5 ways to boost your website’s Domain Authority (D.A)
No matter your business or industry, you most likely value Search Engine Optimization (SEO). Indeed, better search result rankings drive traffic and sales and help your business thrive. However, SEO is a complicated, multi-faceted endeavor, so there are multiple factors to keep in mind. A crucial one among them is domain authority; search engines value authoritative domains and penalize untrustworthy ones. As such, we’ve gathered a list of ways to boost your website’s domain authority – and your SEO efforts in the process.
Starting from the basics, let us define Domain Authority (DA). DA is a vital SEO criterion that assesses how credible and trustworthy a domain is. Search engines determine this through different factors, but mostly through backlink quality and quantity. Other SEO metrics also play a role, of course, so you should treat most such practices as good ways to boost your website’s domain authority. Consider the following examples:
- Content engagement and social signals
- Loading speeds
- Site structure
- Website age and keywords
While some such metrics, like website age and social signals, will come naturally over time, others will not. Thus, you’ll need to make a conscious effort to achieve them – which is what this list is all about.
Next, let us briefly make a distinction; domain authority and page authority are different metrics. A domain is, essentially, your website and every page it includes; a page is a standalone page within a domain. That’s why most DA scoring tools specifically grade your website on the whole, from 0 to 100. Thus, you’ll need to find ways to boost your website’s domain authority instead of focusing on individual pages or subdomains.
Finally, keep in mind that your DA efforts will need time, and they’ll come with diminishing returns. It’s a long-term effort, so results won’t appear overnight. It’s also much harder to increase your score from, say, 70 than it is from 10 or 20. Thus, you’ll need to commit to it to see consistent, long-lasting results.
DA, SEO, and WordPress
Lastly, let us briefly repeat that most SEO best practices affect your DA as well – as we’ll explain below.
Caption: WordPress offers a plethora of SEO tools that can help boost your DA.
Alt. Tag: An illustration of a white rocket with a blue W taking off.
There are many tools to gauge your DA on the web, like Moz and others, but you should be aiming for a holistic SEO approach regardless. Fortunately, WordPress offers many SEO tools that you can find useful in this regard, and it likely powers your website too. If it does, consider such WordPress services as wpfullcare.com to ensure you follow this list as efficiently as possible. After all, DA and SEO are closely interlinked, as we’ll outline just below.
With all the definitions in order, let us highlight five ways to boost your website’s domain authority. In essence, all five hinge on SEO best practices and quality incoming backlinks.
#1 Create quality content that drives engagement
First and foremost, consider what drives traffic and engagement after all strategic optimizations have taken place. Frankly, it’s quality content; valuable, relevant content gets more traffic and engagement. If your content is useful and insightful, it will invite more engagement and eventually foster brand loyalty. In turn, content your users share on social media and other digital spaces drives traffic and boosts your domain authority.
Caption: Remember that social signals like shares and engagement can boost your website’s domain authority.
Alt. Tag: A smartphone showing social media app icons.
Low bounce rates, incoming traffic, and social media shares are all “social signals” that search engines need to identify. Of course, they’re not the only ones, but organic traffic is invaluable towards boosting your website’s domain authority.
#2 Optimize your site loading speed for SEO
Next, consider your website loading speed. Similar to content quality and engagement, website loading speed is a generally valuable factor to keep in mind.
The vast majority of internet users expect fast loading speeds and will thus quickly leave your website if they don’t get them. Bounce rates, as highlighted above, directly affect your DA score – if users bounce often, search engines assume you aren’t offering substantial value. This may not be the case, but your DA will take a hit from bounce rates. Furthermore, reducing them affects your SEO efforts and sales, so it’s not a factor to neglect.
#3 Optimize your site’s structure
On a similar note, your website structure affects your SEO and your DA alike. A better internal structure lets search engines crawl your website more efficiently, and a pristine sitemap should have immediate benefits.
Furthermore, consider how more and more users navigate the web through mobile devices. Mobile-friendliness is a significant criterion for search engines, so ensuring it will boost your website’s domain authority along with the user experience.
A cornerstone of DA, as we mentioned at the beginning, is quality backlinks. Search engines value quality backlinks to your site, especially from authoritative sources. Incoming traffic from user comments and social media profiles also assist on this front, which is why engaging content is invaluable.
The simplest solution is to craft a strong backlink strategy. Analyze your competitors, expand your presence, and try to get as many quality backlinks as possible. However, keep in mind that quality beats quantity; no amount of low-quality backlinks will help increase your DA by much. If anything, they might even do more harm than good. A few strategic backlinks from domains with high DA will serve you better and will often be easier to do.
Finally, on the subject of backlinks, consider the above point on bad backlinks; ones from low DA domains will harm your own DA.
Caption: A link audit will ensure low-quality backlinks don’t hamper your DA efforts.
Alt. Tag: A man in a suit pointing at a button that reads “audit”.
As such, it’s in your best interest to conduct occasional link audits to identify bad backlinks. If you find ones from low (usually 40 and lower) DA websites, you can use such tools as Google’s Disavow tool to safeguard your reputation.
In conclusion, then, your DA plays a vital role in your SEO efforts – and vice versa. While some will come naturally, it’s always a good idea to ensure you’re actively working towards building a solid digital reputation.