After mobile app development, the next big thing that comes to an entrepreneur’s mind is app promotion. Promotion is very crucial for the success of any app be it a dating app, a beauty store app, or a taxi booking app like Uber. And, what could be the best way to promote a mobile app that Social Media channels? So, if you own an Uber Clone App, this blog is for you!
In the 21st century, social media is the best tool to create a buzz about anything. Everyone is online, looking for a perfect solution for themselves. So, why leave this chance of targeting 4.74 billion social media users and converting them into paying customers? There are many reasons why you should choose to promote your taxi app on these social media channels such as;
Building your brand awareness
Often brand awareness is the top priority of every entrepreneur’s marketing plan. But why? Well, it is because they want customers to recognize their brand and what they do. And, social media channels are best at boosting brand awareness among potential customers. To boost your brand’s awareness easily and quickly, pay attention to where your logo or name is placed. Keep your branding in plain sight so that customers can recognize you even in their sleep! Source: Uber Twitter
Helps to understand what your customers want
Even after you have launched the Uber Clone App, you should never stop looking for what your customers want. In the long run, you will need to improve your app and services and that is when social media will come into play! Source: Uber Instagram
To see the entire video posted on Uber’s official Instagram click here! Now, if you see the post, you will notice that Uber on Thanksgiving 2022 introduced 3 stop rides in Washington D.C. and Virginia. The company already understood that its customers are interested in spending the day with their family roaming around the city, shopping, and having fun. Thus, to encourage people to use their app, they offered Uber Rent with Valet on this special occasion!
Lets you interact with your customers’
People now use social media channels to speak their hearts out about whether it is a compliment or a complaint! And so, as the Uber Clone App, it is your responsibility to handle their requests on social media and use the channel to build a strong relationship! Simply put, social media gives you a platform to immediately connect and interact with customers or get their feedback. For instance, look at the following thread on Uber’s Facebook Page.
Source: Uber Facebook
Social media gives you the opportunity to interact with your customers one-on-one and try to gain back their trust! Well, these aren’t the only reasons why you should use social media channels to promote the Uber-like taxi app. But, since we are here to talk about how to promote it, let’s get into the details!
There are many ways to use social media to your advantage! Take a look at some of the most clever ways you can use these channels to create a buzz.
Use user-generated content
If you ever run out of content ideas or even otherwise, sharing user-generated content is the best way to tell others how happy your existing users are! In other words, this type of content acts as social proof on the open platform that your services are worth every penny! This will influence other people to take up your services and finally convert into paying customers.
For example, this post of Uber on Twitter is user-generated content. The platform has cleverly used one of its customer’s experiences to speak out loud about why their taxi booking services are the best in the world! If you see this post from a rider’s perspective, you will be able to figure out exactly why it’s a five-star story!
Partner up and promote!
As a Uber Clone App owner, you need to realize that you are offering your services to humans! Thus, if you want to promote your business like a pro using social media, the best way is to show that you care for people. So, partner up with a local business for a cause and tell your followers about it! To gain their trust, you need to take this step and speak about it, just like Uber!
In this example, Uber is telling its users that they are very serious about the rising cases and thus, they have planned to partner up with pharmacies to deliver medicines! Read the caption carefully to understand what Uber is trying to do here!
Give your customers a reason to laugh and talk
Start a conversation about something not about your service! How will this help your business? Well, it will help you get brand visibility on the social media platform. Source: Uber Facebook
This post by Uber is an excellent way to help customers relate to something that’s off-beat. However, it will still help you get more visibility on the platform in the form of more shares, comments, saves, and likes!
To promote your Uber Clone App in the best way possible, you have to ensure that each and every post is engaging! Well, it can be difficult to think about new ideas at times, but don’t worry! We have got your back. Here are some tips to help you!
- Tell a story: Facebook and Instagram are the best platforms to share your story in the form of words, videos, and photos! Try to create a story that your users can relate to and feel like your platform is helping ‘real humans’ to solve their problems.
- Post something that’s relevant: it can be anything – your customer’s pain point, ongoing trends, emotional stories, or personal experience. The more relevant content you make, the more engagement you will earn.
- Create eye-catching graphics: well, you cannot overlook the graphics. They are the most important and can help you create brilliant posts.
- Use hashtags: hashtags will boost your reach. However, you need to be careful when using them. Post hashtags that people follow otherwise, you may lose the entire purpose of posting on social media!
Social media is a powerful tool to promote your taxi app. When used correctly, these platforms can actually help you reach your marketing goals quickly! However, remember whenever you are creating content about your Uber Clone App to post on social media, make it relevant and engaging. YES! You don’t have to spend months or days and a portion of your bank account to create the ad. Because in the end what matters the most is that it should touch people’s hearts and connect with their thoughts.