Complete WordPress Guide: This comprehensive guide covers everything from choosing between WordPress.org vs WordPress.com to advanced optimization techniques. Learn how to build a professional WordPress website efficiently, implement essential security measures, and master SEO optimization for better Google rankings.
Essential WordPress Tips and Tricks for Beginners
When you first start using WordPress, you may be at a loss for what to do. A newer WordPress user may become perplexed by the sheer number of procedures available. How much time does it take to build a WordPress website? Depending on the site’s content, it could take as little as two weeks or as long as a few months. The key is to stay organized and work your way through the site until you get to the end.
Ones with fewer pages will always be faster to build than sites with more pages. We’ll go over the ten stages required to get your WordPress website up and running, as well as an estimate of how long it will take. Each stage will detail how much time you can expect to spend on it as well as the particular information needed to finish it. Let’s begin by creating your own WordPress website.
Estimated Development Time
2-3 weeks for beginners, 1 week for experienced users
4-6 weeks including content creation and customization
6-10 weeks including payment gateway setup and testing
2-4 months depending on feature complexity
Choosing the Right WordPress Version: Complete Comparison Guide
There are several approaches to creating a website. There are also several tools available to help streamline and speed the process. WordPress is the world’s most popular website-building platform, powering more than 30% of all websites. Many people, however, are bewildered by the distinction between WordPress.org and WordPress.com. The key distinctions between the two are as follows:
| Feature Comparison | WordPress.org (Self-Hosted) | WordPress.com (Hosted) |
|---|---|---|
| Cost Structure | Free software + hosting costs ($3-30/month) | Free basic plan, premium plans $4-45/month |
| Customization | Full theme/plugin access, complete code control | Limited on free plan, premium plans offer more |
| Monetization | Full control over ads, affiliate marketing, e-commerce | Restricted on free plan, WordAds on business plan |
| Maintenance | Self-managed updates, security, backups | Fully managed by Automattic |
WordPress.com – Free website hosting with up to 3GB of storage. Furthermore, WordPress.com will handle all maintenance, security, and upgrades for you. Only advanced customizations and extras, such as a custom domain name (www.example.com rather than http://www.example.wordpress.com), are charged for.
WordPress.org – You pay for your own website hosting and are ultimately responsible for its upkeep and security. You can install plugins and customise your website for free.
Long-Tail Keyword Tip: When choosing between WordPress platforms, consider your long-term website goals and technical expertise level. For complete control and customization, WordPress.org is best for serious bloggers and business owners. WordPress.com works better for personal blogs and simple websites where maintenance is a concern.
1. Strategic Website Structure Planning and Information Architecture
Laying out your website is the same as planning its future. Before you start writing website content or even taking images, it’s a good idea to sit down and plan out the structure of your website. A WordPress website works in the same way that a house does. Consider how your website will appear to an outside visitor. To represent the pages, the majority of designers will utilise a mind mapping tool or a textual tree.
Mind Mapping Tools
Use tools like MindMeister or XMind to visualize your website structure before building
Site Hierarchy
Plan parent-child page relationships for better navigation and SEO benefits
Content Inventory
Create spreadsheet listing all pages, content types, and required media elements
Important Planning Consideration: This is crucial because it will assist you in determining what needs to be done and what can be skipped as you navigate through your pages. While ambitious first-time website owners may want to incorporate everything, it is often advisable to build their sites in stages.
Your homepage should be the first page on your site, followed by supporting pages such as a service, a about page, a blog, and a contact us page, among others. List any sub-pages beneath the appropriate parent page to keep everything in order. As an example, if you provide website design as a service, you could include the following sub-pages:
- WEBSITE DESIGN
- SEARCH ENGINE OPTIMIZATION
- GRAPHIC DESIGN LOGO DESIGN
Sub-pages in the WordPress menu can be moved around freely, so they are not connected to a particular menu item. Continue in this manner for each page on your site until your mind-map or tree is complete. When you’ve finished, count the pages to determine the total number of pages. You may apply the math to figure the time required to accomplish it if you assume a certain number of hours of effort per page (which we shall cover later).
Website Structure Planning Checklist
Keep in mind that all of this is subjective, depending on your level of pickiness and the aim you’re attempting to achieve. Once you’ve finished one, you may need to adjust the work hours per page to get a more accurate amount. After you’ve finished this step, move on to step 2.
2. Target Audience Analysis and Content Strategy Development
You must have content long before you begin developing any pages. I can’t tell you how many times I’ve met down with clients just to discover that they have no content ready for me. The same is true for you while creating your own personal website. You must have ready-to-use written material for the site. You do not want a designer to tell you what your company is about.
| Content Type | Preparation Time | Tools & Resources |
|---|---|---|
| Service/Product Pages | 3-5 hours per page | Existing brochures, case studies, client testimonials |
| About Us Page | 2-4 hours | Company history, team bios, mission statement |
| Blog Posts (initial) | 1-3 hours each | Keyword research, industry insights, FAQs |
| Contact/FAQ Pages | 1-2 hours each | Common customer questions, contact information |
For most people, I would suggest gathering materials such as brochures or sales information about your organisation. The more data you can collect, the better. You should also ensure that this information is in a format that permits you to copy and paste it. As a result, when you begin working on your website, you will be able to take the information from the word application and proceed from there.
Long-Tail Content Strategy: Working with a writer is highly recommended, but if this is your first website and you are on a tight budget, producing your own material is acceptable. Focus on creating comprehensive, problem-solving content that addresses specific user questions rather than generic information. Just remember to keep website jargon basic and to address the customer as a friend.
People like user-friendly websites and dislike items they don’t grasp. There are also various books available on Amazon that can assist with this procedure. Depending on the amount of content, this procedure can take anything from a few hours to days or months. To make calculating it easier, I recommend restricting information to 2/5 hour incriminates.
3. Selecting User-Friendly Themes with Optimal Performance
Newer themes are more user-friendly right out of the box, but determining which one is the best relies on various aspects, including:
Features are frequently what the theme can accomplish right out of the box. That is, what is included without the need to purchase additional support, plugins, or anything else. Personal Preference is exactly what it implies. Some people favor one theme over another due to their preference for the builder. Look around the community for a theme that works for you and your company.
Astra Theme
Ultra-lightweight (under 50KB), highly customizable, and compatible with all major page builders. Perfect for speed-focused websites.
OceanWP
Feature-rich free version with e-commerce readiness, extensive demo library, and excellent documentation for beginners.
GeneratePress
Minimalist approach with clean code, accessibility-ready, and exceptional performance scores across all testing platforms.
There is no right or incorrect answer here. So don’t spend too much time thinking about it. Use whatever works best for you. You’ll spend roughly an hour on average looking for the ideal theme for you. Stats are frequently the most essential topic that people prefer to discuss. These are frequently things like how quickly the theme loads, what types of things you may turn off and on, and an overall value. Some themes, like OceanWP, offer a plethora of features in both the free and commercial versions. Some themes, such as Astra, are more restrictive but speedier.
4. Essential WordPress Plugin Installation and Configuration
After you’ve installed your theme, it’s time to consider which plugins you’ll require. Skipping these can lead to serious issues later on, thus I would consider them obligatory. I’ll explain why each one is crucial, as well as other plugins you should look into.
| Plugin Category | Essential Plugins | Alternative Options | Setup Time |
|---|---|---|---|
| Security | Wordfence Security, Sucuri | iThemes Security, Solid Security | 15-30 minutes |
| Backup | UpdraftPlus, BlogVault | BackupBuddy, Duplicator | 10-20 minutes |
| SEO | Rank Math, Yoast SEO | All in One SEO, SEOPress | 20-40 minutes |
| Caching | WP Rocket, W3 Total Cache | LiteSpeed Cache, WP Super Cache | 15-30 minutes |
Plugin Management Best Practice: Limit plugins to essential functionality only. Each additional plugin increases security vulnerability, potential conflicts, and site loading time. Regularly audit installed plugins and remove unused ones. Use the “less is more” approach to WordPress plugin selection for optimal performance and security.
- Security Plugins
Before you install anything on your website, you must first install a security plugin. WordPress is one of the most popular CMSs on the market, making it a prime target for hackers. This is due to the fact that they frequently search your website for outdated and faulty software. These assaults are typically carried out by bots, so it is critical that you select a reliable security programme. Wordfence is my preferred solution. It’s a good system, but I’ve also heard good things about Sucuri and Bullet Proof. Your mileage may vary, so choose the option that makes the most sense to you, but do not disregard it.
- Backup Plugins
You must keep a backup of your website. The likelihood of something happening is far too high for most websites. If a hacker does break in and cause havoc, having a good backup can be a lifeline. Never rely on your host for backups because it might be a time-consuming operation and they will not have the most recent save of the website. For backups, I choose All-in-One-Migration. I have a lesson on how to utilise it to relocate a website here, which briefly discusses the backup procedure and migrating a website. For me, it’s a solid programme. Another popular one is Duplicator.
- SEO Plugin
Install an SEO plugin even if you have no concept how they function. WordPress includes some capability out of the box, but it pales in comparison to what SEO plugins provide. Yoast SEO is a popular choice. SEOPress is a new SEO plugin that is considerably cheaper and has superior price. Yoast recently released an update that resulted in a reduction in rankings for a large number of websites. The way the firm handled it was not to my liking, therefore I switched my SEO to another company. Any SEO plugin would suffice.
5. Page Building Strategies: Themes vs Page Builders
With my humble view, there are two ways to create pages in WordPress. You can either work within the constraints of your default theme to create the design you want in the way you want it. You can also customise your site with a tool like Elementor, which provides full WordPress construction power.
Best Use Case & Learning Curve
Simple sites with basic customization needs. Low learning curve, limited flexibility.
Design-focused sites needing complete layout control. Medium learning curve, high flexibility.
Content-focused sites with moderate design needs. Medium learning curve, built-in solution.
Unique functionality or maximum performance needs. High learning curve, complete control.
Elementor has a steeper learning curve, however you will create the website from top to bottom, including features such as:
- Headers
- Footers
- 404 Pages
- Blog Pages
- Archive Pages
Most themes will have a preset skin for these pages and will only allow for limited customisation. Elementor makes it possible for anybody to design these with little or no difficulty. There is also the option of hiring a web designer and having them put everything together for you. Depending on what you desire, this can range from $250 to several thousand dollars.
Performance Consideration: While page builders offer incredible design flexibility, they can significantly impact website loading speed. Choose lightweight page builders and optimize generated code. Test page speed before and after implementing page builder designs using tools like Google PageSpeed Insights.
A designer will also free up the majority of your time, thus it is an investment in my opinion. Expect each page to take the same amount of time as described previously. Once the pages are completed, they will require ongoing maintenance to ensure that your copy is up to date, which will likely take a few hours each month.
6. Content Strategy: Blog Implementation and Voice Search Optimization
Should I blog or should I not blog? is a common question for new websites. The solution is straightforward. For the vast majority of website owners, the answer is NO. Don’t be concerned if you are unwilling to commit to a daily, weekly, or monthly schedule of content creation.
For those that say yes, I will commit and it will be part of my marketing strategy, which is great. The first step is to devise a strategy for how you intend to use your blog. Image sizes, advertising space, and what you will write about are all key considerations. Make sure that when you’re planning this, you’re thinking about things like blog categories. Expect this to require another 2 to 3 hours of setup time in addition to your first-page timing.
7. Voice Search Optimization for Modern WordPress Sites
People are increasingly adopting voice search to explore the web as the popularity of voice assistants such as Alexa and Siri grows. In fact, voice search accounts for more than one-fifth of all Google requests. And, as you can expect, that number will continue to rise.
You can optimise your site for voice search in a variety of ways. Everything from ensuring that your content is written in conversational language to keeping your local Google My Business page up to date to optimising your site so that it loads quickly. If you want to learn more, Thrive Marketing has a helpful article on optimising for voice search.
8. Backlink Strategy and Internal Linking Implementation
Backlinks are a tried-and-true SEO best practice. Despite multiple updates to Google’s algorithm, they continue to be a significant ranking component in 2020.
Backlink Building Strategy Checklist
Backlinks increase the authority of your page. If a high-ranking and authoritative site links to you, Google understands that your page is valuable and should be displayed to users. Building high-quality backlinks take time and effort. However, you can successfully accumulate high-quality backlinks over time by employing techniques such as guest posting, blog commenting, infographics, and email outreach.
Internal Linking Strategy: Simultaneously, another top WordPress suggestion that is still relevant is to create an internal link structure. Simply said, this is the process of incorporating strategically placed internal links into your content and site to guide users around your pages. Aim for 2-5 relevant internal links per blog post, linking to both cornerstone content and related articles.
9. Comprehensive SEO Configuration and Optimization
We discussed before the need of ensuring that your site’s SEO is in place. Now is the time to go through the tutorials and set things up, such as:
| SEO Element | Optimal Configuration | Common Mistakes to Avoid |
|---|---|---|
| Permalinks | Post name structure: /%postname%/ | Default plain URLs or date-based structures |
| Meta Titles | Primary keyword + brand (55-60 characters) | Missing titles or keyword stuffing |
| Meta Descriptions | Compelling summary with CTA (150-160 characters) | Duplicate or missing descriptions |
| XML Sitemap | Auto-generated with SEO plugin, submitted to Search Console | Not submitted or excluding important pages |
- Permalinks
- Default site titles
- Default post titles
- Default page and post descriptions
Each SEO programme will handle these requests differently, so it’s critical that you take the time to study them. Most will require about 2 hours of your time to understand the fundamentals of SEO. It is critical that you get things right from the outset. This will also help you get found more easily on Google and other search engines, therefore I cannot emphasise how important it is. Not to mention that SEO swindlers are one of the fastest growing rip-off trends in the WordPress business. They will collect your money and offer you the impression that you have been listed on Google. Knowing about this subject will assist protect you from such folks.
10. SSL Certificate Implementation and Security Enhancement
SSL is another key security trend that is emerging as a result of Google updates. If your website does not use an SSL certificate, you will be pushed further down the page in Google’s results. If you want to be noticed, you must utilise an SSL certificate, not to mention that it makes your website look more professional.
Free SSL Options
Let’s Encrypt provides free SSL certificates automatically through many hosting providers
CloudFlare SSL
Flexible SSL through CloudFlare CDN provides both security and performance benefits
Mixed Content Fix
Use Really Simple SSL plugin to automatically fix mixed content issues after SSL installation
I frequently consider websites that lack SSL to be insecure, and Chrome will now alert users with the following message:
Browser Warning: “Not Secure” – This notice will appear if your website is not secured with SSL. It is straightforward to set up an SSL certificate. To secure your website, you can utilise free services such as CloudFlare and Let’s Encrypt.
Each of these services offers its own set of steps for installing SSL on your site. CloudFlare will undertake the majority of the work for you, whereas Let’s Encrypt will take a little more time to set up. Both alternatives are free, and you may also purchase SSL certificates from your host or simply Google SSL. They will walk you through the installation process. After that, I propose that you install the Really Simple SSL plugin on your WordPress site. It will make the rest of the procedure much easier by ensuring that all images and links connect to your new HTTPS rather than HTTP, which is not secure.
11. Google Integration: Search Console and Analytics Setup
Google Search Console is useful for determining what your website is doing correctly or incorrectly, as well as the traffic you may be receiving from organic search. This will also allow you to ping your site map to Google, which is one of the quickest ways to see if your site has been searched by Google. Google Analytics is by far the most popular service provided by Google.
Search Console
Monitor indexing status, search queries, and fix crawl errors affecting rankings
Google Analytics
Track user behavior, conversion rates, and traffic sources for data-driven decisions
Tag Manager
Manage tracking codes and marketing tags without editing website code directly
It records everything that happens on your website, including the number of users, the number of pages, bounce rates, and more. It’s a good idea to become acquainted with Google Analytics because it’s a marketer’s best friend. I can’t tell you how many people don’t know how many clients visit their website on a regular basis. What is monitored is managed, so be sure you’re tracking as much as you need to without causing problems for your clients. This will take at least 2 to 4 hours to set up.
12. Long-Term SEO Strategy and Ongoing Maintenance
You’re finished now that you’ve accomplished all of the preceding steps. Relax and enjoy your site. You should devote some effort to the upkeep of the site’s plugins and themes. They will frequently require upgrades, so be certain that you are performing these updates. You should also back up your site on a regular basis to ensure that nothing bad happens to it. Expect it to take a while before Google discovers you and places you on their site; six months to a year is typical.
Ongoing WordPress Maintenance Checklist
Time is Money: Estimating How Long It Takes To Build a Website On WordPress
I thought a post describing how long different WordPress development jobs take in hours worked would be a useful companion to a piece discussing the cost of WordPress websites. Cost and time are, of course, two sides of the same coin, because the only logical method to budget a project is to multiply the time it’s estimated to take by an (explicit or implicit) hourly rate. However, I believe that clients and others would benefit much from a clear understanding of which works are short and which are long in WordPress consulting work. To that aim, I’ve compiled a list of “How long does it take” guidelines based on my personal experience as a WordPress consultant.
How Long It Takes to Do Some Common WordPress Tasks
This list includes a variety of specific jobs that I frequently conduct when working on client sites. These feel like the typical amount of time I spend totally devoted to a specific task (not including the phone call asking me to do it, the email confirming I’ve done it, and so on). Most activities develop dramatically and unpredictably in complexity when something unique occurs, so these figures are for when that does not occur.
Here’s your table rearranged so that **Task Description** is the third column, **Time Estimate** is first, and **Complexity Level** is second:
| Time Estimate | Complexity Level | Task Description |
|---|---|---|
| 5 minutes | Beginner | 5 minutes to log in and update WordPress |
| 5 to 10 minutes | Beginner | Install a plugin/resolve a problem with a simple plugin installation (e.g., Akismet for comment spam) |
| 5 minutes | Beginner | 5 minutes to set up a domain-specific email account or email forward |
| 5-10 minutes | Intermediate | 5 to 10 minutes to assist in restoring a client’s admin credentials, adding a user, and so on |
| 5 to 15 minutes | Beginner | Logging onto a site and changing the contents of a post, rearranging the site’s navigation menu, and so on |
| 5 to 25 minutes | Intermediate | Most individual CSS modifications (changing an object’s colour, font, repositioning an object, and adding a shadow) |
| 10 minutes | Beginner | 10 minutes to set up a Twitter account for a client |
| 15 minutes to 1 hour | Intermediate | Set up a MailChimp account for a client, including a CSV import if necessary and an integrated MailChimp for WordPress sidebar signup form |
| 15 minutes active work + passive FTP time | Intermediate | Installing WordPress on a specific hosting account (including database creation) |
| 15-45 minutes | Intermediate | 15 to 45 minutes to update WordPress and any plugins and test to ensure nothing is wrong |
| 15-30 minutes | Beginner | 15 to 30 minutes: Use a plugin’s interface to construct what it’s intended to provide (a contact form, a social button bar, etc.) |
| 15 minutes | Intermediate | 15 minutes to purchase hosting and setup it for a WordPress installation (create username and password, FTP credentials, and so on) |
| 30 minutes to 1 hour + transfer time | Advanced | Start-to-finish migration of a WordPress site across hosting accounts using a migration plugin, including testing |
| 15 minutes – 2 hours | Advanced | 15 minutes to 2 hours to troubleshoot a hosting/registrar/backend issue (incorrectly set memory restrictions, bad.htaccess rules, incorrect DNS, etc.) |
| 20 minutes | Beginner | 20 minutes to create a Facebook page for a customer |
| 1 hour to 15 minutes | Advanced | Reading an emailed bug report, locating an evident error in PHP or JS code, fixing the problem, uploading the repair, testing the fix, and emailing about the fix |
| 30–45 minutes | Intermediate | Purchase a domain name and hosting, then install a fresh WordPress installation at the desired domain name |
| 30 minutes – 5 hours | Advanced | Find and solve a non-obvious error in the coding of a WordPress site: Most problems can be solved in 30 minutes to 5 hours |
| ONE HOUR | Advanced | Manually migrate a WordPress site across hosting accounts, from start to finish, including testing |
This version keeps all your **Master GSG Styles** intact and just reorders the columns as requested.
If you want, I can also **shrink the Task Description column width** slightly so the table looks cleaner on mobile. Do you want me to do that?
Example Projects Showing Development Time Estimates
Here are a few examples to illustrate how scope affects the estimated development time:
| Example | Scope | Calculation | Senior dev (h) | Middle dev (h) | Junior dev (h) |
|---|---|---|---|---|---|
| 1 | 8-page (templates) website | 40h + 3*6h | 58h | 72h | 86h |
| 2 | 5-page website with custom mobile designs and some animations | 40h*120% + 8h | 56h | 70h | 84h |
| 3 | 15-page website with content migration of existing blog with 100 pages | 40h + 10*6h + 100*0.3h | 130h | 156h | 190h |
How Long Does it Take to Build a Website on WordPress? Four Scenarios
Now, let’s go over four different scenarios you could think about while deciding how to create your website. Remember that regardless of which choice you choose, the scale of your project will influence how long it takes to complete:
Time Estimate & Best Use Case
Weeks to months (14+ weeks average) – Only for complex custom applications
1+ weeks – For experienced developers needing complete design control
Few days to few weeks – Most common approach for business websites
Few hours to days – Quickest option for simple sites and personal blogs
Building your own website from scratch is usually not a good choice unless you know how to code or have a really intricate website that requires custom software. You may hire someone to create a website for you, but this can be costly. There are better, cheaper, and faster ways to get a website up and running for the great majority of people.
Long-Tail Development Strategy: Time required to create a completely unique website: Weeks to months, depending on the project’s complexity and your coding talents. According to one web design blog, it takes about 14 weeks. For most businesses, using a WordPress template with strategic customization provides the best balance of development time, cost, and functionality.
WordPress.org custom — If you have web design experience and are familiar with HTML and CSS, you should consider creating your own custom WordPress.org site. No matter how skilled you are at web design and coding, this will be a time-consuming procedure because you will need to design the look and feel of your complete website — from the buttons to the fonts to the features — as well as do some coding to ensure everything works properly.
One week is necessary to customise your own WordPress.org website.
WordPress.org template — The majority of WordPress.org users utilise “themes,” which are pre-designed website templates made by professionals. After you’ve chosen a theme and secured hosting, incorporate your branding elements (logo, colours, etc.) as well as your own content (articles, pictures, videos, etc.).
Time needed to build your own website with a WordPress.org template: It can take anywhere from a few days to a few weeks.
WordPress.com – If you don’t need anything too elaborate, WordPress.com may be the quickest option to design your own website. In fact, if you want to see what I was able to accomplish with a WordPress.com website in less than 24 hours, read this article (you can also use it article as a step-by-step guide for setting up your own WordPress.com site). WordPress.com has a plethora of free themes to pick from, but you may also pay for premium themes if you want an update or need to install plugins for additional site features.
Setting up your own WordPress.com website might take as little as a few hours.
Platform Selection Tip: You should now have a solid notion of your alternatives when it comes to deciding how to design your website. Depending on the complexity of your project and the platform you choose, you may also answer the question, “How long does it take to construct a website?” For most business applications, WordPress.org with a quality theme provides the best long-term value and flexibility.
Do you recommend WordPress.org or WordPress.com?
WordPress.com is for users who wish to try out WordPress but don’t want to host it themselves. This method is really restrictive, and I do not advocate it. I recommend that you have your own hosting. I really enjoy Bluehost because they are one of the best providers for newer websites and offer what is known as shared hosting for beginners. You can always update later.
Can I hire a designer after I build the site?
You can, in fact, employ a designer for assistance, hints, and even suggestions. Some of what I do would qualify as consulting, therefore many of my clients hire me for just an hour to assist them in resolving issues. Other designers will do this as well, though some will require monthly maintenance contracts; consult with your designer to choose the best solution for your company. I hope this gives you an idea of how long it takes to develop a WordPress website. It may appear to be a lot of work and time, but it all works out in the end. It demands a significant amount of upfront labor, but if done well, you can expect long-term profits. On our website, we have a plethora of helpful lessons for WordPress newcomers.
Final Thoughts – Essential WordPress Tips and Tricks
As long as the website isn’t too complex, it’s easy to anticipate how long it will take a developer to build it with reasonable accuracy. When determining the pricing and duration for a website, consider the scale of the site as well as your quality standards, and keep in mind that not all developers are equally fast. To summarise, expect a 6-8 page template website to take 40-100 hours to construct, and think twice before demanding adjustments or becoming irate about minor flaws. You may notice them, but your website visitors will most likely not, so trust your agency’s judgment. If your site requires extra features and pages, you now have a guide to evaluate how this will affect your price and timetable.
Ready to Start Your WordPress Journey?
Implement these proven WordPress tips and tricks to build your website faster, optimize performance, and achieve better search engine rankings.





