Crafting an engaging Instagram post that aligns with your brand? Piece of cake. Creating a witty tweet? You could do it with your eyes closed. Social media is your forte, and your expertise has been instrumental in expanding company reach and bolstering brand growth.
However, translating those skills into a compelling resume or an effective social media manager cover letter can be a different challenge.
No matter the specific social media manager role you’re pursuing, we’ve got you covered. Our expertise lies in helping individuals secure jobs, and our resumes have successfully aided social media managers in landing positions at top-notch companies like Microsoft and Facebook. We’ve distilled our knowledge into these 16 social media manager resume samples to assist you in crafting your own resume and landing that dream job you’ve always aspired to!
If you’re aiming for a managerial position, it’s likely you already possess industry experience. To effectively showcase your work history, we recommend opting for the traditional and easily readable reverse-chronological resume format.
This format is not only favored by hiring managers but also ensures compatibility with Applicant Tracking System (ATS) software tests. Its recognizable structure makes it easier for the ATS to parse through the information.
When it comes to ATS-friendly resumes, grammar and formatting are crucial. Similar to publishing a flawless article, each section of your resume should be meticulously checked for spelling and grammatical accuracy. Here are some additional factors to consider:
- Section Headings: Clearly specify the purpose of each heading, using terms like “Education” to indicate the section’s contents.
- Fonts: ATS tools read a wide range of fonts, so popular options like those available on Google are suitable.
- Length/Columns: While you can structure your resume as you see fit, it’s advisable to keep it under a single page.
- Colors and Design: Given your pursuit of a career in a creative industry, you can introduce a touch of color to your resume, ensuring it remains stylish.
- File Format: Both MS Word and PDF file types are acceptable, but PDF is recommended to preserve the frame and format.
If you have limited experience or are transitioning from a related industry like SEO or Design, the hybrid resume format may be more suitable. This format effectively highlights your versatile skill set and allows you to showcase relevant work experience.
The hybrid resume format is also ideal for freelancers managing multiple projects simultaneously.
To gain practical experience as an SMM specialist, consider working on your personal profiles. Recruiters appreciate candidates who demonstrate initiative and are self-starters. Moreover, managing a personal social media profile showcases your ability to build and oversee an account from inception.
Certainly, your interest in social media likely started when you began developing your hobby pages. Hiring managers are aware of this, and as a result, they often check applicants’ social media accounts to gain insights into their cultural and artistic fit within the team. It’s crucial to include these accounts in your resume header.
The choice of which social media profiles to add depends on the nature of the work you’ll be doing. For instance, if you’ll be supporting the accounts of a B2B company, listing your LinkedIn profile would be most relevant.
In addition to your social media profiles, ensure your resume header includes:
- First and last name
- Phone number
- Job title
- Professional email address
- Location
Once you’ve incorporated all these elements, your resume header should look something like this:
- [Your Full Name]
- [Your Phone Number]
- [Your Professional Email Address]
- [Your LinkedIn Profile]
- [Your Job Title]
- [Your Location]
Certainly, given that hiring managers spend only 6 seconds looking at a resume, capturing their attention early on is crucial. The most effective way to achieve this is by creating a compelling sales pitch in the form of a resume summary.
In this brief paragraph (no more than 5-6 sentences), highlight:
- Your job title or a preferred way to address you
- Years of work experience in the industry
- 1-2 industry-related accomplishments you’re most proud of
- Relevant skills or platforms you’re an expert on
Crafting a quality resume summary also enhances your chances of passing ATS software tests. ATS tools scan resumes from top to bottom, and listing key abilities near the top signals relevance and increases the likelihood of your resume reaching the recruiter.
Here’s an example to illustrate:
Senior Social Media Specialist and prolific Content Creator, with 5 years of experience in designing and building end-to-end marketing campaigns for small and medium tech businesses. Specialized in competitor research, data analysis, and optimizing video content for TikTok, YouTube, and Instagram. A start-up world navigator, skilled in market research, outreach, and relationship building. Certified Hootsuite Social Selling and Advanced Social Media Strategy Specialist. Founded an online social media academy through personal Instagram and LinkedIn business profiles.
Certainly, you’ve showcased your top accomplishments in the resume summary, but this section doesn’t allow for much context. Its primary purpose is to impress rather than explain. In contrast, the experience section serves to provide details about your career growth, demonstrating how you achieved important milestones.
In reverse-chronological order, ensure you include:
- Job title or the title that best represents your position
- The name and website of your employer, along with a brief description of its business operations
- Location and date of employment (keep date formatting consistent between entries)
- 4-5 bullet points featuring work-related achievements. Start each bullet point with an action verb, outline the challenge you had to overcome, and then describe the outcome.
Whenever possible, link your accomplishments to specific numbers, leveraging data from social media tools to support your achievements. However, be cautious not to disclose confidential information or breach any NDA you’ve signed.
Here are a couple of examples:
Building a community from scratch:
Here’s a sample experience entry:
DAQUAN WELLS
Senior Social Media Specialist
Influence Me Inc.
05/2019 – 03/2022
Memphis, TN
A social media marketing and content creation boutique for handmade fashion accessories and home interior decor experts.
• Developed the online presence of 5 up-and-coming home decor businesses by growing their overall follower count by 6.9 million and ARR by $12.7 million over 2 years.
• Managed a team of 4 social media and SEO specialists, responsible for maintaining and growing 24+ online businesses from zero to 10+ million followers each on Instagram, Facebook, and TikTok.
• Scouted and researched over 30 nano and micro-influencers to collaborate and support newly-starting e-commerce businesses.
This format provides a comprehensive view of your experience, showcasing tangible results and accomplishments.
You can also check the importance of declaration in resume.
Reveal your academic credentials in the education section
Certainly, an academic background is beneficial, though not mandatory, in the social media industry. Mention any specialization in a specific business niche or majoring in marketing if applicable. When detailing your education, ensure you include:
- The name of your degree and the issuing institution (college, university, or company)
- The duration it took to obtain the degree or an estimated graduation date
- Relevant majors and minors
- Your GPA, if relevant to the position
Here’s an example of how your education section should look:
EDUCATION
BS Business Administration – Business Analytics Concentration
Haslam College of Business, The University of Tennessee
07/2012 – 06/2015
GPA: 4.0/4.0
This format provides a clear snapshot of your academic achievements, helping hiring managers understand your educational background at a glance.
Choosing an appropriate format for your Social Media Manager resume is crucial, especially when aiming for a managerial position with industry experience. The recommended format is the traditional and easily readable reverse-chronological resume.
This format is favored by hiring managers and is ATS-friendly, ensuring a smooth passage through automated applicant tracking systems. The recognizable structure of this format is beneficial for a seamless review process.
Consider these factors for an ATS-friendly resume:
- Grammar and Formatting: Ensure impeccable grammar and formatting, as errors can detract from the professionalism of your resume.
- Section Headings: Clearly specify the purpose of each section with well-defined headings. Use indicative words like “Education” to convey the content of each section.
- Fonts: ATS tools read a variety of fonts, and popular Google fonts are generally suitable for this purpose.
- Length/Columns: Keep your resume under a single page, dividing it into sections as needed for clarity.
- Colors and Design: In the creative industry, you can add a touch of color to make your resume visually appealing. Ensure the design remains stylish and professional.
- File Format: While both MS Word and PDF formats are acceptable, using PDF is recommended. It preserves the frame and format of your resume consistently.
For those with limited experience or transitioning from related fields like SEO or Design, the hybrid resume format is a suitable choice. It effectively showcases a versatile skill set and is particularly advantageous for freelancers managing multiple projects simultaneously. if you want to customize the resume check it.
Describe your how your set of skills makes you perfect for the job
A social media manager needs a blend of both social and technical skills. Highlighting both types of skills demonstrates your versatility and ability to contribute effectively to the team. This is crucial during ATS tests and to convince recruiters of your experience and knowledge. Here are some top hard skills you can list:
Social Media Platforms:
- Proficient in managing and creating content for popular platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, and Snapchat.
Analytics and Data Tools:
- Expertise in using analytics tools such as Google Analytics, Facebook Insights, and other data-driven platforms to measure campaign success and audience engagement.
Content Creation and Design:
- Skills in creating visually appealing content using graphic design tools like Canva or Adobe Creative Suite.
SEO and SEM Knowledge:
- Understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles to enhance online visibility.
Advertising Platforms:
- Experience with social media advertising platforms, including Facebook Ads Manager, Instagram Ads, and Twitter Ads, for effective campaign management.
Community Management:
- Proficient in building and managing online communities on various platforms, fostering engagement and interactions.
Campaign Management:
- Ability to plan, execute, and monitor social media campaigns, including scheduling posts and optimizing content for different platforms.
Communication Skills:
- Strong written and verbal communication skills for effective engagement with the audience and collaboration within the team.
Strategic Planning:
- Capable of developing and implementing social media strategies aligned with overall marketing objectives.
Adaptability:
- Ability to adapt to changing social media trends, algorithms, and platform updates.
By showcasing these hard skills, you present yourself as a well-rounded candidate with the technical expertise required for the role.
- Facebook | Meta Blueprint
- Snapchat
- TikTok
- Lemon8
- Tumblr
- YouTube
- Discord
- Twitch
- Hootsuite
- Sprout Social
- Google Analytics
- Google Ads
- G Suite
- MS Office
- Canva
- Photoshop
- Mailchimp
- Substack
- Sprinklr
- Sprout Social
- Khoros
- Zoho Social
- Buffer
- Iconosquare
- Zapier
- BuzzSumo
- Snaplytics
- Followerwonk
- SparkToro
- Photo editing
- Photography
- Video shooting
- Video editing
- Figma
- Miro
Highlighting your soft skills is just as important as showcasing your technical expertise. It’s essential to demonstrate how your interpersonal abilities and personal strengths have positively impacted your work and contributed to achieving significant business results. Here’s an example of how you can articulate the connection between soft skills and impactful outcomes:
Soft Skills: Communication Skills Designed a multi-platform social media strategy, which increased XYZ’s brand awareness by 390% within 6 months and AOV by $870.
Soft Skills: Task Delegation Reduced negative customer feedback and support requests by 72% by optimizing the customer support system and introducing 3 new tools.
Soft Skills: Self-Starter Founded the Local Tabby Instagram profile in 2020, which helps find a forever home for stray kittens and has garnered the support of 193,000 followers from the Memphis area.
Adding specific data and metrics not only provides context but also emphasizes the tangible impact of your soft skills on the outcomes. If you need assistance in crafting your skills section, here’s a list of suggestions to guide you:
customization is crucial when crafting your social media manager resume. Tailoring your resume for each job application increases the chances of making a positive impression on hiring managers. Here are the key areas you should focus on customizing for every job:
Objective/Summary:
- Your resume objective should align with the specific position you’re applying for, highlighting how your skills make you an ideal candidate.
- If using a resume summary, showcase your relevant years of experience directly tied to the job description.
Skills:
- Choose hard and soft skills to emphasize based on the specific skills listed in the job description.
- Tailor your skills section to align with the requirements of the job.
Job Description Bullet Points:
- Customize the bullet points under each job to reflect experiences and skills directly related to the job functions outlined in the specific job description.
- Showcase achievements and responsibilities that directly align with the expectations of the role.
By customizing these key areas, you ensure that your resume speaks directly to the needs of the hiring manager and the requirements of the position you’re applying for. This tailored approach increases your chances of standing out among other applicants and securing an interview.
crafting a resume tailored to your specific role is essential. Here are some guidelines for customizing your resume based on different social media-related positions:
Social Media Manager Resume:
- Quantify contributions to platform growth in previous roles.
- Use an objective to express your desire for a managerial role.
- Highlight achievements and responsibilities related to managing social media platforms.
Social Media Marketing Manager Resume:
- Focus on recent marketing work experience, listed in reverse-chronological order.
- Demonstrate the ability to collaborate with various departments.
- Showcase results-driven marketing campaigns with measurable metrics.
Social Media Strategist Resume:
- Emphasize technical skills and data-driven decision-making.
- Provide examples of analyzing data to make meaningful connections.
- Highlight strategic planning and implementation.
Senior Social Media Manager Resume:
- Clearly state your senior status in the job title.
- Include examples of increased responsibility in previous roles.
- Showcase leadership and strategic decision-making skills.
Entry-Level Social Media Manager Resume:
- Highlight relevant coursework and any independent projects.
- Showcase leadership experience or roles in student organizations.
- Emphasize strengths and management capabilities.
Brand Marketing Manager Resume:
- Use metrics to demonstrate successes in marketing campaigns.
- Highlight experience in team management, SEO, and analysis.
- Showcase a comprehensive understanding of brand marketing.
Social Media Marketing Analyst Resume:
- Include hyperlinks to professional social media accounts.
- Customize the resume for an analyst position with relevant metrics.
- Showcase proficiency in analytics tools and data interpretation.
Social Media Content Creator Resume:
- Highlight metrics demonstrating the growth of followers and reach.
- Showcase creativity and proficiency across multiple platforms.
- Provide examples of successful campaigns and content creation.
Remember to tailor each resume to the specific job description, emphasizing the skills and experiences most relevant to the position you’re applying for.
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F.A.Q
As you shape your bullet points on your resume, it can be challenging to find a variety of action verbs, especially when content writing skills are crucial. To diversify your language, here is a compilation of action verbs for building your resume:
- Analyzed
- Built
- Coordinated
- Created
- Drove
- Developed
- Executed
- Enhanced
- Generated
- Identified
- Implemented
- Improved
- Increased
- Led
- Managed
- Optimized
- Oversaw
- Partnered
- Spearheaded
- Supported
How do you align your resume with a job description?
To align your resume with a job description effectively:
- Customize Content: Tailor your resume for each specific opportunity, emphasizing experiences and skills directly related to the job requirements.
- Highlight Achievements: Showcase achievements that align with the company’s needs. For instance, if they seek product marketing expertise, emphasize successful campaigns supporting new product launches and brand awareness.
- Incorporate Keywords: Integrate keywords from the job description into your resume, as many companies use applicant tracking systems (ATS) that scan for relevant terms.
In most cases, it is advisable to use a reverse chronological format to ensure that your most recent accomplishments take precedence at the top of your document. Avoid using a functional resume, even during a career transition into social media, as they may lack detail and appear generic. Skill-based resumes are generally viewed unfavorably by recruiters and hiring managers due to their lack of specificity. Customizing your resume for each unique opportunity significantly increases your chances of securing an interview.
If you’re a social media manager wondering about the ideal resume appearance, adhere to these general rules:
- Perfect Length: Aim for a one-page resume, but if you have extensive experience, a two-page resume is acceptable.
- Font Selection: Choose professional and readable fonts such as Arial, Helvetica, or Times New Roman.
- Margins and Spacing: Ensure proper resume margins and spacing for a neat and organized appearance.
- Resume Checker: Utilize a resume checker to receive feedback and improve your resume for enhanced job prospects.
For a social media manager position, include a mix of both soft and hard skills:
- Google Analytics
- Facebook Ads
- Copywriting
- Buffer
- Hootsuite
- URL Shorteners
- Community Building
- Cultural Awareness
- Communication Skills
- Skills Engagement
- Analysis & Research
- Market Research
Don’t forget to include additional skills that can be valuable in any work environment:
- Language skills
- Professional skills
- Teamwork skills
- Technical skills
Crafting a resume with no experience requires strategic approaches:
- Concise Objective: Begin with a concise resume objective stating your intentions.
- Relevant Coursework: Include any pertinent coursework related to social media.
- Hobbies and Interests: Highlight relevant hobbies and interests that showcase your skills.
- Achievements: Showcase any achievements, such as managing a private social media channel with a substantial following.
If you’re exploring roles related to social media but at a coordinator level, consider creating a social media coordinator resume. In this position, responsibilities include promoting the company, managing campaigns, and engaging with users.
