How to Create FB Ads Images To Get More Clicks

Facebook ads have managed to rule the advertising and marketing world since its inception. Today, Facebook advertising has become the most popular advertising method, and most companies switch to the social media platform to advertise or promote their products/services instead of choosing the conventional option of TV/Radio advertising.

Before knowing the tips and tricks to create FB ad images for a better conversion rate, let’s first understand how the Facebook ad algorithm works.

Change the location of objects

Mix and mess around with the design copy of your advert. Replace and re-organize parts in your picture. You may also do the identical with the textual content on a web page to get a person’s eye to the place you need it.

Change colours to make sure main objects stand out

Are you showcasing your product in an advert? Make positive the background and surrounding colours don’t dim your product down.

Use Eye-Catching Images

80% of your Facebook Ad’s actual property is dominated by picture. Choose a picture that’s eye catching and encourage engagement.

Change textual content to be interesting to the reader

Replace boring content material with one thing interesting and which motivates in direction of an motion or final result. Tell the viewer what you need them to do.

Change Targeting

Facebook Ads nearly offers hundreds of focusing on choices. Keep experimenting with totally different focusing on till you discover your candy spot.

Select CTA that’s associated

Is your CTA button matching the type of marketing campaign your are doing? Your advert for promoting a product would possibly look weak when the button say “ Read More” quite than “ Shop Now”.

Change your supply

You have simply few seconds of a prospect’s time to seize their consideration. Your supply should stand out and be charming sufficient for them to take a look at.

Monitor frequency of your advert

Facebook Ad frequency defines what number of instances your advert has been considered by a single particular person. Even after a frequency of three+ you’ve a low CTR, you should severely contemplate redesigning your advert or supply.

Optimize based mostly on knowledge in your account

Monitor the efficiency carefully and see what’s performing and what’s not. Zero in your high performing advert and viewers and shift your budgets there.

Insert an extra CTA in your advert

Try including one other CTA within the picture or the physique textual content, which reminds them of checking your supply.

Use Social Proof to your benefit

Facebook Ads comes pre-embedded with social proofs however you may also use your advert picture to indicate your social following.

Add click on triggers

Click Triggers because the identify says, build extra confidence within the prospect to click on your hyperlink. For instance, if you’re promoting a product click on triggers corresponding to “Free Shipping” and “ Money back guarantee” makes your supply look extra promising. Read what Joanna Wiebe of Copy Hackers has to say about Click Triggers.

Add Urgency

Push your prospects to take motion and than too, instantly. Adding limitation or urgency in your supply can result in immediate motion on their half.

Leverage loss aversion

People appear to react extra to loss based mostly conditions than to constructive final result. Such as saying “Avoid Website Downtime” is extra highly effective than “ Get a fast website”

Make your headlines super-specific

Headlines entice probably the most consideration in your advert. Keep your headline super-specific and focused to the trigger.

Replace jargon with plain English

Your Facebook Ad shouldn’t be your touchdown web page. Keep it clear and weed our jargon with plain and easy to grasp English.

Test first and second particular person copy

The Facebook Ad Algorithm

The algorithm is like a black box that very few people will understand, but once you get a hold of it, you can even convert cold audiences into purchasers or even long-term consumers of your products/services.

Facebook as a social media intermediary, uses an ads algorithm to show the best ads to the relevant section of the audience, thereby increasing the chances of the user ultimately buying the product/service or at least click on the ad to know about it.

Whenever a business decides to run a Facebook ad, from choosing the objective, selecting an audience, setting a budget, to the ad description, the company has everything in its control. Though businesses have control over FB ads, the end-user will see the ad only if it gets the approval of the Facebook algorithm.

The moment a business decides to do Facebook advertising, they are entering into a process of bidding. Many people assume that advertisers with the highest bidders get the opportunity to reach the relevant audience, but that’s not exactly the case.

The Facebook algorithm decides on the ads total value, determined by three factors – estimated action rates, user value and the bid amount.

Estimated action rates:

The Facebook algorithm uses this particular step to determine the impact of a certain advertisement. How likely will the ad keep the user engaged or even persuade them to click on the ad? Facebook uses numerous signals from users, the ad and its content to determine the estimated action rate for a particular ad.

User Value:

After all, Facebook is a business too, and the more the users return to their platform, the more the advertising revenue. While determining user value, Facebook actually tracks a user’s actions after clicking on a certain ad. Facebook takes the help of metrics such as time on page, conversion rate, back-clicks, immediate exits etc, to determine user value.

Bid Amount:

Cash, of course, has an impact but not as much as you thought! The bid amount means how much a business is willing to pay the social media giant to advertise its products/services on Facebook. You can hire a social media marketing company to do it or perform the task yourself. While Facebook has many bidding strategies, the best and the safest option is to choose the lowest cost bidding option and let Facebook’s AI do the hard work.

Every company that advertises their products/services on Facebook would want their ads high on the news feed, and they eventually are competing with each other for the same spot.

To become a Facebook Ads Specialist, let’s look at the tips and tricks of creating Facebook ad images to win over FB’s ad algorithm.

Since millions of business are racing to reach the same spot, it’s essential to learn about how to take your ad images from average to outstanding.

While scrolling through the news feed, our attention is generally grabbed by creative and attractive images, and that’s precisely the reason why Facebook gives preference to visual content over written content. Chances of any ad with bright, complementary colours and proper arrangement grabbing the user’s attention are very high compared to an ad with bland visuals and too much text.

Here are expert tips for creating Facebook ad images to get more clicks.

If you want to become a Facebook Ads Specialist, these tips are going to help you!

Show The Product Usage

Your ad should always look like it belongs to the user’s news feed. People scroll through Facebook with the content changing every second, so make sure that your ad can communicate what you’re offering. Rather than showing the product, display the product usage.

Customise Facebook Ad Images

The one-size-fits-all concept doesn’t work for a platform like Facebook, which has millions of users with different taste and interest. If you want to target a specific audience, you must customise your FB ad images and create perfect imagery that suits your target audience.

Avoid Excessive Text On The FB Ad Image

While it is better to add a small amount of text, make sure that the text overlay is less than 20%. The excessive text might distract the user’s attention, and the chances are that they might not even understand what your ad is trying to convey.

Include Social Proofs

Reviews, recommendations, tweets and comments always work and including these in your ad imagery provides a sense of trust and authenticity to the audience. A real-life testimonial never fails!

Place Only One Call To Action Option

Sometimes, you might put 5 phone numbers and 3 emails for a call to action; that’s where you have lost the user’s attention. He/she might be so confused that they won’t even try a single option. Always select the appropriate CTA while constructing your ads.

Immediately Market Your Message

The image should be so explanatory that there should be zero time between catching the user’s attention and understanding what your ad is trying to convey.

Using Complementary Colours and Understanding The Colour Psychology

Colour speaks to people, and that is the psychology you need to understand before choosing what colours you would like to put in your ad images. Every colour stimulates specific feelings. This step might take time, but once you ace it, there’s no looking back for you.

There are other tricks such as using location-specific graphics, getting the image size right, designing for mobile, and using infographics (less info, more graphics)

17 Reasons Why Creating effective FB AD images generate more clicks?

Creating effective Facebook ad images that generate more clicks requires a combination of creativity, strategic design, and adherence to Facebook’s ad guidelines. Here’s a step-by-step guide to help you create compelling Facebook ad images:

Understand Your Audience:

Know your target audience’s demographics, interests, and pain points.

Understand what motivates them and what problems your product or service can solve for them.

Set Clear Objectives:

Define your campaign goals. Are you looking for website clicks, lead generation, app installs, or something else?

Your ad image should align with your campaign objective.

Adhere to Facebook Ad Guidelines:

Familiarize yourself with Facebook’s ad policies to avoid getting your ad rejected.

Ensure your ad image doesn’t contain too much text, as Facebook prefers minimal text in images.

Choose the Right Ad Format:

Facebook offers various ad formats, including single image, carousel, slideshow, and video ads. Select the format that suits your campaign best.

Create Eye-Catching Visuals:

Use high-quality, attention-grabbing images or graphics.

Make sure your images are relevant to your product or service.

Test different colors, contrast, and visual elements to see what resonates with your audience.

Highlight the Benefits:

Clearly communicate the benefits of your product or service.

Use text overlays or captions to reinforce your message.

Include a Strong Call to Action (CTA):

Encourage users to take action with a compelling CTA.

Use action verbs like “Shop Now,” “Learn More,” or “Get Started.”

Consider Mobile Optimization:

Most Facebook users access the platform on mobile devices, so ensure your ad images are mobile-friendly.

Use square or vertical formats for better mobile display.

A/B Testing:

Create multiple ad variations with different images, headlines, and CTAs.

Run A/B tests to determine which ad performs the best.

Keep It Simple:

Avoid cluttering your ad image with too many elements.

Use a clean and straightforward design.

Match Ad Image with Landing Page:

Ensure that the content and style of your ad image are consistent with your landing page to provide a seamless user experience.

Use Social Proof:

If applicable, include customer reviews, ratings, or testimonials in your ad image.

Social proof can increase trust and credibility.

Follow Branding Guidelines:

Maintain consistent branding elements, such as logo placement, colors, and fonts, to reinforce brand recognition.

Test and Optimize:

Monitor the performance of your ads regularly.

Adjust your ad images based on the data to improve click-through rates (CTR) and conversion rates.

Comply with Legal Requirements:

If your industry has specific regulations, ensure your ad images comply with them.

Use Facebook Ad Creation Tools:

Facebook provides tools like the Ad Creative Hub and Creative Compass to help you create and evaluate ad content.

Stay Updated:

Facebook’s ad platform evolves, so stay updated with the latest features and best practices.

Remember that the success of your Facebook ad campaign depends on a combination of factors, including targeting, ad copy, and ad placement. Continuously analyze your results and refine your ad images to improve your click-through rates and overall campaign performance.