What is the Difference Between Guest Posting and Guest Blogging?

An off-page SEO strategy, also known as guest posting or guest blogging, is one that is used to acquire backlinks or (and) gain popularity. In this strategy, an author/blogger contributes articles to another blog in exchange for a link back to his or her own blog, website, or social media accounts. But are these two terms truly interchangeable? Not quite. Understanding the subtle distinction can sharpen your outreach strategy and help you pitch the right opportunities with precision.

We all know that backlinks are extremely important for blogs and websites to rank higher in search results, and it is no different for websites. And it is for this reason that guest posts are becoming increasingly popular. Among the most effective methods of link building is the use of anchor text.

But it doesn’t stop there… Guest posting can help you increase your social media presence, develop your personal brand, and become a familiar face to your readers.

Email outreach should be a key component of your overall marketing strategy. The tactic can be used for a variety of purposes, including promotion, prospecting, guest blogging, influencer marketing, building your personal brand, soliciting reviews and ratings, link-building, and more.

Another piece of good news is that you don’t need to use 100 different outreach templates to be successful at cold emailing.

What you do require is a single email outreach template that is effective. Something that is specific to what you are attempting to accomplish and has been proven effective.

Create a single, powerful template and then tweak it to fit 16 different outreach situations at the same time.

With the help of templates, you can send hundreds of emails in a fraction of the time it would take you to type each one by hand – and all without sounding like a machine.

We have an outreach template to suit your needs whether you are a marketer, a sales representative, a podcaster, or simply someone who wants to build new relationships.

How to Find Guest Post Opportunities (2026 Advanced Playbook)

The task of identifying high-quality and niche-related guest post opportunities is challenging, and it is the part of the guest posting process that you will have to devote the majority of your available resources toward completing.

Okay, so how do we go about finding blogs that are willing to accept guest postings?

The most popular and long-standing method, which has been in use since the dawn of mankind, is to go to Google and search using search strings such as:

• [Your Keyword] “guest post”
• [Your Keyword] “write for us”
• [Your Keyword] “submit guest post”
• [Your Keyword] “guest post opportunities”
• [Your Keyword] “guest blogger”
• [Your Keyword] “submit articles”

That’s the beginner method. Here’s what the pros do in 2026:

16 Outreach Templates That Actually Get Replies (2026 Edition)

Below you’ll find our entire library of proven email templates, organised by scenario. All placeholders are clearly marked. Remember: the magic is not in the template – it’s in the personalisation.

1. Phone call follow-up email to win clients

Hi {{name}},

It was great chatting with you earlier today and learning more about how you {{role}} at {{company}}.

I understand the issues you’re facing with {{challenges discussed in conversation}} and how they make it harder to {{do X discussed in call}}.

As discussed, I’ve attached more information about our resources and how we can help you {{achieve a goal}} and solve {{business problem}}.

Let me know if you have any additional questions and I’d be more than happy to chat again or follow up with an email. If not, I look forward to talking again on {{date and time}}.

Cheers,
{{name}}

2. Call To Action (Standard Guest Post Pitch)

Hello, [name]
Greetings.

I know that you probably receive a bulk of emails every day from the readers of your blog [website name]. So, I’ll keep it simple and short…

I see that you publish some really great contents about the topics like [Topic 1] and [Topic 2]. I am writing a well-researched blog post on the topic [Blog Post Title] which might be a great addition to your blog.

Here are the links of my few latest blog posts:

[Link #1]
[Link #2]

Do you mind if I send you the draft to publish on your blog?

Looking forward to hearing from you.

Thanks and Regards,
[Your Name]

3. The “Need some help with your products?” One

{First Name}, need some extra help with your products?

Hey {First Name},

My name is [Your Name] and I’m helping brands like [A], [B], and [C] sell more products online.

I’ve been blogging for over [Years] and have a website that gets over [Visits] monthly visits.

I heard about {Company Name} from [Source], checked you out on Instagram and Facebook, and really like your products.

Would you be interested in discussing a collaboration between us? Here’s how it usually works:

1. You send me some samples of your products,
2. I see what I like most about them and if they could be a fit for my audience,
3. We decide on the ways we’re going to promote them (e.g., sponsored posts, Instagram giveaways).

If you’d like to learn more, please book a call on my calendar for this week:

[URL]

Looking forward to talking to you!

P.S. I liked your interview with [Magazine].

4. The “We’re big fans of your work” One

Hey {First Name},

[Name] here from [Company Name]. We are [Description] and [What You Do].

We’ve been monitoring your work and see you’re doing a great job with [Topic of Interest].

Really liked what you said recently on [Channel] about [Topic].

Also, it’s interesting to see that your online audience is growing so fast.

We’re looking for people like you to partner up and help us spread the word about [Company Name].

Is that something you’d be interested in?

Let me know how that sounds and we can jump on a call to discuss things further.

Thanks,
[Name]

5. Outreach Template 2 (Detailed Pitch)

Subject: Guest Post Proposal

Hi [Bloggers name]

I am [Your Full Name], A big fan of [influencer’s blog].

I love to start by saying thank you for putting up those fantastic contents; It’s hard to find such for free.

Thank you very much!

Anyway, There’s this particular topic [topic 1] I would love to contribute to [influencers blog], I felt it would be an excellent fit for your Audience.

The piece will contain some great points like:

[point 1]
[Point 2]
[Point 3]

To give you an idea of the quality I will be bringing to the table, Check some of my posts:

[Link 1]
[Link 2]

Hopefully, I get a positive response soon.

Regards,
[Your Name]

6. Outreach Template 7 (Value‑first, 3 ideas)

Subject: 3 more Content Ideas from your previous post

Hi [Blogger’s name],

My Name is [Your Name]. I was doing a random search a few months ago when I stumbled upon your blog. Ever since then, I have been sticking around, reading several contents.

However, there’s this particular post that resonates well with me [Post Title]. I enjoyed the way you thoroughly explain all the valid points.

From that post, I was able to extract content ideas that will add more values to your Audience:

[Topic 1]
[Topic 2]
[Topic 3]

I think you should write about the above topics. They are ideas your Audience (including me) will love to read.

However, I don’t know If you do accept valuable, in-depth, and action-driven guest posts, I will love to contribute a masterpiece to your fantastic blog.

I can write a well-researched content on any of the above topics. Just choose a topic, and I will start writing.

Here are a few samples of my recently contributed guest posts to other blogs:

[Sample 1]
[Sample 2]
[Sample 3]

Hoping to get an overwhelming response soon. Whichever way, Keep up the energy [Influencer’s Name].

[Your Name]

7. Generate loads of feedback and product reviews

Hey {{Name}},

Thanks again for ordering {{product}} from {{your site}}!

You helped us {{accomplish a goal, like hitting an income level or selling X product}}.

Would you mind helping us accomplish one more goal?

We’re trying to {{get X product reviews, get into the hands of X people, etc.}}. To do that, we need you to leave a product review on your recent purchase.

It only takes 30 seconds. You can leave a review here:
{{URL}}

Thank you – your review means a lot to us.

(Optional) As an added bonus we’ll give you {{discount/freebie}} for reviewing.

Cheers,
{{Name}}

8. Get guests on your podcast with this email outreach template

One of the most important factors in determining the popularity of a podcast is the caliber of the guests who appear on it. Creating a list of people you would like to feature on your podcast is the first step in increasing the number of guests you can have on your show. Then you can contact them by sending them an email using the template provided below:

Hey (Guest’s name),

Just wanted to start off by saying that I am a huge fan of your podcast. I especially liked the episode on (mention specific episode) because (mention specific point, comment, or takeaway).

Since I’m such a fan of your work, I thought I’d reach out to you. I’d really love to feature you as a guest on my podcast.

(Briefly, explain what your podcast is about and what makes it so great. Include a link to the “about me” page on your site).

To give you a better idea of what my podcast is like, here are a couple of links to some of my episodes:

• Link to your podcast with the most social shares
• Link to your best-produced podcast

Otherwise, keep up the great work! I’m anxiously waiting for the next episode.

Best,
(Your name).

9. Template for pitching exclusive infographics

People love visuals and are more interested in data in a dynamic form. Creating an infographic with useful information for readers will make them more inclined to share it on their social media platforms and blogs. It’s a great idea to prepare exclusive infographics and pitch them to authoritative sites.

Follow-up (to write after 3 days without response):

10. Post-publish promotion made easy

Hey {{name}},

I noticed you’re really interested in {{topic}}. I’d even wager to say you’re something of an SEO expert.

I was wondering if you’d mind taking a look at a post I just published about {{topic}}:
{{URL}}

Could you please give me a little feedback on the post? I’d really appreciate you leaving a comment.

Either way, keep up the great work!

Cheers,
{{name}}

11. Roundup / Expert Quote Request

Subject: Quick question for an upcoming roundup

Hi [Name],

I’m putting together a roundup post titled “[Working Title]” and would love to include your perspective.

The question is: [One specific question related to your niche].

A one‑sentence answer is perfect, but feel free to write more if you’d like.

I’ll include a link to your site / Twitter / LinkedIn, whichever you prefer.

Thank you so much in advance!

Best,
[Your Name]

12. Broken Link Building

This is a classic but still highly effective when done right. Find a broken resource page, create something better, and pitch it.

Subject: Broken link on your [Page Name]

Hi [Name],

I was reading your excellent post about [Topic] and noticed the link to [Broken URL] is no longer working.

I recently published a comprehensive guide on the same topic – it covers [key points] and is completely up to date.

Here’s the link: [Your URL]

If you think it’s a suitable replacement, I’d be honoured if you updated the link. No pressure either way!

Cheers,
[Your Name]

The Art of the Follow-Up: Why Most Acceptances Happen After Email #2

Most people send one email and give up. The pros know that editors are drowning in pitches. A polite, brief follow‑up is not annoying – it’s helpful. It moves your email back to the top of the inbox.

Recommended 3‑step follow-up sequence

1. Day 0 – Initial pitch. Send your best template, fully personalised.
2. Day 4 – Gentle nudge. “Just bumping this to the top of your inbox – still interested?”
3. Day 8 – Value add. “I came across this resource [link] and thought of your audience – would make a great addition to the post I pitched.”

Final Words – Email Outreach Templates for Guest Posting

Cold email outreach is one of the most effective methods of obtaining shares, interviews, and sales for your content. They simply function. When you use these outreach templates, you will be light years ahead of your competitors in a fraction of the time. One piece of advice: when sending emails, make sure to personalize them as much as possible. People will not immediately delete your message if you don’t sound like a robot. You can also check Cold Email Templates.

Oh, and one final piece of advice: if they do not respond to your first email, don’t give up! Always make sure to follow up. Always. The majority of acceptances occur during the follow-up.

Sometimes people are simply too busy that week, or they meant to respond but forgot, or they simply didn’t see the message in the first place for whatever reason they had.

What do you think you should say?

As a guest blogging master and the founder of IconiContent, Aaron Orendorff, recommends that you simply resend the exact same email as if they had never received the first one. This is due to the fact that sending a follow-up email informing them that they missed the previous email is a little disrespectful.

While this is not always the case, I do agree that simply resending the same email is a good way to go about things in most situations. If they’re interested, they’ll get back to you. Alternatively, you can employ these follow-up techniques.

Aaron recommends that you don’t follow up more than once… but I’d follow up twice, just to be on the safe side. It is entirely up to you. Some people recommend sending value-added emails to follow up with until you receive a response.

Now go out and hustle, send those emails, and watch your company grow like never before.

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