Ways to Choose the Right SAAS SEO Consultant

In this current “digital world” we live in, many SaaS companies are shifting their focus from expensive performance marketing strategies to giving more effort to organic SEO strategies. This change in strategy allows companies to put in more cash into long-term assets. However, you need to keep in mind that the SEO strategy for SaaS companies is pretty similar to that of other types of businesses. Still, as a CEO or business owner, it’s a recommended practice to think about hiring an SEO consultant or a SaaS-focused SEO agency for better results. This gives the agency the opportunity to lead the marketing efforts for the SaaS business while you focus on driving company expansion and growth.

SAAS SEO Vs Traditional SEO

Setting up advertisements on social media and Google may be considered simple and quick, but content marketing is to date the best and most effective way to bang on your SEO. This dynamic duo strategy sets the groundwork for a growth plan that’ll work, can be expanded, and can be predicted. Whether we’re talking about SaaS SEO or the traditional kind, it’s important that your SEO strategy fits with the way your business is known. Think about the big giants in SaaS, like HubSpot, SurveyMonkey, and Mailchimp. Their rise to fame is due to the fact that they put a lot of money into growing through content and SEO. Now, let’s put highlights a few key ways in which SaaS SEO makes quite some differences from traditional SEO:

Marketing Objectives

The aim of standard or traditional SEO is to get new leads and sales in a certain time. This simply means getting more audience to talk, go to a website, and purchase something as soon as possible. However, in SaaS SEO, the main target is to generate content and build long-term relationships with other agencies and companies. The more info and data you give about your brand or even service, the more people will trust your service. In a nutshell, SaaS SEO is a way to ‘tell the story’ of your business. However, traditional SEO is more focused on selling a service or a product.

Keyword Selection

SaaS SEO has different ways to choose keywords. In normal SEO, you choose technical keywords for a specific population. But for SaaS SEO, you need to choose what are called “long-tail keywords,” which are longer sentences. For example, ‘best email list software’ could be a keyword for a SaaS company like Mailchimp.

Building Relationships

As was already said, there is a big difference between the time of SaaS SEO and traditional SEO. Some traditional SEO strategies, like “Enter a contest on Facebook to win 10 tickets,” won’t work well with SaaS SEO. The main goal of SaaS SEO is to show how your business or brand can help another business. For example, how ZenDesk can save your tech team time when making services or how it can improve customer service by making it easier to handle customer issues. Building relationships and sharing an interesting story are at the heart of SaaS SEO.

Content

The final goal of SaaS SEO is to talk to and connect with other businesses that really understand your product or service. This means that your material can be a little more technical, with things like detailed video descriptions, explanations of services, and a focus on your Unique Selling Proposition (USP). On the other hand, standard SEO often focuses on making content that is interesting or making a website that is “sticky” so that people will come back and buy more products. The main difference between SaaS SEO and standard SEO is that SaaS SEO is focused on the long term. It helps your brand’s story grow over time.

Mistakes You Must Avoid While Picking Your SAAS SEO Consultant

If you want to hire a SaaS SEO expert, there are a few big mistakes you should try to avoid. If you do, you’ll save money and time in the long run. Let’s go over these suggestions so you can make smart choices.

Relying only on Google rankings

It might seem strange, but the best SaaS SEO consultants usually don’t optimise their own websites for search engines. Instead, they rely on word-of-mouth recommendations. When an adviser is good, happy clients tell other people, which keeps them busy with work. Consultants who put a lot of effort into ranking their own sites might not have as many clients who are happy with their work. If you want better results, look for experts in your area who have good reviews on Google.

Trusting “Top SEO” lists without question.

In a way that is similar to how restaurants are ranked, many SaaS SEO experts pay to be on these lists. This list can be changed by paid listings. Instead of depending only on these kinds of lists, you should look at more reliable sources like Moz’s list of recommended SEO consultants. Look for awards and other real recognitions of skill.

Believing that there is a “secret sauce” Mistaken belief

It’s important to be clear. It’s a red flag if an expert is vague or secretive about how they work. SaaS SEO doesn’t have any secret methods. The best strategy is to know your business, your clients, and your market. Consultants who talk in cryptic jargon or say there’s a secret method should be avoided.

Not paying attention to results and reporting

Just like you wouldn’t let your sales team give you notes that are hard to read, you should expect your SaaS SEO expert to give you reports that are easy to understand. Know what indicators they will report, how often they will report them, and what tools they will use. Make sure that the metrics you give match your business goals. If a consultant can’t give you clear and thorough reports, you might want to find someone else.

Bottom Line

You know your business’s demands best but have several options for choosing a SaaS SEO professional. Ask questions when unsure. Find out if a rival with exceptional results has an in-house staff or works with an outside expert. They may have this information on their website or LinkedIn, or you can email them. Do your research before deciding. Review their work, suggestions, and reviews. Make sure they can deliver. Follow these steps to discover the finest SaaS SEO consultant for your needs.