6 Content Writing Trends for 2023
We’re so close to the end of 2022. And if you haven’t started planning for your 2023 content marketing strategy – you better get going. Years are passing by, and a lot is changing, but one thing remains the same. It’s the power that content has over your business, brand, and online presence. This is why in 2023, you need to continue delivering strong and valuable content that will align with the latest trends and practices. So, what are the trends that will dominate content writing in the year to follow? Below, we’ve created the ultimate list of the six content writing trends for 2023. Let’s break them down!
source: Pexels
Interactive Content
Gone are the days when valuable information and helpful insight were enough to get your audience going. You must dig deeper to get them to like and consume your content. Interactive content is the first trend we suggest you follow if you want to step it up in 2023. So, what is interactive content? Interactive content engages the reader by having them participate in an activity such as answering questions, choosing between images, or acting as a reader. That includes:
- interactive quizzes
- polls and surveys
- interactive infographics
- assessments
- E-books
- Games
- Webinars
All of the above will help you boost audience engagement and increase audience retention. By including the readers in the content, you’ll make it far more appealing and memorable to them.
Virtual Reality (VR)
Did you know that the compound annual growth rate of the VR market is expected to be 18% between 2021 and 2028? Yes, VR is continuing to grow as a trend and is now seen as one of the most powerful weapons for creative and strong content writing. So, how can you use VR to improve the quality or impact of your content on your readers? You can use VR to deepen the content you’re writing and give it another dimension or perspective. This way, your readers can experience your content more realistically, which will impact them more strongly. Let’s say you’re blogging about the latest trends in the real estate industry. You could include 360-degree tours of different real estate and give your audience a chance to experience it fully through a digital service.
source: Pexels
Updated SEO
SEO trends and rules are constantly changing, just like everything else in the marketing industry. Still, SEO continues to play a massive role in the way your potential customers or readers perceive you and interact with your brand. This is why smart and up-to-date SEO continues to be a trend in 2023. To make sure you follow this trend, you need to do as follows:
- check the latest search engine rules and recommendations for ranking higher
- learn about any new penalties
- learn about the best keyword tools
Don’t forget to use keyword implementation correctly. If you need help making your content sound more natural, you can request help from any content writing service like Trust My Paper, where professional writers can edit or rewrite it to achieve the best effect.
Build Content Around the User
Being user-centric in your content will be more important in 2023 than ever before. With all the fluff content and aggressive advertising, people are starting to shy away from unknown sources of information and are looking for their safe place online. And, if your content becomes strongly user-centric, you have a chance of winning that title. Here’s what makes a piece of content focused on the user:
- it’s written from their perspective
- it recognizes their needs, interests, and goals
- it helps solve their problems and remove pain points
- it provides the information they’re looking for
Yes, this does mean that you’ll have to work on gathering useful data and learning about your dream customer or reader. The more you know, the better you’ll be able to write for them.
Improved Data-Driven Storytelling
Storytelling has always been among the strongest content writing trends, but in 2023 people will be expecting more from you than just playing the empathy and emotions card. Instead, they’ll want these stories to be meaningful in helping them make the right decisions. Using data to back up your stories is a great way to raise the bar. Best Essays Education can help you put it all together and make the story flow. And here’s what you have to cover. Data-driven stories incorporate valuable numbers, calculations, statistics, dates, or any other form of data into the stories you’re telling. For instance, you could be telling a story about a client you’ve helped solve a problem and include the exact data from their case. Add some statistics about the other similar problems you’ve solved, and you’ve got a data-driven story!
Embrace Video Content
Finally, we can’t forget about the importance of video. Video content is your ticket to excellence and maximum audience engagement. In 2023 video is going to continue turning the heads of both marketers and content consumers. Why? Because it can turn any piece of content into fun, engaging, and easy-to-digest information. You can use videos to:
- fully interpret a long-form article
- announce new content
- provide user-generated content
- increase the number of shares
- help people understand your ideas
Video can truly transform your content, so make sure to use it more in 2023 and enjoy the benefits.
source: Pexels
Final Thoughts
2023 is just around the corner, and you should start working on your content writing strategy update ASAP. Learning about the upcoming trends is a great start and will help you outline your new content writing ideas. We hope the six content writing trends for 2023 that we’ve shared above will keep your eyes on the prize and make you nail your next year’s content writing strategy.
