Digital marketing utilizes electronic channels to promote and sell products, services, and brands. This vast landscape encompasses various activities like Search Engine Optimization (SEO) for better search engine ranking, or Social Media Marketing for brand promotion and audience engagement. Content Marketing plays a crucial role in attracting and retaining customers with valuable content, while Email Marketing fosters relationships through targeted campaigns. Paid advertising options like Search Engine Marketing (SEM) and Pay-Per-Click (PPC) allow businesses to reach specific demographics. Mobile Marketing extends the reach to smartphones and tablets. Overall, digital marketing offers a cost-effective and measurable approach to reach a large audience, build brand awareness, and ultimately achieve marketing goals.
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