Top Instagram Ideas to More Engagement and Traffic

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Top Instagram Ideas to More Engagement and Traffic

Running an Instagram model account poses constant challenges. It involves a continuous balancing act of posting at optimal times, engaging spontaneously, and brainstorming innovative ideas to outsmart the algorithm. While it’s crucial not to disrupt what’s already effective for you, seeking some extra inspiration to revitalize your approach can be beneficial. Exploring new types of Instagram posts and Stories is a great way to do this.

Here are some fresh post ideas to consider for your Instagram model account. They span various content types, including in-feed, Stories, Live, and IGTV. Implementation levels vary, with some being easy to execute on the spot and others requiring preplanning. The objective is to introduce diverse content formats to your account, keeping your audience actively engaged and interested.

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Here are a couple of stats to concentrate to:

Have we grabbed your curiosity but? Ready to be taught what to post on Instagram for your online business?

How to increase engagement on Instagram

Know Your Audience:

  • Define your buyer personas to understand your ideal customer’s characteristics, preferences, and activities.
  • Utilize Instagram Audience Insights to gather demographic information about your audience, such as location, age, and gender.
  • Analyze competitors’ profiles to identify their audience and interaction patterns.
  • Employ social listening tools to track brand mentions and gather insights from your audience.

Use Strong Captions with CTAs:

  • Craft captions that provide context, showcase brand personality, and encourage action.
  • Include a call to action (CTA) in your caption, prompting followers to engage, such as commenting or clicking on a link.

Engage with Creative Interactive Stickers:

  • Leverage Instagram’s interactive story stickers, including quizzes, music, polls, and questions, to enhance audience engagement.
  • Use stickers to ask questions, gather opinions, and make your audience feel recognized.

Create Interesting Instagram Stories & Reels:

  • Utilize Instagram Reels for short, entertaining videos to boost visibility and engagement.
  • Share customer experiences, before-and-after videos, how-to guides, and behind-the-scenes content.

Use Carousel Posts:

  • Take advantage of carousel posts, which have the highest engagement rate, to showcase user-generated content, product tutorials, brand stories, and more.

Post Relatable Memes:

  • Share relatable memes to add authenticity and humor to your content, encouraging followers to share, comment, and engage.

Post Valuable Content Regularly:

  • Share informative content, such as eye-catching infographics, graphs, step-by-step tutorials, and creative ideas.
  • Encourage followers to save valuable posts for future reference.

Host and Collaborate with Influencers:

  • Engage with influencers in your industry to expand your reach and attract relevant followers.
  • Collaborate on content, feature influencers in your posts, and build relationships for mutual engagement.

Run Instagram Lives:

  • Connect with followers through live videos for a more immersive and personal experience.
  • Conduct Q&A sessions, product previews, discussions on trends, and learning sessions.

Use Polls and Questions:

  • Create polls and questions in Instagram Stories to gather feedback and insights from your audience.

Leverage the Power of Hashtags:

  • Utilize relevant hashtags to categorize your posts and increase discoverability.

Post When Your Audience is Most Active:

  • Determine the optimal posting times based on your audience, location, and content type.
  • Use analytics to identify peak engagement periods and tailor your posting schedule accordingly.

Instagram Post Ideas (whenever you’re unsure what to post on Instagram)

80% of Instagram users comply with an enterprise account on Instagram and 1/3 of customers are utilizing Instagram Stories. That’s a LOT of customers following tales, which makes it much more impactful to grasp that 1/3 of probably the most considered tales are literally created by companies. Put merely, many companies can discover engaged viewers on Instagram. I feel we are able to decide on the truth that it is the price your consideration, proper? But right here comes the tough half that usually stumps the Instagram customers in my group – what within the heck will we create and share for our Instagram Posts?

Well, my buddies, surprise no extra. The people at Unmetric have pulled collectively 23 easy and artistic Instagram post concepts for entrepreneurs questioning what to post on Instagram. All of the Instagram post concepts are specified by this enjoyable infographic below. Take a glance, then I’ll meet you on the opposite side as we break down the Instagram Post Ideas so that you can use in your personal enterprise (with examples):”

Top Instagram Ideas to More Engagement and Traffic

Infographic by Unmetric That’s a whole lot of Instagram Post Ideas. Let’s break them down (with a couple of examples):

Easy Instagram Post Ideas

Let’s break down 23 issues to post on Instagram when you’ll be able to’t consider what to post on Instagram. Refer to the infographic for extra examples!

Giveaways & Contests

We begin out our Instagram post concepts with one thing all of us love: a contest or giveaway. Gamifiying your content material is usually a actually intelligent technique that will get outcomes. Put merely, we will not resist a contest! And contests are at all times a good way to evoke up some engagement in your account – and in doing so, you’ll develop your viewers and get extra eyeballs in your products and providers.

A tool that helps you create contests is Wishpond (additionally they do easy touchdown pages, lead seize, on-line types, e mail advertising and marketing and extra!).

Hot Tip: Make the prize tremendous related to your viewers. That means you’ll entice the proper of entries (and leads) to your contest. It additionally pays to set very clear guidelines or rules in your contest.

Thought Leadership

Do you could have some experience or knowledgeable data that units you aside from others in your trade? Don’t be afraid to share it in a visible means with photos or video – and even through Instagram Stories. Ask your self: How are you able to assist your followers or viewers with what you already know and your ideas, concepts and predictions on a specific subject?

The infographic instance refers to Nasa, who used a composite picture to indicate the development of the solar eclipse. This is in NASA’s space of superpower so it is sensible that they’d share it. While everybody else was sharing single images, they have been sharing the journey of the eclipse and educating what they know of their Instagram Posts:

Product Features

Let’s discuss Products as the following instance of Instagram Post concepts. It’s okay to focus in your products and spotlight them – simply make sure to not overdo it and use this sparingly. Sometimes it is in regards to the worth the product brings to your viewers (what’s in it for them?) however typically it is simply in regards to the product. Make certain you could have nice images and video to make use of in your Instagram posts! Of course, Starbucks do that well, however one other model that excels in showcasing their product is Death Wish Coffee on Instagram. Their products are up-front-and-centre and at all times offered in artistic methods.

User Generated Content

User Generated Content (UGC) has a 4.5% higher conversion rate than brand-generated content material on Instagram. It’s additionally one of many best Instagram post concepts to use. So it is sensible to think about using UGC in your Instagram Posts. Airbnb are one of many best examples of an account utilizing UGC. Their content material is nearly 100% whole generated by their group – from visitors and by hosts. Airbnb then shares this high quality content material with permission.

Influencer and Celebrity Endorsements

Just like with User Generated Content, we additionally are inclined to belief celeb endorsements of products, even when we do not know the celeb or influencer personally. As showcased within the infographic, Nike launched the Pro Hijab the place they joined forces with celeb athletes that might attraction to the perfect buyer for that product – specifically Ibtihaj Muhammad (fencer), Zeina Nassar (boxer) and Zahra Lari (determine skater). Closer to residence for me, my favorite Avenger is an envoy for Tourism Australia. How can the world not belief Thor telling them to journey to Australia and luxuriate in a pleasant glass of shiraz within the Barossa Valley, this time in partnership with Jacob Creek Wines:

Don’t assume that influencer advertising and marketing is just not for you or that it’s a must to simply enlist big-time celebs in your Instagram posts. Instagram customers with small followings can nonetheless be influencers so look out for the individuals in your viewers who’ve a following of say 5,000 to 50,000 followers and never simply within the thousands and thousands. Thank them, share products with them, sponsor them and assist them in telling your story.

Cause-related Marketing/Corporate Social Responsibility (CSR)

Project the beliefs and values your model stands for by utilizing cause-related advertising and marketing. If you genuinely align with a trigger, charity or social enterprise, share it as certainly one of your Instagram post concepts. Koala Mattresses donate cash from each sale of their mattresses to saving Australian Koalas. They share this trigger and their fundraising for Koalas on Instagram and their whole enterprise is built across the theme of Koalas …so there is not any query about what they are worth!

8. Holidays and Events

Social media is the right place for sharing content material around vacation themes. And in fact, that is excellent in your Instagram Posts. It’s necessary to maintain a monitor of main occasions and holidays to be able to function them and use them for content material concepts. Don’t simply restrict yourself to Christmas and Easter – pay attention to the quirky or “different” holidays that may be celebrated all year long as well as regional holidays and occasions that are distinctive to your space. Yes, some elements of the world have fun International Bacon Day. Personally, I favour Margarita day!

Popular Hashtags

Search on in style hashtags associated with your area of interest or subject and use them in your posts. Try to maintain a mixture of high volume in style hashtags, extra niche-specific hashtags after which distinctive hashtags are associated with your particular model or model occasions. Posting around an occasion that you’re at, or related to is, can also be a good way to have your content material found!

DIY Ideas

What are you aware of how you can do that you may share the method for? We love to observe how-to and DIY movies, so if there’s something that you may educate your viewers, share it! Lowes are the grasp at doing DIY Videos – all the pieces from Christmas wreaths to homemade iceboxes. Here’s certainly one of their movies displaying how you can create a DIY firepit:   Your video does not must be “high end”. It will be you displaying one thing on camera or a screencast that reveals the steps to comply with.


Quotes are all over the place on Instagram and Instagram posts are not any exception. The secret is creating quotes that stand out. You can do that by quoting another person and utilizing contemporary, unique content material (see my tip below) or you’ll be able to create quotes or ideas based mostly round your company values. I like how Death Wish Coffee retains this on-brand with their snarky sense of humour – which their death-wish-strength-coffee loving viewers LOVES. Check out their account for excellent examples.

Stats and numbers

Stats and quantity can be utilized to inform a narrative too and provide you with loads of Instagram post concepts. The secret is to make it visible and fascinating. Give additional context to the numbers, add the backstory or develop the story in your caption. Hubspot do that well on their account, and so does Social Bakers.

Artsy stuff

If you have not seen the increase in lettering, calligraphy, and all issues doodling – then you have not been taking a look at many Instagram posts these days. Accounts that showcase hand-drawn or hand-made artwork, particularly, do actually well on Instagram. If you’ll be able to incorporate artistic hand-made artwork into your account it should often do well. If you do not have hidden skills then contemplate partnering with an influencer who does! Samsung teamed up with Instagram Illustrator and Stop Motion Animator @Moography to create this animated video to advertise their robo-vac:

Offers and promotions

If you could have a promotion or sale, do not forget to share it on Instagram as certainly one of your Instagram post concepts. The extra artistic and visible you may make it the higher. If you could have over 10,000 followers or a verified account you may as well add “Swipe Up” hyperlinks on Instagram Stories to encourage followers to swipe/click on via to your content material.


Throwback posts permit you to faucet into in style hashtags like #ThrowbackThursday as well as to recycle previous content material. And let’s face it, all of us love something nostalgic, proper? If you’re a model on Instagram, share previous footage or photos that showcase your model historical past and the story up to now. We like it! Qantas do that well with their #FlashbackFriday posts, on this case remembering their first “Around the World” Service:


When it involves Instagram post concepts, this one is all in regards to the buyer. Customer testimonials and User Generated Content are each nice methods of displaying how persons are really utilizing your product or service. This type of content material works well for B2B manufacturers as well as B2C in your Instagram posts. Basically we, as people, like to listen to what different people assume!

We belief one another! So should you can share buyer content material about your model, it is a win. Frank Body has achieved this for a long time, sharing the espresso physique scrub images taken by their prospects and shared them to Instagram. Shared with permission, this type of content material could be very highly effective. Your prospects can typically share extra genuine, significant tales about your model and products than you’ll be able to.

Link to weblog content material

Instagram is just not about getting individuals to hyperlink away from Instagram as it’s for different platforms (the best content material is on Instagram and consumed on Instagram). However, often you may need to make them your web site, weblog content material or podcast. When you do, make your picture or video participating and make sure to add some useful information IN your caption.

Providing worth on Instagram is, without doubt, one of the best methods to encourage individuals to believe your content material and click on the exterior of Instagram for extra. Do this sparingly and also you individuals will typically comply with your name to motion.

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Tip: Give a sneak peek of what’s in your weblog or podcast content material. Give them one thing to snack on and they’re extra more likely to click on over and browse the remainder!


If you haven’t been hiding in a remote jungle you’ll have seen the large reputation of “Taste” Style recipe movies – typically with an overhead view because the elements are whipped up (in fast movement) into one thing scrumptious. Here’s an instance of (like it or hate it… I like it) iconic Vegemite. They created a Vegemite Scroll recipe utilizing their unfold:   You do not must be a meals blogger to create recipe movies or use this as certainly one of your Instagram post concepts. You can use your ingredient in a bigger recipe in case you have a food-related product.

Or why not select a day of celebrating to create and share an impressive recipe. Think Green Macarons for St Patrick’s Day or one thing Hot Cross Bun-ish at Easter Time. Your followers will relate to the seasonal (and attractive) content material in your Instagram posts. Mix it up!   Phew, that is 23 easy Instagram Post Ideas so that you can strive! Remember to think about every type of post when it comes to the way it fits your overall model technique, message and voice.


Give your viewers thoughts break with a puzzle

We’re typically so busy in our lives, dashing from one factor to a different that self-care routines will be relegated to the again burner. Instead of posting the standard photograph, create one which makes your viewers pause and assume a bit. Top Instagram Ideas to More Engagement and Traffic


In Casper’s case, the mattress company is all about rest. So it is sensible for them to create posts that replicate this worth. Using cute graphics and animation, the company posts puzzles in each their feed and Stories. There’s no prize for many who get the proper reply besides self-satisfaction. But utilizing the questions sticker in Stories and the gallery post within the feed, Casper creates ongoing engagement.

The designs are additionally much like earlier Stories they’ve achieved, so should you’ve seen it earlier than, you already know what to anticipate. This builds up model recognition for the viewers.

Don’t need to put effort into making a puzzle? Remind your viewers to take fast breaks as an alternative through gradual respiratory workout routines or a 5-second video with soothing music. Whatever you select, the concept is to make your viewers pause within the scroll or faucets.

Take on a recurring problem

This is usually a day by day, weekly and even month-to-month prevalence. It’s as much as you on how typically you need to deal with the problem. To execute this, you’ll have to both search for pre-existing challenges or create one which is sensible in your model.

Summer is a houseplant influencer who presents up all kinds of plant-related content material. For 2019, she challenged herself to post one video a day a few plants in her assortment, “365 Days of Plants.” Every video follows the identical format and can also be posted to her YouTube channel. For manufacturers, you would additionally select a problem format that encourages your viewers to take part and post their very own tackle the photograph problem.

You also can use distinctive Instagram hashtags to additional drive engagement together with your problem. Creative Instagram content material encourages engagement, sharing and saves—all necessary metrics for rising your attain with Instagram. Learn extra about how you can create a complete Instagram advertising and marketing technique with our information.

Top Instagram Ideas to More Engagement and Traffic

Write a caption first, then discover the photograph

For manufacturers with a particular voice, problem your self to jot down captions first, then discover or create the photograph to match it. You might discover that it’s simpler to map out your content material when you already know precisely what message or temper you need to evoke as an alternative of writing a caption particularly to the photograph offered.

While we don’t know for sure if Oatly’s workforce writes the caption first or not, we do know that their on-line voice is powerful. It’s often extra phrases than the standard model caption and each is pithy and meandering in its tone. When your copywriting is powerful, you should utilize that to create the photograph to match it. Pro tip: Finding your model voice is a course of. Get impressed by how different manufacturers are writing their Instagram captions.

Combine a photograph essay with a hyperlink in bio

In line with nice captioned copywriting, we flip to the publishing trade for our subsequent post thought. When your online business is built on nice content material, be it images, phrases or movies, it extends to your social media presence.

The New York Times used a gallery post to create a photograph essay, pulled quotes from the piece and a caption that mix to inform a narrative on sexual assault within the navy. The abstract is there within the caption and for many who are thinking about studying the complete piece, a hyperlink is offered within the profile.

This type of post is a superb means of repurposing present content material. If you create company blog posts or content material elsewhere, use this concept to republish your present content material. An awesome use case instance of this is able to be an annual transparency report’s graphics being reused in a gallery post.

Add product teasers

Do you launch new products or providers on Instagram? Instead of immediately asserting a brand new product, use Stories and posts to drive curiosity. Build up anticipation via teaser images, movies and query stickers. Top Instagram Ideas to More Engagement and Traffic


Pressed Juicery used a photograph of elements to tease their new drink, the Tumeric Almond Signature Blend. Since the teaser post gave a timeline of when to anticipate the announcement, it put a psychological word within the viewers’s thoughts to test again tomorrow for the discharge.

You don’t have to create mysterious posts to build up hype. To time with product releases, collaborate with influencers to speak about new features. In Stories, you should utilize the ballot or query sticker to create engagement together with your followers. Make it a guessing game and award a prize to the primary appropriate responders.

Run a flash sale in Stories

Posting in Stories will be fleeting. After all, they disappear after 24 hours. Take benefit of this by utilizing Stories for flash gross sales. In the retail world, flash gross sales can range from the anticipated (see our final thought about teasers) to the stunning. Either means, they’re quick and drive a buyer to buy in order that they don’t miss out on the chance. Top Instagram Ideas to More Engagement and Traffic

This account used Stories to announce an additional present within the subsequent 10 orders. If you have been already considering ordering, the provide seals with the deal so that you can full the order rapidly.

This type of post could possibly be utilized for restricted inventory products, giveaways, or perhaps a fast low cost on one thing you don’t often low cost. It surprises the client and makes them need to undergo your Stories extra typically in case you provide one other flash sale. Make flash gross sales an advertising and marketing tactic and also you’ll see a rise in engagement in your Stories analytics.

Interview on Stories

This is a spin on the social media takeover idea and a good thought for many who are hesitant at handing the digital account keys over to a stranger. Use Stories to conduct Q&A interviews with visitors. Add an additional layer of engagement to the Q&A by asking your followers for questions and answering them in a brand new Story.

Top Instagram Ideas to More Engagement and Traffic


Domino Magazine used Stories to function designers. It blended content material like a pre-created query Story with an off-the-cuff video the place they answered the query. This format continued for every query that they put into the Story. At the top of it, they requested followers who they thought can be a good interviewee for the following function.

To build up anticipation for this, let followers know when to anticipate interviews to be posted and who you’ll be interviewing. You also can combine it up by live broadcasting it with the query sticker.

Broadcast educational Live movies

There are so some ways to method a Live video and it’s actually as much as you on what the best match is in your model. The commonest Live video approaches embrace broadcasting occasions and conducting interviews. Change up expectations by doing an educational Live video. The interactive how-to video means that you can reply questions from the reply, too. Top Instagram Ideas to More Engagement and Traffic


Smitten Kitchen broadcasted the making of her Cacio e Pepe recipe. In a feed post, she advised her followers when to anticipate the Live broadcast in order that they knew it was coming. We see so many how-to movies already that it’s a pleasant change of tempo to see an interactive one as an alternative.

Tip: Make certain you could have another person behind the telephone who can learn via feedback and questions. If you could have a lively account, a second individual would are available very helpful for moderation.

Add stickers to your posts

Hear us out: stickers and collages aren’t only for Stories. Adding some enjoyable stickers and different graphic overlays to your feed posts make them stand out from the identical previous images. This works well for manufacturers which are visually colourful, enjoyable and kooky.

Ciera used A Design Kit so as to add stars on the photograph. The stickers don’t overwhelm the photograph they usually they are simply sufficient to catch your consideration with their whimsy. Stickers and overlays are a brand new development on Instagram. They’re enjoyable to mess around with and if used appropriately, will only improve your photos Pro tip: There are a couple of apps on the market that provide enjoyable stickers should you don’t need to create your personal. You don’t have to have Illustrator expertise to execute this post type.


Ask your customers a query

Asking questions creates alternatives to get your followers to share their ideas and concepts on virtually any subject. These consumer insights may help you provide you with even higher content material sooner or later. They may even aid you to provide you with new product concepts should you ask the fitting questions. For instance, should you run a health teaching enterprise you may ask, “What do you struggle with within the gym?” The solutions your followers provide you with assist formulate a ton of recent content material — from new products, Instagram posts, and extra.

Go behind the scenes

Want a good way to humanize your model? Just present to your followers what goes on in your workplace. By letting your followers in on what goes on behind the scenes, you assist them emotionally make investments themselves in your company. And no, don’t simply snap a photograph of a bunch of sleepy trying faces at a dreaded 10 am Monday assembly. Show off the enjoyable side of your office. It could possibly be something from a worker working at their desk, a workplace canine lounging on its mattress, or perhaps a Bollywood-style dance quantity starring your entire workplace.


Conduct an AMA

An AMA is a superb alternative to immediately have interaction together with your followers. It can be a solution to share thought management on any subject associated to your model and build engagement. It’s easy: Make a post soliciting questions out of your followers and begin answering them within the feedback below. While your followers can ask something, you fortunately don’t must reply all the pieces. This Instagram post thought is very nice should you’re an influencer, or in case your company has somebody who’s a thought chief in your trade.

Share beneficial thought management

Sharing thought management is a good way to ascertain your model as a number one supply of nice concepts and tendencies. Thought management typically comes within the type of nice ideas, scorching takes, or classes on a subject. Once you share it, your followers take a look at your model as a dependable and related supply of information. That’s nice for engagement and model authenticity.

For instance, private finance and growth knowledgeable @ramit typically take to Instagram to share a lesson or piece of perception together with his followers. In doing so, his followers know to believe him as a supply for private finance data. If you’re not a thought chief, that’s okay! You can nonetheless share nice insights from thought leaders to your readers by doing our subsequent tip …

Conduct an interview with a trade chief

Sharing insights from main innovators and thinkers in your trade helps your followers immensely. And should you pick a giant title in your trade, the Instagram post can attract new followers and build extra engagement. And you mustn’t get the thought chief in the entrance of your telephone camera to do it. You can share a snippet of a podcast or YouTube interview you probably did with them. In the instance above, Matt Anderson of The Road Not Taken Podcast interviews Matt Lebris on his best lesson in the enterprise. He offers an artistic Instagram post for his followers.

Jump on a development

Trends, memes, and challenges are nice methods to inject some enjoyment and relevance to your model. Great examples of this are the bottle cap problem above—or this one the place @Ellen did the model problem.

Of course, you should keep away from any of those that might harm you or in any other case hurt your model, just like the challenges that require you to eat laundry detergent or unholy quantities of spicy meals. You also can share a funny meme or—should you dare—create one for your self. If you select to do the latter, you higher ensure that it’s good. Otherwise, you’re going to fall into /r/fellowkids territory (when a model tries to narrate to fashionable tendencies however fails miserably).


Share user-generated content material

A sure-fire solution to have interaction with your followers whereas displaying them some appreciation is by sharing the content material that they made themselves—particularly if it showcases initiatives they completed by utilizing your product. An awesome instance of that is @adobe (see above). They typically share designs, pictures, and different initiatives their customers completed by utilizing their editing software program. @Apple additionally does an incredible job of this with their #ShotOnAnIphone posts the place they encourage customers to share their iPhone images and movies on Instagram utilizing the hashtag.

Create a photograph collage

Top Instagram Ideas to More Engagement and Traffic

This is a enjoyable one, however a bit tough to tug off. Create a big image in your Instagram profile web page utilizing particular person Instagram posts. Think of it as 9 Instagram post concepts in a single. The above instance from @truedotink showcases how they used their Instagram profile to create a photograph that promotes their digital product. To get began, use an app like Layout from Instagram or software program like Photoshop as a way to take a picture and minimize it up into separate photos to post. If you need to get very bold, take notes from They created a “never-ending moodboard” that constantly builds on the final set of posts.

Use a day by day hashtag

Daily hashtags are hashtags dedicated to particular days of the week—they usually’re a good way to build engagement together with your followers. They additionally provide a large well of Instagram content material concepts you’ll be able to draw from. That’s no joke. In truth, right here’s 40 daily hashtags you can begin utilizing in your Instagram posts at the moment. The hottest of all of the day by day hashtags is certainly #throwbackthursday or #TBT. As of penning this, there are almost 9.6 million #TBT posts on Instagram. Every time you post utilizing the hashtag, you could have the chance to leap on this development and open your self to a wider viewers. That means utilizing #TBT helps you:

  • Increase engagement
  • Increase your followers
  • Improves your model consciousness


Share your errors

Want a good way to humanize your model? Humans aren’t excellent. Don’t draw back from admitting the odd failure. No, you don’t must share particulars of a litigation course of in case your company will get sued or an offended shopper email from a screwed up order. Instead, present the small mishaps which may occur around your office—and add some levity to it! Maybe you personal a bakery.

Show the outcomes of that batch of cookies you left within the oven for means too long. Or maybe you personal a advertising and marketing company. Show off that one publication you despatched out with a typo and the way irritated you felt about it. However, a very powerful factor is that you simply showcase your errors after which present the way you made it proper. Only then are you able to build belief together with your followers whereas humanizing your model?

Give a earlier than and after

Viewers see how precisely your work adjustments and advantages shoppers, which is incredible for engagement and viewers building. These images are available many differing kinds too! You can present a earlier than and after of your company’s emblem to indicate the way it has modified over time, a photograph of your previous workplace and new, or you’ll be able to present a photograph of the variety of workers you’ve added to your workforce over time. Of course, in case you have a product or service you provide, you may as well present that off utilizing earlier than and after images. The sky is admittedly the restrict with this type of content material.

Crosspost from different social media websites

Crossposting is whenever you take content material from different social media websites resembling YouTube or Twitter and put the content material on Instagram. This comes within the type of both a screenshot of a tweet or re-uploading a photograph or video from YouTube or Facebook.

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The best Instagram post thought for bloggers is to share a tip. Depending in your expertise, and pursuits you’ll be able to share a tip together with your following. People love consuming ideas and knowledgeable recommendations. If there’s something you assume can be useful in your followers – share it away. It mustn’t actually be related to any enterprise or weblog. It could possibly be about something.

  • A self-care tip.
  • A magnificence tip.
  • A productiveness tip.
  • A studying tip.
  • Time administration recommendation.
  • Advice for fogeys.
  • Tips to coach children.
  • Any tip to make use of a product.
  • A tip for higher writing.



Everybody sees the ultimate picture. But, no one is aware of how did you’re taking the {photograph}? Or, how do you’re employed? What props do you utilize for capturing Instagram photos? Maybe, share a behind the scene picture of your new challenge.

Or, share an image of your self engaged in a product or thought. It could possibly be roughly something. You can incorporate the pure backgrounds of your office. With the assistance of little editing, you’ll be able to produce a pleasant picture and naturally, an attention-grabbing photograph thought to share on Instagram. Look at the instance below from @noor_unnahar instagram post ideas, instagram photo ideas, what to post on instagram, instagram photography


Try to be artistic with Instagram running blog concepts. Show a special angle of the picture you have already got. You can maintain your camera up high to seize a special perspective. Take a panorama shot that’s broad sufficient. Try ant’s eye view by which you’ll want to lie down and control the publicity. This offers you close-up shot outcomes.


The user-generated content material merely means the content material generated by customers. It’s the content material that’s shared by your group, or followers around your model, or the products. This content material format is extremely in style for advertising and marketing functions. A model can by no means be highly effective without the tales of the group. So, encourage your followers, or group to provide content material around your products, or model. This means you could find user-generated content material for your online business. The shopper tales may also provide you with extra publicity and engagement.



People like to get constructive ideas and messages. Why not provide you with a constructive quote of affirmation? You can use any aspect to painting positivity.


Remember the time whenever you attended an occasion in your locality? How about your final 12 months trip journey? Or, possibly a birthday celebration? Dig into your reminiscences and share a picture to offer a throwback to your followers. Too typically, the picture is already within the feed, laptop or telephone. Just use it once more and share it together with your viewers.


Is your new weblog post about to return? Are you launching a brand new product? Are you excited about an occasion? Going to journey subsequent 12 months? Discount/presents? Share a teaser to create the hype in your subsequent product launch. Or, any low-cost provider.   


Videos are easy. Just create a video about something and share it. There are many video concepts to select from. Record a video of your self. Shoot a video of your weblog. Record a video together with your buddy. A brief video of your cute pet.


People are at all times thinking about figuring out the main points, and background of the picture. How did you provide you with the concept of capturing any particular picture? How do you get inspiration in your Instagram photos? Or, the place did you took the picture? Whatever is the story, simply share it together with your followers.


Choose any weblog associated subject and post a random image to begin a dialogue together with your viewers. Directly, talk with them. Give them the motive to reply to you. Make certain, the image grabs the eye of customers.


It’s okay to be humorous typically. People need to be entertained on social media. Adding a humorous graphic, or a meme are few examples. You also can share a shaggy dog story out of your life. Or, any bloopers, blunders. Look at this cute picture from katcupcake.

Top Instagram Ideas to More Engagement and Traffic



If you’re on social media meaning you could have social connections. Mention another person in your profile. Post an image of their work, and tag them. Possibilities are that subsequent time, you’re going to get featured on another person profile.


I have to admit this. I typically don’t speak about my newest weblog posts, however, I feel it’s a good thought to maintain your followers up to date together with your content material. However, after I share a ‘new post’ picture on Instagram then I do drive visitors. So, this encourages my followers to click on the profile hyperlink and browse the post. You should undoubtedly do this.

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Do you already know that ‘How-to’ video tutorials are most watched online? If you haven’t ever created a tutorial earlier than that, do it now. Try few concepts below;

  • How to attract a weekly unfold on the journal
  • A make-up tutorial
  • A hairdo tutorial
  • How to make use of a brand new product



If you’ve been on Instagram, you might need seen a whole lot of flat lay photos. Now, it’s your flip to take a flat lay shot of your bag equipment. Using bag necessities is simply an instance.


Let your followers know your morning routine. Maybe, a cup of espresso, newspapers, or an alarm. Share an image of your self and the way do you costume up within the morning. It’s at all times good to have a look at morning routine photos.



Do you could have a day by day job? Or, are you self-employed? Or, possibly working from residence? Capture a picture of your office and share it. Here are some extra concepts associated to work station;

  • Post image of a espresso mug.
  • Post an image of a water bottle.
  • Post your desk picture



Have you fallen in love with any tool, accent, or guide? Tell your followers about it. How was your expertise carrying that jewellery? Were the footwear comfy? Will you advocate individuals to strive the brand new Instagram editing app?


Flowers at all times look pleasing to the eyes. There are plenty of concepts to make use of flowers in a picture. Even a single shot of flower is sufficient to entice Instagram customers.



Let your followers know who you comply with to hunt inspirational content material. It is usually a attractive Instagram influencer, any running a blog buddy, or a model. Maybe, point out their Instagram or write briefly about them.


Have you ever did a DIY challenge? Anything small that you simply did to embellish your office, closet, residence, kitchen and so forth. Just take a snapshot of DIY and share it together with your Instagram fans.


Another factor I have seen a whole lot of Instagrammers do is that they create personalized social media graphics that go together with their model colouration and theme. How about doing that? Pick any quote, or a motivational phrase, or possibly an announcement. If you see below, I designed this picture utilizing Canva PRO! You can discover tons of templates, premium components and images to design instagram posts.

Top Instagram Ideas to More Engagement and Traffic



Ever seen a wall artwork, or a stunning background? Why not take {a photograph} and display it in your Instagram profile? We at all times get drawn to inventive and graffiti partitions. I’m certain you might need seen totally different coloured partitions on streets or occasions. So, subsequent time, be sure to take a snapshot of a fantastic background. Look at this gorgeous image from @ohjoy

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Whatever your go-to vacation spot is, share a snapshot of it. Doesn’t it look good to have a look at new localities of your space? Of course, everyone likes to see lovely sights.


Got a cute pair of footwear? Your Instagram profile wants it! Take a hen’s eye view of your fairly footwear and share. You can do the identical with any inventive flooring. This photograph from @studiodiy offers a view of footwear and tiles.

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There will be a number of causes to have fun a milestone. You can share a celebration for hitting the month-to-month targets, weight reduction, morning routine, health regime, Instagram followers, email subscribers and so forth. Create a personalized picture or select any picture out of your telephone gallery. You acquired the concept, proper?


If you aren’t camera shy then sharing a private photograph in per week is usually a good thought. Followers typically prefer to know who they’re following, and what you do every single day. Just take a selfie of post a random picture of your self doing one thing.


Instagram will be a whole lot of enjoyable for hosting challenges. It could possibly be a 30-day picture posting problem or sharing themed photos. You can comply with a theme and encourage different buddies to do the identical. It is usually a lot of attention-grabbing.


This is fairly apparent. You can use Canva to create personalized quotes or use Pinterest to seek out out some superior motivational quotes. Here’s my Pinterest board on ‘motivational quotes’. Maybe, you could find a couple of concepts. We should simply transfer to the following one.


As stated, your followers have to know your private side too. What are you at present watching? Share it together with your followers. The present Tv present, or podcasts.



Go free. It’s additionally about sharing your trials and errors together with your Instagram fam. Talk about insights. Maybe, you bought an concept that didn’t work. Or, you tried an app which was disappointing. Whatever it’s, speak about it.


What was the explanation you began utilizing Instagram? Who are you? Every different day, all of us get new followers. It’s possible that lots of people don’t know who you’re, and what you do. It’s at all times a good thought to introduce yourself as soon as in a month.


We all have some superb followers who at all times work together and are at all times excited to see your new picture. Feature your best follower in your account. Give some like to your followers. You may even do a problem so that everyone participates and you could find out the extremely engaged follower.


What’s your objective for the week/month? Let your followers learn about it. Maybe, you wish to do an Instagram live story or file a youtube video, or pitch to a couple of manufacturers, and so forth.



If you’re a enterprise coach or a blogger who understands the significance of building an email list. Then, do inform your followers about it. Tell them to subscribe to your email list for no matter causes you could have. But, you should give a transparent thought of what you ship in your emails. It helps them to resolve whether or not they should subscribe to your emails, or not. Because there isn’t any motive for having a list of hundreds of subscribers the place lower than 100 are thinking about what you provide or say.


We know that Instagram is the quickest solution to join with any model or blogger. But possibly some individuals wish to join with you on Facebook, and Twitter as well. Show them that you’re additionally accessible on different social media channels. Like, when someone asks me for my content material concepts and so forth then I like to recommend them to comply with me on Pinterest. Because I discover that Pinterest is the hub of content material. I completely like it!


If you ask me, I like taking and doing polls. It lets you make higher choices in your weblog, private life, and even for your online business. Every time to time, do polls. Create a picture of two issues and ask individuals what they like best. Things like these additionally enhance engagement in your profile.


Whatever theme you comply with, attempt to produce content material that is based mostly on your fundamental product. Try totally different concepts and promote your fundamental product. You can strive a number of methods of utilizing a product and so forth.


Yes, you get me proper. I’m speaking about these lovely photos of oatmeals, espresso, loaves of bread, muffins, tea and different breakfast meals. Share an image of your breakfast meal together with your fans. They may need to have to know what you absorb breakfast.


Just create a photo collage of step-by-step photos of performing an activity. You may even file a brief video of doing an exercise. For instance, ‘How to start a profitable blog from scratch. In this post, I have laid out the exact steps to create a blog from zero. This post includes a step by step process. You just need to brainstorm new instagram content ideas to keep your followers engaged and entertained.


Maintaining a fitness routine is always challenging. Some fitness tips, meditation, and body exercises are always helpful. No matter what theme you follow, it’s at all times good to share wholesome health concepts. Your photograph can have the identical theme, however the caption can have the recommendation.


Share statistics. Just google to seek out statistics in your area of interest. It could possibly be any knowledge for small enterprise house owners. New Instagram tendencies. The newest report for freelancers. Make certain you credit score the supply.


Are there any native occasions night you’ll attend? Or, any seasonal vacation occasion on the weekends? Cover it. Don’t neglect to announce it first, and present your preps, And, then take cowl the occasion in your profile. Maybe, two footage.


Maybe, you’ve acquired a private weblog the place you share tidbits of day by day life. Or, you’re the enterprise proprietor of a web-based store. Or, possibly you’ve acquired a youtube channel. Do a visible tour of your on-line web area. Let individuals learn about your running a blog actions.


People like to get free incentives, presents, information, and high-quality resources. Is there something free you provide in your weblog/website? Share it together with your Instagram fans. Maybe, they didn’t learn about it. Give them particulars in regards to the freebie. If you haven’t seen, I provide a free blogging book and a free email course for profitable bloggers. There will be something which you’d like to supply free of charge. Some pictures concepts. Motivational quotes. Free printables. Diet plan.


This will be an Instagram post thought for bloggers and entrepreneurs. Share your wins. Have you bought 2000 Facebook likes on your web page? Did you handle to work for five hours every single day? Has your freelance pitch acquired accepted? Did you earn more money this month? Did you get a prize? Have you begun to work on a brand new challenge thought? Whatever it’s – share your wins together with your Instagram fans.


Share {a photograph} of yourself with household. Tell a bit little bit of themselves and what household issues to you. Or, could you have a loopy BFF? Maybe, share a humorous second with him/her. This counts amongst private Instagram post concepts. You can share an image with your loved ones, any memory, or perhaps a throwback picture.


Nature pictures is at all times breathtaking. And, nature at all times feels nice to the eyes. Share photos of inexperienced grass. The unique landscapes. Any portrait which supplies a contemporary air of breath.


Be a storyteller to your viewers. Tell a narrative via your camera eye. Whether it’s a product or a human being, you’ll be able to have the chance to share a narrative together with your viewers.


In nearly every month, there are some holidays. If you simply take a look at the nationwide calendar, you’ll find a number of celebration days. So, you could find nationwide days which are related together with your nation or in any respect. But, too typically there are days that are celebrated everywhere in the globe. Every time, you create Instagram post concepts, do test the nationwide day’s calendar and see if there’s any day coming.


I personally love planners and bullet journals photos. If you don’t actually do journaling or planning, you’ll be able to nonetheless create a brief day by day to-do-list and seize a picture. Make it a little colourful in order that the picture seems enticing. However, it’s completely as much as you. Check out this attractive planner picture from @modplannergirl

Top Instagram Ideas to More Engagement and Traffic



Well, that’s my favourite! It’s fairly frequent that everyone shares photos of mugs and low cups. But, the very fact is, we at all times love these photos, proper? If not, convey your smoothie glass!

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