Use Instagram Like a Pro | 10 Tips To Get Your Business Started
Are you looking to start your marketing on Instagram and reach more audiences? Well, you need to know what Instagram can do for your marketing and make sure you use it the way the experts believe you can succeed. The thing is that you always need to start a way that is proven to have the success you are looking for.
So, we will let you know about the tips that can save your time, effort, and money to deliver success that you cannot have without the right marketing methods. We will cover how to plan your strategy, use the influencer market, engage with users, and much more.
What Is Instagram?
Instagram is a social media platform centered around sharing photos and videos. It allows users to create, edit, and post visual content that can be interacted with by followers through actions such as likes, comments, shares, and saving of posts.
Is Instagram Free?
Yes, Instagram is entirely free for users. There are no charges associated with creating an account, posting content, engaging with other users, or even promoting your business through regular posts.
The only instances where charges apply are when you choose to run Instagram ads or boost a post, essentially turning it into an ad.
Is Instagram Available on Desktop?
Instagram can be accessed through a web browser on desktop computers; however, as of now, there is no dedicated desktop application for Instagram. Some features, like searching via hashtags or accessing broadcast channels, may be limited or unavailable in the desktop version.
It’s worth noting that Instagram is continually working to enhance the desktop experience. For example, users can now post content on Instagram directly from their computers. While using Instagram on a laptop or desktop is possible, many users prefer the mobile app due to its richer feature set and overall user-friendliness.
10 Steps to Use Instagram Like a Pro
Analyze Your Competitors:
Study your competitors’ Instagram profiles to learn what strategies work and what doesn’t. This insight will help you develop your unique communication style.
Find the Best Hashtags:
Discover relevant hashtags that resonate with your target audience. Using the right hashtags increases your content’s visibility among potential followers.
Create and Prepare Your Content:
While initially challenging, content creation becomes easier with practice. Develop a consistent style and theme for your posts to engage your audience effectively.
Establish a Publishing Calendar:
Planning is key to success on Instagram. A well-structured publishing calendar ensures you consistently post content and meet your goals.
Research Your Potential Customers:
Understand your audience’s needs and preferences. Whether you’re promoting a personal brand or selling products, having a clear purpose on Instagram is essential.
Attract and Engage:
Engagement is paramount. Respond to comments, engage with your followers, and build a community around your content.
Include a Bio Link:
Instagram posts do not support clickable links. The only clickable link available is in your bio. You can use services like bit.ly to track link clicks effectively.
Add Value First:
Before promoting products or services, provide value to your audience. Share informative and engaging content to build trust and credibility.
Instagram users love video content. Take advantage of Instagram TV (IGTV) to post longer, more engaging videos.
Harness the Power of Stories:
Instagram Stories are a top engagement tool. Incorporate them into your strategy to connect with your audience on a personal level. Consider using software for creating and publishing stories efficiently.
Mastering these ten steps will help you navigate Instagram like a professional, enabling you to build a strong presence and connect effectively with your followers.
Content Strategy Planning
A content strategy is always a must for any content marketing campaign you might look to start or already have. So, ensure you answer the following questions:
- Know what your audience would be interested in once you determine your niche. Another important thing you should know is to ensure that you know what your end goal is. What are you selling your audience on Instagram?
- You should have a great tool that could help you work well as a marketer. To ensure that it works best, you should try out for editing photos, making captions, and scheduling posts.
- You should ensure that you create a content theme that stays constant. So, whatever you create should have certain traits that your brand and products would suit. At the same time, you should ensure you have a theme that makes your content special in your niche and beyond. You should follow the same content theme for all posts you publish.
- Schedule your content well. Several apps can help, but one thing these applications cannot do is keep you consistently posting when you are not willing to. So, if you post with a schedule, you need to stay consistent no matter if you post late than your competitors.
These ways can help your content have better results than you should continue, or it will not have the results you need.
Build a Community
Once you have a great content strategy, the next thing would be to have a great community that would bring you more likes.
You can try growth services for better results for your marketing. These services allow you to reach your marketing goals, especially when you are a new company on social media. You can buy Instagram Auto Likes to ensure your content gets the credibility your next post would need.
Seek The right People
Knowing who are the people in your niche is among the top things you should follow. So, you should try to network with the people working in your niche. You should have the people who would like to buy your products. For instance, if you are posing related to lifestyle, you should contact the people who want to buy such products.
Such people can be any who would like to work with you. For instance, they can be bigger influencers or brands you would like to talk to and sell to. It can be a big brand that you could do affiliate marketing with.
Team Up, Invite and Get…..?
There are three most influential ways to get results for your community-building efforts. You should try offering the people around you to collaborate on different types of content. You can offer followers, influencers and subject specialists collaborations and featured interviews for better marketing. It would allow you to get the limelight in your community when you acknowledge the people who matter to your community-building efforts.
The third thing you should try to offer people is to create content that you could feature. This type of content is known as user-generated content or UGC in short. You can run contests for this kind of community building. But the use of such content will work automatically when you have an active group of people that love your content.
So, you should have a community that loves your content and follows you well. Once you have that asset, you can get UGC for free that your advocates would like to share.
You can also try to Buy Instagram Followers to make your community look big and more reliable. All types of brands in the world try such services and have got good results.
Brand Story Matters
The use of a brand story is a must if you are looking to build a big brand. You should know the best ways to make it happen for the type of content you want to produce and the products or services you want to sell.
So, keep it simple with:
- Start with a problem that people were facing.
- Give a solution that you presented.
- Show the success you have helped your audience with.
The experts believe that you should have the answer to the question of why your brand exists. It is also recommended to try the following:
- You should try to add some personality to your Instagram brand story.
- Ensure that you keep your story simple.
- Also, make sure that you connect with your customers well.
- One thing you should remember is that the golden cycle rule works well. People buy because of why you are selling, not only what you are selling.
These rules can help any brand, let alone a brand online. So, try these tips to make it look like the next big thing in your niche and beat the competition off your back.
What Types of Content Can You Post on Instagram?
Instagram is a versatile social media platform that supports various types of content, making it a dynamic space for creativity and engagement. Let’s delve into the seven primary post types on Instagram:
Single-image posts consist of a single photo accompanied by a caption.
Ideal for product photography, sharing announcements, reposting tweets or threads, and showcasing customer testimonials.
Effective captions are essential to complement and expand upon the image’s message.
Carousel posts involve sharing multiple images in a single post, with up to 11 slides allowed.
Suitable for storytelling, educational content, spotlights on specific subjects, or before-and-after posts.
Avoid excessive text in carousel posts, as Instagram is a visual platform.
Instagram Reels are short videos, up to 90 seconds in length, offering creative freedom.
They can be used for various purposes, such as product launches, sharing insights, jumping on trends, revealing behind-the-scenes content, and demonstrating product use.
An excellent tool for engaging with the audience.
Instagram Stories feature image and video content that disappears after 24 hours.
They offer interactive elements like polls, stickers, and multiple-choice questions to boost engagement.
Ideal for sharing behind-the-scenes glimpses, communicating with the audience, and teasing upcoming content.
Instagram Highlights allow you to preserve and categorize your Stories on your profile permanently.
Useful for organizing content into sub-headers like company announcements, employee stories, and customer testimonials.
Instagram Notes are short-text posts with a limit of 60 characters.
They appear in your Chats list and enable brief text-based communication.
Great for seeking recommendations, starting conversations, or providing quick updates.
Instagram Live lets you stream live video to your audience.
Useful for product demonstrations, tutorials, Q&A sessions, and collaborative broadcasts with other creators.
You can turn off comments if desired, and the broadcast can be shared on your feed as a replay.
Broadcast channels are a form of group messaging within Instagram Direct Messages (DMs).
Followers can join these channels via invite links to engage with your messages, polls, and voice notes.
Valuable for sharing announcements, gathering opinions, and keeping your audience informed.
Each post type offers distinct advantages, and combining them strategically can enhance your Instagram presence and engagement.
Tips for Rapid Instagram Growth for Businesses and Personal Brands
When it comes to growing your presence on Instagram, especially if you’re starting from scratch, it doesn’t have to be an intimidating process. Here are three actionable tips to accelerate your Instagram growth:
Consistently Post High-Quality Content:
Posting high-quality content consistently is essential for Instagram growth.
Initially, follow a routine of posting at least two feed posts and two Instagram Stories daily.
Analyze which types of posts receive the most engagement, considering likes, comments, shares, and saves.
Utilize tools like Buffer to track engagement metrics and audience demographics for better insights.
Find Content Inspiration:
Seek inspiration for content ideas from multiple sources:
Your audience’s needs and struggles.
Existing content that resonates on other social media platforms.
Current trends within your niche.
Utilize social media management tools like Buffer’s Ideas feature to jot down and organize content ideas efficiently.
Stay updated on trends by following Instagram’s @creators account and accessing the Professional Dashboard.
Use Instagram Direct Messages (DMs) Effectively:
Instagram Stories offer valuable features for engaging with your audience.
Save common responses to FAQs to provide quick and consistent answers.
Access these features in “Settings and Privacy” under “Creator tools and controls.”
Engage with your audience through DMs to build connections and address inquiries promptly.
Optimize Instagram SEO:
Instagram’s search capabilities are continually evolving, making effective keyword and hashtag use crucial.
Incorporate relevant keywords into post text, subtitles, and captions.
Include three to five pertinent hashtags per post to categorize your content.
Incorporate industry and niche keywords into your Instagram profile, including your username and bio.
By implementing these tips, you can make significant strides in growing your presence on Instagram, whether for your business or personal brand.
Final Thoughts – Use Instagram Like a Pro
We talked about some of the strongest tips that can help you start your business as an Instagram brand. The use of content strategy, building community, and making a brand voice or using growth services can help you build your community.
So, try these methods to get more people to be aware of your brand, know it well, follow it and eventually buy from you. The whole content has to have a plan that should execute according to the niche you are in with the help of the people around you and the influencers that influence the market and niche you work with and in.