on. We’ve talked about the merits of using pen and paper for wireframing; this is actually very similar: sketch, doodle, annotate, edit, wipe, wireframe, iterate!

InVision Freehand

Flairbuilder has very strong support for interactions.

from show hide to if-else interactions

It also has a huge component library, supports master pages and you can export the prototype to be viewed online.

If desktop software is not your cup of tea, there are tools like mockflow, and hotgloo which are worth looking at.

Keynotopia “transforms your favourite presentation application into the best rapid prototyping tool for creating mobile, web and desktop app mockups”. For non-mac users, do not fret, Keynotopia also offers PowerPoint templates.

I personally highly recommend it if you need to wireframe or prototype mobile applications quickly.

For those already familiar with the Adobe suite, Illustrator and InDesign are very capable wireframing tools with their own individual strengths and weaknesses. But in recent years XD has come into its own as the UI design tool in Adobe’s suite.

It’s capable of advanced interaction design, hi-fidelity prototyping, and simple wireframing too; define user flowcharts, navigational structure, and information architecture–all in one place.

adobe xd
Wireframes and beyond, with Adobe XD

It might not be the strongest wireframing tool from Adobe these days, but Illustrator is one of my favorite tools to use because I am already very familiar with it and I am sure many designers here would be familiar with it too. I use Illustrator when I am trying to do quick, but complex wireframes, with no need for interactivity.

What makes it a winner? The ability to export as a PSD with editable layers, strong copy and paste support to Photoshop, and strong typography controls with type styles you can save, edit and reuse, almost like CSS.

Similar strengths to Illustrator with even stronger typographic styles control, strong master pages support and the recent ability to make interactive prototypes.

Importance of Wireframe in web design

I pick InDesign when I have to make interactive high fidelity multi-page prototypes. The only caveat for me is the weak export support to Photoshop for designing visuals.

“Powerful Prototyping Made Easy.” Recently released version 9 with a new WYSIWYG palette. An interactive website, app and mobile prototypes and wireframes worth checking out.

There’s a lot of theory with regards to grid systems, but without going too much into it, I shall explain it as “a structured and simple way to layout elements”.

I’m using Illustrator for this tutorial but the steps can be applied to any of your tools.

Firstly, set a document size. I used 1280 x 900 because I will be using CSS grid which will allow my website to scale between mobile resolutions to a maximum of 1140 pixels easily.

Place the downloaded template from CSS grid into your document.

There are plenty of grid templates available for download, but if you’re interested in customizing your own take a look at

Start by drawing boxes on the grid. Think about the order of information you would like to present to your visitors, top to bottom is the easiest, followed by left to right. Below is an example of a wireframe which has a layout commonly used by software companies these days:

Sometimes, depending on your objective and the entity you are designing for, you can be creative with the layout, though still keeping the hierarchy of the information in mind. This is a real-world example of one of my clients where I was breaking out from conventional technology company website layouts:

Here’s a layout for a blog, with carefully positioned advertising containers and specific instructions for the client:

After you are satisfied with how the boxes are laid out, start dropping in bits and pieces of your content to get a feel of whether the information is being well-structured. The rule of thumb is the same: the information you want to deliver to your audience has to be clear, even in a black and white wireframe.

Simply using different font sizes as a start is a great way to differentiate between the different levels of information.

Don’t be afraid to experiment at this stage. Sometimes, as you fill in more detail, you may realize the original layout is not working well. That’s the whole point of the wireframing process; to make as many iterations as possible in order to narrow down the best way of representing the information you are trying to communicate.

In the example below, I have decided I wanted the screenshots to have more impact and I have also started to use black boxes to define which are the areas that would take visual importance for this website:

Using the full spectrum of grayscale can help you determine the visual strength of your elements without having to pick a color palette. In fact, it may help you during the visual design process later on.

This is an optional step, but if you like to take things in increments you may want to try it out. Making a wireframe high definition means simply adding more details, as much as possible, without going too granular into the visual details. It may mean filling in the actual copy into the wireframe and trying to determine the ideal font-sizes:

It could also involve colours:

The general idea is that at visual/code stage you want to be in the polishing mode and no longer in drafting or experimenting mode. Perform the iteration cycles (feedback <-> wireframing) as quickly as possible in a wireframing application you are comfortable using, rather than moving layers and pixels in photoshop.

That being said, in certain scenarios, it may be more ideal to skip defining the details too much and go straight into an interactive prototyping stage (ala 37signals). The argument for this is that certain interaction details cannot be communicated fully on a flat image.

If you work with a team of developers, you may want to hand off the approved wireframes to the developers for coding the basic framework while you work on the visual.

Mentioned earlier, the reason why I tend to prefer using Illustrator for wireframing is that I can export it into a .psd with most of the type layers editable. By the time I am in Photoshop, I won’t need to edit the type that much (Photoshop has inferior type control tools, though much improved in CS6):

Importance of Wireframe in web design

Here is an example of a wireframe translated into a visual. The backbone of the wireframe is pretty much intact, though there are tweaks made visually. You can also view this website live:

Webwise 2010

We have lots of wireframing and prototyping tutorials and roundups on Tuts+. Take a look!

Importance of Wireframe in web design

17 Must-Have Wireframe Templates and UI Kits for Your Design Library
Brittany Jezouit

UX/UI Kits to Speed Up Your Design Process
Eric Karkovack

UI Design
Best-Selling UX and UI Kits for Sketch, Photoshop, Illustrator, XD, and Figma
Ian Yates

If you would like to find out even more about wireframing, you may want to check out these resources.

So here we end this tutorial. I hope it’s inspired you to start experimenting! As with any design process, do not be afraid to iterate, iterate, and iterate.

Also, do spend some time experimenting with different tools and processes. You’ll find the time investment worth it once you find an application that feels intuitive to you.

Please feel free to ask any questions in the comments, thanks for reading!

Also, if you need ready-made website components, we have a ton of beautifully designed website templates on Envato Elements. You can download unlimited templates and other items for a single low monthly subscription.

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