What Should Be Your Intent When Designing a Website for Your Start-up3 min read

Start-ups can invest in designing an effective website to have a significant online presence. The start-up rate in Australia is 5.8%. With many leaning towards the start-up culture, you can use your website to reach out to clients.

However, web designs are also growing to become more strategic and complex. It is essential to make your website relevant to your brand and engaging for your customers. Reliable web design services such as musecatalyst.com can help you find the right web design solutions.

To create an efficient web design, you need clarity on your intention and goals for your website. Are you wondering what your intent should be when designing a website for your start-up? Read on to find out.

Why Your Startup Needs to Build a Custom Intent Audience

Establish Your Goals

Start by figuring out your goals with your website. It helps in designing your website accordingly. Ensure to establish the following:

  • Your business identity and brand image
  • How your products or services serve customers
  • The factors that make your business stand apart from the rest
  • Authority
  • Approaches to reach your goal

While considering the above factors, you can find your intent. Keep your goals measurable. It helps in tracking their progress. For instance, you can have the intention of converting 15 users into customers every month through your website. You can then look for web design elements that can help you achieve this goal.

However, make sure to keep your goals and intentions reasonable and feasible. Additionally, keep your objectives relevant. For instance, your goals for the home page may differ from your goals for the products and landing pages. Finally, set a timeline to achieve your goals.

Align with User Intent

Your intent has to align with your user’s intent as well. Every user who visits your website has some reasons for doing so. By figuring it out, you can design your website in a way that meets their needs.

You can create a more straightforward path to the aspects your customers are looking for. Customers can smoothly navigate through the website and fulfil their purpose. The chances are that they will revisit your website or purchase your products right away.

Users usually lookout for the following:

  • Information: Users can be interested in finding out more about your products or services.
  • Solutions: Users may need solutions for their problems. They are more likely looking for industry-specific information rather than your product or service information.
  • Transactions: Users can be ready to purchase your products or use your services. For such users, it is best to provide a straightforward purchase experience.

You can figure out your customer’s intent and design your web pages accordingly. Make sure to provide a smooth and engaging user experience to retain your customers.

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Establish Credibility

It is essential to include establishing credibility behind your purpose to build a website for your start-up. Your website can be a platform for your customers to know more about your products and services. It helps in building your customer’s trust.

You can display information on your services, portfolio, and industry knowledge. Including testimonials from previous customers on your website also help in boosting your credibility.

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Establishing your intent and goals for designing your start-up’s website helps in creating an effective website. You can design it in a way that best reflects your brand image while catering to your customers’ needs. Professional services can always help you achieve these goals with your website.

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