What is Social Blade?

Simply put, Social Blade is analytics made easy. They track user statistics for many of the biggest social media platforms in the world. These statistics and analytics will allow you to gain a better understanding of user growth and trends. This will directly impact and help you with the path you use for your small business social media marketing. Supported platforms on Social Blade include:

• YouTube
• Twitch
• Twitter
• Instagram
• Facebook
• Dailymotion
• Mixer (archived)

Basically, if you are a content creator, run a live stream, or building a brand, Social Blade is able to provide you with very useful global analytics.

The Company’s History

Jason Urgo established the Social Blade platform in 2008 to analyse data and give analytics for the popular website Digg at the time. However, two years later, in 2010, he chose to move to YouTube analytics as a tracking method. It quickly gained popularity among YouTube users who wanted to track and aggregate data for their channels and videos. Other platforms were added as the platform increased in popularity, allowing users to combine statistics from many networks and apply them in social media marketing.

How Does Social Blade Work?

Actually, it’s a simple procedure. YouTube, Twitter, Twitch, Daily Motion, Mixer, and Instagram data is gathered and compiled by Social Blade. The information is then used to create statistical graphs and charts that show progress and growth. These tools can be used by small business owners and content providers as part of a well-thought-out social media marketing strategy. Other information that has been obtained and is available to anyone who visits the website is:

• Earnings Expectations
• Projections for the Future
• Numerical Information
• Graphs that are simple to understand

As of right now, Social Blade’s numbers are quite amazing. They presently have over 31 million YouTube channels and 8.8 million Twitter profiles in their database. There are also about 8 million Twitch channels, 210,000 Daily Motion users, and nearly 259,000 Mixer Streamers in this group. They also monitor around 350,000 Facebook pages and 9 million Instagram profiles. Furthermore, Social Blade has a monthly audience of over 7 million unique visitors. Many of these individuals visit the site on a daily basis.

Most Popular With YouTube

While the platform is pretty popular across multiple social media networks, it is far and away most popular for YouTube users. Social Blade and YouTube analytics and tracking go together very well. Basically, Social Blade gives YouTube content creators everything they need to build a channel, track analytics, and gain popularity. If handled correctly, anyone can use the platform to grow a YouTube channel.

• Easily Rank Your Videos: Learn how to create a solid YouTube channel, while at the same time learning how to build up a large and faithful subscriber base.
• Find Influencers: Use their query builder and filter the results you want. This gets you very targeted queries that you are able to use to your advantage. This is particularly popular for small businesses looking for specific data.
• Grow Your Channel: They have a ton of YouTube-certified experts that are able to look at your current channel and help you take it to another level of popularity. They have a step-by-step process they take you through.
• Partner With Them: If you are a YouTube content creator that is looking for a network, then partnering with Social Blade may be a perfect fit.

Basically, if you are looking to create and grow a YouTube channel, then Social Blade for YouTube is the way to go.

Actually, it’s a very simple procedure. Data from YouTube, Twitter, Twitch, Daily Motion, Mixer, and Instagram is gathered and compiled by Social Blade. The data is then used to create statistical graphs and charts that track success and growth. These tools can be used by small business owners and content providers as part of a well-planned social media marketing strategy. Other information that has been obtained and is available to anyone who visits the website is as follows:

• Earnings Predictions
• Projection for the Future
• Data in Numbers
• Graphs that are simple to read

The figures for Social Blade right now are quite outstanding. They presently monitor more than 31 million YouTube channels and 8.8 million Twitter accounts. There are also about 8 million Twitch channels, 210,000 Daily Motion users, and nearly 259,000 Mixer Streamers in the mix. They also keep an eye on nearly 350,000 Facebook pages and 9 million Instagram accounts. Furthermore, Social Blade receives approximately 7 million unique monthly visitors. Many of these individuals visit the website on a daily basis.

What is the purpose of Social Blade?

Some YouTubers aspire to fame, sponsorship deals, and large sums of money. YouTube gives a useful analytics tool to assist people optimise their material and attract more viewers, making it easier to realise this desire. Its complicated interface, on the other hand, is not for everyone. Instead, many users rely on tools from third-party sources. One of the most well-known of these companies is SocialBlade. The functions provided by this tool will be discussed in the sections that follow.

Except in the logo, SocialBlade (sometimes spelled “Social Blade”) is an American English-language website for tracking and analysing social media data. While this service primarily focuses on the video network YouTube, it also includes information on Twitch, Instagram, Twitter, and Facebook, as well as the platforms Mixer and Dailymotion.

To access the data shared by these social media platforms, SocialBlade employs their public APIs (application programming interfaces). As a result, this service now monitors over 27 million YouTube channels, 8 million Twitter profiles, and 7 million Twitch accounts (as of April 2019). That isn’t all it does, though. SocialBlade also analyses the data it collects and delivers the results in an easy-to-understand format so that they may be shared with video creators, businesses, and news organisations. There is also a smartphone app for iOS and Android.

When Jason Urgo, the CEO of SocialBlade, first started his website in February 2008, it was intended to track data from the social networking site Digg, and it only reached a small group of people. He created SocialBlade in an effort to establish a service for all social media users. Urgo characterised it as a tool to hack through social media algorithms and figure out how they work and grow in a blog post from February 2017. Urgo, who has been a Youtuber under the moniker Urgo6667 since 2007, employed YouTube Analytics as well as a third-party programme that is no longer available online.

As a result, starting in 2010, he switched SocialBlade to focus on YouTube analytics. The initiative gained traction in February 2011 as a consequence of a relationship with Maker Studios (currently one of the three major production networks for YouTube videos), and SocialBlade was legally incorporated as a limited liability company in October 2012. (LLC). More than 50 million social media accounts from seven distinct platforms are now being tracked by SocialBlade (as of April 2019). Every month, seven million people visit the website, with many of them visiting many times per day. It is number 792 in the global Alexa ranking system (as of December 2018). Urgo promotes the initiative, which he cares much about, as the best source for YouTube data outside of YouTube.

What benefits does Social Blade provide?

Since its inception, Social Blade has established itself as a forward-thinking company that is always adding new features and services to its product and service offerings.

Data from social media in great detail

The website’s primary function is to collect and aggregate YouTube data obtained via the YouTube API public programming interface. SocialBlade then displays this information in a visually beautiful and simple-to-understand style that is free to all visitors. On the website, for example, you can access “top lists” that give you an overview of the YouTube channels with the most views and subscribers for various regions or subjects. If you’re looking for more information about a specific channel, you can use SocialBlade’s search box to type in its URL (for old channels) or its username (for new channels).

Once you’ve arrived at the page for a given channel, you’ll receive a summary of the most relevant information, including the number of uploads, subscribers, and video views, as well as the channel’s country of origin, channel type, and creation date. The Social Blade rank of a channel is determined by a number of factors, including the average number of video views and if the channel is cited on other channels.

Using the US school grading system, this rank reflects how influential the channel is on YouTube: A, B+, C, and so on. You can also get an estimate of the channel’s predicted monthly and yearly revenue, as well as observe how the number of video views and subscribers has evolved over the last 30 days.

More additional information, such as tables with daily updates on the previously mentioned metrics and graphs with a visual depiction of the channel’s monthly progress, can be found by scrolling down the channel’s website. The following information and functions are also available via the page’s several tabs:

• Forecasts for the number of video views and subscribers in the future
• Graphs showing video views and subscribers on a daily and monthly basis.
• All of the channels mentioned in the channel’s “Featured Channels” widget, along with their statistics
• A list of YouTube channels that are comparable to yours.
• A list of all videos that have been posted, together with their number of views, average ratings, and comments.
• A live YouTube subscriber count that may be updated at different intervals.

You may also compare up to three channels at once with SocialBlade. To do so, either go to the Compare YouTube Channels and Statistics link or click the “Compare” button in the upper right-hand corner of the channel page. Other social media networks with a comparable or somewhat lower scope can use this service to get the same functionalities and information. You can also track your Instagram account with SocialBlade using the drop-down menu on the upper right of the page and design plans based on the data you receive to attract more Instagram followers.

Premium features and the dashboard

We recommend creating your own dashboard account if you want to use SocialBlade frequently. This is completely free and allows you access to more services on the website. You can save up to five social media networks as favourites on your overview page (also known as your dashboard), allowing you to keep track of them at all times. Regular progress reports are also delivered to registered customers through email, which they can have sent to them automatically. Professional YouTubers and other professionals have a choice of four premium accounts: bronze, silver, gold, and platinum.

Membership ranges from $3.99 to $99.99 a month, depending on the account, and includes a variety of benefits. You will profit from the ability to add more favourites as well as substantially longer analysis periods, for example (in some cases periods going back up to 356 days). “Report Cards” is one of SocialBlade’s most recent inventions. These can be used to clearly present and save your channel’s most essential critical figures as PDF files, which can then be shown to potential business partners, for example. Since 2014, this company has also offered YouTube-certified consulting services, which include video discussions with professionals on topics like marketing and SEO.

Coverage in the digital media

SocialBlade is more than simply an analytics platform. It also has its own blog, which publishes intriguing articles and news about the digital media industry. You can also receive an email newsletter with a summary of the most recent news. If you want to communicate with other users, leave comments, join a community Discord chat channel, or participate in an active forum.

In addition, SocialBlade has its own YouTube channel. Short tutorials on how to utilise the website or the YouTube video platform, for example, can be found on this channel. The livestream, which the station began in October 2018, was a particular highlight. PewDiePie, who at the time had the most subscribers on YouTube, was pitted against T-Series, an Indian upstart, in a battle that recorded the amount of subscribers for both channels in real time.

Program for collaboration

SocialBlade’s success is largely due to its cooperation with Maker Studios, a multi-channel network (MCN). It’s not strange, then, that the website itself has a partner programme. SocialBlade collaborates with BroadbandTV Corp (BBTV), a Canadian digital entertainment company whose network includes the NBA and Sony Pictures. They work together to support SocialBlade.

YouTubers with at least 500,000 monthly views in all elements of their creative activity, from video creation to marketing and digital rights management. Partners who apply successfully will be featured prominently on the website and will have access to exclusive resources like as Epidemic Sound’s catalogue, which offers thousands of royalty-free musical tracks for use in YouTube video production. In exchange, SocialBlade frequently keeps a part of each channel’s income. This varies depending on the specific contract.

Is the information on SocialBlade accurate?

You’ve undoubtedly already encountered the YouTube Analytics tool if you utilise YouTube as an advertising platform or monetize your own YouTube channel. Why should you consult SocialBlade if this tool already provides all of the information you require for your channel? The creation of his website, according to CEO Jason Urgo, is justified because it presents the available data in a more comprehensible and user-friendly manner, giving users a deeper understanding of analytics.

Furthermore, SocialBlade not only provides data about the user’s own channel, but also data about other people’s channels. Is the data compiled by this third-party service, however, accurate? Yes, when it comes to American media outlets like Money, NBC, and HuffPost. These and other industry professionals have in the past relied on SocialBlade for information such as the expected earnings of popular YouTubers.

However, there is a significant flaw in the methodology used to determine the expected revenue. These are simply estimations based on CPT values that reflect the cost of advertising per 1,000 clicks or views (cost per thousand). The “estimated earnings” provided on SocialBlade have large ranges, with a difference of several thousand to even tens of thousands of dollars between the lowest and highest estimated revenues.

These costs are only known by the channel operator and YouTube itself, and can range from a minimum of US$0.25 to a maximum of US$4.00. With such a wide range, the examined channel is likely to fall inside it; nonetheless, this estimate excludes the additional costs associated with YouTuber activities. The network’s share, taxes, contributions to private health, pension, and unemployment insurance, production software and hardware expenses, and any advertising revenue lost when viewers use adblockers are all examples of these elements.

As a result, YouTube has declared on one of its official Twitter accounts that third-party programmes like SocialBlade are unable to appropriately depict subscriber activity (and the resulting revenue trends). Furthermore, when it comes to its own data, the video platform enjoys a time advantage. The frequency with which a channel page is updated on SocialBlade is largely determined by how much traffic it produces. The information is typically updated once a day.

However, if there isn’t a lot of user interest, this may have to be done piecemeal. SocialBlade responded to YouTube’s tweet with its own statement: “We don’t make stuff up. The YouTube API is where we obtain it. For accuracy, we rely on it “(On December 19, 2016, @SocialBlade) The tool isn’t designed to be a replacement for YouTube Analytics anyway, as the website’s FAQ notes. It’s meant to be an extra resource for users to easily access user-friendly information about other people’s channels as well as their own.

To summarise, the data on SocialBlade allows you to draw conclusions about the performance of various social media channels, identify patterns, and modify your content based on this information to some extent. If you’re a business seeking for a talented influencer, the analytics tool can assist you distinguish between genuine subscriber magnets and those that buy followers.

How to Use Social Blade: Step-by-Step for Beginners

Social Blade is designed to be used in under a minute once you know where to click. This walkthrough covers the basic workflow, from looking up a channel to comparing competitors.

Step 1: Look Up a Channel

1. Go to socialblade.com.
2. Choose the platform from the icons at the top of the page (YouTube, Twitch, Instagram, Twitter, Facebook, or Dailymotion).
3. Paste the channel URL, channel ID, or username into the search box.
4. Click the “Search” button. Social Blade returns the channel statistics page within a few seconds.

Step 2: Read the Channel Statistics Page

The channel page is organized into sections that show different timeframes and metrics. The most useful areas for a first-time user are:

• Grade: The letter grade (A, B+, C, etc.) that reflects overall channel influence.
• Subscriber Count and Total Views: The two headline numbers used for comparison across channels.
• Daily and Monthly Graphs: Visual trends of gains and losses across the selected timeframe.
• Estimated Earnings: A rough monthly and yearly revenue range based on industry CPM averages. Treat this as directional only.
• Future Projections: Social Blade’s projection of where the channel might be in 30 days based on recent trends.

Step 3: Compare Channels

1. Click the “Compare” button in the top-right of any channel page.
2. Enter up to three channel URLs or usernames.
3. Review the side-by-side graphs of subscriber growth, view growth, and total metrics.
4. Note the differences between the channels over the last 30 days to identify which one is growing faster.

Step 4: Create a Free Dashboard Account

1. Click “Sign Up” in the top-right of any page.
2. Enter your email and password, or sign in with Google.
3. Add up to five channels to your favorites list.
4. Enable weekly or monthly progress reports to be emailed to you automatically.

Step 5: Interpret and Act

Social Blade data becomes useful only when you act on it. The three practical questions to ask every time you look at a channel are:

• Is this channel growing faster or slower than my own channel or my competitors?
• Is the growth consistent, or does it depend on a single viral video?
• Does the channel’s posting frequency correlate with its growth?

What Social Blade Can Do for Your Business

Social Blade vs Native Analytics: Which Should You Use?

Native analytics (YouTube Studio, Twitch Dashboard, Instagram Insights) give you the precise numbers for your own channel. Social Blade gives you comparative numbers for other channels. Both are useful, but they serve different purposes.

The practical approach is to use Social Blade for competitor benchmarking, influencer vetting, and trend spotting, and to rely on native analytics for any decision that involves your own channel’s performance, revenue, or audience. Social Blade tells you what competitors are doing; native analytics tells you why your own audience responds.

Social Blade Alternatives Worth Considering

Social Blade is the most widely used free tool for social media channel tracking, but it is not the only option. These alternatives offer features Social Blade does not, and some are worth combining with it.

For most creators, Social Blade plus one SEO-focused tool like VidIQ or TubeBuddy covers the practical needs of channel management and competitor tracking. HypeAuditor and Noxinfluencer are worth using when the primary goal is influencer marketing and audience quality validation.

Most Commonly Asked Questions (FAQ) – Social Blade

The following are some of the most frequently asked questions about Social Blade. You’ll save a lot of time if you look here first before calling support or asking a question in the chat.

What is Social BLADE and what is it capable of?

Social Blade is a statistics website that lets you track and measure your progress across several social media sites, including YouTube, Twitch, and Instagram. It is our goal for Social Blade to become your go-to spot for tracking your online presence’s followers.

Why am I unable to locate my channel?

YouTube recently made a number of changes that may make it difficult to locate your channel’s statistics page. While we hope to make it easier to find your channel in the near future, in the meanwhile, here are your options: By custom URL: If your channel is available via youtube.com/user/xxxxxxx, you may just input the part that appears after /user/. (formerly referred to as your “username”).

If your channel is newer and does not yet have one of the friendly URLs, you may be able to reach your statistics page by looking up your channel ID. Grab the section that appears after /channel/ and paste it into the channel search box at the top of the website if you currently reach your channel via youtube.com/channel/UCxxxxxxx. Please submit a support ticket if this does not work for you, and we will assist you.

Why are my Social Blade Views different from my Youtube Analytics?

We use data from YouTube’s public API to scale our tracking to meet the needs of the millions of people who use Social Blade. This means we obtain the same data as public YouTube channel sites; all we do is evaluate it over numerous days and aggregate it into a format that is valuable to you. That said, Social Blade isn’t a replacement for YouTube Analytics; rather, it’s another tool you can use to examine information about other channels and get quick access to user-friendly statistics about your own channel. Because YouTube Analytics is private data only available to you, the channel owner, it will usually be the most up-to-date.

Final Verdict: Is Social Blade Worth It in 2026?

Social Blade remains the fastest free way to compare public social media channels across YouTube, Twitch, Instagram, Twitter, Facebook, and Dailymotion. It is not a replacement for native analytics, and its earnings estimates should never be used for financial planning. But as a benchmarking and discovery tool, it is still the best starting point for creators, marketers, and small businesses that want to understand channel performance without paying for enterprise analytics suites.

The free tier covers the needs of most casual users. For professionals, the Bronze or Silver plans offer meaningfully longer history, more favorites, and PDF report cards that are useful for sponsor decks. The Compare feature alone justifies regular use, and the dashboard’s email reports save time. Overall, Social Blade is worth using in 2026 — as long as its limitations are understood.