What to Include in a Product Page of Your eCommerce Website?
If you have an online business website, product pages are a moment of truth for your business. They either make your visit a customer or not. That’s is not new information. Everyone knows that successful product pages are crucial to successful websites. Why are there so many bad guys?
Every visitor who lands on a product page has incredible difficulty and money to get there. The product sheet isn’t the time to waste that hard work. Your job is to create a user-friendly interface that gives the visitor what he needs to become a customer.
Why is product page design important? On average, only 3% of online store visits are purchased, and a whopping 69% of shopping carts are abandoned.
To combat these less attractive statistics, you need to offer your customers the most convenient payment method. Here are our main tips on the product page.
Seven tips to Product Page Success
This article has seven tips for creating store product pages that lead to the top tier. These are the basics that have to be applied and tweaked regularly.
Tip#1: Focus on Your Product Name & Descriptions
The seller has tried to add as much pertinent information as possible to the heading so that the buyer can find it more easily.
When writing product descriptions, it’s easy to look for meticulous weeds for traits like size, weight, battery life, etc.
While these things are essential, your descriptions should focus on how the products will benefit the consumer.
It means that you need to understand your audience – their needs, problems, desires, and the language they describe them. A copy of the product sheet should be written with your needs, concerns, and wishes in mind.
Tip#2: Optimize Your Product Feature Image
The most crucial element in designing e-commerce product pages is your functional image. It is a medium to long eye view of your product. Imagine what a page about a commercial product might look like with a poorly lit and pixelated image, or even without a picture!
Would you trust a business that cannot photograph their products properly?
Your main image can excite or scare visitors as it gives them a first impression and helps them decide whether to keep looking. A sanded image with a white or light background, a perfectly centered image, and smooth shadows or no shadows work best.
Tip#3: Add Product Video
Video plays a vital role in converting businesses online. Since buyers cannot physically examine an item in online stores, they can only trust visuals. A product video helps potential customers understand the product better.
The importance of product videos is reflected in the fact that 92% of shoppers say pictures influence their buying decisions and are likely to be purchased by around 64% of users after watching a product video.
WooCommerce Product Video
The WooCommerce Product Video Plugin allows you to add videos to product pages. The product’s video plug-in can transmit incredible information very quickly.
When you showcase your product in videos, customers get a lot more information about what it looks like. You can also find an emotional response and subconsciously tell customers how they feel about it.
Buyers of online stores are very concerned about the quality of products when buying online. They are not sure if the product meets your expectations.
The WooCommerce product video removes your doubts and trusts the quality of the product. That’s why shoppers feel more comfortable shopping after watching a video. It enhances the awareness of the brand. People understand that a company is reputable and not a scam. The higher you gain their trust, the more sales you will make.
Tip#4: Show Clear Pricing
Where is the price on your product page? Above the brochure
Prices should always be marked at the top of the page – don’t let buyers find out how much your products are worth!
No one buys a product without knowing in advance how much it will cost. It is therefore recommended to place it at the top of the page. Usually, it would help if you put the product name or the Add to Cart button.
No matter how good quality your products contain, people, want to know the price before buying it. So it is wise to show the prices on the product page as clearly as possible!
Tip#5: Think Speed
Food sheets should be fluffy and responsive. Weak hands can destroy self-confidence and increase impatience. Both become killers. Avoid overly styled pages as they load quickly and respond even faster. Nordstrom is an example of a website doing serious work on a product page.
Tip#6: Create Persuasive Calls-to-Action
Call-to-action buttons are the primary part of a customer’s journey from the point of view to purchase. The primary purpose of your product page is to get customers to click on your call to action. So it’s worth taking the time to fix it.
Without a call to action, shoppers cannot add their favorite items to their cart, which means you will lose their purchases – which is not ideal for making a profit!
So your call to action must be at the top of the page – easy to see, easy to click, and easy to understand.
Tip#7: Include Social Proof
The reality is that people trust their peers more than companies, advertisers, and marketers.
Vendors plan to sell products that are more likely to mitigate benefits and alleviate problems. Colleagues tend to focus more on discussing products.
That’s is why social proof, such as customer reviews, is so important. The commonly touted statistic is that user reviews are twelve times more potent than marketing claims.
And while the number itself may not be exact, customer reviews are essential for every eCommerce page.
Tip#8: Turn One-Time Shoppers into Loyal Customers
Lastly, conversions only go so far in e-commerce. Lots of products are affordable so in order to gain ROI from your marketing efforts there needs to be a large sum of transactions that occur on a regular basis. All e-commerce marketers should be thinking of ways to make their customers come back time and time again.
Haase told me about one of his largest e-commerce clients, “The number one thing they spend their time on is tactics to make people come back. This is their job,” says Haase. “How can I get someone to buy more stuff? You need to answer that question, which comes down to your own creativity and strength of your business.” Haase recommends trying to build a relationship with each and every customer through new, interesting, and fun experiences.
One company that Haase recommends learning from is BetaBrand: “They’re always coming up with new campaigns. They also know their persona and know what they’re looking for. Unless that’s happening, none of your marketing is going to do anything.”
Even just visiting BetaBrand’s site for the first time it’s clear that they do a lot of marketing to not only engage with their current customers but also gain new customers through creative tactics. See the example below where they’re giving customers a $25 credit for each friend they refer to, as well as the new customer $25 off on their first purchase.
Tip#8: Test and Optimize
When you’ve carried out at the least a number of the product web page components listed above, you’ll be able to start A/B testing to find out the optimum format for rising conversions in your pages.
At a high stage, this conversion charge optimization ought to:
Be data-based. A/B testing ought to by no means be achieved randomly or primarily based on intestine intuition. Utilizing knowledge culled from analytics, warmth maps, and person testing, establish the areas which have probably the most potential to extend the conversion charge.
Kind hypotheses primarily based on the info, take a look at the hypotheses, statistically consider the outcomes, after which implement adjustments.
Be structured. Begin with the areas which have the best potential to enhance conversion charges.
Check one aspect at a time, consider the outcomes after which make mandatory adjustments. Then transfer to the following most necessary space and repeat the method.
Be iterative. CRO is just not a one-and-done process. After figuring out a winner in an A/B take a look at, do one other A/B take a look at the place the winner is in comparison with one more potential optimization.
The extra you iterate, the extra you’ll see your conversion charge improve.
Putting it All Together
Product pages can create or destroy your sites. As a UX specialist, you need to create an experience that turns as many visitors as possible into customers. Trying and testing these seven tips will help you identify the best conversion drivers on your website’s product pages.
Do you still have any useful tips or websites with high-quality product pages? Let us know in the comments. If you tested any of these tips on your website, come back and let us know how they worked for you. We hope you find that conversions increase with customer satisfaction. Mission accomplished!