Top 15+ Advantages of Using WordPress for Your Small Business Website
Once, small business owners had to keep bothering developers to build, maintain, and even make small changes to their websites. However, after the arrival of a CMS (content management system) like WordPress, website creation and maintenance has become simpler. Besides that, WordPress enables you to create a completely customizable website. Therefore, it is an excellent option to start the development of your business website with WordPress.
WordPress is among the top platforms for website creation where you can make both static and dynamic sites. Presently, 43% out of all the websites in the world are built using WordPress, which in turn accounts for 810 million websites. Apart from these, here are some more substantial reasons to pick WordPress for small businesses.
Most beginners often ask the reason behind WordPress’s popularity, and the answer can be found in its rich features, user-friendliness, and adaptability that explain most of the reasons for choosing WordPress at the time of setting up a website. As with any platform, there are pros and cons of WordPress, so it is advisable to know both the advantages and the drawbacks of WordPress prior to making a decision. People also ask if WordPress.org is a legitimate entity, and the answer is yes, it is a reliable, open-source platform that is used to build millions of websites worldwide. Another frequent question is which WordPress version is free, and the answer is WordPress.org that allows you to download and run the software for free, while you only need to pay for the hosting and the domain.
If you have ever considered creating your website, it is very likely that one of the first proposals you were introduced to was WordPress. This is entirely logical since this content management system (CMS) has been leading its market for years now, with more than 40% of the industry share.
However, this is only the beginning.
At present, WordPress is the engine behind 455+ million web pages, and the number of new ones is exceeding 500 daily. A staggering 17 blog posts are published every second from WP-powered websites, and Google searches for words including “WordPress” are way above 37 million every month.
So, what was it that made this content management system so popular and well-preferred among the hundreds of other similar site-building tools?
But what makes WordPress so different from the other alternatives like Joomla, Magento, or Shopify? This paper will list the ten most important reasons why you ought to use WordPress for your site.
We introduction the following reasons in this blog post, which eventually convinces WordPress as the main publishing platform for your website. Before getting to that, let’s clarify what is WordPress and give some background info.
Reasons to Select WordPress for Your Small-scale Business
1. Open-Source
WordPress is a major factor that shapes the whole internet and it is very possible that this software is the most well-known out of all the other open source projects. It is a very powerful content generating tool, and a user has full access to any part of the software without even needing the permission of the owner of the software to download, install, alter or redistribute the software. This kind of openness leads to a huge community which means there is a great number of specialists and developers of WordPress that are always ready to work together. A few rarely do all the steps of the creation process but in general, they create themes, plugins, or customized solutions, and then sell or give them away for free.
Because of this communicative method, WordPress is growing in size and influence at an incredible pace. Unlike other software that is the product of a small team, WordPress is a result of the brilliant ideas of the large community that is spread all over the world.
Also, the basic WordPress is without any charge. This factor is the reason why it is the best option for a personal blog, portfolio, or even a small business with a tight budget, but has a desire to establish its presence on the internet. There are, however, some costs involved in the use of the software that is free. For example, if you want to have a WordPress-based website that is accessible to the public, a hosting service is necessary which is where the files of the website will be stored, so you will have to pay for it. The domain name is a unique identifier/location of your website on the internet, just like “yourwebside.com”, but you have to buy it as well. These are the main financial considerations when a user chooses the self-hosted version of WordPress.
2. Easy to Learn
WordPress is generally considered to be one of the easiest-to-understand content management systems (CMS) to work with. Its user-friendly design, especially the accessible dashboard, is a big factor in the overall ease of use.
The WordPress dashboard features a very user-friendly and practical interface. The user-friendliness of the navigation is such that it is very easy to find your way around from menu to menu. They are cleverly structured on a sidebar and, in this way, they are at the user’s fingertips and can be used without any time being wasted. Also, the users may without any support click there and easily carry out the creation of new blog posts, the management of the already written content, or the change of the look of the website by theme and plugin installing. Say that you want to change the look of your website, you can very easily get a new theme installed from the “Appearance” menu by picking one from thousands of the options available. Next, supposing you want a feature such as a contact form or an e-commerce platform, you can install the plugins through the “Plugins” menu by a few simple clicks.
The interface is intended to be quickly learned, so a new user may find that after a very short waypoint of getting used to it he will be ready to work on it all by himself. In fact, users who want to learn will only need some short time of exploring and after that they will know everything thoroughly. What is more, the instruction is so efficient that if you click on “Posts” in the sidebar you will see the existing content and if you click “Add New” then the editor will come up and you can immediately start creating new content.
For those who are not sure whether to get involved or not, there is a rich supply of online materials. Experienced users of WordPress have made a lot of WordPress tips and tutorial guides, which certainly help, by leading the beginners in their learning process. These guides deal with different issues such as personalizing the dashboard, user roles management, and website performance optimization.
The popularity of the platform has created a big, lively community online that interacts with one another. Apart from primary means like blogs and websites the companies, organizations, and individual users of WordPress use various ways to publish content related to this platform. These materials not only ensure that users get complete support and guidance but also keep them up to date with content from WordPress installation to advanced web development techniques.
3. Fast and Reliable
Maintaining a fast website speed is necessary to keep a good user experience. The site’s bounce rate can be raised by 32% when your page load time is increased from one to three seconds.
There are numerous methods to enhance the speed of your WordPress site due to the versatility of WordPress. These methods comprise of installing a caching plugin, selecting the best web host, and utilizing a lightweight WordPress theme.
Several providers offer specialized WordPress web hosting to make sure that your website will be the best performing one. In addition, a few companies such as Hostinger, provide the users with a one-click installation feature to facilitate the process and thus, they can start building their WordPress sites immediately.
Freedom at Your Fingertips:
One of the main points to select WordPress is its open-source characteristic.
Practically, the source code of the software is available for everyone, which means that developers and users can alter, extend, and distribute it.
This degree of liberty is the main source of new ideas and it also ensures that the platform stays flexible to the change in the user needs.
4. Limitless Customization:
The single most compelling reason to pick WordPress might well be its enormous arsenal of themes and plugins. Such an extensive collection offers almost unlimited freedom of choice. Just think of a beautiful blog or a feature-specific e-commerce store. With WordPress, you do not have to worry. Themes provide ready-made website designs, thus, saving the user’s time and effort, whereas plugins are for extending the website’s capabilities.
Some examples are SEO optimization, contact forms, or social media integration. The mere number of them is enough to cover any kind of requirement, from the simplest personal websites to the most complex business platforms. Such a user-friendly interface empowers them to tailor-make their digital footprint down to the last detail, hence, WordPress turns out to be a highly efficient and flexible content management system.
5. Customizable and Scalable
WordPress is a magnet for communities and third-party companies that create additional software like WordPress plugins and themes to make the content management system better.
Plugins are the software that is used to improve the performance of your website or give additional functionality to your WordPress site.
There are thousands of plugins with different features from which you can choose, including customer relationship management (CRM), content management, and social media plugins.
One of the benefits of WordPress is that you can change the appearance of your website, and it is also very easy to use the vast selection of WordPress themes. Surely, you will find a theme that fits your goal, whether it is a portfolio, company profile, or forum website.
Numerous free themes and plugins are available for you on the official WordPress website or third-party marketplaces like ThemeForest. These free options are perfect for beginners and small businesses that are expecting fewer website visitors per month.
Nevertheless, you might have to scale your website if you continue to add more content and attract more visitors. It is very convenient for WordPress to do this as there are no limitations on what web host or tool you can use to expand your site.
Think about upgrading your hosting plan with a better infrastructure if you want to enhance your site’s performance. Besides that, premium plugins and themes that provide more advanced features and better developer support are what you should get.
6. SEO-Friendly
Arguably, one of the biggest motives for picking WordPress is the nearly infinite number of themes and plugins at your disposal. No matter if you want a uniquely designed website or have to add certain features, WordPress has numerous ways to fulfill your needs. As a matter of fact, there are themes available for blogs, e-commerce stores, or portfolios.
Plugins enable features such as contact forms, SEO optimization, and social media integration. Such a comprehensive collection gives you the power to build and tailor your site to match both your necessities and your dream.
One of the main strategic reasons why you should select WordPress is its built-in SEO-friendly structure. With a minimum of code and a design that is very user-friendly, it is easy for search engines such as Google to find and index your content.
The advantage that comes with this, when combined with such plugins as Yoast SEO or Rank Math, makes the whole process of content optimization very simple. You are able to adjust meta descriptions, generate XML sitemaps, as well as track keyword usage. These instruments make it possible for your site to rank higher in the search engine result pages (SERPs) thus getting more visible to potential users. Such a visibility increment is absolutely necessary if one intends to drive organic traffic and grow his/her reach.
7. Focus on Security
Because WordPress is the most used CMS, it is also a target for cyber-attacks. Consequently, the developers of WordPress are always working on delivering a safe platform for building websites.
One of the great methods to ensure the security of WordPress websites is the practice of keeping them updated. WordPress frequently sends updates and security patches to resolve bugs and secure vulnerable website files that hackers may use to gain access to the user’s system.
The same goes for any extra components on your WordPress site, such as plugins and themes. Therefore, selecting plugins and themes for WordPress that are updated regularly is a way to ensure that your site will not be exposed.
Additionally, we advise the use of other means such as antimalware software and plugins to protect your WordPress site. Some of the most widely used WordPress security plugins are Wordfence Security, Jetpack, and All in One WP Security.
8. Active Community
WordPress being the platform that powers the majority of websites globally, it has a very big community of users. The members of this community are literarily involved in brainstorming and coming up with new and effective ways of using this platform.
In case you have any questions or issues concerning WordPress, you may raise them on one of the forums. This makes it handy for beginners to get the information they need to build websites using WordPress.
There are a lot of forums, but one of the most active ones where you may want to drop by is the WordPress subreddit r/WordPress. It has over 166k members and covers various discussion topics like news, how-tos, and plugin requests.
9. Perfect for eCommerce
You might be thinking that WordPress is only a blogging platform, but it is capable of providing other services as well. Actually, people use the WordPress CMS to develop almost any kind of website, even a complicated one like eCommerce.
If you couple the right WordPress themes with the suitable plugins, you will be able to create an online store and thus your products will be available to a larger market. One of the most popular eCommerce WordPress plugins is WooCommerce.
The WooCommerce plugin equips you with all the necessities that an eCommerce website needs, such as various shipping, payment, and automation options.
So, if this is the case especially when your WooCommerce web hosting is fast, then not only will it be able to turn your WordPress site into a tool that is excellent for selling online, but it will also be able to keep the site high-performing.
It allows great flexibility and has a lot of extensions which can assist you with marketing, store management, or customer service. Besides, users can choose from a variety of themes that are made especially for eCommerce websites.
One example of eCommerce website done right by using WordPress and WooCommerce is Root Science. Although it uses multiple, high-resolution images on its pages, it has a simple, clean, and user-friendly interface and loads fast.
10. Designing Your Site Requires No Coding Skills
WordPress comes with a few default themes that are pretty much the bare minimum for showing the capabilities of the core functions of the software included in the installation. Although these themes work fine, there is a selection of over a thousand themes available entirely free of charge in the WordPress theme directory. Since they are free, the quality of themes differs from one another.
Many developers, on the other hand, offer premium themes for a certain amount of money, with a generally more active development program and a support team that is at your disposal. ThemeForest is the biggest platform for buying premium themes, like Avada, the number-one best-selling theme for more than 12 years.
By selecting a premium theme like Avada instead of a free WordPress theme, you can enjoy a lot of benefits. Premium themes usually deliver better quality, more stability, and professional support than free themes. Avada has advanced features, many customization options, and built-in functionality which can make the process of creating and updating a website much quicker and more convenient.
Besides that, Avada is always up-to-date and compatible with the latest WordPress releases, thus giving the user the assurance of security and continuity. To sum up, a premium theme will be more elegant, engaging, and loaded with features, thus making it a better option for both newbies and pros who want to create an outstanding online presence.
11. Stay in Control
One of the most vital things people have to do nowadays in the digital age which is to have digital autonomy. It is about being the owner and having the right to manage your online presence, without being controlled by proprietary platforms. In short, one of the main reasons why you should use WordPress is the extraordinary freedom it gives you to have absolute control over your website.
In comparison with hosted platforms on which you are only renting a space and are supposed to follow their rules, WordPress allows you to be the owner of the entire site. As a self-hosted solution, you are allowed to make a decision about the place where your website will be hosted. This could be a shared hosting environment which is usually a little bit more pocket-friendly or even a more powerful and high-speed server depending on the traffic of your website and the performance that you want to achieve. This is basically giving you the opportunity to be able to optimize not only for speed but also for security and scalability.
Moreover, how your website is being backed up is also in your hands. Therefore, you can select from a large number of plugins and services to back up your site regularly and thus be sure that they can bring it back from a backup in case of losing data or technical problems. Also, you are at liberty to determine how your data will be handled. You are not subject to a platform’s data policies or any possible changes and you are allowed to set up your own privacy measures to secure your users’ data. This kind of control guarantees that you are not shackled to a single service provider who, for example, may increase prices, limit features, or disappear altogether. You have the liberty to make those decisions that will be most beneficial for your website whether it would be by optimizing for SEO, getting involved with certain security measures, or building up custom functionalities.
12. Optimized for Everyone
The emergence of mobile devices has completely changed the way people use the internet. Having a responsive website is now required. Websites have to adjust without difficulty to the different screen sizes and orientations if they want to offer the best user experience to their visitors, no matter if they are using smartphones, tablets, desktops, or laptops. WordPress is very much into responsive design which is its way of ensuring that whatever device it is that your visitors use, your content will still look nice and neat. In fact, the layout of your website as well as the images and the text will be automatically adjusted in order to fit the screen and thus a uniform and at the same time user-friendly experience is given irrespective of the visitor’s hardware.
The attribute of being responsive comes from many of the themes accessible for WordPress since it is the main concern for both developers in terms of themes and plugins when they do the work. By going for WordPress you are basically making a choice of a user-friendly platform which is a must for SEO, user engagement, and conversions. One more advantage backed by a responsive design is the possibility of reaching even more people, as visitors would be less likely to give up on your site if it happens that it is hard to navigate or view on their device.
13. More Than Just a Blog
The story of WordPress is that it was a simple blogging tool but the development of the software into a full-fledged Content Management System (CMS) is what is really impressive. The major reason to choose WordPress is its huge adaptability feature which enables the use of this software for a wide range of different website types.
Think about the different requirements of different online businesses: a photographer needs a visually appealing online portfolio to display his/her works; a corporation needs a professionally designed website for representing its brand and delivering information to the clients; an entrepreneur needs an e-commerce store for selling products online; and a museum would be the best with a multimedia gallery for exhibiting its collections. WordPress is loaded with the tools and plugins to satisfy each of these requirements.
By applying the appropriate themes that are made for visual content, you can easily convert WordPress into an online portfolio where you can exhibit your work through the use of photo galleries and slideshows. When it comes to corporate websites, WordPress provides themes that are simple, professional, and can be easily adjusted with company branding and content.
E-commerce features may be implemented through such a plugin as WooCommerce which enables you to create a fully operational online store that features product listings, shopping carts, payment gateways, and order management. To install a multimedia gallery, you use plugins that allow integration with video hosting services such as YouTube and Vimeo or create engaging galleries for audio and visuals. The flexibility of WordPress guarantees that, in the future, if your need for online presence changes, WordPress will be there to support you. Just think of all the possibilities- you could easily add new features onto your website, broaden its functionalities, and keep up with the trend without even thinking of starting from scratch.
14. Multilingual Capabilities
In this web of digital connections, communicating with a multilingual audience can become your competitive edge. It opens for you a whole new market and at the same time expands your reach. Among the main points why you should go for WordPress are its robust multilingual capabilities.
There are a number of plugins on WordPress by means of which changing the language of your website to more than one becomes a walk in the park. WPML (WordPress Multilingual Plugin) and Polylang are two such plugins that put together the features you require for handling the language variation of your content and thus delivering a flawless employing experience to users coming from every corner of the globe. They actually help to translate the texts of the site, menus, posts, and pages, as well as the themes and plugins. Besides that, you can also be the manager of the different language versions of your media files and create multilingual SEO-friendly URLs.
This feature works best for companies that are aiming at a global market, as it gets the road to the international customers easy and smooth. Put yourself in the shoes of a company that sells products online. If the website is made available in different languages, they can come in contact with a larger number of potential customers which in turn results in the growth of sales and brand recognition. Or take the example of a non-profit organization which wants to spread its mission to people all over the world. Having the website in different languages would mean that the message will be accessible to a broader audience.
Social media has undoubtedly been the major factor in boosting one’s online presence. By means of socials, brands get in direct touch with their audience, make their name known, and invite people to visit their website. Another important reason why you should opt for WordPress is its effortless linking to the main social networks.
WordPress has got a fantastic range of plugins and widgets that enable you to connect your website with your social profiles, insert live feeds, and allow social sharing in a very convenient way. For instance, bloggers can set up a system whereby their new articles will be automatically shared on their Facebook, Twitter, and other social media accounts through the use of plugins. This ensures that the content gets to more people i.e. the content reaches more users.
Why Use WordPress FAQ
These are four of the most common questions about WordPress. If you don’t find the answer to your question here, please feel free to comment below.
What Is WordPress Used For?
Though it is mainly acknowledged as a platform for blogs, the tool of producing a site that is free can be acceptable to any other means, such as the making of online stores, portfolios, or membership sites. The only limit for users to make any websites is their skills, budget, and tools.
Is It Possible to Use WordPress Without a Domain?
No. Because WordPress.org is a website builder that requires self-hosting, it should be kept on a server of a web host and a domain should be linked to it. Typically, a user buys a domain from a hosting provider or a registrar. However, some web hosting providers like Hostinger, provide a domain name for free with some of their hosting plans.
What Kind of Hosting Plan Would Support My WordPress?
Any hosting plan will work for a WordPress site, but we would suggest going with a specialized WordPress hosting plan because of its feature, ease of use, customer support, etc.
How Much of the Internet Uses WordPress?
Technically, WordPress powers more than 455 million websites all over the world. These websites include Vogue, TechCrunch, and Grammarly, among others. Moreover, WordPress is the market leader of the CMS industry with approximately 64.2% of the market share.
Summary
WordPress meets all the criteria of a good choice for small businesses, mainly because of its cheap and easy setup. Besides, the ownership and rights aspect of WordPress make it different from other content management systems.
WordPress offers a wide range of themes that allow one to create an engaging website and a plugin that is helpful in adding extra features. Every business owner needs an online store, and the WooCommerce plugin is there to assist in building it.
Additionally, the WordPress website is safe and can expand. Based on the discussion, it is evident that WordPress is the right decision for any small business owner who wants to make a strong digital presence.
