5 Ways To Boost Your Blog Post Ranking
Blog posts are crucial to digital marketing strategies. They help boost your online presence by attracting potential clients and creating brand awareness. And for the past few years or so, blogging has been a powerful marketing tool considered as valuable as social media marketing and creating case studies to market services on the internet. It’s why 75% of business-to-consumer (B2C) and 80% of business-to-business (B2C) marketers still rely on blogs to capture customers.
However, you must do more than write blog posts to boost your website’s ranking. After all, you will compete with hundreds or even thousands of other websites trying to rank in the same niche. Therefore, you may need to implement new strategies to ensure your content stands out and ranks higher in search engine results. The question now is, how can you exactly do that? Well, below are nine ways to boost your blog post ranking:
- Work With Marketing Experts
Developing an effective digital marketing strategy requires expertise and experience. You may have both; however, do you have the time? You know very well that writing and generating content is a very laborious process, especially if you prioritize quality. So, what are you going to do? Work with marketing experts. Delegate the tasks of developing the best marketing strategy for your site and boosting your blog post ranking to credible like Point Dot Media. You can also look for other experts utilizing market-tested and holistic techniques tailored to your business needs.
- Use Keywords Carefully
Keyword research tools are there to help you know the best keyword you can rank for. This type of tool offers a lot of functionalities that can give you all the information you need, especially for search engine optimization (SEO). Of course, the keyword you’ll choose depends on what kind of strategy you’ll employ. For example, you can try to avoid competition and choose low-competition keywords. These are keywords that only a few websites use, but a small number of people still use them in search. Another strategy is to focus on targeting long-tail keywords. These keywords have multiple words and are more detailed. This type is under low-competition keywords as a few websites use them, and only a few people type long search terms. Regardless of your strategy or type of keyword, integrate the keywords naturally throughout your content. Some places where you would want to insert them are in the title, article body, images, meta description, and article body.
- Post High Quality And Readable Content
Focus on creating valuable, informative, and engaging blogs for your target audience. You need to ensure you give answers to any of the questions they have with well-written and comprehensive articles. Also, ensure your content is readable and can be easily digested to make it quick for the reader to get information they need. The following are some of the techniques to enhance your website’s user experience and make your content high-quality:
- Craft appealing, catchy introductions to encourage readers to read further for more information.
- Use clear subheadings, bullet points, and bold to emphasize, and short paragraphs to improve readability.
- Proofread your post for grammatical errors before publishing.
- Ensure you use understandable words because only some readers may be well-versed in your industry. Make the tone conversational, action-focused, and to the point.
- Make a detailed conclusion of the main points.
- Write longer articles as they perform better than shorter ones. However, they’re often expected to be thorough, so justify the length of the post you publish.
- Position the images in your post strategically so that they’re visually related to the sections where they’re inserted.
Of course, there are other ways that are not listed here, so be sure to research them. Also, don’t be afraid to experiment with your content and blog posting process to see what works for you.
- Generate Backlinks Through Guest Posts
Backlinks are essential links from external websites and direct to your blog posts. They play a crucial role in your ranking in search engines, as they signify the relevance and credibility of your content. Therefore, having a substantial number of high-quality backlinks from reputable websites is beneficial. To place backlinks on reputable websites, you can search for other bloggers who write similar or relatively related content to yours and request them to link to your website in their posts.
However, they may not often agree to do that but request you send them a guest post instead. A guest post is a blog post you’ve written with a link to your site. The other blog will then post it on their site under your name. Sometimes, a few bloggers may ask for payment, especially if they’re already established or have a high ranking on search engines.
- Promote Social Sharing
When readers find blog posts interesting, they’d like to share them on other social media pages. Thus, add social sharing buttons to your website to make it easy for them to share your content. And as your website or posts get shared on social media platforms, your site’s social signals may improve. Search engines also consider these signals in their algorithm to determine your rank in search engine results pages (SERPs).
Conclusion
Everyone wants their blog posts to be seen by as many people as possible. The higher your blog post ranks in SERPs, the more people will see it. So, follow the tips above boost your blog post ranking and get more eyes on your content. And if you’re using your blog as a marketing tool, then following these tips may help increase your bottom line.
