Free SEO Tools to Instantly Improve Your Digital Marketing Presence

23 min read

Free SEO Tools to Instantly Improve Your Digital Marketing Presence

Whenever I dream up a house enhancement mission for my place, I find yourself working smartest and quickest when I have the best instruments at my disposal. It’s superb the distinction a good tool could make – and the additional time it takes to get work executed without a useful instrument.

Fast-forward to online advertising and marketing. How can you’re employed smarter and quicker with search engine optimisation?

It begins with having the right tools.

I’ve collected an enormous sampling of the best free search engine optimisation instruments in the marketplace—instruments with all kinds of makes use of and masking a lot of frequent wants. These instruments are quick, free, and easy-to-use. I hope you discover one or two (or twenty) you’ll be able to put to good use, as we speak.

I would like to recommend you following best  FREE SEO Tools Guide to speed up your website.

Google PageSpeed Insights

Check the velocity and value of your website on a number of units

Enter a URL, and this instrument will take a look at the loading time and efficiency for desktop and for cell, plus determine alternatives to enhance (and pat you on the again for what you’re doing well). The cell outcomes additionally include a person expertise rating, grading areas like faucet targets and font sizes.

Google PageSpeed Insights

Alternatives: Pingdom, WebPageTest, and GTmetrix

Moz Local Listing Score

See how your native enterprise seems on-line

Moz crunches knowledge from greater than 10 totally different sources—together with Google, Yelp, and Facebook—to attain your brick-and-mortar enterprise on how it looks online. Results come full with actionable fixes for inconsistent or incomplete listings.

Free SEO Tools to Instantly Improve Your Digital Marketing Presence

Hundreds of key phrase concepts primarily based on a single key phrase

Enter a key phrase, and the Keyword Tool offers an enormous handful of long-tail key phrase alternatives and customary questions requested.

Free SEO Tools to Instantly Improve Your Digital Marketing Presence

Alternative: Answer the Public, Ubersuggest

Google Analytics

Complete net stats and search insights

In addition to monitoring just about every little bit of site visitors you might think about in your web site, Analytics additionally surfaces many key phrase insights as to which phrases individuals use to land in your pages.

You can get this knowledge both under Acquisition > Search Console > Queries or Acquisition > Campaigns > Organic Keywords.

Free SEO Tools to Instantly Improve Your Digital Marketing Presence

Alternative: Matomo, Open Web Analytics, and Clicky

Google Search Console + Bing Webmaster Tools

Constant web site evaluation, alerts, and error experiences

These webmaster instruments assist provide you with a style of what the 2 top search engines like google consider your website. It’s useful to see any bugs, alerts, and indexing points.

Pro tip: Each of those two instruments requires a little bit of set up in your website. If you’ve received a WordPress web site, you’ll be able to add the webmaster code robotically via a plugin like Jetpack or Yoast.

Google Search Console

Comprehensive hyperlink evaluation

The free model of Ahrefs’ Backlink Checker reveals the top 100 backlinks to any web site or URL, together with the overall variety of backlinks and referring domains (hyperlinks from distinctive websites), Domain Rating (DR), and URL Rating (UR) the place relevant.

Pro tip: Paste in an opponents web site to search out on the spot hyperlink alternatives.

Free SEO Tools to Instantly Improve Your Digital Marketing Presence

A complete overview of your web site, pages, and hyperlinks

The free model of Link Explorer provides you with a fast look a full range of hyperlink evaluation, together with a have a look at essentially the most impactful hyperlinks coming to your method and your most linked-to pages.

Moz's Link Explorer

Google Keyword Planner

Know what individuals seek for

Enter a key phrase or group of key phrases into the instrument, and Google will return all types of useful stats to information your key phrase technique: month-to-month search volume, competitors, and even prompt phrases you won’t have thought of.

Google Keyword Planner in an Incognito Window

Discover auto-fill alternatives

Searching in an incognito window will carry up that all-familiar checklist of autofill choices, lots of which may also help information your key phrase analysis. The incognito ensures that any custom-made search knowledge Google shops, once you’re signed in, will get not noted. Incognito may additionally be useful to see the place you really rank on an outcomes web page for a sure time period.

Google in an Incognito Window

See the relative search recognition of matters

Google Trends reveals the favoured search phrases over time, which is helpful for uncovering differences due to the season in search recognition amongst different issues. Compare a number of phrases to see relative recognition.

Google Trends

Ahrefs SEO toolbar

Instant search engine optimisation metrics for net pages and Google searches

See how a lot of site visitors the present net web page will get every month, what number of key phrases it ranks for, what number of backlinks it has, and extra. Also reveals the search volume, CPC and issue of each key phrase searched in Google

Ahrefs' SEO Toolbar

Alternative: MozBar

SEO Web Page Analyzer

Get a full on-page evaluation of your web site

search engine optimisation Web Page Analyzer performs a complete on-page evaluation to uncovers points like as lacking picture alt tags, heading construction errors, and web page bloat.

Web Page Analyzer

Alternatives: HubSpot Website Grader, SEO Analyzer

SERP Simulator

Preview how your net pages will look in Google’s search outcomes

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See how your meta title and outline will seem within the search outcomes earlier than you even publish your net web page. Works for desktop and cell. Check for truncation points and repair them immediately.

SERP Simulator

Schema Creator

Customize how your net pages seem within the search outcomes

Create customized code in order that your critiques, occasions, organizations, and persons are displayed the way in which you need in Google’s search outcomes. Once you’ve created your schema code, copy and paste into your web site.

Here’s an instance of Schema in motion:



View website stats for any area

Use this instrument to estimate how a lot of site visitors a web site will get. See a breakdown of site visitors sources, areas, and extra. A useful instrument for competitor analysis.


SERP Robot

See your rating place for as much as 5 key phrases

Enter any web site or net web page and as much as 5 key phrases to see the place you rank for every one of them. Check your opponents’ rankings too.

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SERP Robot

XML Sitemaps

Build a sitemap

Simply enter your website’s URL and a few non-compulsory parameters, and XML Sitemaps will create a sitemap you can add to Google Search Console and Bing Webmaster Tools. Free as much as 500 pages.

XML Sitemaps


See your web site the way in which a search engine sees it

Enter your website, and this instrument will strip out every little thing however the guts, revealing your web site the way in which search spiders see it. This explicit view may be useful to see the hierarchy you’ve given explicit components (perhaps without realizing it!).

Free SEO Tools to Instantly Improve Your Digital Marketing Presence

SEO Site Checkup

Audit your web site for on-page and technical search engine optimisation points

Site Checkup runs via a quick audit of your website, checking for correct tags and surfacing any errors which may come up.

SEO Site Checkup

Yoast SEO

Suggestions for search engine optimizing your weblog posts

Enter the primary key phrase on your weblog publish and Yoast search engine optimisation will counsel find out how to tweak your weblog publish to optimize it for search engines like google.

Free SEO Tools to Instantly Improve Your Digital Marketing Presence


Instantly discover damaged hyperlinks on any net web page

LinkMiner is an easy Chrome extension that checks the HTTP standing of all hyperlinks on the present net web page. All damaged (404) hyperlinks are highlighted pink. A great tool for locating damaged hyperlink constructing alternatives.

Link Miner

Create a hyperlink for purchasers to review your online business on Google

Customer critiques are necessary for native search engine optimisation functions. This instrument means that you can create a shareable hyperlink for purchasers to review your online business on Google.

Free SEO Tools to Instantly Improve Your Digital Marketing Presence


Check for duplicate content material

Enter a URL for a weblog publish or web site, and Copyscape can inform you of the place else that content material exists online. You may discover outcomes that you simply have to follow-up with to assist get your search engine optimisation so as.


Robots.txt Generator

Easily generate an all-important robots.txt on your website

Robots.txt files let the net robots know what to do with a web site’s pages. When a web page is disallowed in robots.txt, that’s directions telling the robots to utterly skip over these net pages. There are some exceptions during which case a robots.txt is likely to be ignored, most notably malware robots which can be in search of safety points.

Robots.txt Generator

Structured Data Testing Tool

Structured knowledge helps to supply context to the information in your web page. This instrument from Google makes use of stay knowledge to validate the structured knowledge for any net web page, or you’ll be able to copy/paste code to check it.

Structured Data Testing Tool

Broken Link Checker

Broken Link Checker SEO Tool How assured are you in your web site’s linking profile? How have you learnt when the websites you’ve gotten linked to in your content material go offline? Instead of enjoying catch-up once you discover a decline in your search engine marketing outcomes, the Broken Link Checker lets you proactively monitor the well being of your web site’s linking profile. Broken Link Checker utility is aptly named because it scans your web site and weblog for lifeless hyperlinks, validates each inner and exterior URLs and offers full reviews for all errors and linking points found with each scan. The included validation device ensures you’ll be able to determine and repair damaged or lifeless hyperlinks rapidly earlier than they have the possibility to decrease your search outcome rankings.

Search engine marketing Review Tools

SEO Review Tools If you’re fascinated about including new instruments to your search engine marketing arsenal, why not add one which’s truly 42 instruments in a single? search engine marketing Review Tools is simply that: a set of 42 distinctive search engine marketing instruments you need to use to boost your content material, test for duplicate content material, uncover new key phrases, test your area authority, and rather more.

SEO Review Tools is definitely a meticulously maintained one-man operation, and the operator, Jasja ter Horst of the Netherlands, continues to fine-tune his creations to supply a number of the greatest names in search engine marketing with bug-free code and dependable, practical instruments that make search engine marketing simpler. Jasja not solely provides constant updates for all of the instruments he has created but additionally welcomes suggestions and submissions from different search engine marketing specialists.


GTmetrix SEO Tool Speed is all the pieces in trendy search engine marketing. One of the best free instruments obtainable that means you can test your web site’s web page loading velocity is GTmetrix. Simply copy your web site’s URL into the search bar on the homepage and take a look at it with one click on. Your outcomes will present all the pieces out of your web site’s common web page loading velocity to the explanations it might be slower than you desire to. GTmetrix may also supply ideas and recommendations to enhance your web page loading velocity, serving to you determine weaknesses in your web site’s back-end coding that you need to use to enhance current and future pages in your website.

The Wayback Machine

Wayback Machine SEO Tool search engine marketing depends closely on analysis and sometimes meaning taking a look at very outdated web site content material, together with content material from your individual website. Wayback Machine is a 100% free device that’s good for uncovering historic web site knowledge. You may even pull up numerous outdated robots.txt files on just about any web site for in-depth evaluation.


Free SEO Tools to Instantly Improve Your Digital Marketing Presence A long-standing staple of the search engine marketing group without spending a dime and easy website auditing is the Xenu app, a Windows-based desktop crawler that lets you rapidly discover damaged hyperlinks and carry out primary website auditing fully without spending a dime.


Wappalyzer SEO Tool Do you need to take your aggressive evaluation deeper and discover out precisely what your competitors have under the hood of their web site? Wappalyzer is a very free device that can present you the underlying buildings of an internet site, together with the expertise stacks the location makes use of to run. This is a good device to test and see if any of your rivals have a technical edge over your website.

W3C Markup Validation

Free SEO Tools to Instantly Improve Your Digital Marketing Presence Checking the markup validity of internet paperwork is a crucial perform for any search engine marketing staff. The W3C Markup Validation device does simply that. With this device, you’ll be able to simply validate internet doc content material made with HTML, SMIL, XHTML, MathML, and lots of different programming languages. The World Wide Web Consortium offers this device to assist make sure the technical high quality of assorted forms of webpages, and this free device may help you guarantee browser compatibility on your web site as well as assess the general usability of your website. While this device can’t instantly enhance your search engine marketing, it will probably determine simply neglected points like missed closing tags and different technical points which will hamper your search engine marketing outcomes.

HTTP Status Code

Free SEO Tools to Instantly Improve Your Digital Marketing Presence HTTP requests are an enormous part of web page velocity and general web site usability. HTTP Status Code checker lets you simply determine any issues within the redirect construction of your web site. You can test HTTP standing codes, response headers, and totally review the entire redirect chains stemming out of your webpages. The Redirect chain checking device offers a transparent rundown for as much as 10 redirects, and you may filter the device’s reporting display by redirect varieties, standing codes, and even seek for particular web page URLs. You can even export the device’s outcomes to an XLS sheet or CSV file for simpler review and paste as much as 100 URLs in a single batch to test their redirect standing codes.

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Domain Name Lookup

Free SEO Tools to Instantly Improve Your Digital Marketing Presence Are you striving to construct a brand new area? You’re going to want to make sure the area you need to create is just not already in use. WhoIs Domain Name Lookup device is free to make use of, permitting you to rapidly and simply decide whether or not your ultimate area title is already taken or in case you’re free to host it. WhoIs additionally provides a range of aggressive area internet hosting companies geared toward small companies, and whilst you might not want this service, its free area lookup is extremely helpful contemplating many different internet hosting websites require you to pay to lookup your required domains.

Web Page Test

Webpagetest SEO Tool How well does your web site reply to entry requests from your house nation and overseas? If you’re striving for huge attain together with your web site, Web Page Test device lets you rapidly take a look at the web page loading velocity of your website from a number of entry factors throughout the globe. This device makes use of actual consumer-level browsers similar to Microsoft Edge and Google Chrome whereas additionally working at lifelike shopper connection speeds. This device helps you gauge how the common person accesses your web site with a sensible presentation. After everyone takes a look at, you obtain a complete diagnostic report that features recommendations for enhancement and readable optimization charts that present you your website’s strengths and weaknesses.


Free SEO Tools to Instantly Improve Your Digital Marketing Presence Modern search engine marketing professionals must be quick, responsive, and versatile relating to gaining insights and performing aggressive analysis. Sometimes, it’s vital to take a fast screenshot to make use of for future reference. Lightshot permits you not solely take screenshots simply, but additionally customise them, edit them, and share them with an easy but efficient platform. Once you are taking a screenshot with Lightshot it rapidly uploads it to the server and offers you with a hyperlink instantly. This screenshot device can dramatically reduce down the time it takes to convey essential information or determine advertising and marketing alternatives and share them together with your staff.


Free SEO Tools to Instantly Improve Your Digital Marketing Presence Looking for a better strategy to carry out hyperlink analysis and reverse-engineer a greater linking construction on your website? Detailed utility is a free device that focuses on the preferred content material on the net and the hyperlinks that drive site visitors there. The developer of Detailed additionally provides a free e-newsletter to tell search engine marketing professionals of the newest linking developments.

Mobile-First Index Checker

Mobile First Index Checker - SEO Tool Have you optimized your web site, your content material, and your search engine marketing technique for cellular internet site visitors? Mobile First Index Checker is a good device for checking that the cellular model of your website matches the content material and linking construction of your desktop website, making certain constant person expertise throughout all platforms.

Mobile SERP Test

Free SEO Tools to Instantly Improve Your Digital Marketing Presence If you’re optimizing your search engine marketing for cellular site visitors, think about that search engine outcome pages (SERPs) might seem totally different based mostly on machine sort and placement. Mobile SERP Test is a free device that lets you evaluate cellular search question outcomes throughout a number of units. This device is particularly helpful for evaluating SERPs throughout Apple and Android units.


Varvy SEO Tool Have you heard of the Internet Marketing Ninjas? These builders supply a large range of instruments and functions designed to make search engine marketing simpler, and Varvy device is a good addition you need to use without spending a dime. If you’re pressed for time and want an intuitive system for a fast search engine marketing audit, Varvy provides a shocking quantity of performance with an intuitive interface.


Free SEO Tools to Instantly Improve Your Digital Marketing Presence If you’re invested in a digital advertising and marketing marketing campaign, email is an enormous part of your job. Sorting by way of a number of inboxes for the precise message you want might be troublesome, and Hunter is a freemium utility that makes it straightforward. You can carry out as much as 50 queries per thirty days earlier than you must pay for the service, and Hunter will enable you to monitor down all messages associated with particular senders or addresses.

Enhanced Google Analytics Notations

Free SEO Tools to Instantly Improve Your Digital Marketing Presence If you’re promoting on-line, you’re greater than possible accustomed to the Google AdWords platform by now. With a large range of instruments, it is, without doubt, one of the most helpful functions for contemporary search engine marketing professionals to extend their search outcome rankings. Enhanced Google Analytics Notations tool is a free add-on on your Google Chrome account that lets you monitor your website site visitors in real-time, overlays extra knowledge on top of your current analytics, and offers a helpful screenshotting device for sharing analytics. This is a good device to see how real-time occasions like holidays or press release impression your website site visitors.

Keyword Hero

Free SEO Tools to Instantly Improve Your Digital Marketing Presence Looking for a better strategy to configure your key phrase settings to enhance your search engine marketing? Keyword Hero is a freemium service that lets you take a look at your key phrases utilizing a system backed by machine studying. While Keyword Hero continues to be being refined, you’ll be able to carry out as much as 2,000 periods per thirty days fully without spending a dime.

Redirect Path

Free SEO Tools to Instantly Improve Your Digital Marketing Presence Your linking construction is a vital aspect of your web site’s search engine marketing success. You want to make sure your hyperlinks are stable and you may rapidly and simply determine suspicious or dangerous hyperlinks to forestall them from negatively impacting search engine marketing. Redirect Path from Ayima is a free device that reveals the redirect paths and header information of each URL you go to. This device may help you determine badly chained web site redirects and probably enhance your individual redirect paths.

Develop Your Own Professional search engine marketing Toolkit With Free Tools

search engine marketing is an extremely advanced discipline, and it includes numerous shifting elements on any given day. You don’t have to spend 1000’s of {dollars} in software program licensing charges every year to trace your web site’s efficiency, audit your linking historical past, or carry out the thorough aggressive evaluation. Try these 37 free search engine marketing instruments and begin searching for extra so as to add to your arsenal. Before long, you’ll be able to domesticate a stable search engine marketing toolbox with a lot of helpful functions to deal with a large range of search engine marketing points on the fly with dependable outcomes.

Summary – Free SEO Tools to Instantly Improve Your Digital Marketing Presence

Putting collectively a listing of free search engine optimisation instruments is usually a daunting activity. There are a whole lot on the market! I aimed to seize those that we’ve discovered invaluable right here at Buffer and those you need to use through the net inside minutes to get some superb insights.

If you’re considering much more instruments—like, a whole lot!—listed below are just a few locations to begin:

Which search engine optimisation instruments are your favourite? Do you like net instruments like these or browser plugins and spreadsheets?

I’d love to listen to any suggestions you’re keen to share within the feedback!

If you like you can also read the best WordPress plugins


  1. Nice post. I learn something more challenging on distinct blogs every day. It will always be stimulating to read content off their writers and practice a little something from their store. I’d choose to use some with all the content in my small weblog whether you do not mind. Naturally I’ll provide a link on your own internet weblog. Many thanks for sharing.

  2. Thank you for these comprehensive list of free SEO tools! I’ve been looking for free tools I can use since I’m taking up a short SEO course now. 🙂

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