Top eCommerce Platform for Small Business 2023 – Full Review
There are plenty of ecommerce platforms that are ideal for small businesses, especially in 2021. If you are planning to sell, here are some of the best and most innovative solutions that can help you grow your small business.
One of the leading B2B e-commerce platforms in the world which continues to serve customers globally. eWorldTrade has made a significant impact on its customer-base and has a wide array of product categories. It has buyers and sellers from around the world, and it remains one of the key marketplaces to purchase raw materials, equipment, machinery, devices, and other wholesale items at the best prices.
Arguably the biggest virtual store giant, Amazon also allows it to sell its products through its platform. Despite being as giant as eBay and having similar problems, Amazon’s fee costs less than eBay’s, in addition to having the structure of a store and not an online auction page. It is important to remember that Amazon does not charge to list its products for sale, charging only after an item is sold. Their service to the seller and buyer is also better evaluated by users.
With a greater focus on artisan products, Artfire serves as an alternative to eBay by not competing with factory-made products. Its community revolves around all kinds of artisans and it can be the perfect place to promote and sell their work, as it is also frequented by enthusiasts of the profession or hobby. One of the advantages is being able to choose between paying sales fees or paying a monthly subscription that eliminates the charge of this fee.
It has tools for SEO, integration with Google Analytics and the possibility of creating discount coupons.
4. Mercado Libre
Armed with a model similar to eBay, Mercado Libre is available both in Brazil and in other Latin American countries. There are not many differences between the services, although they have more options and more availability of products for those in those countries. Thus, they are a more viable alternative also for online business owners. They also have payment options most used in these countries, such as “bank tickets”, very common in Brazil.
Another alternative to eBay dedicated to artisans, competing directly with Artfire. It has advantages similar to its competition, such as allowing it to reach an audience with a greater willingness to acquire this type of product, as well as not having competition with large producers. Etsy also has cheaper rates than eBay, despite also charging to list a product on its platform.
Another giant of online commerce, AliExpress gained considerable notoriety for facilitating imports of products from China and for having competitive prices, many times cheaper than buying in the country itself. Its disadvantage is the delay in delivery, depending on the region where the purchase is made.
For sellers, the process is more complicated, since it is limited to producers in China. For now, it is only possible to become an associate, with banners and links to put on your page.
As we gave as an example in the cases of Etsy or Artfire, betting on niche pages of your business can be alternatives to eBay and other giants such as Amazon or Mercado Libre. Despite being minor in terms of traffic, the public that accesses them has a real interest, which can make it more visible than showing its products on larger platforms. It is worth looking into your niche and knowing which of these pages can accept your products, as well as evaluating their conditions, rates and services to the seller and the consumer.
This page has a proposal similar to eBay, but it has been gaining more and more followers for its ease of use, being considered the best alternative to eBay this year. One of the great advantages of Bonanza in relation to eBay is the fact that it allows you to list an item for sale for free, in addition to its integration with Google Shopping. It also has tools to make it easy to import lists from eBay, Etsy, and Amazon, lower sales fees than its competition, and it has better customer service.
8. Groups or pages on Facebook
With a function similar to the niche pages, you can sell directly through Facebook. It is possible both to join groups destined to virtual commerce and to set up a page of your store. It is possible to focus the sale of your products through the social network, but our recommendation is that you do not limit yourself to using it, since as Facebook is not a public domain, you may end up losing your store in some change of the rules of the social network.
Another great platform for buying and selling, OLX’s focus is on buying and selling personal items. However, this does not prevent you from also selling your products through the page, which works as a kind of classified on the internet. One of the advantages of OLX is that the page also allows the sale of services, not just products.
The downside is the same for large pages as eBay itself: many advertisers, which can limit the scope of your online commerce. Access OLX and see if it is in accordance with your business objectives.
10. Bidroop (in beta phase)
With functions similar to eBay and Mercado Libre, Bidroop is a page dedicated exclusively to online auctions. On its page, it shows current auctions and aims to offer global support.
However, we do not recommend adopting the platform yet, which is still only available in German, but plans to include translations for English and other languages after its testing phase. Even so, we include it in the list so that you can monitor the progress of its development and can thus evaluate if it will be able to serve you.