Social Media Marketing Platforms To Grow Your Real Estate Business

How You Can Use Social Media Marketing Platforms To Grow Your Real Estate Business?

You may be wondering whether or not to employ social media marketing for your real estate business. According to the data, you will be able to do so with great success. According to a research by the National Association of Realtors (NAR), 47 percent of real estate firms have found that social media generates the highest quality leads compared to other sources! The same data demonstrates that millennials between the ages of 22 and 40 make up the highest proportion of homebuyers, which coincides with the age group that comprises the largest demographic of Facebook users with over 58 million individuals..

Using social media effectively is about more than just posting listings; it’s a powerful way to build your personal brand, establish trust, and generate high-quality leads. With statistics showing that 87% of realtors use social media, and many consider it their top source for quality leads, having a strategic plan is essential for staying competitive

Now, it’s easy to attach the dots and see why social media is the gas it’s essential to develop what you are promoting. But you can’t choose a method at random and see what works.  You want a method to win at actual property social media advertising.

As an example, if you realise that Facebook will account for an estimated 330% of online video ad revenue , you’d want to create high-quality video ads for Facebook instead of experimenting, right?

Why Use Real Estate Social Media?

Real estate businesses rely largely on conventional marketing techniques. Even in this digital age, real estate advertisements are prevalent in newspapers, mailers, and even bus stops.

During the COVID-19 epidemic, certain industries flourished while others had to adapt to survive. Individual investors and firms have embraced social media marketing as a result of social alienation. According to a research by The Close, several individuals are achieving achievement. According to a poll, 44 percent of real estate brokers received new clients through social media, the second-leading source behind direct referrals. In 2021, 82 percent of respondents indicated that enhancing their social media presence is their top priority for business growth.

It is also essential to emphasise the importance of word-of-mouth and referral-based marketing. These two tactics are frequently the leading generators of new business for real estate agents.

Users of social media frequently like, repost, and reshare the material of companies they respect. A wise investor will quickly recognise that social media for real estate is an untapped goldmine for obtaining digital space-based boosts and referrals.

The CEO and creator of Choice Mutual, Anthony Martin, asserts that “real estate investors may increase awareness of what they can offer sellers, purchasers, and other real estate investors. Therefore, even if they do not require them at this time, continuing to supply insightful information can assist maintain their attention, which might become a lucrative option in the future. Be smart with your social media posts and platform choices.

Choosing Your Platforms and Audience

Don’t try to be everywhere at once. Focus your energy on one or two platforms where your ideal clients spend their time.

📝 Crafting a Content Strategy That Builds Trust

Your content should aim to inform, engage, and build relationships, not just advertise. Strive for a mix that showcases your expertise and personality.

• Educational Content: Share home buying/selling tips, explain market trends, and demystify the process. This positions you as a knowledgeable and trustworthy advisor.
• Community & Lifestyle: Post about local events, businesses, and neighborhood highlights. This shows you’re invested in the area and helps buyers visualize their life there.
• Behind-the-Scenes (BTS): Show your daily work life, share client success stories (with permission), and introduce your team. BTS content humanizes your brand and builds personal connection.
• Property Showcases: Of course, share your listings, but do it creatively. Use high-quality photos, video tours, and talk about the home’s unique features and lifestyle benefits, not just the specs.

✨ Key Principles for Success

1. Embrace Video: Video is the most engaging content type. It can generate 1,200% more shares and listings with video get 4x more inquiries. Don’t overthink it-quick, authentic clips shot on your smartphone are highly effective.
2. Prioritize Consistency Over Perfection: A steady, reliable presence is far more important than occasional polished posts. Consistency builds top-of-mind awareness and signals professionalism. Use a content calendar to plan themes like “Market Monday” or “Feature Friday.
3. Engage, Don’t Just Broadcast: Social media is a two-way conversation. Promptly reply to comments and messages, ask questions in your posts, and actively participate in local Facebook groups. This turns followers into a community.
4. Repurpose Your Best Content: A single video tour can become a Reel, an Instagram Story, a Facebook post, and a photo collage. Repurposing saves time and maximizes the reach of your best ideas.

🛠️ Tools to Save Time and Scale Your Efforts

Managing multiple platforms is easier with the right tools. Consider a social media management platform for scheduling posts, managing messages, and tracking performance. Popular options include:

• Sendible or Hootsuite: Offer robust features like bulk scheduling, unified inboxes for messages, and detailed analytics, ideal for teams or serious individual agents.
• Buffer or Later: Known for user-friendly interfaces and are great for individuals starting out, with Later being especially strong for visual planning on Instagram.

To build a truly effective strategy, you’ll also need to measure your results and potentially use paid advertising. If you’d like, I can provide more detailed information on:

• Tracking key performance indicators (KPIs) beyond likes and followers.
• Creating a simple social media advertising plan to target specific audiences.

5 Tips To Follow – Why Use Real Estate Social Media?

Social media marketing platforms are now in high demand. Especially, after this pandemic outbreak, businesses are using Facebook, Instagram, LinkedIn, and other social channels to market their products and services. Of course, real estate businesses are of no exception.

Real estate social media marketing is quite different from product-based marketing. You can even describe this as a challenging job. However, if you abide by the tricks and tips in the following section, you can make the best out of this marketing technique.

Social media is a powerful tool for real estate professionals. Learn the following practices and embrace them to generate smart results.

Create a Content Mix (The 80/20 Rule)

Avoid posting only “Just Listed” or “Just Sold” graphics. A good rule of thumb is 80% value/entertainment and 20% promotion.

• Educational Content: Answer common questions like “How to improve your credit score” or “The hidden costs of buying a home.” This establishes you as an expert.
• Neighborhood Spotlights: Review local coffee shops, parks, and schools. This shows you are a local market expert, not just a salesperson.
• Behind-the-Scenes: Show the reality of the job-inspections, staging a home, or closing day celebrations. It humanizes you and builds trust.
• Client Testimonials: Share video interviews or graphic quotes from happy clients to build social proof.

Leverage Video Marketing

Video is currently the dominant format on almost every platform.

• Virtual Tours: Walk through a property live on Facebook or Instagram to answer questions in real-time.
• Educational Reels/Shorts: Create 30-second clips explaining real estate jargon or market trends.
• Drone Footage: Use aerial shots to showcase the property’s location and surrounding amenities.

Engage with Your Community

Social media is a two-way street. “Post and ghost” (posting without interacting) will not work.

• Respond to Comments: Always reply to comments on your posts, even if it’s just an emoji.
• Local Engagement: Follow and interact with local businesses, influencers, and community pages. Comment on their posts to increase your visibility in the local area.
• Use DMs: When someone asks a question, answer it publicly but also send a Direct Message to start a personal conversation.

Use Targeted Paid Advertising

Organic reach takes time to build. To get faster results, use paid ads, specifically on Facebook and Instagram.

• Lead Forms: Use Facebook Lead Ads to collect names, emails, and phone numbers directly within the app in exchange for something of value (e.g., a “Home Buyer’s Checklist” or “Local Market Report”).
• Retargeting: Show ads to people who have previously visited your website or engaged with your posts to keep you top-of-mind.
• Geo-Targeting: Restrict your ads to specific zip codes or a radius around a listing to ensure you are only paying to reach locals.

Optimize for SEO (Search Engine Optimization)

Social media platforms are becoming search engines.

• Keywords: Use terms like “Miami Realtor,” “Homes for sale in [City],” or “Real Estate Tips” in your bio and captions.
• Hashtags: Use a mix of broad tags (#RealEstate) and hyper-local tags (#DowntownChicagoCondos) to help local buyers find you.
• Bio Optimization: Ensure your bio clearly states who you help, where you work, and has a link to your website or contact form.

5 Tips to grow your real estate business using social media marketing

Be consistent on the platforms you choose: If you talk about social media platforms, you will come across several channels. Some popular ones include Facebook, Instagram, LinkedIn, YouTube, Twitter, and Pinterest. While others include Snapchat, Tumblr, WeChat, QQ, Qzone, Reddit, Viber, Hike, Line, and many more.
There is no need to jump into every social channel and market your real estate services. Instead, choose the few popular ones that are usually crowded by millions of users.No matter what you choose, you need to show your consistency, your activeness on the platforms. It’s meaningless to travel on the platform once or twice a week. Being active doesn’t mean to be online. You have to perform social media activities regularly to seek the attention of the audience.

Use the channels for brand promotions: Social media marketing channels are purposely designed for marketers to promote their business and define their brands across the global clientele.For your real estate business, dealing with the properties is your primary aim. But what if we say, you have to promote your business more than just promoting your properties? It’s not easy. But it’s not impossible too.
Some interesting ways to promote your real estate services are by sharing some client reviews, discussing your achievements, sharing quality pictures or videos on properties, and so on.
You have to connect with potential customers from an emotional level. The more you act emotionally, the easier it will be to promote your brand.

Keep engaging with your audience: How to keep your audience engaged on social media? Very easy!
Just choose the platforms you would like to use for engagement. Say, for example, Facebook. To build engagement, you can post engaging content that can even educate your viewers.You can share a quality image related to some property that you want to have a deal. You can create a webinar or can run contests, allowing your targeted viewers to participate. Above all, you can even use the live chat feature or add a story to connect with your potential clients directly.

Be it is your Facebook, Instagram, LinkedIn, or Twitter, every channel has its own features and advantages. You just need to learn them and make the right use of it.

Choose video marketing: Videos are getting more engagement nowadays. Especially, the videos run on Facebook, people spend more time watching them and reacting to them wisely.Marketing your real estate business through videos is indeed a wonderful way to channelize your business to the path of success. Through videos, you can share your achievements, your deals and discounts, conduct a home tour, create a 360 view of your property, walkthroughs, and neighborhood, cover different events, and client interviews.
Video marketing is a great initiative taken by a maximum of real estate professionals. Why don’t you make it your choice in the next step?

Don’t forget to monitor the results: Finally, when you have nothing to do on social media, you have the most important work left. Monitoring and measuring the performance of your business on social media.To ensure your business is attaining huge success, you have to monitor your social media activities continuously. Keep an eye on the social media reviews added by your customers. These can be both positive and negative. Remember, both of them should be appreciated in order to stay credible.Use social media analytics to learn about your posts engagement, channel engagement, traffic, bounce rates, conversion rates, and other performance metrics that influence your business ROI. Based on the results, you can decide to run paid ads or some paid marketing strategies to improve your business.

If you’re looking to grow your real estate business, it is essential to leverage the power of social media marketing platforms. You may check out real estate on eXp’s site to explore their comprehensive social media marketing tools and resources designed to help real estate professionals expand their reach and connect with potential clients effectively.

The Bottom Line

Social media marketing is full of advantages. It results in high business outreach, creates multiple business opportunities, builds strong and enhanced networking, generates qualified leads, and many more.

In short, if you choose social media marketing for your real estate business, you will be blessed with multiple benefits.

Would you like to promote your real estate marketing services? Don’t forget to showcase your business on social media. Get the help of the best social media experts for better outcomes.