40+ Amazing Facts About Twitter You Must Know
Twitter is a powerful platform for marketing your business, with 82% of B2B content marketers recommending it as a key platform for content distribution. To effectively utilize Twitter for your business, it’s essential to create a tailored marketing strategy. This involves researching your buyer personas and audience, creating unique and engaging content, organizing a schedule for your posts, and analyzing your impact and results. Twitter provides valuable data, facts, and statistics that can help you craft a successful marketing strategy, including search volume, competition, cost per click data, click-through rates, and even the age range of people who search for a particular term.
To create a Twitter marketing strategy, you should audit your accounts, check out your competitors’ strategies, and set clear, measurable goals. You can also customize and brand your profile, create Twitter lists, host a Twitter chat, advertise on Twitter, and drive engagement by responding to your followers and sharing the latest updates about your company. By creating a solid social media marketing strategy for Twitter, you can attract new followers and leads, boost conversions, improve brand recognition, and increase sales.
Amazing Facts About Twitter
Now, let’s delve into some fascinating insights about Twitter that can guide your marketing strategy in the right direction. Explore the details below:
General Facts About Twitter
User Stats And Facts About Twitter
- Globally, Twitter boasts a user base of 396.5 million. While this number may seem comparatively less than platforms like Facebook and Instagram with billions of users, Twitter stands out with a dedicated and loyal audience. The platform attracts users who consistently return, evidenced by its impressive 206 million daily active users.
- In 2020, an impactful 52% of tweets originated from Generation Z, referring to individuals born between 1997 and 2012. This statistic underscores the active engagement of the younger generation on Twitter, signifying a positive trend.
- Nearly half of Twitter’s audience engages with news content on a daily basis. This finding aligns with the broader trend of many Americans seeking news from alternative sources beyond traditional media outlets, highlighting Twitter’s significance as a platform for staying informed.
- On average, an adult from the US spends over 6 minutes each day on Twitter. The available data is supported by a graph illustrating the daily time spent on the platform by the average US adult.
- A noteworthy 96% of Twitter users in the US state that they use the platform regularly. However, when delving deeper into usage patterns, 96% of users mention that they visit Twitter once a month. On a daily basis, only 52% of users claim to use Twitter, while a substantial 84% indicate they engage with the platform once a week. These usage statistics offer a nuanced understanding of the frequency with which Twitter is accessed by its user base.
Twitter Advertising & Marketing Statistics
The following data and statistics highlight why Twitter stands out as the optimal platform for advertising and marketing, emphasizing the advantages of running ads on this platform:
Twitter ads capture audience attention for 26% longer. Despite the prevalence of ads across various platforms, the latest report indicates that people are more inclined to engage with and watch ads on Twitter. This extended attention span on Twitter enhances the effectiveness of marketing efforts and underscores the platform’s appeal for advertisers.
Twitter Demographics
In the UK, the Twitter app for iOS has seen over 162,000 downloads, indicating a preference among Twitter users in the UK for the iPhone. In comparison, the Android version of the Twitter app has been downloaded only 150,000 times.
The most popular age group on Twitter globally falls within the range of 25 to 34 years old. To provide an overview of Twitter’s age distribution worldwide:
- Ages 13 to 17 constitute 6.6% of users.
- The age group 18–24 makes up 17.1% of users.
- Users aged 25 to 34 represent the majority at 38.5%.
- The 35 to 49 age group comprises 20.7% of users.
- 17.1% of Twitter users are 50 years old or older.
Twitter Financial Statistics
- As of January 2022, Twitter holds a net worth of $35 billion.
- The overall revenue generated by Twitter in 2021 amounted to $5.08 billion.
- Twitter’s revenue for the fourth quarter of 2021 reached $1.57 billion.
- In the first quarter of 2021, Twitter’s revenue in the United States stood at $885 million.
- The international revenue for Twitter in the fourth quarter of 2021 reached $683 million.
- The cost per engagement (CPE) on Twitter experienced a 39% increase in the fourth quarter of 2021 compared to the previous year.
For a comprehensive overview of Twitter’s revenue per year, please refer to their official financial reports or visit Twitter Revenue.
Fun Facts About Twitter
- In the United States, Democrats are more inclined to use Twitter compared to Republicans.
- Approximately 500 million individuals use Twitter each month without logging in.
- Justin Bieber holds the title of the most followed musician on Twitter, boasting 114.4 million users.
- Ronaldo takes the lead as the most followed sportsperson on Twitter, with a substantial 92.1 million users.
- The average Twitter user has 707 followers.
- Improper hashtag usage prompts 19% of Twitter users to unfollow a brand.
- Twitter access is prohibited in China, Iran, North Korea, and Turkmenistan.
- Tweets containing GIFs witness a 55% increase in engagement, although only 2% of tweets incorporate GIFs.
- Twitter stands out as one of the most popular social networks for news consumption.
- Even if not active users, 90% of Americans are familiar with Twitter.
Twitter Profit
YEAR | NET PROFIT / LOSS ($MM) |
---|---|
2012 | -79 |
2013 | -645 |
2014 | -577 |
2015 | -521 |
2016 | -456 |
2017 | -108 |
2018 | 1206 |
2019 | 1466 |
2020 | -1136 |
2021 | -221 |
Conclusion
So, these are the facts about Twitter that would help you create an effective marketing campaign and generate high brand awareness. The data and statistics provided above will help you choose how an audience needs to be targeted on Twitter. The data and statistics are based on proper research by our SEO experts. If you have any doubts or queries, you can just comment down below in the comment section and I will reply for sure!