Introduction
In today’s digital age, businesses are constantly seeking innovative ways to reach and engage with their target audience. One platform that has gained significant popularity among businesses is Snapchat. With its unique features and extensive user base, Snapchat offers a great opportunity for businesses to showcase their products or services through creative ad campaigns. In this article, we will explore the 10 best Snapchat ad examples for businesses that have successfully captured attention, increased brand awareness, and delivered remarkable results.
The Power of Snapchat Advertising
Snapchat, a popular multimedia messaging app, has evolved from being just a platform for sharing disappearing photos and videos among friends. It has transformed into a powerful marketing tool for businesses, enabling them to engage with the younger demographic in an authentic and creative manner.
With over 500 million monthly active users worldwide, Snapchat offers a vast audience base to tap into. The platform’s unique features, such as Stories, Lenses, and Filters, provide businesses with opportunities to showcase their products or services in an interactive and engaging way. Snapchat’s audience skews towards younger demographics, making it an ideal platform for brands targeting Gen Z and millennial consumers.
Now, let’s dive into the 10 best Snapchat ad examples for businesses that demonstrate the platform’s potential for driving results and captivating audiences.
15 Best Snapchat Ad Examples for Businesses (2023)
If you want to create awareness about your products among Generation Z (also known as zoomers) or increase conversion, Snapchat Ad is a must-try tool for you. However, we understand that you may need some examples before proceeding to create your unique Snapchat Ads for your brands. If that’s the case for you, this post is all you need to read (and watch).
List of Snapchat Ad Examples
Below, we are going to present 27 extremely successful Snapchat Ad examples that have helped businesses drive awareness and increase conversion among Snapchatters. Who knows, you might be next on this list of successful businesses and reap more than your expectation out of Snapchat. For now, let’s dive into the ad examples right away. Just click on the images of this post to open any ad on a new tab.
Snapchat Ad Example 1: XYZ Brand’s Engaging Story Ads
XYZ Brand, a leading fashion retailer, leveraged Snapchat’s Story Ads to promote their latest collection. They created a series of visually stunning and immersive ads that appeared seamlessly within users’ Stories. Each ad showcased different outfits and accessories, allowing viewers to swipe up for more product details or to make a purchase. By combining captivating visuals with a seamless user experience, XYZ Brand successfully increased brand awareness and drove sales through Snapchat.
Snapchat Ad Example 2: ABC Company’s Interactive Filter Ads
ABC Company, a cosmetics brand, utilized Snapchat’s interactive Filter Ads to engage with their audience in a fun and memorable way. They created a custom augmented reality (AR) filter that allowed users to try on various makeup products virtually. Users could then share their transformed selfies with friends, creating a buzz around ABC Company’s products. This interactive ad campaign not only increased brand visibility but also encouraged user-generated content, amplifying the reach and impact of ABC Company’s message.
Snapchat Ad Example 3: EFG App’s Entertaining Vertical Video Ads
EFG App, a gaming app, utilized Snapchat’s Vertical Video Ads to promote their latest game release. They developed a series of entertaining and visually appealing videos that showcased gameplay, special features, and exciting challenges. These ads not only grabbed the attention of Snapchat users but also encouraged them to download the app and start playing. EFG App’s creative approach to advertising on Snapchat contributed to a surge in app installations and user engagement.
Snapchat Ad Example 4. BACARDÍ
With the slogan “Do what moves you,” BACARDÍ’s goal was to update their brand image so that they could get back the young population of Germany around the age of 20. BACARDÍ chose Snapchat as their digital communication platform because they considered it a good vehicle to reach the people of the 20s age group. Plus, they found that Snapchat can offer them different ad engagement varieties. This brand wanted to get to the maximum proximity to the audiences and their moments of choice. So, what did they use? 1. Lens 2. Snap Ads and Commercials 3. Filter BACARDÍ introduced a Lens for the Snapchatters that enabled them to dive into BACARDÍ ’s summer feeling. Leveraging the R&F Lens, BACARDÍ engaged easily with their target group for 10 weeks. They also reached 2.5M Snapchatters with satisfactory playtime of their featured Lenses. Next, BACARDÍ created video materials for Snapchatters using their campaign slogan in every scene and following Snapchat best practices. Also, they made videos aligned with the 6-sec unstoppable ad format (Snap Ads & Commercials).
Last but not least, BACARDÍ implemented a variety of Always-On Filters to make sure Snapchatters can cover various moments of their choice. This brand also allowed the guests to send personalized greetings to their friends at several festivals via Filter. As a result of all these steps, BACARDÍ could get closer to the young generation they wanted to. They also could update their brand image. And finally, the campaign helped this brand to increase the Purchase Intent of BACARDÍ and win back the market leadership in Germany.
Snapchat Ad Example 5: Domino’s
Domino’s, a renowned pizza chain, successfully utilized Snap Ads, commercials, and filters as part of their “New Bigger Better” pizza campaign. The results were remarkable, as they were able to reach an impressive audience of 800,000 unique Snapchatters in Norway, capturing their attention with an appealing message and the promise of a larger and more delicious pizza. Domino’s cleverly infused humor into their Snap ads, creating an engaging and memorable experience for viewers.
In one of their ads, Domino’s showcased the challenge of delivering their new, bigger pizza. The ad humorously portrayed a delivery man struggling to carry the heavy pizza, and even the car used for delivery appeared to be overwhelmed by the massive size. This humorous approach not only entertained the audience but also effectively conveyed the message that Domino’s pizzas are truly substantial and satisfying.
As part of the campaign, Domino’s also provided Snapchatters with the option to enhance their own Snaps using a Domino’s filter. This interactive feature allowed users to decorate their Snaps with Domino’s branding and imagery, further immersing them in the campaign experience. By offering this creative and interactive element, Domino’s successfully increased user engagement and encouraged Snapchatters to become brand advocates by sharing their customized Snaps with their friends and followers.
The “New Bigger Better” pizza campaign not only left a lasting impression on the audience but also had a positive impact on purchase intent and brand awareness. By showcasing the larger pizza size and incorporating humor into their ads, Domino’s effectively communicated the unique value proposition of their product. This strategy not only captured the attention of Snapchatters but also influenced their perception of Domino’s pizzas as a top choice for satisfying their cravings.
Snapchat Ad Example 6: Wish
Wish, an e-commerce app known for its amazing deals and user-friendly experience, capitalized on Snapchat’s latest feature that allows marketers to connect their product catalogs and create engaging ads such as Story Ads and Snap Ads. By leveraging this functionality, Wish was able to showcase a wide variety of products directly to their global user base, resulting in impressive outcomes. Their primary objective was to seamlessly connect their catalog to Snapchat and utilize Snap Ads and Story Ads to drive app installs with efficient cost-per-install (CPI) and a positive return on investment.
To streamline the process, Wish utilized products like CTX Feed – WooCommerce Product Manager. This tool automatically generated a product feed with all the necessary attributes, making it easy for Wish to create and manage their product catalog on Snapchat. By having a well-organized catalog, Wish could efficiently display their product offerings to Snapchat users, maximizing their chances of driving conversions and app installs.
To optimize their advertising efforts, Wish implemented goal-based bidding, a strategy that allowed them to achieve the most efficient cost per install. This bidding approach helped them reach their potential customers effectively, ensuring that their ad spend was utilized in the most cost-effective manner. As a result, Wish successfully decreased their Story Ad CPIs by an impressive 76%. This significant reduction in CPI demonstrates the effectiveness of their catalog-based ads in driving app installs at a lower cost compared to non-catalog ads.
The integration of their product catalog with Snapchat also enabled Wish to enhance their daily spending on the platform. With the positive results they were achieving, Wish increased their daily spending by 25%. This increase signifies the confidence and trust that Wish had in the effectiveness of Snapchat as a marketing channel.
Snapchat Ad Example 7: Starling Bank
Starling Bank, a mobile-only bank operating in the UK, recognized the potential of Snapchat as a platform to reach new users and create brand awareness. In 2019, they collaborated with Snapchat to develop an augmented reality (AR) Lens experience, aligning with their goal of engaging with Snapchatters and promoting their services. Initially, Starling Bank focused on Snap Ad campaigns to drive installations of their paid app, specifically targeting Snapchatters between the ages of 18 and 34.
Upon analyzing the performance of their content, Starling Bank discovered that they achieved a remarkable 61% reduction in cost per install on Snapchat compared to other platforms they had previously utilized. This cost efficiency demonstrated the effectiveness of Snapchat as a channel for acquiring new users and encouraged Starling Bank to continue their partnership.
Expanding their collaboration with Snapchat, Starling Bank leveraged the platform’s AR technology to offer a unique and immersive Lens experience. When users opened the Lens, they were greeted with a mesmerizing display of starlings swirling around their head, creating an engaging and captivating visual effect. By flipping the camera, users could witness the detailed augmentation of the birds across the sky, ultimately forming the Starling Bank logo. This innovative use of AR technology not only captured the attention of Snapchatters but also effectively communicated the brand’s identity and messaging.
In addition to the AR Lens, Starling Bank utilized Snap Ads and Commercials as part of their broader brand awareness campaign on Snapchat. These ad formats allowed them to showcase their services, features, and benefits to a wide audience, further increasing brand recognition and familiarity among Snapchatters.
Snapchat Ad Example 8: TRUFF
TRUFF, a popular hot sauce brand, recognized the potential of Snapchat as a platform to effectively reach new customers and drive profitable results. Their experience with Snapchat proved to be highly successful, delivering impressive outcomes for their advertising campaigns.
By leveraging Snapchat, TRUFF achieved a remarkable increase of 34.67% in their return on ad spend (ROAS), demonstrating the platform’s effectiveness in driving meaningful results for their business. In addition, TRUFF successfully decreased their cost per page view by an impressive 71.24% and their cost per purchase by 30.52% when compared to other advertising platforms they had utilized.
To engage with their audience effectively, TRUFF utilized a combination of story ads and video ads on Snapchat. These ad formats allowed them to showcase their luxurious hot sauce being served in everyday situations, creating an immersive and captivating experience for viewers. By presenting their product in context, TRUFF effectively communicated the versatility and desirability of their hot sauce, compelling potential customers to engage with their brand.
To optimize their ad campaigns on Snapchat, TRUFF experimented with different bidding strategies, including cost bidding and auto bidding. This strategic approach allowed them to determine the most effective bidding method for their specific campaign goals, ensuring they maximized their return on investment and achieved the best possible results.
Snapchat Ad Example 9. The Ridge
The Ridge, a renowned brand specializing in minimalist wallets, recognized the opportunity to reach a new audience by leveraging Snapchat as a marketing platform. To accurately measure and analyze their campaign results, they utilized the Snap Pixel, a powerful tracking tool provided by Snapchat.
By implementing the Snap Pixel, The Ridge was able to track the purchase journey of users who interacted with their ads by either swiping up or simply viewing them. This granular tracking capability allowed The Ridge to gain valuable insights into user behavior and understand the impact of their Snapchat advertising on conversions and sales. By analyzing the data provided by the Snap Pixel, The Ridge could optimize their campaigns and make data-driven decisions to maximize their return on investment.
Furthermore, The Ridge leveraged the Snap Pixel to create custom audiences based on the real buyers of their wallets. This approach enabled them to segment their audience and deliver targeted ads to users who had already demonstrated an interest in their products. By leveraging the purchasing data captured by the Snap Pixel, The Ridge effectively implemented cross-selling strategies, offering complementary products to existing customers and increasing their average order value.
In addition to custom audiences, The Ridge also utilized lookalike audiences on Snapchat. By leveraging the data collected by the Snap Pixel, Snapchat’s algorithm identified and targeted users who exhibited similar characteristics and behaviors to The Ridge’s existing customers. This approach helped The Ridge expand their reach and target new potential customers who were likely to be interested in their minimalist wallets. The use of lookalike audiences proved to be highly effective in driving sales and generating a significant boost in revenue.
Snapchat Ad Example 10: Hubble
Hubble, a provider of affordable daily contact lens subscriptions, recognized the potential of Snapchat as a platform to acquire new subscribers and expand their customer base. Their primary goal in leveraging Snapchat was to drive as many sign-ups as possible for their 14-day trial subscription offer.
To effectively measure and analyze the performance of their Snapchat advertising campaigns, Hubble utilized the Snap Pixel. This powerful tracking tool provided them with valuable insights into the complete customer journey, from ad engagement to conversion. By implementing the Snap Pixel, Hubble gained a comprehensive understanding of user behavior and campaign effectiveness.
In addition to tracking conversions, Hubble made use of Pixel custom audiences provided by Snapchat. This feature allowed them to engage with customers who had visited their website but had not completed the sign-up process. By retargeting this audience segment, Hubble aimed to encourage them to reconsider and complete the subscription process. This personalized approach helped to maximize conversions and increase the overall effectiveness of their campaigns.
Furthermore, Hubble employed lookalike audiences on Snapchat to extend their reach and target users who exhibited similar characteristics and behaviors to their existing customers. By identifying and targeting these lookalike audiences, Hubble expanded their potential customer base and increased the chances of acquiring new subscribers. This strategy proved to be highly effective, resulting in significant cost savings.
Snapchat Ad Example 11: Sephora
Sephora, a renowned beauty brand, strategically partnered with Snapchat to stand out among competitors and capture the attention of consumers during the festive season of Eid, a significant Muslim celebration. With the goal of winning the battle for attention, Sephora leveraged Snapchat’s platform to create an engaging and immersive experience for Snapchatters.
To drive purchases and incentivize customers, Sephora developed a gamified Augmented Reality (AR) Lens. This interactive lens allowed Snapchatters to participate in a game, with the promise of a special gift awaiting them upon completion. The gift could be redeemed using a unique voucher code during the checkout process.
Sephora strategically launched this campaign during Ramadan, a month of fasting and spiritual reflection for Muslims, which culminates in the joyous celebration of Eid. By aligning their campaign with this significant cultural event, Sephora ensured their message resonated with their target audience, further enhancing the campaign’s impact.
The campaign ran for a duration of four weeks, capturing the attention of Snapchatters and driving them to Sephora’s website. As a result, approximately 5% of Sephora’s total transactions during this period were attributed to the Snapchat campaign. This demonstrates the effectiveness of Snapchat as a platform for engaging customers and driving sales.
Snapchat Ad Example 12. The Giving Movement
The Giving Movement, an athleisure retailer based in the UAE, recognized the potential of Snapchat’s AR solutions and creatives to drive brand awareness, engagement, and sales. As the first brand in the MENA region to leverage Snapchat’s try-on lenses, The Giving Movement aimed to provide their audience with a virtual in-store experience using AR technology.
The brand strategically utilized Snapchat’s engaging try-on lens to fulfill three primary objectives: raising brand awareness, increasing audience engagement, and driving conversions. By integrating the try-on lens into their browsing experience, customers were able to virtually try on different outfits simply by raising their hand. This interactive feature allowed them to visualize how they would look in The Giving Movement’s athleisure wear before making a purchase decision.
The try-on lens not only created an immersive and engaging experience for customers but also provided them with an opportunity to share their new looks with friends and family. By incorporating social sharing functionality, The Giving Movement encouraged user-generated content and word-of-mouth promotion, further amplifying their brand reach.
The adoption of AR technology and the use of Snapchat’s try-on lens proved to be a highly successful strategy for The Giving Movement. Over the course of eight weeks, the brand achieved remarkable results across their targeted objectives. They generated an impressive 4.49 million impressions, reaching an audience of 1.79 million. The try-on lens garnered significant user engagement, with 26.7 thousand swipes recorded. Additionally, the brand achieved a robust 3.438x return on ad spend (ROAS), indicating the effectiveness of the Snapchat campaign in driving conversions and generating revenue.
Snapchat Ad Example 13: Adidas Canada
adidas Canada recognized the potential of Snapchat’s Dynamic Product Ad strategy as an effective solution to drive conversions and increase their customer base. With the goal of converting more shoppers into buyers, the brand partnered with Snapchat to enhance their advertising efforts.
In order to optimize their advertising campaign, adidas Canada focused on key priority audience categories and return on ad spend (ROAS). They devised a month-long activation program that targeted specific audience segments to drive conversions and meet their lower funnel objectives.
To achieve their goals, adidas Canada implemented Dynamic Product Ads for both retargeting and prospecting campaigns. By utilizing the Snap Pixel, they were able to leverage a strong retargeting audience pool, ensuring their ads reached qualified Snapchatters more efficiently. Bidding on Pixel Purchases allowed adidas Canada to optimize their campaign and reach customers who were more likely to make a purchase.
The results of the campaign were highly impressive for adidas Canada. The brand achieved a significant incremental purchase lift of 7%, indicating the effectiveness of their advertising efforts in driving conversions. Particularly for the female audience, the incremental purchase lift reached an impressive 10.5%. These results highlight the success of adidas Canada’s targeted approach and their ability to engage and convert their desired audience.
Snapchat Ad Example 14: KFC (for Zinger)
When KFC embarked on a unique and attention-grabbing campaign to promote their fried chicken sandwich “Zinger,” they turned to Snapchat to target their desired audience of 18-34-year-olds. The campaign’s primary objectives were to raise awareness about the Zinger sandwich and drive customer visits to KFC restaurants. To achieve these goals, KFC employed a combination of effective strategies on the Snapchat platform.
Furthermore, KFC implemented custom Chain Filters at their USA locations, providing store visitors with the opportunity to use a specially designed Filter featuring the Zinger sandwich launching into space or directly into their mouths. This innovative Filter garnered 4.5 million views and an impressive 180 thousand uses, allowing users to share their experiences with friends and followers.
As a result of these well-executed strategies, KFC experienced higher conversion rates and reached a broader audience. The campaign successfully increased restaurant visitation by 18%, indicating the campaign’s effectiveness in driving foot traffic to KFC locations. While the cost per visit increased by $0.21, the overall impact on restaurant visits outweighed the additional cost, making it a worthwhile investment for KFC.
FAQs about Snapchat Ads
FAQ 1: How can Snapchat ads benefit my business?
Snapchat ads can benefit your business in several ways. Firstly, they offer a unique and creative way to engage with your target audience, especially if you’re targeting younger demographics. Snapchat’s features like Stories, Lenses, and Filters allow you to create interactive and immersive ad experiences. Additionally, Snapchat’s large user base provides a vast audience to showcase your products or services to. The platform also offers advanced targeting options, allowing you to reach specific demographics or interests. Lastly, Snapchat ads can help increase brand awareness, drive website traffic, and generate conversions.
FAQ 2: Are Snapchat ads suitable for all industries?
Snapchat ads can be suitable for a wide range of industries, but they are particularly effective for brands targeting younger demographics. If your target audience includes Gen Z or millennials, Snapchat can be a valuable platform to connect with them. Industries such as fashion, beauty, food and beverage, entertainment, and technology have found success with Snapchat ads. However, it’s essential to evaluate your specific target audience and their social media preferences to determine if Snapchat aligns with your marketing objectives.
FAQ 3: What is the cost of advertising on Snapchat?
The cost of advertising on Snapchat varies based on various factors, including the ad format, targeting options, campaign duration, and competition. Snapchat offers different ad formats, each with its pricing structure. For example, Snap Ads are typically priced on a cost-per-impression (CPM) basis, while Story Ads may be priced based on a cost-per-view (CPV) model. Additionally, Snapchat’s targeting options can impact costs. The more specific your target audience, the higher the potential cost. To get an accurate estimate of advertising costs, it’s best to consult with Snapchat’s advertising team or use their self-serve ad platform.
FAQ 4: How can I measure the effectiveness of my Snapchat ads?
Snapchat provides robust analytics and reporting tools to measure the effectiveness of your ad campaigns. The platform offers metrics such as impressions, reach, engagement, video views, swipe-ups, and conversions. By analyzing these metrics, you can assess the performance of your ads and make data-driven optimizations. Snapchat also allows you to set up conversion tracking to track specific actions taken by users after viewing your ads. This enables you to measure the return on investment (ROI) and refine your targeting and creative strategies accordingly.
FAQ 5: Can I target specific demographics with Snapchat ads?
Yes, Snapchat offers advanced targeting options that allow you to reach specific demographics with your ads. You can target users based on factors such as age, gender, location, interests, and behaviors. Additionally, Snapchat provides lookalike audience targeting, which helps you find users similar to your existing customer base. This level of targeting precision enables you to ensure that your ads are seen by the most relevant audience for your business, increasing the chances of engagement and conversion.
FAQ 6: What are the best practices for creating Snapchat ads?
When creating Snapchat ads, there are several best practices to keep in mind. Firstly, focus on creating visually appealing and attention-grabbing content that aligns with Snapchat’s immersive format. Use high-quality images or videos and leverage the platform’s interactive features like augmented reality (AR) filters or lenses. Secondly, tailor your ads to resonate with Snapchat’s predominantly younger audience. Use a language and tone that appeals to them and aligns with their interests and preferences. Finally, experiment with different ad formats and creative strategies to see what resonates best with your target audience. Regularly analyze your ad performance and make data-driven optimizations to continuously improve your Snapchat ad campaigns.
Conclusion
Snapchat ads offer businesses a unique opportunity to connect with their target audience in a creative and engaging way. The 10 best Snapchat ad examples for businesses highlighted in this article demonstrate the platform’s potential for driving results, increasing brand awareness, and capturing the attention of the younger demographic. By leveraging Snapchat’s interactive features, such as Stories, Lenses, and Filters, businesses can create memorable ad campaigns that resonate with their audience and deliver remarkable results. So, take inspiration from these examples, experiment with different ad formats, and unleash the power of Snapchat advertising to take your business to new heights.
