Why Google Not Indexing Pages

23 min read

Finding (and maintaining) sites indexed by Google can be a challenge for new sites and sites with technical SEO or content quality issues. This article is intended to explain potential reasons why Google might be having trouble indexing your site. Sometimes the problem is solved quickly, but sometimes you have to dig deeper to find the real reason why Google doesn’t index every web page.

How to Check Google’s Index of Your Site

In order to first determine that your page (or entire site) is not indexed within Google, follow these steps:

Use the “site: domain.com” query, as in the following example. site: getsocialguide.com. This will show you most (but not all) URLs that Google has indexed on your domain’s search engine. Google may not display all indexed pages on your site with this query, as it can query in all other Google datacenters that are indexed. A little other item. Using this term on a particular date allows you to have more or less indexed URLs for your site. Tip: If you’re using the basic “www” subdomain version of your site, add “www” before the domain name. This will only show URLs indexed for that subdomain.

How Google Search finds your web page

When you’re looking for something on the internet, you typically perform a search, often using Google. However, the process behind a Google search involves three key stages that play a crucial role in presenting the search results:

  • Crawling: Google employs automated programs, known as crawlers, to collect text, images, and videos from various web pages. These crawlers explore the internet, discovering new and updated pages. The process involves “URL discovery” and following links. Google’s algorithmic program, Googlebot, fetches data from web pages, ensuring it doesn’t overwhelm the sites it visits.
  • Indexing: The collected textual, visual, and video content undergoes analysis and is stored in Google’s extensive database, creating an index. This index serves as a repository of information, allowing Google to quickly retrieve relevant data when responding to user queries.
  • Serving Search Results: When users enter search queries, Google uses its index to provide them with relevant information. Various factors, such as the user’s location and language, impact the accuracy and specificity of the search results. The goal is to present users with the most relevant and useful content based on their search queries.

This process ensures that Google Search delivers accurate and up-to-date information to users, making it a valuable tool for navigating the vast landscape of the internet. If you’re interested, Google has provided a video that simplifies the explanation of how indexing works.

Common Reasons Why Google is Not Indexing Your Site

1. Response Codes Other than 200 (OK)

Needless to say, if your page doesn’t generate a 200 (OK) server response code, don’t expect search engines to index (or index at the same time) them. The URL may be redirected incorrectly and you may get a 400 0r 500 error based on a CMS issue, a server issue, or a user error. Quickly check if the URL of the page loads correctly. It will be charged and everything will be fine. However, you can check it by running the URL via HTTPStatus.io. Here’s what it looks like:

2. Blocked via Robots.txt

The site’s /robots.txt file gives; http://www.domain.com/robots.txt (examples: example and n 1; provide Google crawl commands. Site specific pages if it is absent from the Google index, it is one of the first places to check: if Google has ever used robots.txt to index pages on blocked sites, it’s under the url. You might see a “Description of results” message. This is not available for robots.txt on this site. ”You will see the following: google-index-blocked-robots.txt.  This Important SEO Effort For more information on element optimization, see our article on how to create a Robots.txt file.

3. “Noindex” Meta Robots Tag

Another common reason why pages on your site aren’t indexed by Google is that they may contain some “NOT INDEX” metabot tags. If Google finds this metabot tag, it clearly indicates that the page should not be indexed. Google always respects this directive, and it can take different forms depending on how you write it.

  • noindex,follow
  • noindex,nofollow
  • noindex,follow,noodp
  • noinde,nofollow,noodp
  • noindex

4. “Noindex” X-Robots Tag

Similar to a meta robots tag, an X-robots tag affords the flexibility to control indexation with Google through a page-level tag. However, this tag is used within the header response of a specific web page or doc. It is usually used on non-HTML pages the place there isn’t a <head>, comparable to PDF files, DOC files, and different files that site owners want to preserve out of Google’s index.

It’s unlikely  that a “noindex” X-robots tag has been by chance utilized, however you’ll be able to verify utilizing the SEO Site Tools extension for Chrome. Here is a screenshot of what it appears to be like like.

Why Google Not Indexing Pages

5. Internal Duplicates

Internal content duplication is a danger to any web optimization efforts. Internal duplicate content material might or might not preserve your pages out of Google’s index, however giant ratios of inside duplicate content material in your pages will seemingly preserve them from rating well. If you could have a specific web page that has a considerable amount of comparable content material with one other web page in your web site, it’s possible that this might be the rationale that your web page is both not listed in Google or just not rating well.

To verify for inside duplicate content material, I like to recommend utilizing the Siteliner tool to crawl your web site. It will report all pages with inside duplicated content material, highlighting content material that’s duplicated for easy reference, and likewise give you a easy graphical view of how a lot content material is duplicated in your web site. siteliner-duplicate-content Google clearly states here that web sites should reduce comparable content material. It’s possible that pages in your web site with very comparable content material might nonetheless rank to a point, however, pages with precisely the identical content material will seemingly be filtered out of Google’s fast search outcomes. They could also be omitted from search outcomes under a discover comparable to the next.

Why Google Not Indexing Pages

6. External Duplicates

External duplicate content material is what you would possibly anticipate…content material duplicated with different web sites. Large ratios of duplicate content material are a positive signal of low high quality to Google, and should be averted in any respect prices. No matter whether or not your web site is a lead generation marketing web site, E-Commerce store, online publishing platform, or hobbyist weblog…the identical guidelines apply.

One method to inform in case your content material is duplicated with different websites is to place a snippet of content material in quotes and search Google, comparable to this example, which exhibits that Home Depot’s product description is duplicated with quite a few different web sites. Note: Due to Home Depot’s model authority, review content material and different factors, they’re prone to nonetheless rank well in Google’s search outcomes with duplicate content material. However, much less authoritative websites will not be listed totally nor rank well with duplicate content material comparable to manufacturer-supplied product descriptions.

To verify for exterior duplicate content material, I like to recommend utilizing Copyscape to both crawl your sitemap or a particular set of URLs. This tool will present a really useful (and exportable) report in your web site’s duplication with exterior websites. Here’s a screenshot of what it appears to be like like (with my shopper’s URL and Title information blurred out for privateness). Why Google Not Indexing Pages

7. Overall Lack of Value to Google’s Index

It’s additionally possible {that a} explicit web page, or your web site as a complete, might suck so dangerous that it merely doesn’t present sufficient worth to Google’s index. For instance, affiliate websites that don’t have anything however dynamically-generated advertisements provide little worth to the person. Google has refined its algorithm to keep away from rating (and typically keep away from indexing) websites like these. If you’re involved about your web site high quality, take an in depth take a look at the distinctive worth that it offers to Google’s index, which isn’t already offered by different web sites.

8. Your Website is Still New & Unproven

New web sites don’t get magically listed by Google and different search engines like google rapidly. It takes hyperlinks and different indicators for Google to index and rank an internet site (visibly) in its search outcomes. This is why hyperlink building is so necessary for brand spanking new web sites, particularly.

9. Page Load Time

If your web site has pages that load slowly, they usually’re not mounted, Google will seemingly drop the rating over time and the web page might even fall out of its search engine index. Typically, the web page will merely drop within the rankings, however that’s practically as dangerous as not being listed in any respect. To verify for web page load time, you should utilize Google’s Page Speed Insights tool or the GTMetrix tool. Here’s a screenshot exhibiting an instance of a report that Google’s tool offers. Why Google Not Indexing Pages

Related Post  Bounce Rate

10. Orphaned Pages

Google crawls your web site (and XML sitemap) to seek out hyperlinks to your content material, replace its index and affect your web site’s rankings in its search outcomes (amongst different factors). If Google can’t discover hyperlinks to your content material, both in your web site or an exterior web site, then it doesn’t exist to Google. It won’t be listed. Pages without inside hyperlinks are known as “orphaned pages,” and they could be a cause for decreased indexation in Google.

To decide in case your web page(s) are discoverable, it’s advisable to crawl your web site with a tool comparable to Screaming Frog. after which seek for particular URLs in query. Here’s an instance of what that appears like. screaming-frog-orphaned-page

A extra strong method to verify for orphaned pages can be to export the URLs from the Screaming Frog crawl and put together a spreadsheet that syncs the URLs together with your XML sitemap (assuming it’s correct). This will mean you can instantly establish all URLs, that are included in your XML sitemap, however weren’t found in the course of the crawl. Keep in thoughts that your crawl settings can dictate which URLs are crawled, so correct expertise with this tool is advisable.

When in Doubt, Ask for Help

For some folks, these things is just too technical and it’s best to hunt session from an web optimization specialist…like me ? If you’re caught, you must decide how invaluable your time is. Spending late nights making an attempt to handle Google indexation and rating will get tiresome. Remember that indexation doesn’t equate to optimum rating. Once Google has listed your web site, your content material high quality, hyperlink profile and different web site and model indicators will decide how well your web site ranks. But, indexation is step one in your web optimization journey.

Different Ways to Get Your Page to Show on Search

After hours of coding, writing, designing, and optimizing, lastly you might be able to live your new web web page. But hey, why is my weblog post not exhibiting on Google?

What have I completed incorrect? Why does Google hate me?

Why Google Not Indexing Pages

Now, now, we’ve all been there and I’ve discovered to present it no less than a day or two earlier than making an attempt to seek for my new weblog post on Google. Because I’ve long accepted that that’s how long Google wants to really embody newborns, I imply new weblog post on Google Search. Sometimes it takes even longer for brand spanking new web sites. While the method of getting a brand new web page or web site on Google Search is a long and windy one, nevertheless it’s one value studying about.

Let’s begin with the fundamentals.

What is Search? How does it work?

There’s nobody to higher clarify this than Google themselves. So right here’s a video from Google with Matt Cutts explaining about how search works. Have you watched it? If sure, let’s recap and summarize.

For content material to indicate up on Google Search, it has to undergo spiders. No, not actual spiders, however a program known as spider. The spider will begin with a hyperlink, which it’s going to then crawl by way of the content material. If they see one other hyperlink embedded within the content material, they’ll crawl it too, and the method repeats. Crawled contents, or web pages, are then saved in Google’s index.

When a person made a question, solutions are pulled from the index.

So to ensure that your content material to indicate on Google Search, you must first be sure that your web site is crawlable by Google’s crawler known as Googlebot. Then you must be sure that it’s listed appropriately by the indexer which known as Caffeine. Then only will you see your content material or web site showing on Google Search. Here’s the factor, how do you verify from Google for precisely whether or not or not they’ve listed your content material?

Well, you can’t. Like all issues in web optimization, the subsequent best technique you are able to do is analyze and provides it your best guess. Try typing into the Google search bar web site:insertyourdomainhere.com and enter, Google Search gives you a list of all listed web pages out of your area. Or higher but, search your URL straight on Google. But, as Matt Cutts mentioned, web pages that aren’t crawled CAN seem on Google Search as well. Well, that’s one other subject for one more day. Still ? The video is only 4 minutes long. Do have a look to grasp extra. Anyways, let’s get again to the subject. So when do you begin asking:

Why does my web site not present up in Google search?

For me, I’ll give it no less than a few days, at most per week, till I begin freaking out on why my content material remains to be not showing on Google Search. If it has been greater than per week, or perhaps a month and your web site remains to be not there.

Here is a list you must begin checking to see what’s stopping Google from indexing your content material or web site:

Have you checked your robots?

Sometimes a little-overlooked element can have an enormous impact. Robots.txt is the primary place that Googlebot visits on an internet site with a purpose to know which web pages are nofollow or no-index and such. Do you could have this in your HTML head part?

meta robots noindex nofollow

The robots noindex tag is helpful to ensure that a sure web page is not going to be listed, subsequently not listed on Google Search. Commonly used when a web page remains to be under building, the tag should be eliminated when the web web page is able to go live.

However, due to its page-specific nature, it comes as no shock that the tag could also be eliminated in a single web page, however not one other. With the tag nonetheless applies, your web page is not going to be listed, subsequently not showing within the search consequence. Similarly, an X-Robots-Tag HTTP header may be programmed into the HTTP response.

This can then be used as a site-wide particular various for the robots meta tag.

x robot tag noindex nofollow

Again, with the tag utilized, your web page is not going to present up in Search. Make positive to repair them. Read extra about meta tags right here:

2. Are you pointing the Googlebot to a redirect chain?

Googlebot is mostly a affected person bot, they might undergo each hyperlink they will come throughout and do their best to learn the HTML then cross it to caffeine for indexing. google not indexing website However, if you happen to arrange a long winding redirection, or the web page is simply unreachable, Googlebot would cease trying. They will actually cease crawling thus sabotaging any probability of your web page being listed. Not being listed means not being listed on Google Search. I’m completely conscious that 30x is beneficial and essential to be applied.

However, when applied incorrectly, that may break not only your web optimization but in addition the person expertise. Another factor is to not combine 301 and 302.

Is it moved completely or moved briefly? A confused Googlebot shouldn’t be an environment friendly Googlebot. Hear it from Google themselves. So ensure that your whole pages are wholesome and reachable. Fix any inefficient redirect chains to verify they’re accessible by each crawlers and customers alike.

3. Have you applied the canonical hyperlink appropriately?

A canonical tag is used within the HTML header to inform Googlebot which is the popular and canonical web page within the case of duplicated content material. For instance, you could have a web page that’s translated into German. In that case, you’d need to canonical the web page again to your default English model. canonical link index

Every web page should, by advise, have a canonical tag. Either to hyperlink it again to itself within the case the place it’s a distinctive content material. Or hyperlink it to the popular web page whether it is duplicated. Here comes the query, is the hyperlink you canonical to appropriate? In the case of a canonical web page and its duplicates, only the canonical web page will seem on Google Search. Google makes use of the canonical tag as an output filter for search. Meaning, the canonical model can be given precedence within the rating.

If that isn’t your function, repair your canonical and hyperlink it again to itself. That would do the trick.

canonical link function seopressor

SEOPressor Connect allow you to skip the step of manually inputting the canonical tag.

4. Maybe you could have exceeded your Crawl budget

Google has hundreds of machines to run spiders, however there are one million extra web sites on the market ready to be crawled. Therefore, each spider arrives at your web site with a budget, with a restrict of what number of resources they will spend on you. This is the crawl budget.



Here’s the factor, as talked about earlier than, in case your web sites have quite a lot of redirection chains, that can be unnecessarily consuming your crawl budget. Note that our crawl budget may be gone earlier than the crawler even reaches your new web page. How to know the way a lot is your crawl budget? In your Search Console account, there can be a crawl part the place you’ll be able to verify your crawl stats.

Let’s say your web site has 500 pages, and Googlebot is only crawling 10 pages in your web site per day. That crawl budget is not going to be environment friendly sufficient for the brand new pages that you just’re pumping out. In that case, there are a couple of methods to optimize your crawl budget. First of all, authoritative websites are typically given an even bigger and extra frequent crawl budget. So get these backlinks.

Related Post  SEO Strategies for Furniture Stores

The extra high quality and relevant links pointing to your web site imply your web site IS of good high quality and high relevance to your area of interest. We all know building up authority doesn’t occur in sooner or later. So one other factor that you are able to do is to ensure that your web site may be crawled effectively. You have to make good use of your robots.txt file. We all have some pages on our web site that don’t actually have to be up there in Search like duplicate content material, under building pages, dynamic URLs, and many others.

You can specify which crawler the instruction applies and which URL strings should not be crawled. As an instance: disallow index That means, crawlers won’t be spending unnecessarily budget on pages that don’t want crawling. A list of the commonest person brokers contains:

  • Googlebot (Google)
  • Bingbot (Bing)
  • Slurp (Yahoo)
  • DuckDuckBot (DuckDuckGo)
  • Baiduspider (Baidu)
  • YandexBot (Yandex)
  • facebot (Facebook)
  • Ia_archiver (Alexa)

One necessary factor that I’ve already talked about above that additionally applies in optimizing your crawl budget is to repair these redirect chain. They aren’t only inefficient they’re additionally consuming up your crawl budget. If they’re any pages returning with a 40x errors, repair these too.

5. Is your web page truly an orphan?

orphan-pages-diagram upbuild.io An orphan web page is a web page that has no inside hyperlinks. Perhaps the hyperlink is defective inflicting the web page to be unreachable, or throughout an internet site migration, the hyperlink is by chance eliminated. Remember how the spiders work? They begin from one URL and from there they crawl to different URLs which can be linked. An orphan web page can’t be crawled as a result of there isn’t a method to be crawled.

It shouldn’t be linked out of your web site, thus the time period orphan. That’s why interlinking is so necessary as a result of it acts as a bridge for the crawlers from one web page of your content material to a different. Read extra about interlinking right here: Why Internal Links Matter To Your SEO Effort? How are you able to establish orphan pages? If you’re like us and you’re utilizing the WordPress CMS you’ll be able to export a full list of URLs of each pages and content material in your web site. Use that to check with the distinctive URLs present in a web site crawl.

Or you’ll be able to lookup your server’s log file for the list of distinctive URLs loaded for let’s say the final 3 months. Again, examine that with the list you bought from the positioning crawl. To make your life simpler, you’ll be able to load these information into an excel file and examine them. The URLs which aren’t duplicated are those which can be orphaned. After realizing what are the orphaned pages, fixing them can be a lot simpler. Now what you must do is hyperlink these orphan pages appropriately. Make it so they’re simply discoverable by customers and crawlers alike. Also, don’t overlook to replace your XML sitemap.

Is Everything Okay?

If every little thing is working properly, there are not any error codes returning, the robots tags are superb, however your web page remains to be not exhibiting up. Why? Well, the problem would possibly very well be from Google’s side. Maybe you might be simply not the crawler’s precedence.


Spidey, don’t be sleeping on the job now.

Here are 5 steps you’ll be able to take to induce Google to index your new pages quicker

1. Update your sitemap in Google Search Console

Submitting your sitemap to Google is like telling them “Hey, here! Check out these important URLs from my website and crawl them!” They won’t begin crawling these URLs instantly however no less than you gave them a heads-up. If you run an enormous web site that updates continuously, maintaining together with your robots and a number of sitemaps will most likely drive you nuts.

Do it sparsely and needless to say you can’t have no-index, nofollow in your robots after which add them to your sitemap. Because would you like it listed or not? To keep away from issues wish to occur, sustaining a dynamic ASPX sitemap will most likely be your best choice.

2. Submit your URL on to Google for indexing

Update: Submit URL to Google search engine is now not working as a result of Google retired its public URL submission tool. URL is not on Google - submit url

Similarly, Google permits you to manually submit your new web page to them. It’s actually easy. Just seek for submit URL to Google and the search consequence will return you with an input bar. Now, copy and paste the URL of your new web page and click on on the submit button. Voila, you could have completed submitting a brand new URL to Google for crawling and indexing. However, identical to the sitemap, this only acts as a heads-up for Google to make them conscious of the existence of your new web page. Just do it in any case when your web web page has been sitting there for a month and nonetheless not being listed. Doing one thing is best than nothing proper?

3. Use the Fetch & Submit tool in Search Console

You can request, on to Google, for a re-crawl and re-index of your web page. That may be completed by logging into your Search Console then carry out a fetch request through fetch as Google. After ensuring that the fetched web page seems appropriately: all the photographs are loaded, there are not any damaged scripts, and many others. You can request for indexing, then select between the choice of crawling only this single URL or every other URLs which can be straight linked. Again, Google warned that the request is not going to be granted instantly. It can nonetheless take as much as days or per week for the request to be accomplished. But hey, taking an initiative is best than sit and wait proper?

4. Get High Domain Authority (DA)

Once once more, area authority impacts how frequent and the way a lot your crawl budget can be. If you need your new pages and web site modifications to be listed swiftly, you could have a greater probability in case your web page rank is high sufficient.

High DA site - Reuters

High area authority websites like Reuters will get index quicker

This is a matter of gradual and regular win the race although. If you will get one million backlinks primarily based on one single content material in a single day, that’s nice. But one nice content material shouldn’t be sufficient. Your web site must be up to date often and constantly with high quality content material whereas concurrently acquire high quality backlinks in your web page authority to go up.

Start updating your web site no less than twice weekly, attain out to the group to build model consciousness and connections. Keep that effort up, slowly and steadily your authority will go up and your web site can be crawled and listed a lot quicker.

5. Have a Fast Page Loading Speed

Here’s the factor, when you could have an internet site that hundreds quick, Googlebot can, subsequently, crawl it quicker.


In the unlucky case the place the load speed of your web site shouldn’t be satisfying and requests often trip, you’re actually simply losing your crawl budget. If the issue stems out of your hosting service you should most likely change to a greater one. On the opposite hand, if the issue comes out of your web site construction itself, you would possibly want to contemplate cleansing up some codes. Or higher but, be sure that it’s well optimized.

To ensure that your WordPress website is effectively crawled and ranked by search engines, it’s crucial to optimize page indexing. If you’re wondering how to get your WordPress site on Google and achieve the ranking it deserves, here are some best practices to follow:

Quality Content:

Create high-quality, relevant, and engaging content that provides value to your audience.

SEO-Friendly URLs:

Optimize your URLs to be concise, descriptive, and include relevant keywords.

Sitemap Creation:

Generate a sitemap for your website to help search engines understand its structure and content.

Permalink Structure:

Use a clean and SEO-friendly permalink structure for your URLs, incorporating keywords when appropriate.

Internal Linking:

Implement internal linking strategies to connect related content within your site, enhancing navigation and SEO.

Mobile Responsiveness:

Ensure that your website is mobile-friendly, as Google prioritizes mobile-responsive sites in search rankings.

Avoid Duplicate Content:

Eliminate or manage duplicate content to prevent confusion for search engines and users.

Robots.txt and Meta Robots Tags:

Use the robots.txt file and meta robots tags to guide search engine crawlers on which pages to crawl or avoid.

Structured Data Markup:

Implement structured data markup (schema.org) to provide additional information to search engines and enhance rich snippets.

SSL Certificate:

Secure your site with an SSL certificate, as Google favors secure websites, and it positively impacts search rankings.

By adhering to these indexing best practices, you can improve your WordPress site’s visibility in search engine results, making it more accessible to your target audience and enhancing the overall user experience.

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