Landing Page Examples

15 min read

15 Landing Page Examples PROVEN to Convert

Are you seeking inspiration for compelling landing page designs to enhance your next project? Incorporating landing pages into your small business website is a highly effective strategy for elevating conversion rates and converting website visitors into loyal subscribers and customers. However, initiating the design process for your landing page can be challenging. In this article, we’ll present top-notch examples of landing pages from real companies, shedding light on how they effectively bolster lead generation, instill trust, and amplify conversions within their target audience. To kick things off, let’s delve into the fundamental purpose of a landing page and its operational mechanics.

What Is a Landing Page?

A landing page is a dedicated web page crafted for a particular marketing or advertising initiative. Its primary objective is to guide visitors towards a specific action, be it making a purchase or completing a form for additional information. Landing pages are frequently associated with social media, email campaigns, or search engine advertising. The ultimate aim of a landing page is to transform website visitors into valuable leads or customers.

How Does a Landing Page Work?

A landing page functions by delivering a targeted and focused message tailored to the needs and interests of the intended audience.

The primary objective of the landing page is to convert visitors into leads or customers by compelling them to take a specific action, such as making a purchase or completing a form for more information. To achieve this, the landing page typically features a prominent call to action (CTA) that prompts the visitor to engage in the desired action. This CTA could manifest as a button with text like “Sign Up,” “Learn More,” or “Buy Now.” Additionally, a landing page may incorporate persuasive elements, such as testimonials, customer reviews, or a comprehensive list of features and benefits, to sway visitors towards the desired action. Various types of landing pages can be created to serve distinct goals, including 404 landing pages, thank you pages, squeeze landing pages, sales pages, coming soon pages, and maintenance mode landing pages.

coming soon landing page example in seedprod  

What Should a Landing Page Include?

The most effective landing pages incorporate the following elements to boost leads and conversion rates:

  • Headline: This serves as the primary message of the landing page, clearly conveying the benefits of the offered product or service.
  • Subheading: This secondary message further elaborates on the headline, providing additional information about the product or service.
  • Persuasive Content: This includes elements like customer testimonials, reviews, and a comprehensive list of features and benefits, emphasizing the value of the product or service.
  • Call to Action (CTA): A button or link that prompts visitors to take a specific action, such as making a purchase or completing a form.
  • Forms or Interactive Elements: These allow visitors to provide information, ask questions, subscribe, or make a purchase.
  • Images or Graphics: Visual elements that illustrate the product or service, enhancing the visual appeal of the landing page.

15 Landing Page Examples That Convert

Now that you understand the mechanics of a successful landing page and the crucial elements to incorporate, let’s delve into some exemplary landing page examples from real companies.

1. OptinMonster

Sales Landing Page Example OptinMonster landing page design

If you’re in search of a well-crafted landing page design from a SaaS business, you’ll appreciate this example from OptinMonster. Their agency solutions sales page incorporates all the vital elements for a landing page that converts effectively.
Example of landing page testimonialsTheir brand colors are spot-on, and they employ a variety of tactics aimed at maximizing conversions, which we’ll delve into below.
OptinMonster landing page social proof

Why This Landing Page Works:

  • Page Sections: Different sections break up the page, making it easier to find the information you’re looking for. The header’s value proposition captures attention and leads users to the next step.
  • Feature Benefits: The features section focuses on the software’s benefits.
  • Testimonial Slider: See what real customers think about the software.
  • Images: Images and gifs demonstrate precisely what the software does.
  • Social Proof: This page uses a combination of recent sales notifications and a live count of how many people the software serves, which shows its popularity.
  • CTA: CTA buttons are used throughout the page, offering easy ways for users to buy.
  • Live Chat: With live chat, users can get their questions answered immediately

2. Constant Contact

Free PDF Landing Page Example Constant Contact landing page designJust like Zoom, Constant Contact serves a variety of industries with its email marketing platform. However, in this landing page example, they’re specifically targeting real estate companies.
Landing page free trial CTA example

The landing page design is clean, minimal, and straight to the point. It offers a free download full of essential tips and success stories to help with real estate marketing efforts. Plus, it includes a CTA inviting users to try Constant Contact for free.

Why This Landing Page Works:

  • Powerful Headline: The headline and description clearly explain what users will get from the download.
  • Persuasive Copy: The copywriting is to the point and demonstrates the benefits of reading the guide.
  • Images: Users can see a high-quality PDF preview to get an idea of what it will include.
  • Proof: Includes a client testimonial explaining how email marketing worked for other customers.
  • CTA: The CTA button invites users to sign up for the free trial. Users are more likely to opt for a trial because there is no financial commitment.

3. Netflix

Email Marketing Landing Page Example Example of a landing page from NetflixOne of the best examples of landing pages that convert well is this signup page design from Netflix. With this landing page sample, you’re immediately faced with what they’re offering and the invitation to get started on entering the page. This removes the friction around making decisions, spurring people to take action quickly.
Netflix landing page FAQ section

Why This Landing Page Design Works

  • Headline – The benefit-driven headline captures attention instantly.
  • Trust – Reassurance that you can cancel at any time removes any risk.
  • Signup Form – The lead capture form has only 1 form field, making it easier for users to sign up.
  • Easy access – Essential information is at the top of the page, making it easy to access.
  • Persuasive Copy – Page copy focuses on benefits rather than features, which is more compelling.
  • Clarity – The FAQ section removes obstacles to signing up.
  • CTA – A second sign-up form at the bottom of the page to remind users to signup.

4. Lyft

Website Landing Page Example Lyft landing page design example

This landing page is effective for the following reasons:

  1. Minimalist Design – It avoids unnecessary distractions, keeping the focus on the page’s primary goal.
  2. Simple Form – The signup form has only one field, enhancing the likelihood of successful registration.
  3. Images – The straightforward image evokes an emotional response, reinforcing the user’s motivation for taking action.
  4. CTA – The call-to-action button emphasizes the desired action, making it more noticeable compared to less desired actions.

5. Codecademy

Membership Landing Page Example Codecademy landing page exampleThis landing page example from Codecademy demonstrates the effective use of white space, emphasizing the importance of key page elements.
Codecademy call to action button exampleCodecademy’s membership landing page stands out by adopting a minimalist approach, avoiding distracting elements like complex imagery, gradients, and full-screen backgrounds. The strategic use of bold pops of color, coupled with images of happy professionals and genuine customer testimonials, creates an emotionally positive response. The pricing section’s clear comparison and the contrasting background of the call-to-action (CTA) contribute to the page’s effectiveness.

6. Zoom

Industry Report: Good Landing Page Example Zoom free download landing page example

Zoom, a renowned video conferencing software, strategically positions itself as an industry leader by providing a free report on meeting solutions. This landing page effectively works for the following reasons:

  • Free Download: Offering the report for free enhances accessibility to the information.
  • Simple Form Fields: The signup form collects only necessary information, reducing the likelihood of form abandonment.
  • Persuasive Copy: The compelling copy builds anticipation, presenting the report as essential reading to understand why Zoom is a leader. This arouses curiosity and motivates users to sign up for the download.
  • CTA Button: The contrasting color of the CTA button makes it visually prominent on the page, increasing its clickability.

7. Taboola

Free Ebook Landing Page Example eBook landing page exampleProviding a free ebook in exchange for contact details is a widely used method to generate leads. Taboola adopts this strategy for its case study ebook, specifically tailored for advertisers.
Case studies on landing pagesIt’s a simple and effective landing page example that clearly outlines the benefits of reading the book. The use of numbers in the headlines enhances the credibility and persuasiveness of the copy. The bullet list format makes the content easy to skim and digest quickly. The short signup form includes only essential fields, streamlining the user experience. Taboola provides proof of the ebook’s value by presenting statistics on how brands improved conversions with native advertising, the main topic of the ebook. This adds credibility and sparks interest in learning the strategies behind their success. The strategic placement of CTA buttons at the top, middle, and bottom of the page serves as a reminder for users to take action.

8. Dadz

Google Ads Landing Page Example Dadz landing page examplesThis landing page stands out due to its unique approach. It was discovered by clicking on an ad in Google search results, showcasing an effective tactic for targeting specific audiences. This method allows for tailored messaging that precisely addresses the needs of the targeted audience.
example of landing page testimonials

This landing page effectively caters to the needs of its targeted audience: the modern family man. The reasons behind its success include a seamless match with the audience’s profile, the inclusion of case studies as a form of social proof, an engaging video demonstrating the product’s impact, real customer reviews, a vibrant Instagram gallery showcasing the brand’s community, and strategically placed CTA buttons providing multiple buying opportunities.

9. Asana

Minimal Landing Page Design Example Asana landing page examples

This landing page design from Asana is specifically crafted for product managers, presenting a software solution tailored to their needs. The content focuses on elucidating why Asana’s product stands out as the optimal choice for this particular audience.

Asana use cases landing pageThe effectiveness of this landing page from Asana becomes evident upon closer inspection, despite its apparent simplicity. The segmented page sections effectively break down the information into easily digestible portions, guiding the visitor’s focus through each stage until they reach the ultimate call-to-action (CTA).

10. Dropbox

App Landing Page Example Dropbox app landing page design

Dropbox’s Android app landing page exemplifies the principle of simplicity in encouraging product usage. Tailored for Android users, the page is user-friendly and direct, minimizing confusion about its purpose and thereby attracting highly targeted leads.

11. Airbnb

Signup Landing Page Example Airbnb landing page exampleAirbnb simplifies the process of discovering accommodations while providing an avenue for individuals to monetize their homes. Their landing page for host sign-ups is a prime example of letting the content speak for itself, devoid of unnecessary embellishments.
Airbnb landing page design

The landing page is simple and direct, guiding visitors through the decision-making process. Here’s why it works:

  • Signup Form: The form is concise, with only three visible fields, and additional optional fields are tucked away under a tab. This reduces overwhelm while still gathering essential information.
  • Resources: The resources section offers comprehensive information about hosting with Airbnb, addressing potential hosts’ questions and concerns.
  • Community: Visitors can explore how others utilize the service, providing valuable insights that can aid in their decision-making.
  • Support: The availability of support is clearly presented, removing a potential barrier to signing up.
  • CTA: Calls-to-action (CTAs) are strategically placed throughout the page, offering multiple opportunities for visitors to join as hosts.

12. SEMRush

Webinar Registration Landing Page Example SEMRush webinar landing pageWebinars serve as a powerful tool for content marketing, not only keeping viewers engaged on your website for extended periods but also fostering relationships with potential customers.
Webinar landing page registration form

SEMrush regularly hosts webinars to engage with their audience, and their webinar registration page stands out as a stellar example of effective promotion. Here’s why this landing page works:

Hero Area: The prominent section outlines what users will learn and introduces the hosts, generating interest. Clear Information: Detailed webinar information helps users understand the content, encouraging them to register. Registration Form: The form requires minimal information, reducing barriers to registration. Recommended Content: Lists of past and upcoming episodes promote further engagement with their content.

13. Dreamforce

Event Registration Landing Page Example Dreamforce event landing page designAs numerous live events face cancellations, businesses reliant on in-person experiences must adapt by transitioning their offerings online. Failing to do so may result in missed opportunities and potential business loss.
Landing page event information

Dreamforce provides an excellent example by shifting their annual four-day event to an online format, allowing global participation. The event registration page showcases effective landing page design principles. Here’s why it works:

  • Inspiring Imagery: The images emphasize that an online event can be as enjoyable and informative as in-person ones. A full-width GIF with vibrant colors adds a fun and light-hearted touch to the page.
  • Key Information: The page features four distinct blocks of information, explaining the benefits of attending the event and assisting visitors in making informed decisions.
  • CTA (Call to Action): Multiple CTA buttons in contrasting colors guide visitors precisely where to sign up, enhancing the user experience.

14. Digital Marketer

Training Landing Page Example Training landing page exampleI mentioned before, using videos on landing pages is a great way to simplify complex information. Digital Marketer does this really well on their Elite Growth Accelerator landing page. They kick things off with a video from the big boss, the Founder and CEO, who takes you through the whole process step by step. It’s a neat way to make things clear and easy to understand.
Landing page social proof examples

Each section of the page acts like a guide through the decision-making journey, providing support until you’re ready to sign up. Here’s why this landing page is effective:

  • Video Introduction: The video at the beginning quickly summarizes all the information, making it easy to grasp and enhancing the user experience.
  • Step-by-Step Guidance: The instructions take you through the coaching process one step at a time, making it clear and easy to follow.
  • Smart Messaging: Instead of just listing features, the content focuses on the benefits. It also addresses concerns by explaining what the training isn’t, addressing any fears that might be holding you back.
  • Bonus Incentives: In addition to the training, there are extra perks offered, adding more value and making the offer more enticing.
  • Social Proof: Testimonials from other members, showcased through screenshots, lend authenticity to the page. This increases the likelihood that you’ll feel confident and join in.
  • Discount Confirmation: The discounted price tag reinforces that this is a fantastic deal, emphasizing the money-saving aspect and making it even more appealing.

15. Smash Balloon

Black Friday Landing Page Example Black Friday landing page example

Black Friday is a big deal for any business, and creating a special landing page for it is a smart move to gather all that targeted traffic in one spot. Smash Balloon nailed it with their Black Friday promotion page. It’s not just eye-catching; it gives you plenty of ways to connect with the brand during the sale, highlighting the discounts on their products. Here’s why this landing page is so effective:

  • Branding Vibes: The design of the landing page screams the brand, assuring visitors that they’re dealing with a legitimate business.
  • Tick-Tock Countdown: They’ve thrown in a countdown timer, adding a sense of urgency. It’s like saying, “Hey, act now before time runs out!” It nudges users to make a move quickly.
  • Giveaway Goodness: A giveaway on the landing page is a smart move. Not only does it grab attention, but as more people click to enter, more eyes see the deal. It’s a clever way to boost awareness and get more folks to jump on the offer.
  • Friendly Reminders: They invite users to sign up for email notifications and even add the deal to their calendars. This increases the chances of people coming back when the deal goes live. It’s like a friendly nudge saying, “Don’t forget about us when it’s time to grab those deals!”

How do I make a killer landing page?

Creating an effective landing page involves focusing on one goal, keeping the design clean and simple, crafting clear and persuasive copy, using high-quality images or videos, and incorporating a compelling Call to Action (CTA).

What sets a website apart from a landing page?

A website is like a book, with connected pages offering comprehensive information about a business or individual. It may include details about products, services, and contact information. On the flip side, a landing page is a solo act, specifically crafted for marketing campaigns. It stands alone, aiming to guide visitors toward a specific action, like making a purchase or filling out a form. Usually linked to social media, email campaigns, or search engine ads, landing pages are all about a single focused goal.

What should I steer clear of on a landing page?

Avoid unnecessary information, distractions, complex jargon, or anything that might sidetrack a visitor from completing the desired action. The aim is to keep visitors laser-focused on the intended goal.

How crucial are testimonials on a landing page?

Testimonials are potent tools on a landing page, building trust and credibility. They show potential customers that others have had a positive experience with your product or service.

Is it necessary for my landing page to be mobile-friendly?

Absolutely. With the surge in mobile web browsing, it’s crucial that your landing page is mobile-friendly. This ensures that visitors can easily navigate and complete the intended action, regardless of the device they’re using.

Ready to Build Your Own Landing Page?

If these landing page examples have sparked your creativity, why not dive into our guide on creating a straightforward landing page? No need for web design or coding skills – just grab an easy-to-use landing page builder plugin, and you’re good to go. And if you’re still hungry for inspiration, take a peek at these 404 landing page examples and templates. Want to fine-tune your landing page? Follow our guide on A/B testing with Google Optimize’s optimization tools.

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