What is On-Page SEO?
Let’s start with what on-page SEO is. SEO stands for Search Engine Optimization. It’s a way to make your website more friendly to search engines like Google. Adolet is an education company that helps business owners learn digital marketing. On-page SEO is all about the changes you can make on your own website to make it better for search engines. Think of it like cleaning up your room so it looks nice when guests come over.
Why is it Important?
Why do you want to do on-page SEO? Well, it’s to help your website rank higher on Google. If you’re higher up, more people will click on your site. That means more people see you as an authority, or an expert, in your topic.
Use Keywords Smartly
This is a fairly basic on-page strategy that every SEO course covers. Keywords are the words that people type into Google when they’re searching. You want to use these words in smart places on your website. Put them in your titles, headers, and a few times in your articles. But don’t go overboard! Google is smart and doesn’t like it when you stuff too many keywords.
Make Your Content Good and Original
Imagine going to a friend’s house and hearing the same joke ten times. You would get bored, right? It’s the same with your website content. Make sure it’s original and exciting so that people want to stay and read more. Original, good content makes you look like an expert. It’s also key to make it readable by using simple vocabulary and short sentences. Don’t make it difficult for someone to read.
Use Headings and Subheadings
Headings and subheadings make it easy for people to read your articles. They also help Google understand what your article is about. So make sure to use them and put keywords in them when you can.
Links are like roads that take you to other places. Internal links go to other parts of your own website. External links go to other websites. Use both kinds to show that you’ve done your homework. This can make you seem more trustworthy and like an expert.
Make Your Website Fast
No one likes waiting for a slow website to load. Make sure your website is fast by reducing the size of images and using simple designs. A fast website can help you rank higher on Google.
Make It Mobile-Friendly
Lots of people browse the internet on their phones. Make sure your website looks good and works well on mobile devices. Google likes this and it can help you rank higher. Google will only put you on Page 1 if your website is perfect for mobile users so don’t miss out all the mobile users!
Update Content Regularly
You wouldn’t wear the same clothes every day, so don’t let your website get stale. Update your content regularly to show that you’re active and know what you’re talking about. A lot of companies have blogs. Have your employees write about a topic they’re interested in to keep it active! This will give them the opportunity to boost their professional resume and show future employees their expertise. It’s a win-win.
Use Meta Descriptions
A meta description is like a mini ad for your article. It shows up under your title on Google. Make it catchy and include your keywords to encourage people to click on it. This is arguably one of the most important parts of on-page SEO. Using a strong title tag and meta description will help your website increase its relevancy. This means ranking for keywords in your industry. If you’re a music school, mention the exact term “music school” in your meta descriptions!
Why Does All This Matter?
Doing good on-page SEO makes your website better for both people and search engines. When search engines see that people like your site, they’ll show it to more people. This can make you become an authority, a go-to source for information or services. Being an authority is good for your reputation and can also help your business grow. So there you have it! Simple ways to use on-page SEO to become more of an authority in your field. Remember, it’s not just about one thing, but a mix of many small things that make your website great.