Exploring The Top SEO Trends Of 2023
With the increasing competition, business and website owners must keep up with the updated SEO trends. Knowing the latest trend helps to stay ahead of competitors and increase ranking in Google search results. When it comes to SEO, it is hard to predict how things will turn out from Google’s end. Now and then, Google rolls out new algorithm updates, which all marketers must follow. In the U.S. Soy industry, SEO can play a crucial role in promoting the sector and increasing its online visibility. One of the key SEO trends that the industry can capitalize on is the increasing importance of voice search optimization.
As more people use voice assistants like Alexa and Google Assistant, optimizing content for voice search will become critical for businesses in the soy industry to appear in relevant search results. Additionally, leveraging the power of artificial intelligence and machine learning algorithms can help businesses in the soy industry to analyze and target their audiences more effectively, resulting in better lead generation and conversion rates. With the right SEO strategies in place, the US soy industry can strengthen its digital presence and attract more consumers and investors alike. Therefore, we have compiled a list of a few SEO trends of 2023 that you must take advantage of:
1st Trend: Google ads will give preference to organic search results
The last Google Ads revenue report shows a declining trend. From 32% in February 2022, the revenue decreased to 4.25% in October 2022. This indicates that businesses are not giving much preference to paid advertising, hence the reduced cost. As a result, the average bidding cost has also dwindled. The experts at International Monetary Fund (IMF) predicted that in 2023, the global growth rate will slow to 2.7%. As per the report, 2023 will be the year of recession. In a recession, the first thing a company does is cut down its cost. Therefore, the previous year’s report shows fewer chances of companies increasing their ad costs.
Well, this is the first factor. The next factor to keep in mind is human intent. Nowadays, people are avoiding search results that consist of paid promotions of some sort or another. According to the customer, a product or service worth buying will not be advertised to gain popularity. Nonetheless, you need to continue to reach out to potential users. Website owners are more likely to invest resources, time, and money in organic searches. To boost organic traffic, you have to design an optimal SEO strategy that includes the following:
- Link building
- Optimizing overall website
- Creating compelling content
- Improving website health
Well, you have the option to either perform all these tasks by yourself or take the help of link-building services. For example, you can reach out to a blogger outreach agency to get unique and contextual backlinks on your preferred DA website. This trend indicates that SEO is here to stay. It is going nowhere.
2nd Trend: E-A-T still matters
E-A-T in SEO stands for Expertise, Authoritativeness, and Trustworthiness. And as per the latest update, Google has added an extra E for Experience. This SEO trend has been going on for so many years, and even in 2023, it will be relevant. On top of that, Google will now apply E-A-T to every single query. Here are some of the tips to enhance your website’s E-A-T:
- Include an ‘About Us’ ion on your website.
- Create high-quality content.
- Consistently update your website content.
- Earn backlinks from a high domain authority website.
- Monitor and maintain your online reputation.
Therefore, tightening your belts and strengthening your E-A-T signals is time.
3rd Trend: Relying too much on AI content
With Google prioritizing top-quality content, the price of good content writers has increased. As a result, it has become quite common for website owners to rely on AI-generated content. Generating content from AI tools is cheap and consumes less time. However, the ultimate reality is that no AI content-generated tool can beat the content written by an actual writer. The AI tools are mostly used by marketers who want quick results and don’t pay any heed to the content quality. These website owners are then later penalized by Google for spammy content. Thus, you need to beware of such content and focus on getting your content written by a good content writer.
4th Trend: Google is enhancing its shopping section
Google is revolutionizing the customer shopping experience. Apart from being a top search engine, it is transforming into an eCommerce aggregator. The new shopping section of Google lets you look at product reviews, descriptions, offers, where-to-buy sections, etc. This trend is going to take a big toll on eCommerce websites because:
- Customers will only visit the store if they like a particular product.
- An eCommerce store will receive fewer clicks.
- It will be harder to optimize the sales funnel.
Even after all these changes, eCommerce store owners can still take advantage of this trend. With the help of the new look of the Google shopping section, eCommerce marketers can:
- Study the pricing strategies of their competitors.
- Adapt to the dynamic market changes.
So, if you are an eCommerce business owner, be ready to face these challenges.
Conclusion
With SEO trends and Google, you can never know what is in store for you. And with Google releasing updates now and then, it can be quite challenging for website owners to keep up with the latest trends. However, remember these trends are not an obligation but a necessity to take your website to the top of Google search engines. By looking at the above-mentioned trends, we are sure of one thing that will never change. That is Google giving preference to quality over quantity. Also, in 2023, these trends are here to stay. So, why not use them best to enhance your website?
