How to Create Video Content for Each Stage of the Sales Funnel?
Making video content independently for each phase of the Sales funnel has become fundamental in cutthroat marketing space. The Sales funnel is the journey of the client from the mark of attention to purchase the product. With video advertising at each stage, you can draw in and convert the crowd into possible clients.
Video content isn’t only a promoting device, but, a piece of the puzzle that forms connections between the organization and clients. It can convert uninterested leads into potential clients.
In this manner, having the right video content at each level of a sales channel is basic and mandatory. In this blog, we will dive deeper into the various phases of the sales channel and look into how you can make video content that takes special care of each stage.
What is a Sales Funnel?
The concept of a Sales Funnel is not a new phenomenon but a crucial concept in the world of marketing.
It refers to the journey of businesses to guide potential customers and convert them into paying clients. A sales funnel consists of three pillars, top, middle, and bottom. At its core, it is a visual representation of the various stages that a customer goes through.
The first stage is the awareness stage. It begins with making awareness of the items, producing leads, and supporting them in building connections.
The following stage is the consideration stage. It includes introducing a compelling deal that would drive them to consider and convert over into a paying client.
The last stage is the choice or decision stage. As the name proposes, this stage is the end of the sales funnel that will persuade the client to buy an item and, at last, drive him to settle on a choice.
Although the decision stage is the last phase, It’s not the end yet. Customer retaining is equally important as converting the client. Therefore, retaining is also a stage of the Sales funnel that starts after the end of the purchase.
Creation of Video Content For Each Stage
Video Content for Awareness Phase
The starting point of the sales channel is the awareness stage. This is where potential clients become mindful of your image and what you bring to the table. Your video content at this stage ought to catch attention, produce interest, and increase brand awareness.
Explainer-style sales videos and product demos are extraordinary choices to exhibit the advantages and features of your product or service. Explainer video content offers a worked-on clarification of the product or service, making it simpler for viewers to get a handle on its advantages.
Essentially, demo videos showcase the workings of a service or product, offering a bit-by-bit guide. They can be made exceptional by combining visuals, narrations, and engaging animations.
Such video content can’t be made in-house, however, and requires an expert. It is smarter to recruit an organization to make explainer or demo video content.
Consideration Phase
Moving down to the middle of the funnel is the consideration stage. Here, potential customers are actively seeking information and evaluating their options. A customer may choose the alternative if your video content is not powerful enough.
Your video content should be instructive, tending to solve problem areas and offering solutions. Testimonials and case studies can assist with building trust and impacting purchase decisions.
These video contents work as friendly verification to construct credibility. Testimonial videos feature client encounters, while case studies dive further into the critical thinking process. Eventually, displaying how the product or service is fit for tackling the client’s difficulties.
Decision Phase
At last, at the bottom part of the channel, is the choice or decision stage. This is when potential clients are prepared to make a purchase. Your video content should work on getting it done and convincing prospects to make a move. The conversion rate is the most noteworthy at this stage.
Here, animated commercials, product review videos, live demonstrations, and FAQ video content can help create a need or sense of urgency. They are also capable of motivating prospects to convert. Animated videos showcasing limited offers or video content that summarizes every one of the above stages could be the most ideal decision.
Through detailed product reviews, viewers can find out about the upsides and downsides of the service, supporting their independent direction.
Live demonstration videos give a firsthand glance at how a product functions, very much like a hands-on video. This sort of video content permits expected purchasers to imagine its usefulness and quality.
At long last, FAQ video content ought to be there to address normal inquiries that could be a road obstruction. It will assist clients with clarity and a more profound understanding of the item. This trio of video content furnishes customers with the information they need for informed buys, eliminating uncertainty and guaranteeing fulfillment.
The Bottom Line
By making video content that lines up with each phase of the sales pipeline, you can guide possible clients through their purchase process. Moreover, you can likewise make evergreen videos displaying the advantages of your items over others to retain clients.
However, the promotion possibly works on the off chance that your video content lines up with the quality of your product or service. Therefore, it is prescribed to get help from an expert organization for your video content requirements.
Komal Kokate is the Co-Founder & CEO of MotionGility – An Animated Explainer Video Production Company based out of Pennsylvania, USA.
Her areas of expertise include business development and explainer video production.
With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.
