Why Your Website Needs a New Look

10 min read

13 Reasons Why Your Website Needs a New Look For 2023

Image source: Pexels Due to the speed of digital marketing, an outdated website may hurt a company’s finances. As technology advances, online and consumer behavior changes quickly. Your company’s website design should progress in the same way. Maintaining a functional website requires regular updates to the code. A company’s needs may have changed in many cases, necessitating a new website. Redesigning a website entails more than just giving it a facelift. Web technology may improve user experience, administrative convenience, functionality, etc. If your company’s website isn’t helping you, try making modifications. In this case, working with professional web designers will be your best bet.

Why Your Website Needs a New Look

Why Do You Need a Website Makeover Right Now?

Your Website Is Outdated

How long has it been since your company’s website was updated? Website repair and redesign often take two to three years. By now, there have been significant advances in both technology and design. Though the web evolves rapidly, you should not fret about every small thing. If you have lost track of how long it’s been since your site was last revamped, it’s probably time to start over. New York entrepreneurs that are debating whether their websites need a facelift would do well to seek the advice of web designers. Finding agencies for web design in New York City is the first step. They may ask you some questions before they start working on your website. For example, does your website include Flash animations, a video/music player, flashing ads, etc.?

Takes More Than Two Seconds for the Site to Load

Any webpage that takes longer than two seconds to load is too slow. If a page loads slowly, visitors will tend to leave. Potential leads and revenues might be lost because of this. Why does a slow-loading website need a makeover?

  • A slow website is annoying for everyone using it, whether they’re on a desktop computer or a mobile device. According to data, 80% of visitors who encounter a sluggish website never return and are less inclined to view other sites.
  • Popular search engines like Google do not favor websites that load slowly. Therefore, sites with fast loading times get higher ranks than slower sites. A higher Google page rank indicates that your website appears higher in relevant search results.

It will increase the likelihood that users will visit your site. However, search engine rankings might be negatively affected even if a website has quality content but slow loading times.

  • One of the most prevalent causes of high bounce rates is slow page load times. A large percentage of visitors immediately leaving your website is not ideal. When people stop caring about what you have to offer, it might lead to fewer conversions and fewer sales for your company.
  • A virus attack on your website might cause slow loading times. Complex virus versions make it hard to identify whether a website is compromised. Your web host may temporarily disable your site if they suspect malware.

Things to know:

  • Open and navigate your site manually on mobile and desktop devices to test its speed.
  • Your site’s loading time across devices should be minimal.
  • Google’s PageSpeed Insights can examine your site’s loading speed and identify trouble areas.
  • Lastly, you can take the assistance of a reliable web design company.

Your Intended Viewers Have Evolved

A new product or service may prompt you to rethink your target personas and marketing strategy. Distinct user personas may have different website needs. To suit the demands of your growing audience, you may need to give your site a new look in 2023. Adjusting one’s expectations this way might include changing one’s mind regarding any of the following:

  • Words that explain what you provide
  • Website structure and how it works
  • What information do they anticipate seeing on your product and service websites
  • Your website’s aesthetics and performance
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Brand Messaging Is either Absent or Out of Date

Your website’s content should communicate a clear brand message. Brand representation is affected by website slogans, taglines, brand voice, and value proposition. You may need a makeover if your website lacks or modifies important brand aspects. How can one increase their brand’s message?

  • The unique selling point of any given brand is its product. Know and communicate your selling point. Your website and other online platforms should clearly reflect your brand’s value proposition. Communicate who you serve, why they need you, and what they can anticipate from you as a customer.
  • No global message would attract people of all ages, backgrounds, and living situations. Discover your audience so you can design a message that drives people to act and feel connected to your brand.

It’s essential to research your intended audience once you have established who it is. Learn what they value and what they find significant in life. Once you understand them, you can design a brand’s message that resonates with your audience.

  • Maintain a similar tone across all online media to build confidence and trust.

You can also check how to do Modern web design.

The Features of the Website Are Insufficient for Commercial Use

Why Your Website Needs a New Look Source: Pexels

Business expansion is inevitable. Because of this, it’s time to update your website with the help of web designers. How else can you expect your clientele to learn that you are crushing it in business? The issue arises when the site’s original code cannot accommodate the necessary updates. Say you want to add an e-commerce module to your website but have just product descriptions. It will stop working if you can’t make the changes you wish for your website. Creating a brand-new look for a website might be less work than fixing an existing one.

The Design of Your Rival’s Website Is Far More Polished

Is a competitor’s new website stealing your customers? Make changes if you agree that a competitor’s website is more attractive. When will you know that a competitor’s website is better than yours?

  • You can’t have a great website without great photos. If your competitor’s site has professional photos that fit their brand, they do better.
  • There is no denying that the words on your website are equally as important as the visuals. You need to be worried when the competitor site’s writing is attracting or repelling customers.
  • The design of the rival site is quite imaginative. If the site’s page and text layout are creative, it’s better than yours.
  • Most websites are static, so a competitor site’s animations and interactive elements stand out.

When a rival shares favorable customer feedback, their conversions rise. This is what sets them apart from the competition. Things to know:

  • Usability, accessibility, organization, responsiveness, slickness, etc., need improvement.
  • Clients will leave your business when your website is inferior to the competition.

Original Website Function Has Been Adapted

If the site’s original purpose has shifted, it may be time for a website redesign. For instance, if a website’s start occurred during the pandemic and sold masks, the moment has come to shift the site’s purpose. Now, these websites may expand their businesses and offer more fashionable items besides masks. Restructure pages to incorporate lead-generation content. You may wish to tweak your shopping cart’s design to make it more competitive. You don’t need to revamp your site every time your marketing strategies change, but you should check it periodically.

The Facts Presented Are No Longer Relevant

Why Your Website Needs a New Look

Image source: Pexels

Do you have links that lead to 404 pages or other forms of broken content on your website? Broken links are easy to fix but may indicate a poorly maintained website. Things to know:

  • Broken links, erroneous information, and missing or damaged media signal a website makeover.
  • When creating a new site, use a CMS that makes editing and adding content easy. In this way, we can prevent stale information.
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Target Audience Requirements and Expectations Have Evolved

Is there a decline in traffic to your website? High bounce rates occur when visitors leave a website without exploring further. There may have been a shift in the expectations of your target audience. Not responding to user feedback is one significant flaw in your website design. Examine your website’s statistics to learn the typical actions of your visitors. In what ways do people find your website? When do they depart, and where do they go? High page abandonment rates suggest unsuccessful digital marketing or shifting customer preferences. If you want to address your audience’s needs, you will need to understand them better. How will you do that?

  • It’s a good idea to provide freebies or enter customers into giveaways in exchange for their time if you own a food or retail establishment.
  • Construct a group of your ideal customers that you can keep in constant contact. Learn as much as you can about them.
  • If you are operating a business aimed at women, but you are a male, try using the product as a woman would. Put yourself in your target audience’s shoes when using your product. It will help you to understand their needs and frustrations better.
  • Live for a week on the amount you estimate your target spends weekly. It will tell you how much they are willing to pay and what services they want for that price.
  • If your product is a subscription service, go through the whole process of signing up for it. You may then remove those obstacles and make your website more user-friendly based on the data you get.

Inconvenient Mobile Experience with Your Site

Nowadays, it’s so important to be always on the go. That’s why having a smartphone-friendly website is crucial for any business. Make sure your website has mobile/tablet viewing support. If you need a second view or don’t have many mobile devices, utilize Google’s Mobile-Friendly Test. Considering website design services will be a wise choice here. Mobile devices have eclipsed desktops as the most common internet access method. Research how mobile consumers are interacting with your website. If the number of mobile users is high enough, it should be considered in the redesign process. Google’s “mobile-first” indexing suggests that the design of your mobile site will impact its search engine results. Your web designer may construct a mobile-friendly website, or you can choose a pre-made template.

Your Website Is Not Crawlable by Search Engines

Maintaining a top search engine ranking requires ongoing technical and content updates. Activities like keyword selection and page optimization are examples of technical aspects. Metadata may be easily set in specific CMS systems without touching the code. Google, Yahoo, Bing, Yandex, and others utilize current and relevant information to determine page ranks. Your site needs fresh content to satisfy search engines and rank highly. The ability to create new pages and change existing ones on your own accord is crucial. Having a blog on your site is one of the simplest ways to maintain its relevance.


Any website, no matter how old or new, is susceptible to hacking. It’s irritating if you lose data or have to start again. Most consumers also will get discouraged knowing that hackers got their information from your website. Moreso, older websites are more hackable due to outdated technologies. Follow the steps suggested by your website designing agency to improve the security of your site and ensure that your theme is up to date.


Even if your website is well-designed, practical, and pixel-perfect, it might not fulfill its main purpose. A website’s purpose is to expand an organization’s reach and boost revenue. Having a website that consumers always come back to in this modern world is a must. That’s why you should consider a redesign if you are dissatisfied with the outcomes. And if you don’t have the skill to do so on your own, please contact a top web design company to have a custom web design for you.

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