Website Design RFP

19 min read

How to Create Your Website Design RFP – Beginner’s Guide 2022

More than half  of businesses claim they wish to update their websites in order to attract more customers. 25% of people said it’s to boost profitability. 10% claim they must adhere to industry requirements.

In the United States alone, there are more than 79,000 web design businesses. A website design request for a proposal is the ideal technique to focus your search and select the finest firm for your project when you have a web design project (RFP). You’ve come to the perfect place if you don’t know where to begin! Here, we’ll cover all you need to know about a website design RFP, including how to write one, distribute it to potential agencies, and assess proposals.

Whatever your motivation for contracting out your website design work, if you aren’t clear about what you need, the finished product won’t be what you were hoping for. This is why you want a precise “request for proposal” (RFP) for the design of your website.

In this manner, prospective designers can offer a thorough proposal that satisfies your needs, making it much simpler for you to choose a design firm that works for you.

Unsure of how to format an RFP for website design? Follow these instructions exactly.

What Is An RFP And Why Do I Need One?

An RFP (request for proposal) for web design is a comprehensive written explanation of the target market, objectives, functional components, design standards, technical specifications, and financial constraints for a website. In order to get comprehensive proposals for your web design project, you give this paper to potential web design service providers.

For your forthcoming project, we’ve produced a FREE RFP template to assist you in writing the most precise and comprehensive brief possible.


Request for Proposals, or RFP, is what it says. When you want to outsource your web design, you make an RFP.

When you publish a web design RFP, you’re inviting web designers or web design firms to assist you in either starting from scratch or redesigning an existing website.

In order for the potential web design firm or website designer to fully comprehend what you need as a potential customer, your web design RFP will provide a comprehensive description of your website project that addresses all of your specific requirements.

An RFP for website design will detail:


  • The design project’s goals
  • target market
  • existing difficulties
  • required performance
  • Budget
  • project schedule
  • technical specifications

You anticipate getting proposals in response when you release a website RFP or a redesign RFP. The web designer or digital agency will provide you with an explanation of how they’ll approach your web design project in an RFP response proposal, along with a price estimate and a project timetable.



Why is a fantastic RFP so special? The devil is in the details.

A potential agency will find it simpler to determine what to include in the bid if your RFP is more thorough. In essence, the RFP response will be more appropriate the more specific and detailed the RFP is.

Whether you’re creating an RFP for a new website or a website overhaul, you need to make it simple for a prospective vendor to comprehend your project’s scope, schedule, and budget.

By doing so, they will be able to more accurately predict how much work will need to be done, how long it will take, and how much it will cost.

Technical jargon is not required in your website design RFP. You won’t be expected by a potential agency to be fully aware of all technological needs.

Make sure your requirements are detailed so that web designers can provide a web design proposal that provides a suitable answer.

Include some examples of your favourite web design if you’re having trouble expressing the kind of website construction you require. Include design illustrations that illustrate the functionality you require as well as the desired aesthetic.


You might not want to do this yourself even though you might want to revamp your present website or build a new website from scratch. Employing a reputable web design company can be the solution.

However, you won’t get a website design that meets your goals if you don’t have a strong RFP.

To ensure that your RFP contains what you require, follow the instructions in this guide to the RFP process.

1. Brief project summary

Give a quick overview of your website design project at the beginning of your RFP. This succinct introduction, which shouldn’t be longer than 200 words, should introduce your company and list the main reasons why you’re writing an RFP.

Try to describe your present pain points in this part rather than listing your precise requests. By concentrating on the issue rather than the solution, you give prospective web designers a sense of your problems. They may have appropriate solutions to these issues that you haven’t even considered because they are experts.

2. Introduction to your organization

You should briefly outline the mission, target audience, and methods of your company. In this manner, a design company can start to comprehend the functionality that your website would want.

For instance, if you sell garments, your new website would probably need e-commerce services. Beyond this, strive to elaborate on your company’s ideals and identify your target market. User experience (UX) and graphic design decisions are frequently influenced by the values of your organisation and the intended audience.

For instance, if you’re selling ethical goods to millennials, it might be better to go with a natural colour scheme and make sure that your website and social media platforms are cohesive across all channels.

3. Goals and objectives

According to 80% of web designers, bad conversion rates are the main reason businesses rebuild their websites. However, 61% blame poor user experience, and 53% blame a lack of mobile friendliness.

Website Design RFP - web-design-reasons

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The ultimate look of your new website will be determined by the rationale behind your requirement for a new one. Various aspects of the design lend themselves more naturally to the accomplishment of specific objectives.

Take, for instance, the website WikiJobs. The job-search website intended to boost the amount of money spent there. They accomplished this by including customer endorsements on their homepage, which resulted in a rise of almost one-third in the number of sales.

Bandwidth, a communications platform, had the goal of increasing the number of leads it captured. They decided to focus on the user experience (UX) design of the product page rather than testimonials, which resulted in a 12% increase in lead conversion.

As can be seen, the kind of web design elements you choose to include have a direct correlation to the goals you are attempting to accomplish with your website.

In this sense, it is essential for you to have a clear understanding of why you require a new website and what it is that you want to accomplish by creating one.

Companies often want to design a new site to:

  • Increase sales
  • Improve brand awareness
  • Keep up with industry standards
  • Net new clients
  • Provide customer support
  • Showcase products and services
  • Capture leads
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4. Project scope and deliverables

You must outline the project scope and expected deliverables in this section. This refers to everything the project will cover as well as the physical results you expect to receive once it is completed.

This may be difficult if you are unsure of your technical requirements. For example, you may know that you want to rank high on Google, but you may be unaware that you will need the assistance of a content writer and search engine optimization (SEO) specialist to do so.

Try to explain as best you can what you envision the finished project to look like and what you’ll need to get it done. As a result, only relevant design firms and web designers with the necessary skills will submit proposals. Keep in mind that the more complex your project scope, the more expensive it will be.

For example, 46% of web designers believe that UX design and responsiveness are two of the most important factors influencing design costs.

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5. Timeline

The price is not merely determined by the scope. Your timeline also changes. It is essential to be realistic about your projects’ timetables and intermediate milestones. This is likely to increase the cost if the job is urgent. Make sure you conduct some research, as high-quality web design businesses will not submit proposals for website projects with unreasonable deadlines.

It takes two months on average to design a website.

For a simple website, the project period can be significantly shorter. One-fifth of designers think they can create a simple website in less than 10 hours. 42 percent of web designers estimate that it takes between 20 and 60 hours to create a basic website.

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6. Sitemap and structure

If you’re considering a rfp website redesign, you may have a clear understanding of the issues with your present site structure. However, if you are in the market for a new website, you may be uncertain about the optimal site architecture for your requirements.

Regardless, this part helps your prospective web design business understand the effort required to establish an appropriate layout for your website. If you know how you want your site to be organised, provide a sitemap in this part that demonstrates how you want the various website elements to connect.

If you are uncertain, use this part to clarify the many components you wish to include on the website and their relative importance. This helps a web design agency comprehend the required navigational hierarchy.

If this is a request for proposal for a website makeover, be careful to include any present navigational concerns.

7. Technical requirements

Understanding the technical specifications of your offerings can be more challenging. While technical jargon is unnecessary in your website RFP, a digital marketing agency will want to understand the level of technical skill required.

There is no use in a design firm submitting a proposal if they lack the professionals necessary to meet your needs. In addition, 61% of web designers believe that the features and functionalities you require will have the greatest impact on cost.

Consider the website’s functioning and use this area to explain how you want the site to function for your intended audience. If you are selling things, for instance, you will require e-commerce capability. These elements may include a shop, payment processing tools, a shopping cart, and an inventory management system.

Alternately, if you operate an affiliate blog, you may need a content management system. Do you wish to operate a Drupal or WordPress website, or do you require a custom-built system? Consider the possibility of integrating with third-party services such as email providers, marketing automations, accounting systems, and customer relationship management solutions.

You may also wish to define your web hosting and data tracking requirements, as well as any mobile responsive design preferences.

8. Budget

The cost of developing a simple website is typically around $3,200, although this number can vary widely depending on your technical and design needs, the complexity of the project, and the schedule for completion.

Outline the financial resources you have available to cover both the assets and the labour when you are constructing the budget section for the project.

The term “assets” refers to everything that is required to construct the website, such as the fees associated with web hosting, third-party programmes, paid-for images, and so on.

The term “labour” refers to the money that must be given to the web designer in order for the task to be done.

9. Criteria for selection

Make sure you give a brief description of how you’ll choose because a web design agency will want to know how you stack up against the other designers submitting a website RFP.

Do you want the best quality, the quickest delivery, or the cheapest price? Do you prefer a certain kind of team, such as a remote team, individual designers, or design agencies?

Include any supporting documentation you’ll need, such as references, testimonials, or a portfolio of prior work that is comparable.

10. Examples and inspiration

A digital marketing agency needs to be confident that it can offer you the services you require before accepting you as a customer.

Design examples are a great way to illustrate to a web design business what kind of specialised abilities are required to complete your project if you’re having trouble explaining the technical parts of your project.

Make certain to give examples of:

  • branding and graphic design
  • UX layout and usability
  • Site architecture
  • technical specifications

Where to Find Quality RFPs for Website Design and Development

Following the aforementioned criterion, the following are some top-notch websites from which you could be interested in purchasing RFPs:

1. Agency Leads PRO

Being the one penning this manual for you, I figured I’d lead off with my top pick. On the basis of the aforementioned criteria, I have developed a service that locates for you the greatest RFPs for web design and development, to the tune of 500+ every year. Sources of the Requests for Proposals that we receive: Our requests for proposals come from company decision-makers who have 1) contacted us personally, or 2) publicly advertised that they are in the market for an agency. In a nutshell, it indicates that every lead we provide is a WARM lead.

They are well aware of the necessity of more personnel and are now making efforts to fill those positions. Criteria we use to determine their worth: We find leads who are actively shopping around, and then we qualify them by hand to make sure they’re good prospects for projects costing $20,000 to $100,000 or more. In this approach, unlike on other sites, you won’t have to spend a lot of time searching through requests for proposals.

We’ll take care of it for you. The bidding procedure is straightforward, as seen by the hundreds of success stories we’ve received from agencies and freelancers who have used the programme to win new clients in as little as a few weeks. Usually, all you have to do is shoot off an email with your proposal attached. On day one, you can make contact with a number of excellent institutions within a matter of hours.

Amount Required: For $197 every month, Agency Leads PRO is available, which is less than $5 per RFP. You can land a customer, try out a subscription for 30 days, and then cancel if you don’t like it. From my experience, Agency Leads PRO is the greatest choice for 99 percent of web design firms that are actively seeking new RFPs. You may want to consider these alternate choices if you find that this one doesn’t work for you.


RFPMART is one of the more reliable subscription RFP marketplaces available, and it provides a significant number of RFPs. Even while there is a healthy amount of leads, it may take some time to sift through them all and identify the prospects that are most relevant to pursue further. It is highly likely that you or a member of your team will need to spend approximately thirty to sixty minutes per day going through RFPs to determine whether or not your organisation can make use of them.

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3. The RFPdb

Previously, RFPdb was another good RFP site where agencies could buy RFPs or acquire access to them by sharing RFPs on the platform. RFPs could also be shared on the website. The most significant disadvantage was that it only produced a small number of web design leads each week due to its extremely low volume. MyGovWatch has announced that they have successfully bought RFPdb. As a direct consequence of this, it would appear that certain components of the website are no longer operational.

4. FindRFP

FindRFP is a general-purpose request for proposal (RFP) website, just like a lot of the other possibilities listed above. This indicates that you will get leads for web design and development mixed in with RFPs for things like construction and cleaning services among other things. Update: Even though I pay for a subscription to FindRFP, I’ve noticed that the website’s operation has been inconsistent over the past several weeks.

5. BidPrime

This is a Request for Proposal (RFP) portal that is targeted toward seeking qualifying contract opportunities with the federal, state, and local governments. The site is somewhat difficult to use.

Why the Web RFP Process is So Important

We get website RFPs all the time for designing (or re-designing) and building websites. Some are MUCH better than others at setting expectations and giving us all the information we need to make a complete proposal that fits the project. Most of the time, we can tell if a company is a good fit for us just by reading their RFP.

But don’t let this scare you. An RFP doesn’t need to be written in a fancy way or include jokes or flowcharts about where your last website design went wrong. The secret is: Some of the best web design companies hate responding to RFPs, so once they look at the RFP, they won’t take part.

This means that if you use an RFP to choose vendors, you might be missing out on some really good ones. When you’re writing your web RFP, keep in mind that you’re not just asking potential web designers and developers questions that will help you choose the best partner.

You’re also telling them about yourself and giving them an idea of whether they would like to work with you. You don’t just choose a vendor; you also hope they choose YOU. You don’t want to miss out on working with a great web design company just because your RFP makes them think you wouldn’t be a good client. Let’s not let that happen! First, let’s talk about how the RFP process works in general.

The Basics: How to Structure Your Website RFP

There are 11 essential sections each web RFP wants

  1. Intro / Project Overview — In this part, you should embrace the very important information that distributors receiving the RFP will probably be searching for to make an preliminary resolution on whether or not the undertaking is value their time. If you get this half proper, extra distributors are more likely to really learn by way of the remainder of the RFP.
  2. Company Overview — In this part, you should introduce your company in a single or two paragraphs. You don’t need to overwhelm readers with pointless historical past, however embrace sufficient information in order that those that have by no means heard of you’re going to get a way of your enterprise.
  3. Your Website’s Audience — Here is the place you may describe the viewers of the web site, aka who you need to remodel into prospects. This is important information for the web site designers, builders, strategists and copywriters — the type of viewers will decide all the pieces from performance to UX and aesthetics.
  4. New Website Objectives — Identify the first goal of your web site and list any secondary or tertiary aims on this part. An internet site with an goal to extend sales-ready leads will look and act very in a different way from an internet site with a main goal to teach traders.
  5. Current Website — In this part you should take a really sincere stock of precisely what isn’t working together with your present web site. The extra particular you might be, the higher. Don’t fear, we won’t choose you on the state of your present web site!
  6. New Website Functionality Requirements — In this part you’ll list performance that’s important in your new web site. The extra particular you might be on these necessities, the extra correct estimate your distributors will have the ability to offer you. This is completely different out of your new web site aims, that are about objectives; this half is about particular performance.
  7. New Website Wish List — Here, you’ll embrace optionally available performance that’s depending on budget. Separating this list from the necessities will let you see line-item prices and empower you to decide on functionalities based mostly on budget and timeline impression.
  8. Ecommerce Details — If your new web site could have an ecommerce part, you should list particulars comparable to product/SKU amount and near-term and long-term anticipated progress. These particulars will show helpful on the subject of designing an ecommerce platform that is sensible in your fast and future budgets.
  9. Website Budget Details — In this part you’ll reiterate your budget (which should be included on the top within the undertaking overview) and embrace any particulars that want explaining, comparable to cost schedule or fiscal 12 months limitations. We’ll clarify later why sharing your budget is a should.
  10. Proposal Requirements — Here, you should present an overview of what responding distributors should embrace of their proposal responses. Every web site design and improvement agency has a unique course of. Providing a transparent define will assist standardize responses, which can assist you evaluate proposals within the decision-making step.
  11. Website RFP & Project Timeline Details — In this part you’ll reiterate your RFP deadline (which should be included on the top within the undertaking overview) and likewise let distributors know when they are going to be listening to again on their responses, should they be chosen as a finalist or win the enterprise. You may also embrace your kickoff and goal web site launch dates right here. Just make sure that your dates are practical.

Where to Find Free Website Design and Development RFPs

1. OpenGov

OpenGov seems to be a brand new software program that many organizations are utilizing to obtain web site design and growth. Typically you don’t need to register to see the RFP particulars which is one factor I like about it. We use Google to go looking by way of web sites utilizing OpenGov for Agency Leads PRO.

2. Google

Because of the huge variety of websites listed every day, Google is usually a nice supply of RFPs. You’ll have to go looking each day for brand spanking new RFPs and may sometimes unearth anyplace from 3-10 good RFPs. Pro-tip: use “type:pdf” in your search to floor PDFs.

3. LinkedIn

LinkedIn is definitely my favourite place to go for RFPs as a result of hiring managers and choice makers post RFPs on the positioning instantly. This provides you an superior alternative to satisfy and discuss to the fitting individuals. Note: you’ll have to sift by way of a reasonably high quantity of content material advertising to search out high quality RFPs on LinkedIn.

4. Facebook

In latest years, a ton of organizations and firms have taken to Facebook for selling their RFPs. Like LinkedIn, you’ll need to kind by way of plenty of content material advertising and irrelevant spam – but when your explicit area of interest is Facebook-centered, it’d make sense.


A straightforward layout for a website The RFP is the essential component of a successful website.

If you aren’t clear about what you need, you can find that the project takes longer or costs more than you had anticipated before you started it. To prevent something like this from occurring, it is imperative that you carry out adequate research before drafting your request for proposal (RFP). You can download a sample RFP Template Here.

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